De stora förändringarna inom det sociokulturella och teknologiska området har bidragit till utvecklingen av en ny dimension av marknadsföring, vilken har inriktat sig på att se och behandla kunderna som levande individer. Kundernas sinne, känslor och humör ställs i centrum. Att involvera människas sinne i tjänsteprocessen kan vara avgörande för kundens direkta upplevelse av olika köp- och konsumtionsprocesser.Denna studie syftar till att undersöka hur humör och känslotillstånd, servicekvalitet, kundlojalitet och servicepersonal samspelar med interpersonell beröring vid ett servicemöte.Ett experiment utfördes i en detaljhandelsbutik för att mäta beröringens effekter. Hypoteser formulerades med utgångpunkt i att interpersonell beröring, i form av en lätt touch mellan armbåge och axel, bör leda till en positiv inverkan på kundernas känslotillstånd samt bidra till bättre kundupplevelse. Resultatet visade att interpersonell beröring har positiv inverkan på kundernas känslotillstånd samt ökar graden av den upplevda servicekvaliteten och stärker kundlojaliteten..

In several cases, systems that have been developed have been very time consuming and cost a lot of money, but they still do not fulfil the users requirements and requests. To make new systems better, you have to find a way to communicate that allows the developers to understand the needs of the user. The aim for our thesis is to highlight the importance of communication in system development. To investigate this we have choosen to do a study of the real-estate system. The work methods that have been used include mock-ups and informal conversations with the user, who is employed by the Church of Sweden in Ronneby.

This essay aims at understanding the experience of the use of ayahuasca, and similarities and differences between interview protocols and socio-cultural identities. The work is based on field studies conducted in the Peruvian Andes, in the village of Pisac September to November 2009. What has emerged is that the experience does not seem to be dependent on cultural manifestations as much as it is dependent on general human cognition. Theories have been applied on an empirical phenomenological descriptive study. Various brain activities, along with mental mechanisms contribute to a deeper understanding of the findings in the descriptive analysis.It seems that the cultural differences, which I have classed as typological in the phenomenological study, mostly are expressions of meaning for the informants.

Although English is commonly used in Swedish advertising, little is known about its effects. The purpose of this paper was to investigate how a Swedish or English language choice in product advertisements affects the effectiveness of the ad. Further, a local/global dimension of the advertisement was created to investigate how the results differ for local and global brands. Subsequently, an experiment was conducted where the effect of language choice on several well-established measures of ad effectiveness such as awareness, comprehension of the ad message, credibility, attitude and buying intentions was analyzed. In line with previous research, English in product advertisements is not completely comprehended since English is not the local language in Sweden.

It is a well known archaeological concern that the remains of human bones left from the bronze age and early iron age Scandinavia are not nearly enough to represent the estimated population of the time. Furthermore the bones of each find rarely represent a whole individual. The majority of the bones must have been disposed of somewhere else, possibly scattered in running waters or in the fields, where they have evaporated or are securely hidden from archaeological excavations.This thesis deals with the grave concept and the problem in using a word that is so very clouded by its modern, western meaning. It also offers an alternative explanation to why the bones are handled the way they are and why they are found in such awkward contexts..

It is a well known archaeological concern that the remains of human bones left from the bronze age and early iron age Scandinavia are not nearly enough to represent the estimated population of the time. Furthermore the bones of each find rarely represent a whole individual. The majority of the bones must have been disposed of somewhere else, possibly scattered in running waters or in the fields, where they have evaporated or are securely hidden from archaeological excavations.This thesis deals with the grave concept and the problem in using a word that is so very clouded by its modern, western meaning. It also offers an alternative explanation to why the bones are handled the way they are and why they are found in such awkward contexts..

Syftet med uppsatsen är att diskutera begrepp och termer inom virtuella utställningar, studera berättandet i virtuella utställningar och undersöka hur användare/besökare uppfattar och upplever berättandet i desamma.För att ta reda på hur besökare uppfattar och upplever berättandet i en virtuell utställning har vi utfört ostrukturerade observationer med sex personer, där varje person har fått besöka tre utställningar. Det empiriska materialet har sedan analyserats och tolkats med hjälp av teorier kring berättande och Michael Murtaugh?s narrativa verktyg.Berättandet i virtuella utställningar är utformat som i de reella med den skillnaden att det i en virtuell värld inte finns några fysiska begränsningar. I en virtuell utställning kastas besökaren direkt in i utställningen och vägen mellan början och slut får i större utsträckning skapas av besökaren själv. Berättelsen får i de virtuella utställningarna en underordnad betydelse till förmån för upplevelsen av att befinna sig i en virtuell värld, men om mediets kapacitet utnyttjas så att en ytterligare dimension kan läggas till, kan också berättandet fördjupas..

