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1000 Uppsatser om House of Brands - Sida 39 av 67

Transition till demokrati: strukturella faktorers påverkan i de begränsade flerpartisystemen Kenya och Tanzania

This paper deals with institutional and structural factors' influence on democratic transition in limited multiparty regimes in Sub-Saharan Africa. Comparing the cases Kenya and Tanzania, of which the former has made a transition to democracy and the latter has not, this paper reaches the conclusion that political traditions, the coalescing of the opposition, and the elites ability to learn from the electoral process is essential for a transition to democracy. In the specific cases, the harshness of the Moi regime and the Tanzanian vision of national unity may possibly carry some explanatory power, alongside the pressure from international actors.These results have been reached through the application of a comparative case study, where democratic transition constitutes the dependent variable. It should be noted that a harsh definition of the term transition has been applied, according to which the incumbents actual loss of an election is a necessary indicator for transition. However, the Freedom House and Polity scores have been brought up as complement of this definition.

Studium av stomsystem och övrigt klimatskal m.a.p. produktion och långsiktig förvaltning av passivhus

The passive house concept has been known for many years, but it is not yet verywell known in Sweden. The increased energy requirements places greaterdemands on our buildings and to meet these requirements, passive houses is agood option.Svenska Bostäder have built passive houses with good results and intend tocontinue design some of their new buildings as passive houses. This study ismeant to support Svenska Bostäder in their planning of new buildings byanalyze and compare the different frameworks and building shells of passivehouses.In the first chapters (1,2 and 3) we presents the conditions for passive housesand the differing objects we have examined more generally for the reader tobecome familiar with the concept and the objects.The subsequent chapter presents an analysis of each object partial based on thespecifications from FEBY and finally, in Chapter 5, you will find a table ofvalues where the objects are put into relation to each other and valued there by,together with a brief explanation for the table.This chapter also contains texts on the environment, design and futuredevelopment which all includes our own thoughts and reflections.Finally, the gist of the whole work and our conclusion is presented anddiscussed.On the whole, the work has been very enlightening for us and we hope that theconcept of passive houses have a wider impact in the future..

Betjäningskostnader i olika distributionskanaler: En fallstudie av ett svenskt bokförlag

In a time of economic turmoil and financial crisis profitability matters rise higher and higher on company agendas. Many companies are pressured to find profitability to avoid layoffs or even bankruptcy. Profitability essentially depends on the margin on the product or service sold and the costs associated with selling these products or services and hence these areas are of vital importance if companies are to improve profitability. Previous research has focused, for the most part, on product profitability while customer profitability has received less attention. This study is based on a case study of a Swedish publishing house and aims to investigate how the company?s Cost-to-Serve varies between its distribution channels.

Så(s) mycket bättre! : - En studie av varumärkeslojalitet för Lohmanders

Abstract -                     Much better sauce! - A study of brand loyalty for Lohmanders Date:                             5th June 2013Level:                           Bachelor thesis in marketing, 15 ECTSInstitution:                   School of Economy, Society and Technology, EST                                      Mälardalen University Authors:                       Sara Meijer                               Julia Åberg                                      20th February 1990                   26th April 1990Title:                             Much better sauce! ? A study of brand loyalty for LohmandersTutor:                           Finn Wiedersheim-PaulKeywords:                   Brand, loyalty, consumer behaviorResearch questions:    Which significance has the brand for the consumer when buying fresh sauce?                                       How loyal are the consumers to the brand Lohmanders?                                      How does brand loyalty arise among Lohmanders customers?Purpose:                            The purpose with this thesis is to research consumer?s brand loyalty to fresh sauce and to analyze how brand loyalty arises regarding the brand Lohmanders.Method:                       The theoretical framework used in the study is based on theories of consumer behavior, brands and loyalty. The quantitative study consists of a poll. To complement the study a focus group interview and a company interview have been held.  Conclusion:                        The study showed that the brand has significance for the consumer to a certain extent. The brand can though have an unconscious effect on the consumers since most of the purchases are made by habit.

