Using stimuli with identical information in both PR and advertising, this study seeks to explain how content class together with the level of involvement affects the communication effects of marketing messages. There is currently no established way of measuring the value of PR, and contemporary PR metrics do not take into account what effects PR actually generates. PR is often said to have an advantage over advertising due to the effects of third party endorsement, but previous empirical assessments show inconsistent results regarding what effects each content class generates. The result of this study is that PR is stronger at building recall, interest and credibility, and that it has less perceived selling intent than advertising. Results differ somewhat between different levels of involvement, but the conclusion is that this might not be attributable to the level of involvement per se but rather to the type of products being used in stimuli - a conclusion that seems valid for previous research as well.

AbstraktThe purpose of this study is to examine how Swedish politicians and textbooks in social science choose to describe communism, this in order to see if there is a main discourse that controls what communism is associated with. The study is structured by the following question: How does Swedish politicians and textbooks choose to describe communism, is there a main discourse that controls how language is used? The method chosen for the analysis is discourse analysis. Chain analogy is used to structure the studied texts discursive content. Four textbooks in social science are analyzed and a number of public government documents that contains discussions about communism and the agency Forum för levande historia.The analysis shows that there is a clear discourse among leading politicians that dictates that communism is to be associated with a spectrum of negative words and concepts, but when it comes to the textbooks there isn?t an equally clear discourse and the textbooks differ among themselves in general content.

The purpose of this study is the reports of Peak Oil in Swedish newspapers. In otherwords, how do the news portray or describe the concept and what sources are usedwhen writing articles. With this in mind, I have studied eight published articles in threeSwedish newspapers, Dagens Nyheter, Dagens Industri and Svenska Dagbladet. To studythese articles I've used a qualitative content analysis, as a method, or more specific aCritical Discourse Analysis (CDA). This method was chosen due to it's tools to examinethe text itself and to reveal the structures, unconscious meaning and power of words.Further more I have used theories as agenda-setting (including framing and priming),ideology and newsworthiness to complement the study.The result from the content analysis shows two evident ideologies, one with aneconomic perspective and the other with an environment perspective ? with resourcelimitation in mind.

This paper analyzes the content of eight Islamic Friday-sermons, held at Chalmers Technical University in Gothenburg in spring 2010, organized by Chalmers Islamiska Förening (CIF) (Chalmers Islamic community).The forces of globalization, the accessibility of information and the Internet have given rise to discourses and movements that know no national boundaries. The accessibility of these global movements and discourses through media, Internet, etc., affect the way Muslims in Sweden interpret and practice their religion. Thus, this paper includes discussions and descriptions of global Islamic revivalist-movements, and relates the contents of the sermons at Chalmers to these movements. In the sermons, the imams often discuss the concept of a global Muslim community, the umma, and their perceptions of the prescribed ethics linked to this community. They often relate this discussion of ethics to frequently discussed issues in the West such as equality, justice and ethical standards in war.

The system tungsten-oxygen has potential of being suitable for decorative coatings since ceramic coatings are often hard and wear resistant, and since modulations in oxygen content or incorporation of small ions could give bright colours. The aim of this report was to investigate the relationship between process parameters and  the properties of the films, with the wear resistance being of special interest.Samples with tungsten to oxygen ratios in the range of 100:0 to 25:75 at% were made using reactive sputter deposition, either with constant gas flow, or gas flow controlled by optical emission of the plasma. The hysteresis of the system, which means that a certain gas flow will cause different pressure and/or target voltage depending on in what way the flow is reached, makes it interesting to control the process where the system makes the steep change from metallic tungsten to ceramic tungsten oxide. This is difficult and thus requires precise control equipment.The samples were analysed using X-ray diffraction, X-ray photoelectron spectroscopy and an empirical wear test suitable for small components like cell phone cover for example, in order to characterize the structure, composition and wear resistance of the coatings. The results could be divided into three groups: (I) tungsten-like, with very low oxygen content; (II) mixed phase and (III) tungsten oxide like, with oxygen content close to 75 at%.

The purpose of this study is to map out and to analyze the spatial variation of female representation at the national level in established democracies. The aim is also to explain the variation in the female representation. The main questions that the paper tries to answer are:1.How does women representation in established democratic parliaments vary?2.Why does women representation in established democratic parliaments vary?This study is a comparative and statistic study, i.e. a study that includes a bigger number of countries and where quantitative analysis methods are used in order to achieve comparative analyses.

In Sweden plans to build high speed railways have been around since the early 1990s and the planshave developed to be more precised since. The future Swedish high-speed rail network is supposedto consist of two lines. Götalandsbanan; from Stockholm to Gothenburg, and Europabanan fromJönköping through the Öresund Region to Hamburg.The description of the aim to build high-speed railways in Sweden has in former reports always beento achieve rapid passenger traffic between big Scandinavian cities and Europe. There are almostnothing mentioned about the possibilities of high-speed transports of cargo on these railways. Thisstudy aims to clarify the freight transport market for Götalandsbanan and Europabanan.Today there is only one transport system with high-speed freight trains.

