Introduction: Dental health globally is not equally distributed as shown by caries prevalence is higher in areas with more immigration outside Scandinavia and Western Europe and areas with lower socioeconomic status. To reduce the health inequalities in Borås, a dental health project was made in five kindergartens in the district Hässleholmen. Purpose: The purpose of the survey was, by interviews with the actors involved (teachers, children, parents and the public dental service) find out the views of the project, and whether the project is relevant and should continue. Method: The method used was qualitative interviews with the actors involved in dental health project. A total of 21 interviews were then consolidated by a qualitative content analysis.

The focus of this project has been on the drainage tank of the reheater on Ringhals 1. This tank has on two previous occasions received such a high water level that the system automatically emergency stopped. For this reason, events and various readings from these two occasions has been specifically studied and analyzed. In order to prove theories about what causes these problems a model of the system was created in the program Dymola. Using simulation results from the model, we have been able to demonstrate how the system's measured values should look likeunder normal conditions with respect to flows, pressures, temperatures, valve positions and water level in the drainage tank.

AbstractTitle: Brand identity vs. Brand image ? a study of Löfbergs Lila, ZOÉGAS and Classic.Number of pages: 38Author: Jessika Löwling HelmerskogTutor: Peder Hård af SegerstadCourse: Media and communication sciencePeriod: Spring semester 2010University: Informatics and media, media and communication science, Uppsala University.Aim: The aim is to study the brand identity as well as the brand image for each of the brands:Löfbergs Lila, ZOÉGAS and Classic. Furthermore the aim is to determine whether the brandsidentity comport with the brands image. Ultimately the study will establish whether or not thebrands can be considered as strong brands.Method/Material: This thesis will first and foremost explain a number of theories related tothe subject which will give a deeper understanding in the subject as well as providing thereader with necessary knowledge to fully understand the study.To create a broad and correct picture of each brand interviews have been made with both thepeople behind the brand as well as with the consumers.The interviews with the brand makers have been made by a questionnaire with questionsabout the brand and its identity.The interviews with the consumers have been made through focus group interviews; twogroups with four people in each group.

The purpose of this study was to investigate the effect of educational and vocational guidance, refer-only high school students tend to stay on their first selected program or to change the program. The theories used in the study deals with young people's choices and choosing education and vocational and life role as a student. The method was quantitative, descriptive survey. High school students in grades three, from two high schools, were asked to answer a questionnaire about perceived educational and vocational guidance. Convenience sample consisted of 162 respondents (N = 162), 86 women and 76 men.

Today, there is no uniform definition of what an ethical fund is. Fund management companies choose themselves what they believe is ethical and not. The lack of the definition makes it difficult for consumers to understand why these funds are special compared to other funds. The purpose of this study is to examine three Swedish companies; KPA Pension, Swedbank Robur and Folksam, to obtain a clearer picture of the concept ethical funds and its definition. The study describes each company's view of Ethics and how they may affect other companies to work for a more sustainable world.

This bachelor thesis is based on the current discourse within the aid policy, whichhighlights and focuses on measurability and reporting of results within the development cooperation.The purpose of this study is to investigate how the Swedish CSOs Diakonia and Plan Sverige, bothoperating many of its activities through which Sida are directing Swedish aid, are influenced by theresults agenda in it?s work, and to investigate which impact this has on participation of the recipient.The research is based on information collected through examination of relevant text such asdocuments from the organisations, agencies and from debate articles and inquires. Together with datacollected through informant interviews with informants from the organizations this information hasbeen analyzed through a qualitative content analysis. The study show that the demands occurringwithin the development cooperation mainly generates quantitative, short term results in order tomaintain legitimacy as an organization. The focus has changed from a traditionally high reliance onthe organizations activities to instead focus on which results the organizations can present as a resultof its work.

Today the common people begin to understand the impact of a package. Many choose brand or product with great emphasis on how the outside looks, both in a good and a bad way.The company Gotlands Grafiska gave me the task to create a small basic selection of packages. The target group that the project was based on was craftsmen in the Gotland region. Based on analysis of the market and consumers to develop a range of packages covering a wide range of products sold on the island.During the project a clear theme was the desire to highlight a product and create some sort of exclusivity. It was important to understand how consumers and businesses think about packaging and its function.The result was five different packages, which together cover much of the need for the Gotland crafts and souvenir market.

