This thesis aims to investigate the positioning concept of industrial services. We chose to identify the reasons why positioning is used as well as to describe the positioning process. The research strategy chosen for this thesis was a case study of a consultancy firm Benima AB. This firm was chosen due to the fact that a new positioning concept during the latest year hade been implemented and therefore seemed like a good choice for our study. Of the six available theoretical reasons for positioning, we found that Benima AB had two of them: namely change in target market or their needs and demands and renewed company identity/personality.

The European identity plays an important role for the EU and especially within its will to further integrate its citizens, hence it is a way for individuals to not only identify with its nation, yet also with Europe. Previous research has already established that an individual can possess two territorial identities, such as a national and a European identity, above all it has established how the identities can equally interplay. Further it has been explained how territorial identities are composed of two aspects: civic and cultural. While the previous research has stated how the European identity possesses both aspects, though to varying degrees, little attention has been put to examine how individuals who possesses multiple territorial identification, defines its European identity. This study therefore aims to study which aspects, civic or cultural, individuals with a citizenship who possess multiple territorial identification, assign their European identity.

The purpose of the thesis Masculinities ? Gender and its Impact on the Social conditions of individuals is to perform a critical study of how gendered norms influence the social conditions of individuals. This has been done by a problematization and the attempt to answer the question of how the hegemonical masculinity can be analyzed as a discourse, and how the structural aspects of this discourse inflict on the social conditions of masculinities.The question was divided into the analytical themes: the boarders of the discourse, the institutionalization of the discourse, the actuation of the discourse and the agents of the discourse. The theoretical frame is constituted by the theory of discourse by Michel Foucault, the theory of the hegemonical masculinity by R.W. Connell and a subversive identity theory by Judith Butler.

AbstractThe European union experience sometimes difficulties in advancing its work due to the member states? different ambitions and interests. The budget is one common tool that the member states can use in order to implement different policies according to their preferences. A large share of the budget is presently tied up in the CAP, the common agricultural policy. This share could be spent in another area and by doing so the EU could take a slightly different direction.

Place is on the one hand a commonsense everyday word with diversely connotative meanings, and on the other a contested concept with different interpretations across a broad range of academic disciplines and discourses. This thesis researches theories of place and their implications for the theory and design practice of landscape architecture. Responding to problems of insufficient theoretical grounding and inconsistent use of the concept of place within the discipline presently, it argues the need for a theory of place better articulated in relation to landscape architecture. It seeks to contribute to such theory formation by drawing on ideas from related disciplines ? tracing diverse understandings of place beyond the commonsense meanings of the word and into the deeper reaches of place theory as tools to explain physical, social and spiritual aspects of the environment, and human relationships with it.

This essay intends to investigate the view on freedom of speech in Sweden. The expanding of the hate crime law rises the question if there is a current changing view on freedom of speech. By comparing motions concerning an expanding of the hate crime law from different periods, I am able to conclude if and how the view on the term freedom of speech has taken place. This is done in a descriptive analysis of terms, where the different values and arguments for a change is compared. The material is taken from the period 1991-1993 and 2000-2001.

AbstractIn this essay I discuss narrative in the reconstruction of national identity. I discuss exclusion as a side effect in thick identities. That means that thick national identities always exclude another part. From this I´ve discussed the Swedish identity and its effects in the European co-operation. Identity is a discourse that reconstructs linguistically.

This thesis in social anthropology is based on the essence of Scottishness i.e. Scottish identity and Scottish clans. The thesis intends to raise the meaning of Scottish history for the Scottish identity and to analyse the relation between Scots and Englishmen. It is also meant to study how Geertz and Lewellen?s theories work in the Scottish field.

Taiwan has over the past thirty years experienced a substantial political transformation. Being ruled by Chinese nationalists since World War II, Taiwan started its democratic transition in the late eighties. The new democratic system did not only provide people with freedom to vote, it also marked the beginning of a search for a new national identity. Based on the international theory of constructivism, this paper defines and studies the Taiwanese people?s progression away from a dominant Chinese national identity towards a uniquely defined Taiwanese identity.

In this degree project a study of the importance of a graphic identity to companies has been done. A questionnaire among small companies in Dalarna has beenmade. From this, three sets of graphic profile-program have been formed andthese are suitable for new companies. Finally a practical application has been made on Greenfield in Mora, a graphic profile has been designed.To cause an identity is to prove that someone or something exists by individualizingand distinguish. Every individual or company has its qualities or charasteristics.The way to a desirable identity is going by a corporate identity-program that containsthe companies strategies, people, products, buildings, trademarks, graphic design.

Health and physical exercise has a become trend in today's society and the work with health promotion has increased in organizations. This is not only a way for organizations to get healthier and more efficient employees, but also a way to regulate the employee?s identity by getting them to identify with the organization. This bachelor essay studies how health promotion can be used as a management strategy. This is done by interviews and by performed observations at the recruitment company, Adecco, in the Stockholm region.

The thesis analyzes the making of Nordic identity after the cold war which brought an end to Nordic exclusiveness of emphasizing ?soft power?. A need for a revitalization combined with an effort to enter History as an active subject, created constructivist project of a narrative style.My study relies on contemporary literature, focusing mainly on the construction of Nordic identity and regional cooperation in the 1990: s.I argue that Nordic identity was, and still is, determined of its comparable weakness in regard to the superpowers of the cold war, and, nowadays, to the EU.The architects of establishing a new Nordic identity, able to challenge a new Europe, fails in their effort, and what is left of their endeavour are separate states, each following their own agenda..

A manufacturing machine at the engineering company Sandvik Coromant has a positioning table which task is to move an item linearly. The positioning table has a linear motor capable of high velocity and acceleration. This makes it possible to achieve short cycle times and a more profitable production.The purpose of this thesis is to bring forward a new concept which is more adapted to the requirements of the positioning table. The reason is that the current positioning table provides an unnecessarily positioning accuracy of 0.01 mm, while the requirement for the positioning accuracy is just 0.1 mm. The goal is to reduce manufacturing and component costs.To develop a suitable solution an approach for the concept development process has been performed.

As computerized communication and the Internet have evolved, the possibility to express and affirm one?s identity in new ways has also been created. Facebook, which has taken a leading role among the social fora on the Internet and succeeded worldwide, is my choice of study due to the number of people that actively choose to present themselves on it. The purpose of this thesis is to study the identity construction on Facebook through the activities a member partakes in, as well as how the presentation of oneself is written and if it is a result of a self-reflective process of the individual.The rationale for the qualitative study has been personal interviews in order to get an insight into how the individuals use and present themselves on Facebook and - in the interaction with others ? how they construct their own identity. My hypothesis has been that we, in the interaction with others, have a great possibility to create and understand our own identities. The study results show that identity formation is a constant process and that it is indeed a self-reflective project.

Background: The consumers of today have the possibility to choose from a wide range of products and services. Consequently, the ability to differentiate the products is essential for the brand owners. If a brand owner does not manage to differentiate its product, it can be difficult to make the consumers realise the benefits of the product and convince them to buy it. One way to differentiate the product is to create a distinguished brand identity. However, it is not enough to create a strong brand identity, the brand owner must also be capable of communicating the brand identity successfully.