The thesis examines the nineteenth century German philosopher and philologist Friedrich Nietzsche?s early notion of how a word is generated in the process of perception. It does so by looking at the ?metaphorical transitions? Nietzsche talks about in the essay ?Über Wahrheit und Lu?ge im außermoralischen Sinne? (?On Truth and Lie in an Extra-MoralSense?). According to the relevant passage in ?On Truth and Lie?? an image is first created as a metaphor for a stimulus and a word is then created as a metaphor for the image.

Since Brand Management and Marketing in theory mainly been focusing on the consumer market, our main purpose of this essay is to analyze how a brand also can be appealing to the labour market, to attract and engage employees. Keywords attached to our essay are, brands, recruitment, Human Resource management, theories of motivation, corporate identity, employer branding and internal marketing. The study is based on a qualitative research. Our main reason for choosing this research was to get a closer insight for the phenomen and to establish a major understanding for the subject. To get a better knowledge and to answer and fulfil our purpose we have chosen to complete eight interviews, of whom six respondents representing Service firms.

Uppsatsen ska skapa förståelse i hur HR-ansvariga strategiskt arbetar med rekrytering för att rekrytera rätt medarbetare. Målsättningen är också att analysera hur företag förenar affärsidé och personalidé samt hur företag influeras av Human Resource Management-teorin..

I have in my thesis produced a start of a multiplayer, voxel, strategy sandbox game withadvanced AI. The world is made out of voxels in the form of blocks that both the players andother units can affect and change. In a world where every block follows the laws of physicsfor both fluids and physics. The game is designed for several players that fights for controllover land and resources..

Several thousand years of human impact on the landscape in the form of cultivation is the reason to many nature- and culture values in the agricultural landscape today. Intensification and rationalization has led to vast monocultures and has forced many farms to close down. These trends have increased in the last years and constitute great threats to the values of the cultivation landscape. The purpose with the environmental objective A varied agricultural landscape is to protect these values. The environmental action plan of the municipality of Lund (LundaEko) 2006-2012 is built on the 16 national environmental objectives. The purpose with this paper is to put together material that the municipality of Lund can use in their work with modifying the local intermediate goals for the environmental objective A varied cultural landscape. The overall issue for this paper is ?What has happened with the state of the cultivation landscape in the municipality of Lund since LundaEko was approved in 2006?? The paper seeks to portrait the current conditions of the following fields: meadows and pastures, organic farming, exploitation threats to agricultural land, landscape elements with cultural values and species that are threatened.

The purpose of this project is to get a fully functional, automatic steering system and a variable breaking system with an emergency breaking function to an off road vehicle. This off road vehicle is supposed to work as an aid in military situations. A team of two, Sebastian Attervall and Nichlas Gustafsson, got an order from Jonas Nyårds and the PreeRunners Project to construct a steering system that could manoeuvre an off road vehicle without any human involvement. To make this possible the vehicle would be guided by onboard sensors, cameras and computers. The team where also assigned to construct an automatic breaking system, there also no human would be involved.

In the following essay I offer an analysis of the concept of genealogy in the works of Friedrich Nietzsche and Michel Foucault. The genealogical is illuminated as a critical approach, a period and a method. Taking as a point of departure Foucault?s description of genealogy as a historico-philosophical method, with which we can approach the question of how we constitute ourselves as human beings, by analyzing our ideas about knowledge, morals and the self as an acting subject, I go back to Nietzsche, from where Foucault derives his genealogical project. By analyzing how Nietzsche examines the three domains of genealogy, found in Foucault?s description ? knowledge, morals and the subject ? I thereby present a way to read, understand and use the works of Nietzsche, a reading of Nietzsche which at the same time brings out some of the core topics, offering a more profound understanding of Foucault?s genealogical project.

Today´s debate in farming is being focused on tourism, outdoor life and hobbies in the rural areas. This is of interest also for the general public as a way of counteracting the depopulation of the rural areas. Within the last years, the farming has become more technically advanced and hence efficient. This has led to increased production volumes and wider selection of products with lower margins for the farmer as a consequence. When the profitability is reduced, the farmer is faced with the choice of either increasing efficiency or diversification of the business.

