In todays society sports has become a major part in people?s life, with the emerging of professionalization it?s become a thriving business that generates big money. An outcome of this evolution of sports as meant that most athletes must put more time and energy in to their athletics to have a chance to reach their dreams of being a professional athlete. And if an athletes dream get cut short somehow, the process of moving out of sport has been shown to somtimes be a difficult process for athletes that don?t have anything to fall back on.

The use of tobacco is one of the largest health risks for human. Tobacco-users have an incrased risk of deterioration in their oral health. Individuals starts to use tobacco when they are young, often at the same time as they are going in an athletic sport club. It also seems that children are starting with tobacco habits when they are active in athletic sport clubs. The aim of this study was to examine and compare tobacco-habits of young men in and between three different athletic sport clubs.

Background: There has been a movement of power towards customers in most markets which puts higher demands upon the customer orientation of organizations to survive competition. In general the opinion is that satisfied customers also are profitable for the organization. Even though a consciousness exists about this connections importance for the organization there exists no prominent economical theory showing how a organization should work with customer adaptation and how management should be shaped for success in this area. In the field of competitive sports clubs a similar trend is discernible since the field is increasingly commercialized.Purpose: The purpose of this study is to adapt The Balanced Scorecard as a model to the demands on management that customer orientation causes and to use the knowledge created during the study to show how customer orientation in a competitive sports club could look.Realization: The study first takes the form of a literature study which emerges into a theoretic development. Above that a case study of Linköpings Hockey Club has been accomplished so that knowledge created from the literature study could be used on competitive sports clubs.

The aim of this study was to examine which norms are applicable and how they are reproduced in two sports organisations. More specifically the aim was to find out how the leaders worked with gender roles and what message the organisations give out to young people. And at the same time, find out if there are similarities and differences between two different organisations, regarding norms and gender roles.  The study was based on observations and interviews. The observations were made during and after training in an ice hockey team and two gymnastic teams for girls nine to thirteen years old. The interviews were conducted with seven leaders and one senior ice-hockey player.

The business world has been through an extreme transformation over the past decades, which have forced companies to look at themselves from a new point of view. Consumers have a complete new set of ways to gather information and are more motivated than ever to make sustainable consumption choices. This change of attitudes among consumers has made companies focus on other things than price versus quality. A whole new concept has been brought up to questioning: environmentalism. Consumers demand more organically produced products.

Floorball is currently the second largest sport in Sweden, yet there is a low ethnic diversity. This study aims to describe, explain and understand how the leaders in Swedish floorball perceive the work with ethnic diversity from the Swedish Floorball Federation and within the associations they seem. The questions of the study are: How do leaders perceive that the Swedish Floorball Federation works to promote ethical diversity in the within the federation? How do the leaders describe their own efforts to promote ethnic diversity within their team / association? How do the leaders perceive their role in increasing ethnic diversity? How do the leaders perceive the sport as an integration arena? The study was based on a qualitative method with semi-structured interviews. The respondents were eight leaders from four different associations, two leaders from each association.

AbstractThe aim of this study was to highlight who represents elderly immigrants and apply the theory of social exclusion. We chose channels for representation that we found important in relation to this group. The first part is a study of available litterature of the subject. We found three main arenas: participation in elections, participation in associations and clubs and representation in political institutions. The findings showed a democratic deficit among elderly immigrants, which gave an indication of social exclusion from the political arena and from participation in associations.For the second part we decided to concentrate on the arena of participation in associations and clubs that represent the elderly and/or immigrants.

Bakgrund: Genom elitidrottens utveckling mot en mer affärsmässig verksamhet har också kraven på och behoven hos elitidrottsföreningar förändrats. I föreningar på toppnivå inom exempelvis hockey drivs elitverksamheten mer eller mindre som företag, men ses rent juridiskt som föreningar. Ofta är dessa föreningar målstyrda. Balanced scorecard är en styrform som strävar efter att uppnå balans mellan målsättningar vad gäller mått, tid och organisation. Parallellt med den affärsmässiga verksamheten inom elitföreningarna finns det sektioner som drivs helt av ideella krafter och med helt andra målsättningar än de affärsmässiga.