The knowledge development regarding in-store marketing has shown that influencing a consumer in a store setting is a powerful tool to change the consumer?s buying patterns. However, the store as a marketing channel lacks, in many ways, conducted academic research and according to marketing theory investments into in-store marketing tend to be taken without advanced marketing consideration. As a consequence, we have chosen to generate new insights into the field of in-store marketing by studying in-store demonstrations both from a behavioral and a mental dimension. Furthermore, we have also chosen to study how different consumers with different degree of loyalty and buying patterns are influenced by an in-store demonstration.This study aimed to obtain a better understanding of in-store demonstrations through breaking down the demonstration into its core elements and from these elements construct different types of demonstrations.

This is a study of seven men that have suffered from a cruel punishment. The punishment involved getting their ear/ears cut off, prison with more torture and their families being deported from their homes to another town.My sample involved seven Iraqi men who suffered from this punishment during Saddams regime, they got this punishment because they refused to fight against Iran and Kuwait. I went to Iraq and met with the men in person and did interviews with them to understand the effect of the punishment on their personalities, and how the punishment have influenced their lives and interaction with other people in the society and around them.The study focuses on their suffering and how they have been able to live with this stigma. The method the study has used is the kvalitative method that involved interviewing them in their country Iraq and analyse their answers and then come to the results. My study was between 26 of March 2004 to 26 of April 2004.My study is based on the theory of social interaction and especially the symbolic interaction theories of G.H.

This essay looks into the concept of self-efficacy and its implications for work performance. The participants in this study work for a call center company situated in the southern part of Sweden. The hypothesis is that a high degree of self-efficacy exerts a positive effect on work performance. Furthermore, the study seeks to identify the factors that give rise to work satisfaction among the participants. The results of the study show that there is a negative correlation between high self-efficacy and work performance.

During the second part of the 20th Century celebrities became more commonly used for commercial purposes as they could enhance purchase intentions, word-of-mouth- intentions and change attitudes towards brands and products. Over the last few years blogs and bloggers have become more and more used for product placing and the bloggers? power over consumers? behaviour has grown rapidly. The aim of this study is to compare a celebrity?s and a blogger?s impact on consumer behaviour and try to understand the underlying reasons why they do have such power over their audiences.

Interactive media is constantly increasing in our surroundings and with the innovation of touch-screens, two-way communication with screens has become part of our daily life. Still, this well known way of process information is not often seen in the in-store environment of grocery retailing. Here, interactive media is an unestablished field where empirical studies are invisible within the academic world. The lack of knowledge in which effect interactive digital signage has is one of the barriers of investing in this marketing solution in-store. The main purpose of this study is to examine and describe the effects of interactive digital signage at shelf within grocery retailing.

Purpose: The aim of this thesis is to examine how word of mouth and buzz marketing affects Uppsala´s businessstudents attitudes towards Red Bull. To solve this purpose we intend to answer some underlying questions.Theory: We have used relevant theories within word of mouth, buzz marketing and consumer behaviour. Our thesis will bring up the essential parts within these three different theories that we believe are relevant to our purpose.Method: In this thesis we have used both quantitative and qualitative methods such as interviews and questionnaires. The questionnaires will be handed out at Economicum at Uppsala University.Empirical study: This part is based on our questionnaires handed out to business students at Economicum, but also on our interviews made with employees working for Red Bull.Conclusion: Our empirical study has given us a clear picture of how Red Bull works and use marketing tools to promote their product. Through our questionnaires we have also found out what attitudes consumers has against the brand and the product.

Infringement of intellectual property rights often causes significant economic damage. The problem with illegal activity concerning counterfeiting is constantly increasing. The development has lead to constitute an extensive international activity which is harmful for intellectual propery owners, consumers and the society in general. Competing products tend to be increasingly similar to each other, with rather similar marketing-, sales-, and pricingstrategies. As a result, the trademark strongly affects consumers? selection-process during purchase.

This project is implemented as a thesis at the Royal Institute of Technology in the master?s degree program Integrated Product Design and Industrial Design Engineering. The project has involved development and efficiency of a free starter package for expectant parents with useful content consisting of useful products for both before and after childbirth. Areas that have been investigated include packaging development, service design and appropriate content for the package.During the work, theory about packaging design, materials, manufacturing techniques and logistics have been processed to base the further work on. The project process has involved competitor analysis and interviews with store owners and customer surveys, that have been conducted to identify areas for improvement of the current solution.