Den viktigaste förmågan en marknadsförare behöver är kapaciteten att bygga, underhålla, utveckla och skydda varumärken. Varumärken har idag en livsviktig roll för tillverkare av alla sorters produkter.För att lyckas på den globala marknaden räcker det inte med en bra produkt eller kvalitet. Även innebörden av ett starkt varumärke och dess varumärkesvärde är en nyckel till framgång. Enligt Kotler kan ett starkt varumärke ge effekter som ?A powerful brand enjoys a high level of consumer brand awareness and loyalty, and the company will incur lower marketing costs relative to revenues?.Inom lastvagnsindustrin med produkter mellan tillverkare som blir allt mer lika kommer varumärket att få en allt större betydelse.

This study investigates how nutrients from source-separated human urine from Gothenburg properties can be used as fertiliser in agriculture or for parks or sports fields. The initiator is the Department of Sustainable Water and Waste Management at the City of Gothenburg. Today urine-diverting systems are installed in two apartment buildings and two public-use buildings. Urine recycling is expected to lead to less exploitation of natural resources and less eutrophicating discharges into water recipients. In the study the urine?s market potential is investigated, for which practical handling issues, business aspects and acceptance of customers, employees and visitors have proved to be important.

This study aims to assess the normal inflow of extraterrestrial chromite to Earth. The results from the investigationare compared to earlier studies of middle Ordovician Orthoceratite Limestone in which 1 - 3 extraterrestrial chromitegrains ( >63 ?Êm ) per kilogram limestone were found. These values have been interpreted as evidence of a twoorders of magnitude increase in the flux of extraterrestrial matter to Earth during a part of middle Ordovician.From an early Paleocene marine sedimentary sequence with known sedimentation rate in Zumaia, northernSpain, 90,5 kilogram of condensed limestone, dated to about 63 Ma, was sampled. The limestone was dissolved inhydrochloric- and hydrofluoric acid and the residue was sieved and searched for opaque minerals under the binocularmicroscope.

In Automatic Milking Systems (AMS), cows are kept in a free stall barn equipped with one or several milking units (MU). The cows? activities in the system are called cow traffic. There are three types of cow traffic systems: guided, partly-guided and free. Free systems have no gates, allowing the cows access to the feeding and resting areas at any time.

  SAMMANFATTNINGLackage fran en komponent i form av vatska eller gas ar ett ofta underskattat problem som kan geupphov till samre produktkvalitet, energiforluster och i slutandan ge ekonomiska konsekvenser omlackaget blir for stort. Det finns dessutom en miljo- och halsorisk om en produkt eller komponentlacker ut storre mangder kemikalier eller metaller. Kan lackaget minskas finns med andra ord storavinster att hamta.Nolek AB bygger instrument for att hitta lackage, lacksokning, och mata lackage, tatkontroll.Foretaget arrangerar utbildningar for sina kunder men har tidigare inte haft nagot uppdateratmaterial for detta andamal. Syftet med examensarbetet ar att producera delar till ett nyttutbildningspaket inom tatkontroll, lacksokning och provtryckning samt att undersoka teorier forskrivande av pedagogiska texter. Arbetets resultat utgors av ett kurskompendium samt enPowerPoint-presentation kopplad till kompendiet.

A new Swedish political approach to forestry was initiated 1993, that put goals of production and environmental issues into equal importance to Swedish Forestry Law. Earlier nature conservation very often declaimed preservation the best way to conserve nature, but recently it is clear that many highly biological values are due to former land use or disturbance. Many old pastures or cultivations dominated by deciduous trees are today characterized by a dense overgrowth of Norway spruce. By actively paying attention to nature in forestry (nature restoration), it is possible to partly reconstruct habitats or disturbances that are necessary to favour the biological values. The aim with this master thesis is to study the nature restoration, (NS, Swedish abbreviation), performed in 11 forest sites in the middle of Sweden 8-14 years ago. Since NS recently have become applied, it has never yet been evaluated.

At seed-growing the aim is to produce a commodity with high germination capacity, good soundness and purity, and also slight admixture of seeds from other species. The capacity of germination and the vigour of the seeds may become impaired in consequence of mechanical damage, infection of diseases, growth of mould, attacks of vermin, high drying temperature, secret germination, sprouting in the ears etc. The germ belongs to the outer and most unprotected parts of the seed, and consequently this is much exposed. Even quite sound seeds can instantaneously have low capability of germination. It can be due to the fact that the seeds are in rest of germination, i.e.

1. Reaction on burial depth and nitrogen availability and placement in competition with a crop In this trial it was investigated how couch grass (Elymus repens) changes its ability to compete in stands of wheat and barley with different burial depth and different amounts and placement of nitrogen. More knowledge in this area can be valuable in the attempt to decrease the use of herbicides and still keep the weeds under control. The trial was carried out in the summer of 2004 as an outdoor pot experiment. The pots contained 15 litres of soil with a surface of 0,06 m2.