To be seen is essential. Presently, the marketing of different well-known brands within the same product category is done with little variation. To marketing professionals, this creates an opportunity to market products in an unexpected way. The use of incongruent market communication and by creating a discrepancy between a well-known brand?s advertisement and brand scheme, which is already established in customers? minds, is one way to be different.

A common assumption in marketing is the wider variety of product a corporation has, the better for the consumer: more product - more choices. Companies often develop a line extension to broaden consumer range through product attributes including quality, function and design. These developed attributes within the product are not always optimal for the consumer. As a result, companies often become entangled in having a price higher than the cost and benefit of the products. This essay aims to analyze the consumer value of line extension products and how these evaluations relate to extended line product pricing.

The aim of this study was to comprehend and explain the idea and function of Case Management and its diffusion in Swedish municipalities. More specifically its aim was to investigate factors for the diffusion of Case Management and its differences to similar professional roles. The study was based on interviews with four managers at various levels and two case managers representing two municipalities in Sweden. Five themes were identified that were especially interesting when discussing the function of Case Management, its differences to similar professional roles and its diffusion in Swedish municipalities. The themes were: shortcomings in the welfare system, the functions of Case Management, differences to similar professional roles, descriptions of Case Management and factors for the diffusion.

The purpose of this study was to investigate the problems of building a new region in the Southeast part of Sweden. The idea of a big south Swedish region is brand new; no former studies in this area have been done before. The main analytical focus of this study is legitimacy, identity and democratic credentials. The study has been carried out by interviews with several leaders in organizations working with the collaborations of the smaller regions in to the big region. The method of this study has been a single-case study and dialogue interviews.

The purpose of this study has been to make an inventory of combustible waste in the region around Norrköping and to investigate the composition of domestic waste, industrial waste and two different types of sludge. The work was performed at the request of Norrköping Miljö & Energi, due to the planning of an incineration plant. The inventory of the waste was performed through inspection of environmental impact reports, from waste disposal plants in a number of local government areas in the region. The quantities were also compared to another inventory, carried out in a different way. The characterisation of the wastes was compared to the fuel specification determined by Norrköping Miljö & Energi.

The purpose of this bachelor?s thesis is to examine how public librarians and people engaged in sports associations think of the possibility of collaboration between their organizations regarding children and youth and furthermore how they think this collaboration and collaboration in general would or should be practiced. This is done in the light of the increasing necessity of collaboration in today?s information society as well as the view that reading and sports could make a good match. Focus is placed on the libraries? perspective and also on the respondents? perceptions and thoughts.

Author: Johanna Jarl and Marie WestphalTitle: Co-operation and Collaboration The Social services and Child- and adolescence psychiatry joined action [Translated title]Supervisor: Mikael SandgrenExaminer: Torbjörn HjortChildren and adolescences that have both psychological and social problems is an increasing number of the society. It used to be a demand that Social workers and personnel at Child and adolescence psychiatry had interdisciplinary collaboration, today it is more then a demand it is a requirement. The aim of this study was to understand how the personnel at the Social services and Child and adolescence psychiatry look at the cooperation between the two organizations in Sweden.To be able to accomplish this study we have interviewed four persons employed at the Social services and three persons employed at Child- and adolescencepsychiatry all of them were interviewed individually. To be able to analyze our material from the interviews we have used new institutional organization theory and Goffmans dramaturgic perspective at teams. The interviews showed that there is collaboration between the organizations on all levels, but that the organizations have different priorities.

The Swedish Armed Forces tend to ask themselves if it is sufficiently multinational interoperablefor participation in international operations. An equally valid question today should be whether theSwedish Armed Forces are sufficiently nationally / internally interoperable, between their branchesof service, to be able to conduct independent operations based on the joint warfare theory.The lack of ability to joint warfare in the armed forces in general and the Swedish Armed Forcesspecially constitutes the essay´s fundamental problem. By using Codners and Sjöbloms custominteroperability theory, the Swedish Armed Forces documents were analyzed to highlight anyweaknesses related to joint warfare and national interoperability between Ground and Air Forces.The survey shows weaknesses linked to the custom theory and Swedish Armed Forces governingdocuments. The ability of a national interoperability is limited between Ground and Air Forcestoday, mostly because of weaknesses in the Swedish Armed Forces strategic concept which doesnot describe the importance of joint warfare at all levels sufficiently. This leads to deficienciesreflected in doctrines, regulations, technology, techniques and exercises.

