The purpose with this study is to enlighten and discuss the information and communication which is spreading through social media, about the tourist operators and also to examine the operators view on social media. Social media can be described as a tool to use word of mouth on the Internet. To make this possible, five actors involved in tourism were picked on Gotland and interviewed for a content analysis. The results showed that the use of social media as an information channel before the consumer buys a trip, has increased. The study also shows that the selected actors have a lot of work to do, before they understand how to use the social media in their best interest for further developing their companies.

The aim of this thesis is to examine user experience and engagements in interactive cinema.A great deal of the research that is conducted today involves creating interactive films, toexplore and examine film structures. In this study, we build on this research by comparingthree different interactive film structures. To carry out our study, we have categorized threedifferent interactive films after three different models to define their narrative structureand interface. To examine the experiences of those structures we have performed anexperiment where we have collected data from the three different sources; interviews,observations and surveys.It is difficult to draw conclusions about how an interactive film should be constructed asdifferent structures apply to different narratives. Based on our research the conclusion canbe made that the combination between the narrative structure, the narrative content, theaesthetics, the implementation of interactivity and how the film?s interface is constructed ismore important than building a specific structure for an interactive film.

I denna uppsats undersöks två svenska ideella organisationer utifrån hur de marknadsför sig i sociala medier. Utgångspunkten ligger i olika teorier om hur Internet i och med Web 2.0 blivit en plattform för social interaktion och vilka sociala medier som når ut till många människor. Fokus ligger både på hur organisationerna resonerar kring marknadsföring samt vilka användarbeteenden som finns och hur dessa kan påverka den virala spridningen av marknadsföring på Internet. För att få en inblick i detta har vi utfört intervjuer med representanter med ansvar för sociala medier i de två organisationer som undersökts samt utfört kvantitativa datainsamlingar där vi fört statistik över organisationernas utveckling i de sociala medierna sett till siffror. Utifrån teorier om olika aspekter kring sociala medier samt den kvalitativa och kvantitativa datan har vi kunnat se mycket som pekar mot att sociala medier idag är framstående när det gäller marknadsföring på Internet..

Denna rapport har undersökt hur interaktivitet, genom interaktiva barnböcker på mobila enheter med pekskärm, kan påverka engagemanget för läsande hos barn i tre till fem års ålder. Detta har gjorts genom att en interaktiv barnbok skapades och deltagande observationer sedan utfördes vid sex tillfällen på tre förskolor där barnen fick testa den utvecklade produkten. De deltagande observationerna kompletterades sedan med åsikter om digitalt lärande från förskollärare på respektive förskola genom semistrukturerade intervjuer.Resultatet från undersökningen visar på en tendens till att engagemanget hos barnen kan ökas genom att införa interaktivitet i barnböcker genom att leverera dessa på mobila enheter med pekskärm. Undersökningen är dock gjord i för liten skala samt att produkten och undersökningen innehåller för många brister för att kunna ställa upp en faktisk teori. Istället ställs en hypotes upp som skulle behöva testas vidare under längre tid och i en mer rigorös undersökning..

The aim of this study was to analyze the transtextual relationship between Hjalmar Söderberg's Jahves eld (The Fire of Yahweh, 1918) and the Book of Exodus. A limitation was set to just focus on the theme regarding the horned face of Moses, which Söderberg extensively discussed in his book, both through narrative and commentary. The methodological and theoretical approach could best be described as a qualitative text analysis where Gérard Genette's model of five types of transtextual relationships (intertextuality, paratextuality, metatextuality, architextuality and hypertextuality) was used in order to systematically classify the various relationships and in a thorough way relate the texts to each other.The analysis shows that the transtextual relationships are many and varied, and some appears to be more relevant to the study than others. Due to the composition of Jahves eld, its first part (?I österland, i fjärran tid?, most easily described as a paraphrase and pastiche of the Book of Exodus) can be identified as a hypertext to the Book of Exodus, while the second part (?Markels försvar?) is rather a metatext to both the first part and the Book of Exodus.

Title: Market Communication in transformation Authors: Gabriella Holm and Christoffer LarssonPurpose/Aim: The purpose of this paper is to examine how market communication at PR-firms in Sweden has changed over the first decade of the 21-century. In 2007 social media expanded on the Swedish market. This had implications for the way we are looking at communication and therefore also the PR business and how they are operating. The aim with this paper is to see how social media have affected marketing communication at PR-firms.Methodology: This paper is based on case studies from Swedish PR-firms. We used five cases from 2003-2005 and five from 2010-2012.

