Surveys show that consumers tend to avoid traditional marketing channels, leading the practitioners to use earned media channels through public relations (PR). This has also led to the use of covert PR. To understand the use of this communications method, the purpose of this thesis is to study campaigns, which have gained transmission in social media, by investigating how practitioners of three different campaigns motivate the choice to use covert PR.The study is based on a hermeneutic methodology and has an abductive approach. It is carried out by semi-structured elite interviews with six contributors of three different campaigns, using covert PR. The primary data consists of the empery of the interviews, while the secondary data consists of a theoretical framework of excellence in public relations, the PR practice and viral messages.The result of the study indicates the point of view that covert PR has given the campaigns a wider reach.

Denna magisteruppsats handlar om vilken betydelse Human Resource arbetet har för kompetensutvecklingen inom två olika organisationer. Under senare år har relativt stora satsningar gjorts på personalutbildning och andra kompetensutvecklingsinsatser i arbetslivet. Forskning har visat att kunskapsproduktionen i samhället ökar ständigt och för att finna en lösning på detta har många företag valt att satsa på kompetensutveckling. Det bakomliggande antagandet har varit att det i allt högre grad är kunskap och kompetens än kapital som växer i framtiden. Därför bör såväl privata som offentliga organisationer satsa på kompetensutveckling både kortsiktligt och långsiktligt för att kunna möta de framtida kraven.

This qualitative study is done with the purpose of creating understanding for the theoretical democratic content in educational materials for Civic Education courses 1a1 and 1b during GY-11, so teachers create an intentional approach when using educational materials in their democratic education. This was motivated as important considering the reduction in obligatory Civic Education for the vocational programs. The study was conducted using a hermeneutic qualitative reading method where the educational materials, more specifically two series with one book for each course, was read with purpose of creating understanding for the democratic content according to ideal democratic models: deliberative democracy, participatory democracy and electoral democracy. A text voice analysis was also conducted using Bakhtins theory of dialogic and monologue text that contributed to the general result concerning the democratic content. The results show that the electoral democracy ideal is dominant in all educational materials, there is hence no striking difference between the democratic content in 1a1 and 1b educational materials.

In the history of scientific visualization techniques there is a lack of social science practices and methodologies. The advent of modern computer graphics brought the use of visualizations into a whole new era, but even though the tools by which such modern visualizations are created become easier to access and use, the lack of social science researchers harvesting the benefits of such tools still remain. This ease of use, increase in power and accessibility plus the ever growing need within the natural sciences to augment the human senses has further complicated the relationship between scientific methodologies, validity, reliability and the use of visualization techniques. This relationship must be explored, demystified and understood in order to fully grasp the impact of visualization practices when incorporated into any given scientific method. Within the social sciences there is one example of a tradition that has since its conception carried within it a graphical notion and a visualization practice.

Due to the forest industry downsizing, many communities in rural forest regions in Canada and Sweden are facing problems to survive. In order to create community sustainability, resilience and well-being in remote forest regions, the view on the forest resources has shifted towards multiple use, through the concept of sustainable forest management (SFM). Beside the economic and ecological elements of sustainability, the social forest values are needed, contributing to the human well-being, local participation, stakeholder collaboration, human rights and cultural connection. In this thesis the embodiment of the social component of SFM within Prince Albert Model Forest (Canada), and Vilhelmina Model Forest (Sweden) will be examined. Being partners and facing similar challenges as rural boreal forest regions, the two model forests are compared through analysis of projects and activities, conducted interviews and organization documents. Looking at projects mentioned as successful by the interviewees, they all have elements from the social values of SFM. The direction can be explained by the introduction of the Forest Communities Program in Canada, demanding the Model Forests to work towards community stability and resilience, the Model Forest organization concept itself and the way global focus are increasing around social forest values. In the future, it may be important that the role of the MFs enable some kind of political authorization and legitimacy in order to improve conflict solving and indigenous rights equality.

Authors: Maria Bergholtz, Alexander WestessonTutor: Daniel EricssonTitle: Performance Measurement of Creative work ? a culture study at PS CommunicationKeywords: Key Performance Indicators, Organizational Culture, Macro-culture, Subculture,Micro-culture, Art, Business, Creativity, PS CommunicationIn the paper?s introductory chapter, the chosen problem area regarding art and business willbe presented. The paper?s studied empirical case will also be introduced here. This then leadsto the reports chosen research questions:How do the company management and the companies? creative personnel approach differ inthe discussion regarding performance measurement on PS Communication?-What causes these differences?What impact does the corporate culture have in the discussion about performancemeasurement of PS Communication?-Is the corporate culture weak or strong?The purpose of this paper is to resolve the stand still in the discussion regarding performancemanagement by creating an understanding of different people active in the organization?sapproach to performance measurement.

