AbstractTitle: What TV-glasses do you wear? A study in how party-political people decode the TVshow Scooby Doo (Vilka tv-glasögon har du? En studie i hur partipolitiskt aktiva personer tolkar tv-serien Scooby Doo)Number of pages: 47 (54 including enclosures)Author: Christopher LandstedtTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: The aim of this essay is to make a study in how party-political people, 18-25 years old, both female and male, decode the messages in the TV-show Scooby Doo from 1969. Do they decode the show differently because of their political view, their gender or, and their social background? Is there a pattern in the decoding or is it based on a more individual level?Material/Method: A qualitative method containing a total number of 16 individual interviews with young adults, 18-25 years old, half of them female, the other half male, were used. All of the participants are members of political youth parties/organizations, equally divided in left and right wing parties.

Authors: Nanna Isaksson and Fredrik ÖstbergTitle: Who is the typical TV-host on Swedish television?Level: Bachelor of JournalismLocation: University of GothenburgLanguage: SwedishNumber of pages: 57TV-hosts have a pivotal role in television. They are the link between the content of the show and its viewers. We didn?t find any relevant studies about TV-hosts inSweden and decided to carry out a study that would tell us more about them as a group.

Uppsatsens syfte är att ta reda på hur TV4:s lokala nyhetsstationer skiljer sig runt om i landet. Jag har studerat TV4 Malmö, TV4 Göteborg, TV Luleå, TV4 Stockholm och TV4 Karlstad. Frågeställningen har varit: Hur skiljer sig TV4 Nyheternas lokala nyhetssändningar ifrån varandra i form av bildspråk, struktur, val av nyheter, intervjupersoner och programledare? Metoden som har legat till grund för min uppsats är Television monitoring guide. Jag har tittat på fyra olika sändningar på respektive nyhetsstation på TV4:s hemsida och antecknat fakta utifrån Television monitoring guide.

Denna undersökning tar reda på hur reportrarnas tal låter i de svenska nyhetssändningarna och i hur stor mängd regionala varianter av standardspråket förekommer. Den reder även ut vad för policys och praxis som finns hos Sveriges television när det gäller hur en reporter ska tala. Studien fokuseras kring SVT1. Är det mångfaldens Sverige som speglas i reportrarnas språkbruk? Får alla sorts dialekter plats i svensk public service?Undersökningen lutar sig mot den svenska språkpolitiken samt huvuddragen inom sociolingvistik.

Advertising is something that we get in touch with on a daily basis and more or less everywhere. Advertising is used in different mediums, such as magazines, television, radio, internet, cellphones et.c. The aim of the present study is to find out if there are any recurrent dissimilarities how advertising is constructed among the mediums regarding rhetorical and semiotical theories. Two different mediums have been chosen for a comparison, printed advertisments versus internetbanners. The study has been based on a total of ten qualitative image analyses.

The purpose of this thesis was to determine the tv-show Efterlyst?s (Wanted)effects on viewers when it comes to how crime, criminals and victims are portrayed in the show. In order to achieve the purpose of our the study, both  quantitative and  qualitative approaches were used We compared the image Efterlyst gives of crime, criminals and victims to statistical information from The Swedish National Council for Crime Prevention and The Central Bureau of Statistiscs. By using focus-groups we also studied how Efterlyst portrays, in the season of 2009, and how it may have affected its viewers. Our conclusion was that there are important differences between how Efterlyst portrays crime and the image of crime the statistics gives.

The media society of today is changing. Because of a media convergence, traditional media distributers like television, radio and newspapers have to rethink their place and their purpose in the world. This paper brings a new angle to this area of research, conveying how creativity, workflow and media convergence is related to each other. A deeper understanding of these relationships gives us a clue about how media convergence can change the practice of TV- production. In this paper, a case study at Go?kväll in SVT is presented.

On October 17, 2012, TV4 broadcasted an episode of the documentary series Kalla fakta. The episode received a lot of attention when it revealed that Parken Zoo, a very popular destination for families, was not as well maintained beneath the surface as it gave the impression of being. The case attracted attention in all possible media for a long time, which led to a beginning of an extensive investigation of the Zoo.The purpose of this study is to examine how Parken Zoo handled the media after the examination of TV4?s Kalla fakta, and how it affected people?s confidence in the Zoo. This paper consists of an overall case study of Parken Zoo that can be divided into two different methods.