Purpose: The purposes of the current study were to investigate whether there were any differences in the perceptual ability between professional and non-professional ice-hockey players and whether professional players are better at distinguishing, paying attention to and concentrating on what is important during intense physical activity. Method: Twenty male ice-hockey players (10 from both the Swedish first and third divisions) participated in the study. Wingate test were used for physiological measurements while three psychological tests were presented in front of the participants. Stroop, Flanker and Fast counting tests were used to measure perceptual and coping abilities during intense physical activity and the differences between the two groups. Results: Fast counting and Flanker word 2 tests showed a significant difference between the two groups, whereby the professional groups was faster and more accurate than the non-professional group in answering.

This research examines the effects of creative store window displays of fashion brands in enhancing recall, attitudes, intentions and brand associations. A comparison has been made between high-end and low-end brands, creative versus non creative store window displays to identify differences in effects. The theory applied in this study has been used from creative advertising effects due to the lack of relevant research in store window display effects. Therefore this study is a contribution to the research of store window effects. The method used in this study compare fashion high-end brand with fashion low-end brand by placing the products in the store window display where the creativity has been manipulated.

Consumers are facing a wide selection of brands trying to get their attention. An increasing amount of corporations are incorporating non-traditional media in their marketing strategies as an attempt to build relationships with their customers. However, along with the new opportunities to enhance consumer emotions about the brand, social media has brought along new risks for corporations to face. This paper investigates the consequences of different ways of handling such electronic word-of-mouth (eWOM) crisis on Twitter. Furthermore, we investigate potential differences depending on the credibility of the source that sent the message.

The aim of this study is to illuminate images and discourses, in which media describe people with disabilities. The purpose of the study will be fulfilled, by answering the following questions: Is it possible to discern categories of how people with disabilities are described in the media and is it possible to find associations to handicap models? We have chosen to focus on how media describe people with physical impairments and have made a content analyses of articles, based on the theoretic aim of this study, social constructionism, handicap models and earlier research. Underlying the analyses, are six articles from two Swedish news papers. The results of our research are divided in three categories: assumptions which are taken for granted, hidden meanings and contradicted categories.

Introduction: This study aimed to investigate the validity and reliability of the 20m multistage shuttle run test (MST) for elite ice hockey players as a predictor of the maximal aerobic capacity and the how the result is affected by the players age, aerobic and anaerobic capacity, body composition and test surface. The purpose of this was to find out the potential of the 20-m shuttle run test as a measuringtool for the maximal aerobic capacity in frequent testing periods during the season. It is very interesting to be able to administer this easily because the competative phase of the season is very long compared to the pre-seasonal phase and earlier studies have shown that the aerobic capacity is being lowered during this competative phase of the season for elite icehockey players.Methods: 34 elite ice hockey players participated in this study (20.0±3.6 yrs, BMI 24.2±1.6 and VO2-max 58.0±4.8 ml O2?kg-1?min-1). During 3-5 days they underwent 2 MST tests (wood and rubber surface), treadmill running with VO2-max assessed with open-circuit technique, Wingate10% and FFM-assessment with underwater-technique.

Studien syftar att undersöka företags motiv till sponsring, samt se om de skiljer sig åt beroendes på om företagen säljer varor eller tjänster. Vi undersöker sponsring utifrån Grönkvists (2000) motiv till sponsring; associations- och imageöverföring, samhällsansvar,exponering, relationer, branschexlusivitet, lanseringar, försäljning och intern marknadsföring samt Grönroos teorier om tjänstemarknadsföringens natur.Vi har genomfört en fallstudie studie av golftävlingen SAS Masters och undersökt fyra av fem huvudsponsorer. Fördelningen mellan produkt- och tjänsteföretagen var två av var typ.Tjänsteföretagens främsta motiv till sponsring är möjligheten till relationsbyggande och produktföretagens är ökad försäljning samt associations och imageöverföring. Sammantaget var relationsmotivet det viktigaste för företagen. Vi uppfattar motivet till sponsring som ett fenomen med subnivåer där huvudmotivet är avkastning, dit analyserade motiv kan härledas..

To become a successful athlete requires several different components in which one of themost significant is the ability to develop their own physical strenght. What weight exercises has the best transfer effects for skating?Participants in the study were 20 male senior hockey players from Div. II in the Västra Gö- talands Regionen in which all participants had at least 10 years of hockey experience.Test subjects had to perform a five-minute individual warm up followed by an opportunity to familiarize with the upcoming exercise. The first on-ice test was a 35 meters sprint test and the second test was an S-cornering agility test.