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472 Uppsatser om Hybrid retail - Sida 21 av 32

Corporate Social Responsibility : en koppling mellan marknadsföring och finansiering

Background: The debate about environment, labor conditions and aid to developing countries has the last years been a much discussed subject The pressure on the companies to live up to their responsibility is beginning to be noticed in the market.Purpose: To find out if a retail company investing in Corporate Social Responsibility thereby direct can effect it?s stock value. Using interviews to investigate if and how stock analysts and corporate finance professionals valuate a company?s CSR initiatives.Theoretical perspective: The description of CSR is leading to the main theory, The Brand Value Change, and the Market Hypothesis. Additionally a theory of the Consumer Buying Process and CAPM-model about financial risks is presented.Method: An event study of 30 companies to investigate if there is any change in their stock values and interviews with three professionals from the financial sector to find out about their attitude to CSR.

Övervakningsfunktion för en mätplattform för mätning i bil ? erfarenhetsrapport från kandidatprojekt i programvaruutveckling

Denna rapport innehåller de samlade erfarenheterna från ett produktutvecklingsprojekt i kursen TDDD77 vid Linköpings universitet. Projektets mål var att skapa en applikation för att visualisera mätdata från en specialutrustad bil på en surfplatta. Detta var önskvärt då det inte fanns något sätt att se om någon sensor slutade fungera mitt i ett test. Projektet delades upp i en förstudie följd av tre iterationer, där en färdig produkt presenterades på en teknisk mässa i slutet av iteration 3.Resultaten visar att Essence Kernel Alpha States kunde användas som en hälsokontroll för projektet, men då de kunde ses som rätt vaga och lämnade rum för tolkning passade det bäst som ett komplement till exempelvis milstolpar.Att använda Google Protocol Buffers sågs som ett viktigt tekniskt val tillsammans med uppdelningen av klienten i front- och back-end. Protobuf underlättade kommunikationen mellan server och klient som annars krävt ett nyskapat protokoll.Uppdelningen av front- och back-end underlättade inte bara resursfördelningen vid utveckling utan även vid felsökning då det i många fall blev lättare att se precis var felet uppkom.

UPPLEVD MARKNADSKOMMUNIKATION OCH RELATION GENOM SOCIALA MEDIER

Syfte: Syftet med den studie är att få en djupare förståelse för hur den förändrade kommunikationsmöjligheten via Facebook upplevs av kunder och företag inom dagligvaruhandeln. Vidare är syftet att också få en djupare förståelse för hur dessa upplevelserpåverkar relationen mellan kund och företag inom dagligvaruhandeln.Metod: Studien bygger på både en kvantitativ och kvalitativ undersökningsmetod. Undersökningen har genomförts med både enkät och intervjuer, på två företag och 17 kunder.Resultat: Både kunder och företag är överens om att företag ska ha Facebooksidor, och det ärviktigt att företagen är aktiva på dessa. Däremot är de inte överens om vad huvudsyftet med Facebooksidorna faktiskt är, företagen respektive kunderna har olika önskemål. Båda tror att Facebooksidan kan bidra till en ökad relation men om det i praktiken gör det, varierar pågrund av personliga upplevelser och åsikter.Begränsningar: Resultatet är endast baserat på två svenska dagligvaruhandelsföretag och desskunder.

Ett blink i bruset: En uppsats om möjligheten att påverka konsumenten vid livsmedelsinköp

Today endless choices exist for a customer in the grocery store in terms of information, products, brands and prices. Consequently, it is important for retailers and brand owners to gain insights in how they can manage to break through the clutter to reach the customer. Displays that include some kind of motion element are assumed to possess an attention grabbing ability, which is a necessary first step in influencing the customer?s decision making. Therefore we have explored whether so called dynamic displays are efficient in grabbing attention and influencing customer behaviour.

Konkurrenssituationen fo?r den svenska morotsbranschen :

The Swedish carrot market is dominated by a few big companies and three of them stands for 50 % of the market. During the last twenty years the number of growers has decreased, the area and the harvest have increased. The big producers have invested in advanced and expensive postharvest equipment that fulfils the high standards of the food industry. Few carrot producers are members of an organisation and they keep contacts with there buyers one by one. The buyers are mostly wholesalers and these have during a long period of time decreased the number of suppliers.

Beräkning av värmeförluster och energieffektivisering av elbussar

The ?civilized? world is in need of fossil fuel in order to function. Hybricon AB is a company in Umeå that is developing a technology that hopefully can reduce parts of this need. They are currently testing their two electrical busses (with Hybrid backup) in city traffic on the roads of Umeå in cooperation with the county of Umeå.                               The busses are originally diesel-busses, but the diesel motor has been replaced with two electrical hub-motors with a power of 145 kW each that are powered by batteries.The batteries are charged at the end station after each route. In case the batteries should run low on capacity during driving, they can be recharged by the so called genset.

