The degree project was made forZetterbergs Industri AB. The company is market leading in Europe in the heavyvehicle industry, designing and building body systems for trucks.In their line of products is the hook lift called Livab, a flexible and uniqueproduct. The hook lift is often demanded by customers because its special ability tobe able to operate in situations with low roof clearance. The main operation principleof the hook lift can be described as a truck stand, laid down.There are two main versions of the hook lift Livab, AL 26 and AL 32. These are ofdifferent load capacity, 17 and 25 metric tons of gross weight respectively.

Companies within the e-commerce industry currently try to overcome the disadvantages of not being able to provide a physical inspection of products, and this is especially an issue for the apparel industry. One way of trying to overcome this issue is by presenting apparel with a short video of a model wearing the garment. The aim in this thesis is to investigate how these video presentations affect consumers' emotions, cognitions and intentions. Since previous studies have found that different shopping scenarios can moderate the effect of stimuli in the atmosphere on the consumers' emotions, we also aim to see if a video presentation, depending on the shopping scenario, could have a negative impact on site visitors. Moreover this thesis investigates the moderating effects of involvement on consumers' cognitions.

The society of today can?t manage without transportation. We need transports to getfood, to go to work and to create new products. The transportation ofgood is thus an important part in the function of the society and they?ll increase, bothin number and in amount.

With the advent of a range of social networks, librarians all over the world have startedto ask themselves how this new technology can be used as a way to market theirlibraries. Today's information websites and search engines are difficult competitors forlibraries and information centers, and are forcing traditional information institutions tomarket themselves in new ways.Marketing theories have traditionally concerned themselves with money transactionsand marketing of specific services and/or products. Relationship marketing theories, onthe other hand, focus more on the relationship between the customer and the companythat produces the product or service. These two parties are seen as co-producers, andrelationship marketing theories tend to focus more on a win-win situation, than on thecompany gaining power of the customer. The relationship is the important thing, and thetheories concentrate to a great extent on how to nourish these relationships.This paper is a discussion about whether Facebook as a social network is a usable toolfor library marketing.

I dagens samhälle kretsar shopping inte bara kring själva produkterna som säljs, utan även om hur butiksmiljön är uppbyggd. Den visuella miljön och hur produkter presenteras har stor påverkan på kunders beteende och inköp. Ljus, ljud och färger påverkar våra sinnen både positivt och negativt, vilket butiker utnyttjar på olika sätt. Syftet med detta uppsatsarbete är att beskriva vad unga kunder (18-25 år) anser ska ingå i ett attraktivt och starkt butikskoncept. Syftet är också att undersöka hur unga kunder upplever likheter respektive skillnader gällande butikskoncept för butikskedjor och produktutvecklande varumärkesleverantörer.

Many companies do not register all the stops that occur in a production plant, it often takes longer to report than to fix the problem. If no problems are registered, you cannot trace where the problems arise.This master thesis was performed at AcobiaFLUX and they have noticed an increased demand from their customers to trace problems raised in their processes. The aim of the thesis was to find out how a tool to monitor a process best could be developed. Then the most essential from the theoretical base was developed into a useful tool for operators. For the operators to know if the process utilizes the full capacity of a process, the tool presents a measure of the Overall Equipment Efficiency, OEE.

In order to answer the question in the title, a cross-cultural analysis of two countries was done. Countries chosen were the Republic of Latvia and the Kingdom of Spain. The need for this research was suggested by increased cross-border business activities inside the European Union, and the lack of previous studies involving new Member States. The aim of the research was to see what environmental factors influence advertising adaptation in the European Union, as well as to evaluate the applicability of a standardisation approach. According to the theory, there are three external factors that influence the creation of a global advertising.

