The use of thin and attractive models to promote companies' products is widespread among marketers. This is true even for companies whose products have little or no association with beauty or body weight. As the proportion of overweight people continues to grow in many developed countries the ideals used by marketers to attract customers strays further away from the actual attributes of the customers themselves. What is little understood is what effect overweight has on the efficiency of the product promoter. Some limited research has studied how the efficiency of the product promoters in printed advertisements is affected by the existence of congruence between the product promoter and the product itself.

This thesis describes new methods for automatic crack detection in pavements. Cracks in pavements can be used as an early indication for the need of reparation.Automatic crack detection is preferable compared to manual inventory; the repeatability can be better, the inventory can be done at a higher speed and can be done without interruption of the traffic.The automatic and semi-automatic crack detection systems that exist today use Image Analysis methods. There are today powerful methods available in the area of Computer Vision. These methods work in higher dimensions with greater complexity and generate measures of local signal properties, while Image Analyses methods for crack detection use morphological operations on binary images.Methods for digitalizing video data on VHS-cassettes and stitching images from nearby frames have been developed.Four methods for crack detection have been evaluated, and two of them have been used to form a crack detection and classification program implemented in the calculation program Matlab.One image set was used during the implementation and another image set was used for validation. The crack detection system did perform correct detection on 99.2 percent when analysing the images which were used during implementation.

By today?s date there are a lot of companies that are in great need of restructuring their paperwork in a more organized way. This can be excellent arranged with the help of properly constructed computer software. The aviation industry is no exception, but actually a good example of this. Täby Air Maintenance (TAM) is a company which is situated in Örebro.

My problem comes out of the bigger question ?why the Catholic church is featured in horror films whenever a religious organization is in one?? I have detected in the horror films that I've seen that when a religious organization is in a horror movie it's the Catholic church that gets to act as church and religion. I have chosen the following problem: How is the Catholic church presented in the horror movies The Exorcist and The Rite, and how can one understand these presentations from a role theoretic perspective?Since role theory has it's background in the world of the theater with it's actors and roles, it came naturally to use role theory, and specifically Goffmans dramatic model. I've used this model in a film analysis of the movies.

Transportation of oil and gas by the Sea characterizes challenges from a safety viewpoint. In this type of transportation, different sizes of special tankers carrying oil and gas. The marine transportation of these scarce natural riches is involved with risks and hazards, which may lead to many losses; for instance, wasting oil and gas, injuries of people, damaging ships and properties, and damaging environment. The main purpose of this thesis is to evaluate the risks, hazards, and accidents during transportation of oil and gas (mainly Crude Oil, liquefied petroleum gas, and Liquefied natural gas) by the Sea with concentrating on transport safety. Hence, a better understanding of these risks and hazards can contribute to decrease of addressed losses.This study is carried out on risks associated with maritime transportation of oil and gas starting with describing the general casual chain (dealing with causes, incidents, accidents and consequences/causalities), continuing with describing risk analysis techniques (including event tree analysis and fault tree analysis) and risk control measures/options, and finally implementing aforesaid investigations on real data from two areas; namely UK territorial waters and the Baltic Sea.In this study, the results of analyzing data from 1991 to 2010 in UK territorial waters revealed that collision and grounding were two most common accidents in terms of crude oil tankers, LPG and LNG carriers in which 44% of all accidents were equally divided between collision and grounding.

It is not unusual that women and children fall behind in development countries. It is not even unusual that these groups are exposed to all forms of discrimination due to the countries lack of capacity to erase poverty. We also know that women and children in a larger extent suffers from the shortage of proper health conditions. India is one of these countries. It is a country where women even before birth are exposed to discriminatory family planning.

Aim: The aim of this paper was to investigate whether scientific evidence exists to improve, of students? perceived, insufficient infection control in isolation facilities in companion animal hospitals in Sweden. Material and methods: A question was emailed to the students in the last year of the animal nursing program at SLU in the spring 2012 to get their view of perceived insufficient infection control. A literature study was thereafter preformed using the search engine Web of Knowledge. Results: The students reported several perceived shortcomings which were divided into five categories: basal hygiene, isolation routines, cleaning and disinfection, patient flow and other. Studies supporting that the shortcomings perceived by the students also exist in human health care and to some extent in animal clinics and hospitals were found. Furthermore, scientific evidence that improved hand hygiene, glove procedures and cleaning and disinfection reduces the risk of nosocomial infections in humans was reported. Conclusion: There is not a lot of research performed in the area of infection control in animal nursing.

This essay follows a Media Teacher in her work as a coordinator and an artistic leader for a European project called Legalopoli concerning laws and ethics in a senior level school for 13-16 year-olds in Mora, Sweden. The students write film stories about how their characters have to make choices in ethical dilemma situations. Then the learners create interactive computer games together through practical film work. At the same time we can see how the educator also gets into difficult ethical situations, when she is working with the students. This forces her to self-reflection.

