Detta är en C-uppsats som behandlar fenomenet ätstörningar ur ett socialpsykologiskt perspektiv. Vi behandlar frågor om varför drabbade tror att ätstörningar uppkommer och vilka sociala faktorer som påverkar utbredningen och om/hur ätstörningar påverkar identiteten hos en drabbad. Vi har genom kvalitativa intervjuer försökt besvara frågor om hur medias påverkan och de sociala normerna påverkat de intervjuade volontärerna i vår studie samt hur de ser på ätstörningar som sjukdom och dess förlopp och uppkomst. Detta genom att analysera intervjuerna med hjälp av teorier av Mead, etnometodologiska infallsvinklar och teorier om identitet. De personer vi intervjuat arbetar som volontärer inom en volontärorganisation som hjälper människor som är drabbade av ätstörningar.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

This essay concerns PR-consultants and their view on their work. The purpose was to find out which type of communication they use in contact with the target. By target, we mean the group of people the employer wants to reach with help of the PR-consultant. For example: Jägarförbundet wants to get help from a PR-consultant to influence someone in the government so that Swedish hunters can shoot more wolves, than the target group is the one in the government. We also wanted to find out if the PR-consultants are aware of the image the public have of them and if they are trying to change it into a more positive one, by using more ethics, openness and to have more focus on the relations aspect.  PR in the future with new social media (like Internet) was also a subject, where we wanted to know how much they involve social media in their work.  Our main questions were:How do PR-consultants relate to openness in communication, ethics and social media?Which one of Grunig?s PR-models is most occuring in the PR-consultants work? We made a qualitative study where we carried out interviews with six PR-consultants.

Det övergripande syftet i studien var att analysera hur ungdomar med högfungerande autism/Asperger syndrom skapar sin identitet i mötet med skolan. Detta studerades med hjälp av en narrativ metod som bygger på de livsberättelser som deltagarna delgett mig. Den teoretiska utgångspunkten var socialkonstruktionistisk, vilken innebär att ungdomarna bildar sin identitet i interaktion med andra. Deltagarna består av fyra ungdomar med högfungerande autism/Asperger syndrom. De berättade sina livshistorier utifrån upplevelsen av diagnosen, ur ett skolperspektiv samt hur de upplever betydelsen av relationer.

I det multietniska samhället som Sverige är idag, figurerar det många olika historier i klassrummet. Mitt syfte med denna uppsats är att genom undervisning och undersökning granska hur lärare i det multietniska klassrummet kan arbeta med elevers egen historia på en friskola i Malmö. Genom begreppen historiemedvetande, identitet och litteratur granskade jag hur elever med invandrarbakgrund upplever sig själva utifrån sin historiska bakgrund. Jag har valt att utföra min undersökning dels genom enkäter som elever och lärare har fått besvara, dels genom intervjuer med fyra elever på skolan. Min undersökning visar att historiemedvetande är en förutsättning för att utveckla en identitet som eleverna är medvetna om och själva får möjligheten att välja.

The purpose of this study has been to examine how the image of the gambler is described by studying a report published by Folkhälsoinstituet [FHI] and a number of chosen articles from the Swedish Evening Press. Discourse theory has been used both as theory, together with social constructionism, and as a research method. The main conclusions of the study are that three different discourses can be identified: the normal gambler, the professional gambler and the problem gambler. The image of the problem gambler is described as a deviant and problematic minority characterized by loss of control, irrational thoughts and dissociative behaviour. The construction of the problem gambler fills three possible purposes for the state: As a solvable problem to handle criticism against negative consequences of gambling, as an argument to avoid competition on the market and as an individual characterized by loss of control in order to legitimize and make the construction of the normal gambler possible..

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

Men commit more suicide than women all over the world. They commit more violent crimes and are more inclined to alcohol abuse. There are studies that relate this behaviour to the hegemonic image of masculinity.My work focuses on Switzerland. The suicide rate in Switzerland is worrying, for men between 15 and 44 years suicide is the most common cause of death. There is no national suicide prevention and no information or prevention that highlights the connection bet- ween the hegemonic image of masculinity and the suicide rates.