Planering av en del av Vätterstranden i Jönköping

This essay will discuss the process of drawing a restaurant ? the position of the house lot, requirements from the authority and architectural quality.During the summer months are many people celebrating their spare time in the beach in Jönköping, by the shore of Lake Vättern. There is some existing buildings in this area that is not used by a general public. In cooperation with the municipality of Jönköping and a person who wants to operate a restaurant on the beach, is this essay a proposal of how this part of the shore of Lake Vättern can look in the future.The focus of the work is to design a restaurant. This is made on the basis of the interviews that have been made with the operators of the area and a thought building, and from the existing rules of the performing and designing of a restaurant.The planned restaurant is placed in an area where it today is a public toilet.

Att förebygga garantifel inom flerbostadshus

This is a Bachelor?s degree project withthe aim of investigating how to preventwarranty errors in apartment buildings.Our goal has been to compile the mostcommon warranty errors and the reasonbehind them.To achieve this goal, we have studiedthe warranty protocols from fiveprojects. We also performed interviewswith people who work in house productionand people who work with warranties. Thepurpose of the interviews was to findout the underlying causes of warrantyerrors and what one could do to preventthose.Cracks in walls and ceilings were themost frequent remarks on the warrantyprotocols. Remarks on the floors,windows and doors were also common, butnot to the same extent.

Republicans in the White House - Hard times for Soft Power? En teoriprövande studie om skillnaderna i soft power mellan demokratiska och republikanska administrationer

According to many scholars America's soft power is in decline, a power resource whose importance has been increasing in world politics. This makes it interesting to examine if there is a difference between how Democratic and Republican administrations wield their soft power.This thesis is a hypothesis-testing study and the purpose is to test the hypothesis that Democratic administrations, to a greater extent than Republican, can create, utilize and defend soft power. My thesis is based on Joseph Nye's theory of soft power and the focus of this study is the aspects of the foreign policy resources. In order to measure this concept I have made my own operationalization where five different indicators serve as my guidance. I use the method of least likely-cases to select and motivate the administrations being tested, which gives me a comparative study of the Democratic administrations of Lyndon Johnson and Bill Clinton and the Republican administration of George H.

Att leva enkelt : En studie av livsstilen hos boende i en ekoby

Syftet med denna uppsats är att ge en bild av den livsstil som boende i en ekoby har. Detta har gjorts genom en analys med en teoretisk modell innehållande värden, attityder och handlingar. Två informanter har intervjuats för att ge förståelse för hur värden och handlingar stämmer överens och om det finns genomförda handlingar som inte bottnar i grundläggande värden. Resultatet visar att beslutet att bo i en ekoby är väl genomtänkt och grundas på viktiga värden. Strävan efter att leva ett enkelt liv är det centrala, vilket kopplas ihop med global rättvisa.

Hur kan mikroföretag bygga upp varumärken? : En studie av vilka faktorer ett mikroföretag kan använda vid uppbyggandet av sitt varumärke.

The purpose with this essay is to study how a micro enterprise builds a brand. This because the current situation makes it difficult to stand out from the vast amount of marketing messages available in the market without having an extensive marketing campaign. Small companies do not have the opportunity to put a lot of recourses as money into marketing as the large companies do. Neither do they afford to repair a brand failure.Brand building is a process that constantly is in progress in a company, large or small. To make this process concrete we have chosen to study the four factors; brand awareness, perceived quality, brand associations and brand loyalty.

Launch of new products : market research for new product development for diabetics

Foods that stimulate health and satisfy consumer expectations are needed. In a consumer´s perspective, products that provide several kinds of health benefits, without any call for major changes in their behaviour are needed on the market. With this increasing interest in health promoting food product, one of the biggest challenges for the food industry is to find the conditions and right position on the market and find the opportunities to enter the market successfully. New products with added health values can be developed to cure and counter welfare diseases as in this case for diabetics type 2. Swedish food companies have a desire to respond to welfare diseases and one welfare disease is diabetes type 2. Many of them have an ambition to develop new products to respond to the growing population and find a supply that could suit their customers.