Mediation of fiction has always been one of the main tasks of the public library. The focus on information technology is often seen as a threat and competitor to this task. But technology can also offer new ways to mediate fiction, and the aim of this thesis is to examine how library websites and blogs can be used for this purpose. The research questions are:? What forms of fiction mediating material exist on library websites and blogs?? How is the fiction mediating material presented?? Are there any differences between the fiction mediating working methods on websites and blogs compared with those in physical libraries?The thesis is based on a qualitative content analysis of eight Swedish public library websites and three blogs, and on a theoretical frame work including literature and research on mediation of fiction, library websites and blogs, web design and usability.

The purpose of my thesis has been to examine the public debate in daily newspapers about children in 1882. For material I have used newspapers Dagens Nyheter and Aftonbladet from the year 1882. My study is based on a regulation concerning public schools from 1882 and a labour law concerning child labour from 1881. I have also examined other articles that focused on children to get an overview of what the papers wrote about them. With the articles I found in the Dagens Nyheter and Aftonbladet I have made a quantitative content analysis. As a method for the content analysis, I have used text analysis as a tool. As a result of my study I found a total of 228 articles about children and of those 82 dealt with the elementary school regulation and the child labour law in various ways. The other articles concerning children discussed issues such as how to raise your children, charity questions and accidents and crimes involving children. These articles were written from a perspective where society showed concern over the children's environment. Often the articles expressed great confidence and trust in the public schools as educators and as a place for learning and supervision..

This is a thesis on information design with a focus on text design. The purpose of this study is to gather knowledge about how information on the Easy-to-Read website, of the police, should be composed so that immigrants more easily will be able to read and understand the content. The goal of the study is to present a design proposal based on the knowledge that has been found through principles for readability, theoretical perspectives and literature, together with methods; readability analysis and interviews. The interviews were performed individually with the coordinator at polisen.se as well as four students from SFI (Swedish for immigrants). The study showed that the content on the website of the police is not adequately adapted to the needs of the target group. It also exhibited that the website's disposition is unclear, and that complicated terms are not explained.

Barnens bibliotek, a Swedish Childrens Library on the Internet with a nationwide assignment is compared to three Childrens Library in the USA with local assignments. All four Childrens Libraries on the Internet are compared in terms of content, form, purpose and if they stimulate childrens intelligences according to Howard Gardners theory about multiple intelligences. Three different instruments are used to review the websites. The instruments are created on the basis of literature and the website Barnens bibliotek. To complement these instruments, written interviews are performed with librarians responsible for each reviewed website.

Stroke is one of the most common diseases in Sweden and the third most common cause of death (National guidelines concerning stroke, 2000). Dysphagia is a common problem for stroke patients with almost 50 percent of patients suffering from severe swallowing dysfunction (Axelsson, Asplund, Norberg & Eriksson, 1989). The purpose of this study was to investigate how stroke patients with dysphagia experience their swallowing disorders. The method used was a qualitative literature study. An analysis of content was carried out using ideas and inspiration from Graneheim and Lundman (2003).

This thesis suggests an explanation for how it is possible for individuals living in an unsafe neighborhood to expressa highlevel of security. Araby is the district in Växjö municipality withthe highest level of insecurity. Within the district, there is acategory of individuals in security-measurements showing a high degree of security. Inhabitants living in house in Araby also seem to show a higher level of security than inhabitants in the same accommodation in other neighborhoods in the municipality.The study's purpose is to understand how individuals belonging to an unsafe neighborhood can experience a high degree of security.Qualitative data were collected from an observation in Araby and from interviews with individuals living in house in the district.Previous research has shown that security in the surrounding area depends on several factors, such as disorders, the degree of social control and personal opinions. Thestudy shows how a distinction to places and people in the district can explain the degree of security.

AbstractTitle: The effect of caffeine on performance during resistance training ?A systematic overviewAuthor: Amanda Jonsson and Erica BenderSupervisor: Mette AxelsenExaminer: Anna WinkvistProgramme: Dietician study programme, 180/240 ECTSType of paper: Examination paper, 15 hpDate: 2015-03-31Background: Products with high content of caffeine has in recent years become popular for optimizing physical performance. Caffeine affects mechanisms in our body which can be beneficial to perform better during exercise, but the theories have not yet been systematically reviewed.Objective: The purpose of this review article, is to examine the acute effect of caffeine intake before strength training on athletic performance with the outcome muscle endurance.Search strategy: A systematic literature search in databases PubMed, Scopus and Cochrane using keywords: ?Caffeine?, ?strength?, ?muscle?, "resistance training", "muscle strength", "strength training", "athletic performance", ?repetitions to failure?, ?muscular endurance? and ?endurance training?.Selection criteria: Healthy subjects, 16-50 years old, with experience in strength training. Studies with a caffeine intake > 5 mg/kg body weight, which participants performed dynamic strength exercises on a weight > 60% of their 1 RM.

This document presents calculations of adjusted GDP based on satellite household accounts for the year 2001 with the purpose to compare adjusted and official GDP for Sweden, Germany, Estonia and Finland. Household production in each country is estimated using time use survey data from Eurostat and a monetary value is estimated using average wage (after taxes) for each country. The results indicate that the value of household production using this methodology increases GDP with between 42% (Finland) and 55% (Germany) compared to official GDP statistics. A comparison of GDP/capita between the countries included in the study shows that the GDP/capita in Germany increases more that the other countries due to the relatively high proportion of time used for household production (mainly German women) combined with a high average wage. In fact, the results show that Germany has higher adjusted GDP/capita than both Finland and Sweden (but Germany has lower GDP per capita when official statistics is used for the comparison).