AbstractTitle: Brand identity vs. Brand image ? a study of Löfbergs Lila, ZOÉGAS and Classic.Number of pages: 38Author: Jessika Löwling HelmerskogTutor: Peder Hård af SegerstadCourse: Media and communication sciencePeriod: Spring semester 2010University: Informatics and media, media and communication science, Uppsala University.Aim: The aim is to study the brand identity as well as the brand image for each of the brands:Löfbergs Lila, ZOÉGAS and Classic. Furthermore the aim is to determine whether the brandsidentity comport with the brands image. Ultimately the study will establish whether or not thebrands can be considered as strong brands.Method/Material: This thesis will first and foremost explain a number of theories related tothe subject which will give a deeper understanding in the subject as well as providing thereader with necessary knowledge to fully understand the study.To create a broad and correct picture of each brand interviews have been made with both thepeople behind the brand as well as with the consumers.The interviews with the brand makers have been made by a questionnaire with questionsabout the brand and its identity.The interviews with the consumers have been made through focus group interviews; twogroups with four people in each group.

Fotboll är idag världens största sport, den utspelar sig på jordens alla hörn, från arenor med kapacitet på över hundratusen besökare till division 6 Östra Götaland. Den speglar på många sätt samhället och dess många sociala skeenden. Detta innebär att den sociala kulturen och de identitetsskapande processer som omger sporten är minst lika intressant att se närmare på, precis som med resten av samhället. Denna antologi handlar om hur fotboll och identitet kan kopplas samman i allt från läktarkultur till konsumtion. Roberts ?Mann kan väll ha vikka skor som helst?, beskriver i den första delen om hur varumärkesföretagen idag marknadsför identitet i samband med sina produkter.

Fotboll är idag världens största sport, den utspelar sig på jordens alla hörn, från arenor med kapacitet på över hundratusen besökare till division 6 Östra Götaland. Den speglar på många sätt samhället och dess många sociala skeenden. Detta innebär att den sociala kulturen och de identitetsskapande processer som omger sporten är minst lika intressant att se närmare på, precis som med resten av samhället. Denna antologi handlar om hur fotboll och identitet kan kopplas samman i allt från läktarkultur till konsumtion. Roberts ?Mann kan väll ha vikka skor som helst?, beskriver i den första delen om hur varumärkesföretagen idag marknadsför identitet i samband med sina produkter.

Due to political decisions regarding the Swedish school, public and independent schools booth face the need topromote themselves in the quest for new pupils. This study aims to, from a communications perspective, examine how four selected upper secondary schools address their target audience; the pupils?to?be, on their homepages. Additionally, I intend to investigate whether, and if so, how, said addressing can be connected to the different target groups applying to the schools in question.The questions asked in this study regard the way in which the selected schools describe themselves on their homepage; how do they use the textual and visual content to address their audience, and can there be disagreement between the meaning of the text and that of the image? To answer these questions, I use a theoretical base made out of visual communication and semiotic as well as rhetorical analyses.The methodological procedure is a qualitative approach on the matter, allowing me to understand the ?what? of the content on the homepages, as well as the ?how? it?s being communicated.

As computerized communication and the Internet have evolved, the possibility to express and affirm one?s identity in new ways has also been created. Facebook, which has taken a leading role among the social fora on the Internet and succeeded worldwide, is my choice of study due to the number of people that actively choose to present themselves on it. The purpose of this thesis is to study the identity construction on Facebook through the activities a member partakes in, as well as how the presentation of oneself is written and if it is a result of a self-reflective process of the individual.The rationale for the qualitative study has been personal interviews in order to get an insight into how the individuals use and present themselves on Facebook and - in the interaction with others ? how they construct their own identity. My hypothesis has been that we, in the interaction with others, have a great possibility to create and understand our own identities. The study results show that identity formation is a constant process and that it is indeed a self-reflective project.

Bakgrund: Bröstcancer är den vanligaste cancerformen hos kvinnor. Dess behandlingar inverkar på kvinnors kroppsbild och sexualitet vilket påverkar välbefinnandet och samlivet med andra människor. För att som sjuksköterska kunna hjälpa och stödja dessa kvinnor är det viktigt att undersöka hur kvinnor upplever dessa omställningar. Syfte: Att belysa bröstcancerdrabbade kvinnors upplevelser av sin kroppsbild och sexualitet efter en mastektomi och de bieffekter som medföljer. Metod: Litteraturbaserad studie med utgång i kvalitativa studier grundad på 17 vetenskapliga artiklar som analyserats.

The result of a short field work done in Maria Park, a place situated in the north of Helsingborg city. A comparative work, using the old S:a Maria and Maria Park. The same place, once a mental hospital, and now, at the time of the paper being written, it's a richer residential district. Is there anything left of the old mental hospital in the new community and the residents identities?.