Populärkulturella fenomen når ut till ett stort antal människor och representationen av olikasaker blir således viktig eftersom det kan avspegla hur människor uppfattarolika ting. Syftet med min uppsats är att undersöka representationen av de trekvinnliga karaktärerna, Jules, Ellie och Laurie, i tv-serien Cougar Town. De teoretiska begreppsom står till grund för min analys är bland annat, representation somdefinieras i boken Genus, medier ochmasskultur skriven av Linda Fagerström och Maria Nilson och som AnjaHirdman också behandlar i sin avhandling Tilltalandebilder. Vidare har jag använt mig av begreppet postfeminism som både Karen Boyle (Massmedia and Society, 2005)och Karen Ross (Gendered Media, 2010) skriver om i sina böcker.För att undersökarepresentationen av de olika kvinnliga karaktärerna i tv-serien använder jagmig av Keith Selby och Ron Cowderys bok Howto study television. I deras bok finns olika steg att gå igenom för attkritiskt granska television, jag har vidare valt att fokusera på den narrativaoch konstruktionsanalysen med fokus på mise-enscène och den icke verbala kommunikationen samt klädkoderna.

The current research examined whether motives, traditional mass media consumption and individual differences (social activity and political interest) predicted the use of social media among a group of university students in China. In coherence with Uses and Gratifications assumptions the study found that the factors differentially predicted the extent of media use. Information seeking, social interaction and affinity were the main reasons for using social media. There was a negative correlation between television viewing and use of social media, in addition to a negative correlation between information seeking and use of the media. Results further suggest that social media are used to enhance social capital, since student?s being socially active offline, tend to use the media to a greater extent than those less active..

Public Service är ett svårdefinierat begrepp. De gamla idealen handlar mycket om enmedieideologi som baseras på etermediernas möjligheter och begränsningar, vilket har skapatsvårigheter när Public Service har letat sig ut på Internet. Kritik från bland annatbranschorganisationen Tidningsutgivarna ifrågasätter Public Service-företagens breddning påwebben. De anser att gränserna för vad Public Service-företagen får och inte får göra äralltför otydliga.Med hjälp av fyra kvalitativa samtalsintervjuer (tre personer från Sveriges Television samt enfrån Tidningsutgivarna), och med kvalitativa textanalyser av statliga propositioner ochutredningar angående Public Service-uppdraget undersöks hur Public Service-uppdraget ochdess medieföretag påverkas av medieutvecklingen.I uppsatsen jämförs resultaten med Anna Maria Jönssons tankar kring Public Service och denmedieideologiska inriktningen ?Social ansvarsideologi?.

This report has explored how to design and develop an ordering system for television and DOOH commercials. Usability theories have been considered and also guidlines for system devoloping, this includes the making of a PACT analysis and a demand specifcation. To ensure that the users of the systems are in focus a pre studie has been performed on location of the company which is the intended user of the system. Finally an interactive prototype of an orderingsystem has been created to illustrate the functions and tools which the fnal product should have..

Taligenkänning som verktyg vid direkttextning av tv-program har börjat användas på försök av några utländska tv-bolag. I examensarbetet undersöks möjligheten att använda svensk taligenkänning för att direkttexta tv-program på Sveriges Television. Ett av de största hindren för talbaserad direkttextning är att den kognitiva belastningen ökar vidsamtidigt lyssnande, talande, och skrivande. Dessa tre moment måste kunna utföras samtidigt av textaren. Undersökningar visade att det borde vara fullt möjligt att arbeta på detta sätt.

This is a case study of the advertising campaign ?Guld till alla? (Gold to Everyone) embarked upon by Spendrups Bryggeri AB in a bid to promote Norrlands Guld, during the period 2004. The approach used by Spendrups will be compared with theories about communication planning, communication strategies, target group definition and how to create effective advertising. The main purpose of the comparison is to find which central elements that made the campaign successful. The method we have chosen to use is an explanative content analysis with influences from the dialogue analyse.?Guld till alla? was suppose to be an massive and coherent campaign which was to be integrated with large sports events, such as the Ice Hockey World Championship, UEFA European Championship and the Summer Olympic Games, that all took place the year 2004.

Purpose: The essay was designed to examine what impact an increased media concentration in the provincial press may have on the society in the future. I also had the intention to create a greater understanding of the concept of media concentration and how the media groups relate to the public interest. Method: The work with this study was conducted by using methods from the qualitative methodological arsenal through interviews with, for the study, relevant informants, but also through a case report on the Stampen Group. The selection of informants had a background and a breadth which secured the credibility in this survey. The starting point was taken in previous research via a deductive approach where I tested how existing theories match reality. Conclusion: After completing this study should be noted that all respondents believe we will see a greater concentration of ownership in the Swedish media market in the future, and that it will reduce diversity. However, there are steps to take which I believe can work well in theory but perhaps not always in practice.