The purpose of this study is to see how five different local radio stations, P4, within the public service organization Sveriges Radio communicate with their listeners through Facebook and how they differ from each other.We have also studied how the radio stations follow Sveriges Radios? policies for socialmedia usage and how the communication through Facebook can benefit thetraditional radio. Our study contains a combination of quantitative content analysis with qualitative interviews. We studied the five stations? Facebook pages from for the quantitative content analysis and interviewed those who were responsible for the social media pages, such as web editors and channel managers.Our conclusions are that the P4-stations communicate through Facebook to create a dialogue with the listeners and to reach two-way communication; the stations published mostly written updates that encouraged interactivity.

Because social media is personal and reaches users directly, it has become an important means of communication for companies trying to reach out to their audience (Nygren & Wadbring, 2013). Especially the possibility of interactivity has been discussed as social media's big advantage. But how much two-way communication is actually possible on social media? This is a quantitative study that focuses on how Swedish Facebook users in the ages of 16-25 interact with companies on the social network. The aim was to contribute with increased information and knowledge about how the users mentioned above interact with the companies as well as how the users perceive the companies communication and presence on Facebook.

In visual programming the developer specifies her code, using visual tools. Within the range of visual programming languages lay icon-based languages, form-based languages, and diagram languages.Mediator is a multimedia authoring tool that allows the user to create interactive CD-ROM presentations, dynamic HTML pages and Flash projects, without any coding or scripting. The user can create interactivity in her project, using event driven and icon-based visual programming, through a ?drag and drop? user interface. This report intends to determine some of the qualifications of a tool of this kind, as well as its limitations.The report is based on a case study, in which a smaller software application was to be updated using Mediator 9.

Webexhibits is a growing but unexplored, cultural phenomenon that indicates a new use of the Internet for cultural communication. In the essay two quantitative methods, logganalysis and websurveys, have been used to study the visitors in 5hus.nu. The purpose is to generate knowledge about webexhibits as a cultural manifestation and medium by studying the experience and actions of its visitors. To achieve the aim the paper explores the methodological questions of how to study webusers. Theories about the exhibition as a medium and the web as a virtual area of exhibits have been used to understand and interpret the results.

Already in the late 1970´s it became clear that the traditional catalogs in libraries were not suited for children, neither their interests nor their way expressing themselves were accounted for. The goal of this thesis is to investigate if and how children?s OPACs (Open public access catalogs) interface design is at present adapted to the presumed audience of children. My method consists of literature studies and an investigation on the graphical interfaces in OPACs for children, according to the five criteria formulated by childrens library consultant Lena Lundgren and IT-consultant Kia Gumbel. The aims are to find out: a) what requirements for children?s OPAC interfaces and their usability are defined in literature and b) what the actual (real) features of the children?s OPAC interfaces are.

Integration av data hör till ett av de största problemen inom datakommunikationen, särskilt då det gäller data från olika system. Därför utvecklades det under 70- och 80-talet ?Standard Generalized Markup Language" (SGML). Tanken med SGML från början var att den skulle underlätta informationsutbytet och skapa mer strukturerade dokument. Problemet med SGML, är att det är oerhört komplext och svåranvänt.

Principles that guide how a classification system should be structured have existed for more than a century. Traditional classification principles can be of great value for the design of classification schemes directories on the web. However, there are differences between the library context in which these principles originated, and the web. This thesis aims at investigating how changes in the context of classification affect the application of traditional principles of classification on the web. Another purpose is to see what implications this has for the design of classification schemes on the web.

The purpose of this paper is to see how politicians use Internet communication in their daily work and how they use it to interact with citizens of Vasteras city. To reach my conclusions I used both theoretical methods such as literature studies and qualitative interviews with the towns 11 trustees. Accoarding to this study the politicians saw not only a lot of potentials and advantages in Internet communication but also many difficulties and obstacles. In this case the cons far exceeded the pros. One of the main reason is the bad experiences which caused by rasist attacks/threats made to politicians and also the difficulties in handling of sensitiv documents which was seen as a stress factor.

This report describes a master thesis performed at SICS (Swedish Institute of Computer Science) and KTH (The Royal Institute of Technology) in Stockholm.Ajax stands for "Asynchronous JavaScript and XML" and it's not a programming language, but a suite of technologies used to develop web applications with more interactivity than the traditional web pages.Ajax applications can be adapted for mobile and constrained devices. This has been called Mobile Ajax. While the technique is the same, Mobile Ajax generally is considered to be a special case of Ajax, because it deals with problems specific to the mobile market.The purpose of this thesis has been to examine which possibilities and disadvantages has the Mobile Ajax from developers and users perspective. In addition we compare Mobile Ajax with Java Micro Edition (Java ME) and Flash Lite.This has been done through literature studies and development of a databased chat client (MAIM -Mobile Ajax Instant Messenger). The application sends and receives direct messages in real time between differently mobile devices.