Purpose/Aim: The purpose of this study is to examine how the advertisements of houses in the newspaper of Dagens Nyheter, have developed in layout, by text and image, during the last fifty years and to examine what part of the home is highlighted, as evident values of lifestyle.Material/Method: By examining twenty advertisements from the newspapers every decade during the period of 1958-2008, the layout and lifestyle will be described and analyzed by a quantative and qualitive (discourse) method.Main results: The advertisements has changed in many ways. The layout has drastically developed to a more personal layout of the estate agents and the trends of lifestyle have had an impact on how the agents have created the text in the advertisments to entice customers..

Analysts at Venture Capital firms of today experience troubles when they try to explicate the intrinsic value, which they see in their investments. The traditional valuation models do not account the value of flexibility and analysts have to Through studies at a Venture Capital firm in Sweden, I have analyzed if Real Option analysis could help them to explicate the intrinsic value that they see.With the help from a decision tree, analysts can identify the hidden option values embedded in the investment. I find that real options can be a helpful tool for Venture Capital companiesto clarify the intrinsic values that they see in their investments. Real option analysis is however not a competitor to traditional value methods, it is rather a compliment..

Malmö Kommunala Bostadsbolag Fastighets AB owns and administrates Örtagården housing estate in Rosengård which is a characteristic million programme housing area. Örtagården is densely populated which naturally creates an environment that is exposed to wear and tear. The area is today undergoing a change where new proposals and strategies are to be designed for further development of the inner yards. MKB also wishes to develop the park area which is centrally situated in Örtagården. The purpose of this study was to make an analysis of the development of Örtagårdsparken from when it was planned and constructed up until the state it is in today.

The purpose of this thesis was to examine the relationship between brands and music in TV-commercials. We investigated why companies use music in TV-commercials to affect their brands and how music affects the brand?s image. We also investigated how companies choose music genres for their TV- commercials. A case study based on interviews was conducted with four informants from SAAB, Lowe Brindfors, Riviera and Catt & Co.

Through discourse analysis of twelve Library and Information Science theses, covering the period between 1975 and 2007, this thesis examines representations of homosexuality and homosexual identities. By using queer theory as a point of reference aspects such as essence/construct, equality/difference, notions of gender and views on the historical and contemporary situation of homosexuals are brought to the fore in the analysis. It is shown how the material unequivocally posits the contemporary situation of homosexuals favourably in comparison to a past signified by prejudices and oppression. This can be seen as an implicit essentialism in the texts, though ambivalences open up the possibility that it in some cases may be only strategically used while explicitly adhering to constructionist views. In linking concepts of a homosexual difference to prejudices, frequently involving notions of inverted gender performances or sexual ?extremes?, the discourse of progression posits normalcy and assimilation as positive values.

This study explores the different effects on attitude and behaviour three frequently used advertising techniques have. The techniques compared are social influence and egoistic and altruistic benefit-appeals. The results showed that ads featuring social influence had statistically significant higher mean values regarding attitude towards the ad compared to both the other ads, and significantly higher mean values regarding brand attitude compared to the ad appealing to egoistic motivations. Though, all advertising effectiveness measures used in this study - that is, attitude and intention variables - indicated that social influence was more effective than the other advertising messages. Thus, in accord with earlier studies, it can be stated with confidence that social influence is an effective tool to use in marketing communications..

The incineration of waste is steadily increasing in Sweden and so is the production ofashes. The bottom ash has for many years been used as construction material inlandfills. Now many of the nation's landfills are closed and there is a great need to findanother beneficial use for the ash. Bottom ash is a gravel-like material and with itsmaterial properties it can replace natural gravel in parts of roads and surfaceconstructions. Today this use is only approved within landfill areas where leachate iscollected and checked.

This essay is an examination of the examples in Kant?s Critique of Judgement. The examples which I have focused on all converge in an idea of wildness. These examples of the beautiful are illuminated by a culture-historical perspective, where the literary and scientific travelogue genre is of great importance. Apart from being exegetic and culture historical, my method is also analytic.

Topography is an important parameter for catchment hydrology, since it is a driver for water flow. Moreover, topography serves as a basis for hydrological models, e.g. ?Top-model?, which is based on a topographical wetness index (TWI). Few studies of TWI have been conducted on agricultural catchment scale. Four fields were studied in a Swedish drained agricultural catchment in order to evaluate the influence of topography on soil wetness.

The increasing threat of climate change has led to a increased need for models to predict future climat. In these models the changes in the soil carbon pools due to changes in microbiel degradation of the organic matter can lead to both positive and negative feedback-effects. There is however a lack of consensues on the temperature respons on degradation soil organic matter. This paper aim to give a better understanding on the factors controlling the temperature respons. The factors studied were the carbon substrate qualitity and the physiological status of the microorganisms.

Organizational culture has been described as a shared perception of reality and values ??within a group of individuals. Within the group's shared values ??about what is appropriate and inappropriate behavior and shared values ??make it easier for individuals to understand what is expected of them. If the desired culture from the management team is not consistent with the culture of the employees there might be a collision.

This paper appeals to professionals working with green questions. It intends to create a discussion about which plant species that can be established in a fieldlayer of a naturelike planting on fertile agricultural land. To initiate the essay, a studie of which values that can be connected with an establishment of a fieldlayer was performed . A part of Tor Nitzelius Park in Alnarp, a so called naturlike planting on fertile agricultural land, was used as a model for the choice of species. With the aid of soil values, photos and a list of current species, interviews with four ecologists were performed.

The kimono is a simply cut costume with a very advanced tradition of the wearer, which Ihope to communicate through this essay. The long historical bakground of the kimono cangive a better understanding of its construction and its contexts as well as its individualconditions, all is to be taken in consideration before exhibiting the kimono. Relevantstudies in litterature has been applyed within these subjects, which are accounted forprimarily in the second and third chapter of this essay. The essay contains a study of thekimono with a strict delimitation towards four symbolic wearers, the subject is thenfurther discussed in relation to the different kind of installations at exhibits. In the fourthpart of the essay two educational study visits will function as a supplementary study forthe litterature studies meantioned earlier.

In the essay the author examines how pilgrimage can be used as a tool to radicalise democracy in a late modern society marked by neoliberalism. Applying a dialectic perspective on social movements the essay puts forward how the pilgrimage movement Pilgrim?s Walk for Future, administrated by Church of Sweden, is working in line with the historical pilgrimage theology - a modern critical ecclesiology- to mobilise political action to prevent climate change. The result of the study shows how PWFF meet the neoliberal hegemony with a mobilisation of alternative values beyond the order of capitalism, in line with Christian theology and tradition. The mobilisation is made possible by new forms of identifications with oneself and the social world that meet a modern power/knowledge- regime based on rational thought, and which questions norms and practises by paying attention to their negative effects on nature and on human life in general.

The aim of the essay is to analyze destructivity and the aspiration of artistry in August Strindberg´s debut novel Röda rummet. By the method of close reading the thematic analysis is performed. The method is also based on an hermeneutic way of looking at literature.A historical context is adapted and the characters are compared to historical descriptions of artists such as bohemians, decadents and dandys. The artists of the novel prove to be, like the bohemians of the 19th century, standing outside and against society, although the presence of relations and cultural exchange seem to be just as important. There is also an ambivalence to be found in their relationship with the city and it´s lifestyle.The question at issue is how the development of the characters´ artistry come about, and in what ways the characters are influenced.