This qualitative research is a contribution to the ongoing debate among marketing researchers regarding if there is a dominant paradigm and viewpoint of marketing and which one is the most appropriate. In this study current views of marketing are identified and then compared against the older Goods-Dominant Logic of Marketing and Vargos? and Luschs? alternative Service-Dominant Logic of Marketing. The trends that have been observed are situated in the framework of Thomas S. Kuhn?s philosophy of science.

This study is based on AgroSeas business idea from environmental problems to valuable resource, with the objective to optimize a method to purify the already eutrophicated Baltic Sea by harvesting water plants, mainly reed. The nutrients will then be recirculated to arable land through residues from biogas production. The amount of nutrients that can be removed by harvesting the biomass depends on the amounts of biomass and the nutrient content of it, which in turn is strongly dependent on the nutrient concentration of the surrounding water. Vegetation suggested in the study for an effective nutrient uptake is helophytes: reed, cattails, reed canary grass, reed sweet grass in shallower water and lemnoideaes: duckweed and nymphaeids in the deeper parts. Competitive species has high purification ability but requires regular maintenance to avoid channeling and overgrowth. Regarding time and method of harvest, effectiveness may be improved by: harvesting plants above the water level and after flowering, a border is kept, harvesting twice a season, a bigger machine and a regular maintenance. This literature has illuminated a major environmental problem and it has been suggested optimizations for a method for cleaning the Baltic Sea through harvesting water plants, but to get a definite answer for the optimal method for each site tests should be carried out, this because many factors determine to what is suitable for each, specific environment. .

Following the accident at the nuclear power plant in Chernobyl in 1986, great volumes of137Cs were distributed over large parts of the former Soviet Union and Europe. Over Scotland,radiocaesium was deposited as wet deposition. Due to the relatively long physical half-life of30 years, there are still measurable activity concentrations in the natural environment. Thisstudy was made on two organic soils, Knockandy Hill and Rora Moss, situated in the easternpart of the central highlands of Scotland. At these two sites, studies on migration and transferbetween soil and plants were conducted.

Earlier psychological research on stress and its complex of problems has identified several factors which have shown a relation with the occurrence of a poorer mental ill-health. In this study some of these factors have been examined in 69 police officers from Stockholm, Lund and Helsingborg. In the study, police officers with high and low self reported ill-health were compared considering trait anxiety, alexithymia and posttraumatic stress symptoms.The results showed that police officers with poorer mental ill health had a significant higher degree of trait anxiety, the dimension of alexithymia difficulty identifying feelings and the PTSD-dimension avoidance and hyperarousal. The results also showed several positive relations among the variables that divided the groups. On account of the last-mentioned the results will above all be discussed in an integrating perspective..

The objective of this study was to get a better understanding of how the cultivation methods influence the vitality in Prunus avium. The purpose was also to examine if there was any differences in shoot growth and trunk expansion depending on the method of cultivation. To find the answer to this question a literature study and a case study has been done. The literature study concerns the concepts vitality and stress. Different definitions of these concepts are shown and their connection whit establishment is explained. In the background the species Prunus avium, and the four method of cultivation that are included in this case study are described. Measurements of the shoot growth and trunk expansion were made in this study, and as a complement to these methods, a visual estimate of the vitality was made.

Development of services that?s provided through mobile application technology in today's modern IT society has become a full-fledged market where numerous players trying to make themselves heard in everything from innovative new services to the further development of existing services. In these services actors wants to find new areas of use by taking advantage of the mobile technology.We have investigated how value is created and how the value is captured in the services provided through mobile applications. Through this, we wanted to identify the critical success factors in how a newly developed service should be designed to create value. This has been done through a thorough literature review, together with an indepth evaluation of existing applications.

This study focuses on the motives that recruiters can or may have within companies, organizations and authorities of using Facebook as a complement in the investigation of potential work-candidates. The study also explores the consequences that could occur regarding the boundaries of private and public spheres when recruiters are researching Facebook-pages of potential work-candidates.The results were collected by qualitative interviews with eight different recruiters from a wide range of businesses in Kalmar.By applying a framework of already identified uses and gratifications, we discovered six different motives of why recuriters would use Facebook as a complement while recruiting work-candidates. The motives are; security, guidance and advice, convenience utility, surveillance, curiosity and economic motives. We also discovered that the following consequences of researching Facebook-pages of potential workcandidates are that candidates are restricted in the possibilities of acting private on their Facebook-pages and that candidates have zero control of their published materials since recruiters sets the limits of what can be thought of as private and as public..

In 2005 over 48 000 senior citizens fell so badly that the needed medical care and almost 1200 of them died. This makes falls in the elderly one of our biggest public health problems. Research in this area is extensive and although we know what causes a fall and how we in theory should work to prevent their occurrence, this is a problem that is increasing. There seems to be a gap between research and practice, and research into why this gap occurs is very narrow. The purpose of this study was to identify success factors with fall prevention from a staff- perspective.