The purpose of this study in the psychology of religion is to explore the process of an individual?s shift in orienting system, from a religious to an atheistic. The materials used are autobiographical accounts obtained from two books. One that has been used as a primary source and one as a secondary. By using Rambo?s process oriented theory of religious conversion relevant themes and categories were chosen and later subjected to further analysis using Pargament?s theory of religion and coping.

Employer Branding handlar om att marknadsföra sitt arbetsgivarvarumärke, företag vill vara en så attraktiv arbetsgivare som möjligt för att locka till sig de mest talangfulla medarbetarna. Employer Branding riktar sig både mot befintliga och potentiella medarbetare. Tidigare forskning definierar Employer Branding enligt följande;?The package of functional, economic and psychological benefits provided by employment, and identified with the employing company? (Ambler & Barrow 1996)Syftet med studien är att undersöka hur ett specifikt företags Employer Branding-strategi ser ut samt hur de arbetar för att nå sin externa målgrupp ingenjörer. Studien tar även upp målgruppens uppfattning av case-organisationens arbetsgivarvarumärke samt vad de anser symboliserar attraktiva arbetsgivare generellt.

There's no doubt today that mankind has contributed to the changing climate byher use of fossil fuels. This must change in the nearby future. The Europeanleaders are expressing concern that renewable energy sources are not beingused to their full potential. The 2001/77/EC Directive on Electricity Productionfrom Renewable Energy Sources was accepted in 2001 to encourage thedevelopment of energy production from renewable sources, which isconsidered a step towards the fulfillment of the goal of the Union, that 12% ofthe gross energy consumption should come from renewable energy sources bythe year 2010.The objective of this thesis is to illuminate the common legislation of the EUregarding renewable energy with regard to goal fulfillment, judicial quality,conflicts with other goals of the EU and other faults. The objective is reachedby a hermeneutic study in which interpretation of written text is the mainmethod.

The web as an arena for news reporting and information sharing to consumers has grown for many years in the expense of the traditional newspapers. The revenue stream has however not followed the same transformation which has led to a remarkably lower profit when news and articles are distributed through the web. Banner advertising is a method that is commonly used by online magazines to generate profit where advertisers pay to expose their message. One method to measure banner ads effectivity, and indirectly, what the advertiser would pay, is through Click-Through Rate (CTR), how many clicks a banner ad receives in relation to the amount of banner views. One of the variables that play an important role in the banner ad effectivity is the placement of the banner ad.

Nature conservation has for a long time been founded on the assumption that high ecological values depend on low human impact. In Sweden this has led to forests with these characteristics being strictly protected from human influences. However, it is also known that historical land-use can enhance ecological values in forests. Mountainous forests in Sweden, which have not been affected by modern forestry, have for a long time been considered as untouched by people. However, forest history research has in recent years shown that even these areas have been used by people for a long period of time.

The purpose of this essay is to examine if the municipality has a real freedom of action to control the use of the land and the shaping of the buildings in a large and prestigious building project.In Karlstad there is now (2006) a large building project in form of a shopping mall. This project is in its final stage of completion and offers me a suitable case to examine. To undertake the purpose of the essay, the following research question is formulated:Do the municipality have a real freedom of action to control the use of the land and the shaping of the buildings in a large and prestigious building project as the Mitt I City project?In an attempt to examine the project and the planning process, three themes are applied. The first theme derives from the hypothesis that the part that initiate the process gets the upper hand as future discussions are taking place in relation to the original ideas.

This study investigates how nutrients from source-separated human urine from Gothenburg properties can be used as fertiliser in agriculture or for parks or sports fields. The initiator is the Department of Sustainable Water and Waste Management at the City of Gothenburg. Today urine-diverting systems are installed in two apartment buildings and two public-use buildings. Urine recycling is expected to lead to less exploitation of natural resources and less eutrophicating discharges into water recipients. In the study the urine?s market potential is investigated, for which practical handling issues, business aspects and acceptance of customers, employees and visitors have proved to be important.