Varje dag utförs riskbedömningar inom rättspsykiatri och kriminalvård. Syftet med denna uppsats är att undersöka det vetenskapliga underlaget för riskbedömningar. Uppsatsen inleds med en kort beskrivning av i vilka sammanhang riskbedömningar används och den traditionella uppfattningen av hur området och instrumenten har utvecklats. Sedan följer en genomgång av olika studier som behandlar bedömningarnas träffsäkerhet generellt samt mellan olika generationer av bedömningar. Därnäst redovisas och framförs kritik mot validiteten i Psychopathy Checklist Revised (PCL-R, Hare, 1991) och dess tillämpning inom riskbedömningar.

Varje dag utförs riskbedömningar inom rättspsykiatri och kriminalvård. Syftet meddenna uppsats är att undersöka det vetenskapliga underlaget för riskbedömningar.Uppsatsen inleds med en kort beskrivning av i vilka sammanhang riskbedömningaranvänds och den traditionella uppfattningen av hur området och instrumenten harutvecklats. Sedan följer en genomgång av olika studier som behandlarbedömningarnas träffsäkerhet generellt samt mellan olika generationer avbedömningar. Därnäst redovisas och framförs kritik mot validiteten i PsychopathyChecklist Revised (PCL-R, Hare, 1991) och dess tillämpning inom riskbedömningar.Avslutningsvis analyseras psykopatibegreppet utifrån Ian Hackings teorier om?human kinds? och ?loopingeffekter? och det förs en kort diskussion av tänkbarakonsekvenser av och farhågor kring användningen av PCL-R och psykopatibegreppetgenerellt..

The popularity of vampire novels has come and gone over the years. And the romantic novels seem more popular than ever before. The male vampire have taken the stereotyperole as a sexual object. But what is it that makes the male characters desirable?The vampire genre was developed from defining female vampires as sexual freeand liberal but with a punishment awaiting them.

This bachelor thesis is based on interviews with staff from three Egyptian NGOs in Cairo during the spring of 2013. The study examines how three Egyptian NGOs discuss the woman?s situation within the Islamic legal discourse in the contemporary Egypt. The empiric material was analysed through a theoretical framework of gender in Islam, and a discussion of the concept of human rights laws in a local context.The respondents emphasize the societies gender stereotypes as obstacles in the discussion regarding women?s rights.

The essay circulates around the technological analysis of flint material from four localities around the Baltic Sea basin. The analysis was created to investigate the question of where the first Gotlandic settlers originated from and to give clues about the colonization process. The investigated material was collected during the fall of 2011 and a correspondence analysis is used to analyze the collected material. The purpose of using a correspondence analysis is to test the method as a tool for investigating Mesolithic flint technologies. The essay also discusses marine hunter-gatherers, their economy and how their archeological remains differ from terrestrial hunter-gatherers..

When stormwater occurs near human activity the water gets polluted. The purity and composition vary widely depending on the types of activities in the area, the type of surface the water comes in contact with, precipitation and many more parameters. It has long been known that stormwater quality can affect both human health and the environment as stormwater is a major contributor to pollution of receiving waters.A human activity that has an impact on the environment in several different ways is traffic and stormwater is no exception. Airborne gases that react with precipitation, oil leaks and fuel systems that drops down on the ground, metals from brake linings and rubber particles from tire wear are some of the aspects you have to take into account when categorizing the relationship between traffic and polluted stormwater.In this project, stormwater samples from a parking lot in Halmstad, Sweden were collected and analyzed with an atomic spectrophotometer. The presence and relationship between copper, cadmium and zinc with different rainfall parameters have been studied.

With the help of image analysis and scent theory, we have made an analysis that explains how the perfume smells in advertising. There are many different factors that play a role in our perception of smell by image. We have found that using the connotations we can get a sense of the scent. What helps us along the way, the colors, the women and the environment. From this one different conclusions are mad and we create a scent sensation..

The Swedish industrial society has left several areas with contaminated soil and water which today is of danger for the environment and human health. One of these areas with contaminated soil and water is the region where the former Glava glassworks operated during 1859 to 1939. The main object in this study has been to study the responsibility for the contaminations according to the Environmental Code. The method used is a qualitative content analysis of relevant literature to answer the following questions:What types of contaminations can be found in the area of Glava glasswork and what health issues can these cause?What kind of activity has been conducted in the area that have caused the contaminations in soil and water?According to law, what are the responsibilities for the contaminations in soil and water at Glava glassworks?The contamination in the region has been confirmed to originate from the glasswork due to the environmental engineering survey made in the area in 2009.

Bishop Alois Hudal is a man who is often mentioned when the relationship between the Vatican and the national socialistic Germany of 1933-1945 is discussed. In these cases he is usually presented as a Nazi and sometimes even called ?the brown Bishop?. One of the contributing factors for this infamous title, perhaps the most contributing, is the Bishops book Die Grundlagen des Nationalsozialismus. National Socialism is a Weltanschauung with a certain set of doctrines that is hard, or rather impossible, to combine with any other Weltanschauung, whether it is a philosophical or a religious one.