This thesis discusses the dress code during the Pitted Ware culture on the Swedish island of Gotland. Eight Pitted Ware grave-fields have been analyzed; only 74 skeletons have been identified with some sort of ornament that could have been attached to clothes. The grave-fields are rich in finds and in people nearly every age group is present. The analysis has shown that there are clear differences between the genders. The female always has some sort of seal tooth ornament around her waist and thighs.

The focus of the thesis is to examine the regional branding ofpublic libraries in Norrbotten, with the main focus on Piteå public library, in order to find trends that indicate a successful branding based on Hariff & Rowley?s (2011) identified key factors.The empirical data has been collected through a triangulation of interviews and documents. The findings show that they have done a proficient preparatory work prior to the regional branding of the public libraries, and that the libraries have worked together with a communication bureau in their marketing strategies since the beginning of the public library cooperation. The results also show that Piteå public library, through branding efforts, received another relationship with the media where the media now occasionally contact the library.The conclusion of the thesis is that Piteå public library promoted the library through campaigns that provide the opportunity for activities and experiences, and that they want to convey the image of itself as a venue for social interaction. The marketing of the libraries fulfill the most of the criteria, but there are still areas of branding that needs to be further explored..

A high degree of urbanization with growing cities has raised a need of transforming closed landfill sites for giving them new uses. This study aims to investigate how old landfills can be re-used, what has lead to the new uses, and for what and whom the transformed site will be an asset. The method used is a case study of four different landfills in Stockholm county, Sweden. The case study is analyzed in the light of former studies regarding re-use of degraded urban areas, so called brownfields, and in particular studies and reports of landfill re-use. The result indicates that old landfill sites is identified as an area with possible values if transformed properly, in the case study area especially as green structure and recreation areas.

Scania provides a fleet management system for hauliers who want to control their fleets in anefficient way. The system includes an onboard computer with touch screen called ScaniaInteractor where the driver can access GPS navigation, order support, message service and otherfunctionalities. The purpose of this thesis is to develop a concept for logging the user interactionon the Interactor and analyze the result which enables further development and optimization ofthe interface.A demonstration application is designed, implemented and tested for the purpose of showing thepossibilities and difficulties with logging of interaction. The result shows that logging is quiteeasy to implement and that the amount of produced data is small and therefore not expensive totransfer via GPRS to a central server where searching and analysis can be done. On the otherhand, the biggest challenge lies in the analysis and interpretation of the logged data and to applyit to the development of the interface.

Abstract The Act of Education outlines that good quality in schools and preschools, focusing on continuous improvement, promote children?s learning and this in turn is on of the most important factors for child and youth welfare.This thesis was based on the authors´ pre-understanding that there are opportunities to improvement in the quality of preschools. The focus was on studying how analyses can provide a base for quality work, and the purpose of this study was to identify and describe the analytical methods that can be used in the process of continual improvement for quality development in preschools.A qualitative study was conducted in two preschools that have received quality awards. It was conducted through interviews with the preschool principals and through studies of various documents.In the comparative analysis of theory and empirical data, it was made clear that there was a regular analysing process going on at the investigated preschools and an emphasize of reflection could also be identified. Keywords: Quality development, preschool, analytical methods, processes, reflection .

The purpose of this report is to find out which crops, that are good for strawfuel, and can be grown i the area around the city of Lund. The background of this report it that Lunds energy is planning to bild a biofuelheated thermal power station in Örtofta outside of Lund. I have in the report limited me to the crops hemp, whole crop (triticale), reed canary grass, elephant grass and jerusalem artichoke. I have through a documentary research checked the crops, cultivabillity in the south of Sweden, and how they should fit, in the Scanian crop sequence. Hemp is an annual crop which probably could manage in the Scanian crop sequence. Whole crop often triticale because of it´s high yield and low rate of shed seed. Could also fit into the crop sequence of crop in Scanian. Triticale is annual, and could be grown at the same kind of fields as used to wheat, whith is why it would be possible to grow it in Scania. Reed canary grass is a reedlike grass that is easy grown at most soils.

Background - The trend of new soccer stadiums took off in England and the three key factors of this trend where security, economic value and growth. In the early 2000s the trend came to Sweden and Växjö. The soccer stadium, Värendsvallen were old and needed modernization.Purpose - The overall purpose of this study is to understand how Östers IF as a nonprofit organization has organized themselves when planning a large and complex project as the construction of a new soccer stadium. It also aims to portray how Östers IF has moved from concept to reality with the new soccer stadium.Method - The case study of the project organization in Östers IF where made ??using semi-structured interviews and participant observations.