The purpose of this study is to illustrate teacher humor by critically examining it from an interpersonal- and humor communicative-perspective; and to discuss teacher interpersonal humor communication-skills in relation to the Swedish high school curriculum, collegial relationships and pedagogical aspects. The study?s empiric material consists of semi-structured interviews with six high school-teachers currently working at the same school, but of different age and gender. The interviews indicate that the informants all have developed humor competence, an interpersonal communicative-skill that allows them to use humor efficiently. Moreover, the result demonstrates that the teachers have various humor approaches but that they all use humor in the classroom for much of the same reasons.

The aim of the study was to investigate nurses? perception about patients? participation in medicine treatment and how to make the patient participate. A qualitative method was used and six nurses were interviewed. The nurses? perceptions of patients? participation in medicine treatment were characterized especially by patients having good knowledge about their medicines.

Målet med detta examensarbete, utfört på uppdrag av Vectura Consulting AB, har varit att undersöka möjligheten att ansluta en vindkraftpark till järnvägens kontaktledningsnät. Möjligheten att koppla om vindkraftparken till järnvägens hjälpkraftnät, som bland annat förser växelvärmare och signalsystem med effekt, har också undersökts. Eftersom kontaktledningsnätet och hjälpkraftnätet arbetar med olika frekvenser och spänningar, 16? Hz och 15 kV respektive 50 Hz och 22 kV, måste därför en komplett krets för frekvensomvandling, spänningsomvandling och omkoppling tas fram. Projektet har begränsats till en del av Botniabanan, sträckan Örnsköldsvik-Nordmaling.I denna rapport har trafikfrekvensen på den valda sträckan på Botniabanan undersökts för att bestämma en genererad effekt till inkopplingspunkten, samt för att undersöka när det kan vara lämpligt att koppla om till hjälpkraftnätet.

The purpose of this Master thesis is to increase the knowledge about how public libraries can contribute to fulfil political programmes aimed towards integration. To achieve this we have conducted an evaluative case study about a public library in Sweden and the activities they carried out within the framework of the metropolitan policy programme Storstadssatsningen?. The questions raised consider which the political aims for integration within this programme were, which activities the library did accomplish, what the result in comparison with the politically decided aims was, and what conclusions can possibly be drawn from this? The theoretical framework consists of theories regarding evaluation, political programmes, integration and segregation, and public library-activities.

This work is about silage contaminated with slugs (Arion lusitanicus). The hypothesis was: Do slugs affect the nutritional value and hygiene quality of silage? During the winter season 2007/2008 silages were discarded in big amounts due to the contamination of slugs. Both the Swedish Farmer Association (LRF) and the National Veterinary Institute (SVA) received phone calls from farmers and animal owners about contaminated silage. The Swedish University of Agricultural Sciences (SLU) and SVA decided to initiate this project as a master thesis.

Denna rapport var en kvalitativ empirisk intervjustudie där fyra lärare deltog som alla hade någon form av hörselproblematik. Syftet var att undersöka hur lärare med hörselskador upplever buller i den egna arbetsmiljön. Vidare var syftet att undersöka lärarnas sätt att hantera den problematik som hörselskadan medför i deras arbetsmiljö. Informanterna utsattes för, i deras mening, höga ljudnivåer mellan 1-4 timmar per arbetsdag. När det gällde hur hörselproblemen påverkade dem i deras yrkesutövande upplevde lärarna att det medförde det vissa positiva effekter, då genom en ökad disciplin bland eleverna samt minskade ljudnivåer i klassrummet.

The female dog has a unique reproductive endocrinology, with high levels of progesterone throughout the 70-day long luteal phase. In this project, markers of glucose metabolism were studied and compared from the aspects of breed group and time in oestral cycle. The parameters studied were: glucose, insulin, progesterone, fructosamine and the newly introduced analysis of HbA1c. Hba1c was also further evaluated and discussed as a diagnostic tool in canine medicine.No differences in terms of glucose markers were found between a group of purebreed dogs of various breeds compared to a group of dogs with high risk of dioestrus diabetes, namely the Norwegian and Swedish elkhounds.No differences were found between the two sample occasions, anoestrus and dioestrus, concluding that there is no need for relating test results to the time of the oestrous cycle in middle-aged intact female dogs.There were statistically significant higher values of all glucose markers in diabetic dogs than in non-diabetic dogs. When it came to HbA1c, however, there was a larger overlap between the two groups, compared to fructosamine.