Frågan som detta arbete ställer är vad som är målet med Saabs politiska arbete. Det är ett stort företag inom försvarsindustrin och detta påverkar de politiska kontakterna. Teoretiskt material framförs om orsaker till företags politiska agerande, metoder för agerandet och vad som påverkar dessa metoder. Även tidigare undersökningsresultat framförs. Undersökningen består av ett antal intervjuer samt en hel del tryckt och elektroniskt andrahandsmaterial.

The aim of this study was to examine the social relationships between children and librarians during reference interviews. Using qualitative interviews with five children's librarians I illustrate attitudes and behaviours during a reference situation which take place in psychological, social and even in pedagogical contexts. The literature review comprises studies of the reference interview with children and youth, a description of interpersonal communication and finally social interaction and dialog between teachers and pupils. The main result of this study was the demonstration of a dichotomy in modes of interpersonal communication. In one mode, the social frame is emphasized.

Studien kartlägger vanliga adjektivliknelser i svenska bloggtexter ur två aspekter, vilka adjektiv och substantiv som förekommer tillsammans i konstruktionen ADJEKTIV som en/ett SUBSTANTIV samt deras grad av konventionalisering. Tidigare forskning visar att liknelser är svårdefinierade, vilket tas upp i bakgrunden. Materialet är hämtat från fem korpusar med svensk bloggtext. Resultaten visar att de vanligaste adjektivliknelserna föredrar att knyta an till ett eller några substantiv. Däremot finns det visst utrymme för produktivitet.

As in society in general, exclusion of individuals takes place in the school system. Even though schools ? according to the curriculum ? are supposed to cherish diversity, many children are left outside of the community formed during school activities. In order to gainknowledge of how schools can prevent and inhibit exclusion, this work aims to study how the problem is interpreted and managed. The study included six pedagogues: three pre-school teachers and three 1?7th grade teachers.

En god arbetsmiljö kan anses vara nyckeln till en välfungerande verksamhet. Arbetsmiljö som begrepp är dock oerhört komplext där många olika problemaspekter samverkar och påverkar arbetsplatsens miljö. Vissa arbetsmiljörelaterade problem kan härröras till egenskaper som inte tillåter individen att utnyttja sina kognitiva förmågor och benämns därmed som kognitiva arbetsmiljöproblem. Andra faktorer som tekniska arbetsverktyg som skall vara de anställda behjälpliga, kan i de fall de brister, också påverka och störa tankeprocesserna hos individen. Den här rapportens syfte är att utveckla en förståelse om hur komplexa arbetsmiljöer samt interaktion med teknik kan skapa en stress som i förlängningen kan leda till kognitiva arbetsmiljöproblem och teknikstress.

With the prospect of future construction on the Skutskär Pulp Mill property, Stora Enso Fine Paper has initiated an investigation of soil contaminants and a risk assessment of these contaminants. A soil and groundwater investigation has therefore been conducted on an open area of about 16 000 square meters, situated between the current wood room and digester house. To be able to integrate this study into an investigation for the whole industrial property, the study has been carried out as a phase 2 study according to the Swedish Environmental Protection Agency?s Methods of Inventories of Contaminated sites (MIFO).The site investigation has involved soil and groundwater sampling, together with the analysis of heavy metals and organic contaminants. The degree of hazard posed by the contaminants, the level of contamination, the potential for migration of the contaminants, as well as the degree to which protection of human health and the environment is required in the area, have been weighed together for an overall risk assessment of the area with regard to human health and the environment.The investigated area was built up by filling in the coastal waters.

The purpose of this study has been to investigate the prospects for identifying and prosecuting individuals suspected of war crimes, within the process of exclusion from refugee status under article 1F(a) of the 1951 Refugee Convention, and using subsequent mechanisms for extradition or prosecution in international criminal law. A number of principles within human rights law and public international law have been advocated by the UNCHR and several human rights NGOs as necessary for a thorough application of the exclusion clauses; one that takes individual responsibility into account and upholds the aims and purposes of the exclusion clauses. There is a discussion as to whether specialised or accelerated exclusion procedures are justified for reasons of security and efficiency, or if they put the rights of the individual at risk and limit the opportunities for gathering information to support investigation and prosecution of the crime in question. Apart from the instruments of asylum law and procedure that have emerged within the EU harmonisation process, there are no general, binding rules on the procedural aspects of the exclusion clauses. One principle that regulates the consequences for the individual of exclusion from refugee status and decisions on extradition is, however, the principle of non-refoulement.

Although research on gothic fiction has given limited attention to children?s fiction, the last two decades have witnessed an increasing interest. To date the focus has been mainly on English literature with a recurring tendency to define children?s gothic fiction as a text corpus separate from gothic fiction in general. As a result, children?s gothic fiction has become isolated and is not considered as part of the gothic genre, neither the literature nor its adaptations.The aim of this study is to view children?s gothic fiction as an integral part of the gothic genre.