Examensarbete

This report aims to examine how Brunneby Musteri is to update the brand attention for Brunneby Musteri at retail stores. Brunneby wish to assure their brand will catch the customers? eye in the store and therefore get assistance to discover what to improve. The family business Brunneby Musteri (Brunneby) was founded in 1941 and is located nearby Göta Kanal in the county of Östergötland. Brunneby produce products such as lemonade, jam, jelly, marmelade, cider and vinegar.

Examensarbete

This report aims to examine how Brunneby Musteri is to update the brand attention for Brunneby Musteri at retail stores. Brunneby wish to assure their brand will catch the customers? eye in the store and therefore get assistance to discover what to improve. The family business Brunneby Musteri (Brunneby) was founded in 1941 and is located nearby Göta Kanal in the county of Östergötland. Brunneby produce products such as lemonade, jam, jelly, marmelade, cider and vinegar.

Examensarbete

This report aims to examine how Brunneby Musteri is to update the brand attention for Brunneby Musteri at retail stores. Brunneby wish to assure their brand will catch the customers? eye in the store and therefore get assistance to discover what to improve. The family business Brunneby Musteri (Brunneby) was founded in 1941 and is located nearby Göta Kanal in the county of Östergötland. Brunneby produce products such as lemonade, jam, jelly, marmelade, cider and vinegar.

In-store retail environment ? A study if placement of ecological products has an impact on sales and attitudes towards buying.

The purpose of this thesis is to investigate whether placement, using a special display, of ecological products, will have an effect on consumer buying behaviour and thereby sales of these products. When talking about sales we refer to the amount of ecological products that are being bought, habitual and unplanned, as a response due to the placement of the products in-store. To further elucidate the purpose, the thesis will focus on if the placement of the products itself will have an impact on the customers? attitude towards buying ecological products. A deductive approach was applied where we did a quantitative study using triangulation to receive data to reveal if the placement of ecological products had any effect on the sales of these products.

Drömmen om Sverige: En studie av Exportrådets informationsfilmer "Världens möjligheter"

Within the fields of business as well as the academic, there is a growing interest for the role images play in an organized conception of the world. This paper acknowledges the relevance of such images and ideas, and its purpose is to examine the fixed ideas and conceptions of the world as they appear in a Swedish organizational context. The Swedish Trade Council is a hybrid organization between the state and private sector with an outspoken purpose of defining an image of the outside world for small and medium size enterprises in Sweden. The underlying question in focus for this study is: What central conceptions of the world appear in the Swedish Trade Council?s information films ?Världens möjligheter?? Within organizational studies, a postcolonial theory has to a large extent been overlooked.

En postindustriell stads dynamik : Kalmars samarbeten och konkurrenser i strävan efter expansion genom handel

The thesis strives to reveal the dynamics between a central and a peripheral shopping area in Kalmar, Sweden. The establishment of larger shopping centers has become a hallmark of postindustrial cities. Cities globally are at risk of creating an urban economic rift between the central and peripheral shopping areas. By establishing major shopping venues around the traditional central business districts, cities hope to create a larger customer hinterland and thereby also increased economic growth. The aim of this thesis is answered by two research questions regarding collaboration and competition between two shopping areas; the central Kvarnholmen and peripheral Hansa City Mall.

Utfodring av hästar i tropiska klimat : möjlighet att använda regionala fodermedel i Tamil Nadu, Indien.

This study consists of a literature study and a survey in Tamil Nadu, India. The aim of the study was to get an understanding of horse feeding in tropical climates and what kind of feeding related problems that could occur because of the fodder. Information and data were collected from eight different stables and from Tamil Nadu University of Agriculture in the region of Tamil Nadu in March-April 2009. The horses in Tamil Nadu were given rice straw, unknown grass, Cynodon dactylon, lucerne, maize, Pennisetum glaucum x Pennisetum purpureum hybrid and Chloris gayana as roughage. As concentrates, the horses were given wheat bran, oats, barley, soybean meal, maize, carrots, coconut cake, peanut cake, horse gram and chick pea.

Analys av turbulensmodeller för CFD

This thesis has been a part of Forsmarks Kraftgrupp AB's evaluation of a turbulencemodel used in simulation of turbulent flow called PRNS (Partially Resolved NumericalSimulation). This model has promising properties and may be of use in savingcomputational resources. The purpose of this thesis was to analyze this model andcompare it with industrially applied models such as k-omega SST and LES (Large EddySimulations).PRNS works as a hybrid of the k-omega SST and DNS (Direct Numerical Simulation)where a constant, RCP (Resolution Control Parameter) with a value between 0 and 1are selected. This constant is then used in the calculations and determines thebehavior of the simulation. When RCP is set to zero the equation are the same as fora DNS simulation and when RCP is set to one the equations for k-omega SST issolved.

Bebisgeniet och den gode föräldern : En diskursanalys om böcker för bebisar inom bibliotek och bokklubbar

In recent years there has been an upsurge in products and activities designed for infants, what is known as baby culture. The essay is a discourse analysis covering the part of baby culture which is concerned with infants and books. The essay studies texts from libraries and children?s bookclubs in order to understand what it is they communicate, to whom and the conceivable consequences of the communicated message. One of the main purposes of the study is to determine what view of infants as social and cultural beings it  is that arises from the texts.

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