Management of large carnivores involves more than just the management of animals, people also have a large influence. The Swedish parliament decided in 2009 that the county boards should use co-management to a greater extent in management. This shows how important human dimensions are.We know from previous research that the majority of people in Västerbotten are positive toward large carnivores and the management done by the state, however there is a negative minority which should not be neglected. This paper contributes with an examination of attitudes toward large carnivores, wolf, bear, lynx and wolverine, in Västerbotten County. The data for this study were derived from a survey that was sent out to 150 randomly selected persons in every commune in following counties: Norrbotten, Västerbotten, Jämtland, Västernorrland, Dalarna, Gävleborg and Stockholm.

The aim of this study is to describe and analyse an elderly care team?s prerequisite to anchor a salutogenic perspective and approach in an elderly care team in Kalmar municipality. The study identifies factors that could impede or promote the anchoring and examine how the organisation aims to work in a single direction even if the multidisciplinary team processes a diversity of knowledge, education and abilities. The study is based on qualitative semi-structured interviews from representatives of all professions in the multidisciplinary team; social workers, paramedical professions, nurses and care-givers. The theoretical frame consisted of a translating perspective, leadership and ideas of interaction and power.

Detta arbete handlar om antivirusprogram och vad det finns för hjälpmedel för hemanvändare utan teknisk bakgrund att finna det antivirusprogram som passar dem bäst. Målet med arbetet är att producera en guide för hemanvändare som ska hjälpa dem inför deras val av antivirusprogram. I detta arbete har tre olika metoder använts för att besvara de frågor och den hypotes som ställts. Först gjordes en litteraturstudie där bakgrundsmaterial inhämtades. Nästa steg var att genomföra intervjuer med experter inom området för att ta reda på vad guiden skulle innehålla. Som sista steg utfördes en enkätundersökning som riktade sig till hemanvändare för att ta reda på om den framtagna guiden besvarade hypotesen.

The main purpose of a Flight Data Recorder (FDR) is to facilitate the investigation of incidents. In order to interpret the data that has been recorded in the FDR the data has to be visualized in some way. This can be done with software on a computer or with hardware that is specific for the model of aircraft that the data originates from.The aim of this project is to visualize data for six parameters from the FDR of Saab 2000 in an avionics rig. The avionics rig resembles the cockpit of Saab 2000 and the displays in it are identical to the ones found in the plane. All six parameters are shown on the same display.Due to safety regulation vital systems in aircraft are doubled, with one system on the left side and one on the right.

Syfte Syftet med vår uppsats är att skapa förståelse för hur ett företag kan arbeta med ett strategisk Human Resource Management (SHRM), samt hur SHRM kan fungera som ett ledningsverktyg för att frambringa överensstämmelse inom skilda kulturella grunder.Metod Vår uppsats är baserad på en kvalitativ metod där vi valt att angripa vårt problemområde via en abduktiv ansats för att kunna växla mellan empiri och teori. För att studera vårt problemområde har vi genomfört en fallstudie av ett medelstort företag inom försäkringsbranschen.Empiri Vi har valt att utgå från ett ledarperspektiv och kompletterat studien med medarbetarnas röst. Våra empiriska data har vi erhållit genom kvalitativa intervjuer med utvalda respondenter.Teori Vi har valt att beröra området för organisationskultur såväl som Strategisk Human Resource Management (SHRM). I vår studie har vi belyst hur organisationers ledare kan tillämpa SHRM för att skapa en harmoniserad organisationskultur. Vi har lagt vikt vid teorier som Bang (1999), Korczynski (2002), Millmoreet al.

Entrepreneurial firms face unique challenges in attracting and acquiring human resources due to difficulties associated with resource constraint and organization legitimacy, often described as liabilities of "smallness" and "newness". The aim of this paper is to examine the "smallness" and "newness" challenges met by small entrepreneurial firms, which strategies they apply to counter these challenges, and if these strategies can be explained by the firm's HR philosophy. Since few studies on Human Resource Management (HRM) in small entrepreneurial firms exist, a framework combining theory from the research fields of HRM, entrepreneurship and small firms has been developed. Employing a qualitative case study design of five small Swedish entrepreneurial firms, our findings demonstrate four "smallness" and "newness" challenges and seven strategies that either counteract or prevent them. Furthermore, results showed that the strategies applied seemed to have no significance with regards to the firm's HR philosophy.

The aim of this master thesis is to gain greater knowledge of interpersonal communication. This study explores on one hand how interpersonal communication can be used as an important part of reference work in a Swedish electronic synchronous reference service, and on the other how interpersonal communication affects the relationship between user and librarian. By using communication theory and establishing a positive relational contact with the user in the electronic environment, the outcome of the reference encounter can be successful for both the librarian and the user. Furthermore, the importance of recognising relational barriers is of great relevance to the relational contact. The scope of this master thesis is to find what relational factors are used and can be used in the interaction between user and librarian.