Kvinnor i Rapport : Kvinnorepresentationen i Sveriges mest seddatv-nyhetsprogram

This study is based on the feminist belief in the importance of a reorganization of the existing gender hierarchy, where women have less power than men. Since news media reflect as well as contribute to create the reality we live in has the purpose with this study been to shed some light on how the gender structure is expressed in Sweden?s most popular television news program. I chose to examine one broadcast per day from the Public Service SVT news program Rapport during January 2010 using quantitative content analysis and the result was as follows:65 % of the news programs was presented by a woman news anchor 36 % of the news reports was carried through by a women journalist 31 % of the interviews contained a female participant The representation of female participants in interviews did not depend onif the journalist was a woman or a manThe representation of female participants in interviews did not depend on if the report was from Sweden or abroadWomen were more often than men interviewed in the role as nursing staff, development aid worker, teacher or principal, parent of a son, retired and sick or sick leaveOnly men were interviewed in the role as rescue worker, custom staff, member of the armed forces, house owner and tourist..

Etisk Shopping : En studie av unga mäns tankar kring etiska dimensioner av klädkonsumtion

In contemporary public debate there is currently a great deal of focus attached to environmental problems and social responsibility. This trend is noticeable within the clothing industry, where it has become increasingly popular for new brands to market themselves with an environmental and ethical profile. An anthropological approach has been used to investigate how individuals understand ethical dimensions of clothing, and relates to the consumers? ideals that are pronounced by clothing companies with an environmental and ethical profile. Interviews have been conducted with young men, a group often absent in accounts of ethical consumption.

Motiv och initiativ till hållbart företagande : En fallstudie av tryckeriet Edita Västra Aros AB

Today's unsustainable resource use is influenced by many factors. One key factor isproduction methods and patterns. Trough change of production patterns enterprises can bepart of the solution to a more sustainable society. This case study has analyzed environmentalperformance of the printer company Edita Västra Aros Ltd (EVA), who has gained awards forits environmental work, and what driving forces they have had during this work. The survey isbased on a qualitative method and the collected data consists of documents and staffinterviews, which have been analyzed with content analysis.

Konsten att positionera sig : En studie om festivalers identitet, positionering och om kunders relation till festivalers märkesidentitet.

The purpose of this study is to examine what characterizes brand identity and positioning regarding festivals on the current Swedish festival market. In relation to our purpose we are also going to analyze how festival attendees relate to a festivals brand identity. Our research question is as follows:What characterizes festivals brand identity and positioning on the current Swedish festival market?This study has been written with a qualitative research method and an inductive approach. Our empirical foundation is built on a rich content based on personal interviews.

Varumärken i ideella organisationer : Varumärkeshantering i ideella organisationer i Sverige

Syfte: Syftet med denna uppsats är att analysera varumärkeshanteringen i olika ideella organisationer i Sverige. Metod: I denna uppsats har författarna använts sig av kvalitativa metoder samt utgått från en abduktiv ansats. De primära data är fem intervjuer med fem ideella organisationer i Sverige som arbetar för olika ändamål. Dessa intervjuer har valts utifrån ett bekvämlighetsurval. Resultat och slutsatser: Av resultatet framgår det att de ideella organisationerna arbetar med sitt varumärke beroende på vilka resurser de har, vilken storlek organisationen har och vilka ändamål de arbetar för. Författarna av studien anser att varumärkeshantering inte är ett högt prioriterat område för samtliga ideella organisationer eftersom de behöver lägga sina resurser på rätt företeelse, vilket är deras ändamål. Om organisationerna skulle lägga mycket tid på varumärkeshantering och marknadsföring skulle detta leda till att allmänheten blir skeptiska och börja undra om organisationerna använder pengarna på rätt sätt.

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