Background: Flavan-3-ols are polyphenolic phytochemicals belonging to the flavonoids. Flavan-3-ols are present in many higher plants and are particularly concentrated in e.g. Camellia sinensis (tea) and Theobroma cacao (cacao) and have got attention due to their antioxidative capacity. Many studies have been able to associate flavan-3-ol-rich foods to improved endothelial function. The aim of the present work is to review the scientific literature and evaluate the evidence for positive effects of flavan-3-ols on endothelial dysfunction in humans. Method: Scientific articles describing intervention and observational studies about flavan-3-ols and endothelial dysfunction, were searched for on http://www.pubmed.org.

Background: Diversified companies, for example audit firms, sometimes offer different kinds of products and services. Different key success factors can in the same company thereby evolve. Goal congruence has to be achieved in the business divisions as well as in the company as a whole even though each business segment might have to focus on different factors. Purpose: The purpose is to analyze if differences in technology and culture between the business divisions in diversified companies motivate a differentiated reward system. Method: The study has a case study approach.

There are over 100 banks in Sweden. Yet, most people tend to choose one of the top four banks and stay with them. Times are changing, however, and the growth of online-based self service solutions has increased the importance of attracting and retaining customers at an early age. SEB and Swedbank have addressed this issue by introducing bank bundles. Since most banks offer similar services, the packaging and framing of the bundles have become increasingly important.

This study describes what impact activity within Wifstas, Matfors,Grönstas and Nolbys water protection areas have on the quality of the drinkingwater. It considers the use of the area, environmentally dangerous activitiesin the past and present, the geology?s part, what harm hydroelectric power damsmay cause if they break and how climate change might affect the area in thefuture. It also takes into consideration activities outside the waterprotection areas which might have a suspected impact on the water quality. Theresults of the study are that pollution from infrastructure such as roads, orwastewater from treatment plants may cause occasional contamination of thedrinking water, foremost due to flooding.

This paper is about the new methods and metrics used in industry and business today striving for better revenues and larger market shares. It investigates the relations between the old fordistic and tayloristic way of manufacturing and compares it to the models used in industry today for being competitive, seeking to please customers and becoming more flexible. More specific the paper is about if Six Sigma and lean production are the key for succeeding these days. SKF:s factory in Gothenburg and other companies will make an example for how these methods are used in practice.The aim is to try to answer if these systems with inherited tools and methods are the right way to get the flexibility that is needed for being able to deliver the right goods to customers and market. For a company to be flexible decisions must be made fast and needed changes must be able to be done easy and without too large costs and investments.

This thesis is carried out at Portsystem 2000 AB who manufactures and markets industrial doors and docking systems. The background to this thesis is that the company?s management considers that their follow-up process of cost accounts is not fully functioning.The aim with this report is to investigate and describe the present procedure of the follow-up process concerning the time of operations and come up with suggestions for improvements. This thesis is performed within the range of the following areas: Information systems, quality, processes and cost calculation. The main method we used were semi structured interviews with a fairly opened framework.

It has become increasingly important for businesses today to create a strong customer loyalty tie between their brand and their customers. In most markets today a lot of companies fight for market share and loyal customers. The increased uses of Internet and Internet commerce have made it possible for companies to create relationships with their customers through their websites. The Internet has also opened up new ways for customers to quickly and easily price compare products on price comparison websites. This means that customers have become more price conscious which has lead firms to fall into a price war with the competitors. The purpose of this paper is to examine brand loyalty in the consumer electronics market and go into detail on how web shop role affects the creation of loyalty to companies that are either a shop or do not have an online store. To examine this, a survey was made online and an interview was made with the President on Salesoogle Niklas Rasmusson. The questions and the interview of the questionnaire focused on confidence in online commerce and physical stores.

Building Automation Systems in commercial buildings are often designed and installed by different contractors, using equipment and components from different manufacturers. The lack of an accepted communication standard has resulted in a few different standards. Many manufacturers of building automation systems only support one, a few or none of these standards, while developing proprietary system solutions. Regin, who develop such equipment, are planning to adopt an open communication protocol specially designed for building automation - BACnet. As a step in that direction this thesis was announced with the purpose to investigate the possibility to implement BACnet in one of their products and to gain more knowledge of the BACnet protocol.