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820 Uppsatser om Healthy brands - Sida 30 av 55
Hur du får dina kunder att älska dig mer: En kvantitativ studie som visar hur event som marknadsföringsmetod och med ett varumärke som avsändare kan öka eventbesökarens upplevda varumärkeskärlek
Event marketing has during the last decade become a wide spread marketing method. This is because the marketing clutter has increased heavily during the past years and brands are looking for new ways to reach their target audience. The previously well accepted marketing measurement "satisfaction" has shown tendencies no longer to be sufficient for success in today's competitive marketplace. Therefore, the research has somewhat moved to the measurement "brand love" to explain differences in strategic consumer behavior. That is the background to why this report examines and answers the question if a brand through event marketing can enhance brand love.
Varumärkesplacering i digitala spel : Inverkan av interaktiv belöning och bestraffning på spelarens inställning till och minnesbilder av varumärken
Varumärkesplacering i digitala spel i samband med belöning och bestraffning harundersökts i denna studie. Resultat från tidigare studier på varumärkesplacering i spelanvändes i utformningen av undersökningen. Tidigare undersökningar av belöningoch bestraffning och dess inverkan på minnet studerades också. Detta kan vara förstagången som varumärkesplacering i digitala spel undersöks i samband med interaktivbelöning och bestraffning.Två versioner av spelet Supertuxkart skapades för undersökningen; den ena medbelönings- och bestraffningsåterkoppling och den andra utan. Deltagare från Kina ochSverige medverkade i experimentet.Undersökningen visade att varumärken med belöning eller bestraffning har tydligaeffekter på deltagarnas memorering av varumärken.
Vad ska vi dricka idag?
Background The usage of Nutrition supplement in the elderly care is commonly occurring and plays an important role in the intake of nutrition for the elderly. The usage of nutrition supplement is to reduce malnutrition within elderly care. For the elderly it is crucial to keep a healthy diet and to never lose weight. The loss of weight can be very dangerous it could even be fatal for the aged and should therefore be avoided. To have a diet that is rich in energy such as enriched meals prevents the elderly from receiving a shortage of calories since the diet is rich in fat, protein and thus also rich in energy.
Ett medlevarskap det är något alltså, något alltså jättespeciellt : - En studie om hur ett behandlingshem kan påverka anknytningsmönster
Author: Maria Gustafsson and Sofie IngströmTitle: ?Ett medlevarskap det är något alltså, något alltså jättespeciellt? - En studie om hur ett behandlingshem kan påverka anknytningsmönster.Keywords: relationships, attachment, home of treatment for youth, youth, significant others, trust.In our essay we had an aim to see how Hassela, Gotland affected the youths who lived there. We wanted to know if they had a secure or insecure attachment to their parents and if the attachment was affected after a time at Hassela. We were interested in what kind of attachment figures they had before they came to Hassela, Gotland and how they looked at themselves and others before they came there and if that had been changed.We used a qualitative method and we did ten interviews with youths who had been at Hassela, Gotland eight months or longer. We based our analysis on the attachment theory.
Visualisering av hovleden hos häst med magnetresonanstomografi
Lameness localized to the hoof is a common problem in horses. Magnetic resonance imaging (MRI) as a diagnostic tool is becoming more common and is well suited for examination of the distal limb and the hoof capsule. Today there are two different methods of MRI where in one the horse is under general anesthesia and in the other the horse is standing and only sedated. In this study we have compared the visualization of the distal interphalangeal joint using these two methods in two different groups of horses with unknown clinical problems referred to two different equine hospitals. The width of the joint structures including thickness of joint cartilage and joint fluid and also the width of the dorsal pouch of the distal interphalangeal joint were measured.
Sinnesmarknadsföring : En jämförelse mellan två galleriors tillämpning av sinnesmarknadsföring
Purpose: The purpose of this study is to analyze the application of sensory marketing in malls.Problem discussion: The competition between malls is increasing, where visitors are increasing demands on the shopping malls layout. Shopping malls surface and its atmosphere becomes essential in the design of a mall so it will be attractive enough. Sensory marketing can be an appropriate method to stand out from the crowd and attract visitors. Sensory marketing is a process of engaging visitor?s senses to create a strong relationship between the brand and visitors.
"Alla känner alla" : En studie om musikbolags relation till media
The purpose of our study has been to analyze the character of the interaction between music labels and media and to examine to what extent the artist brand is being considered in music labels relationship with media. This has resulted in our research question:What characterizes the large music labels relationship with media?For this study we have used a qualitative approach to achieve a deeper understanding of our chosen topic. We have conducted seven interviews with representatives from both major record labels and media companies with great knowledge about our subject. Five of the interviews were conducted face-to-face and two were performed via e-mail.In the final chapter we answer our research question and thus present our conclusions.
Att leva med en inflammatorisk tarmsjukdom
Background: Inflammatory bowel disease (IBD) is an umbrella term for ulcerative colitis and Crohn's disease. These are characterized by a chronic inflammation of the intestinal mucosa. Living with chronic illness meant that life changed significantly. Quality of life was affected for these individuals and was stressful in their lives. Aim: The aim was to describe the experiences of living with inflammatory bowel disease. Method: A qualitative literature review was chosen to analyze articles that were related to the aim of this study. Results: Based on the chosen articles five themes were created; Commuting between hope and fear, symptoms of the disease and medication become everyday focus, struggling with the new identity, desire to control the disease- do I control my illness or does it control me and social relationships are affected. Conclusion: Inflammatory bowel disease is a distressing disease and can cause limitations in social life due to lack of knowledge by others about the disease. The affected felt a loss of control in their life due to the difficulty in managing the symptoms.
Hur rör sig polisens tjänstehundar? : en pilotstudie gällande tjänstehundars rörelsesymmetri mätt med tryckmätningsmatta
SammanfattningBakgrundDet är i Sverige svårt att tillgodose behovet av cirka 450 tjänstehundar och gällande hälsa är uppfattningen bland användarna att hundarnas fysiska hållbarhet blivit sämre. Med hänsyn till att det lider brist på tjänstehundar och att de tas ur tjänst tidigare än önskat vore det av stort värde att kunna förlänga en polishunds tjänstgöringstid. Ett sätt att förverkliga detta kan vara att använda undersökningstekniker vilka tidigt kan fånga upp lindriga förändringar i rörelsesymmetri, förändringar som kan vara ett första tecken på smärta. En tryckmätningsmatta kan registrera små förändringar i hur hunden belastar sina ben, förändringar som är svåra att se med blotta ögat. Det kan därför vara av intresse att ta fram ett normalmaterial för tjänstehundar så att det med tryckmätningsmattans hjälp tidigt går att upptäcka om en stoisk tjänstehund har ett förändrat rörelsemönster.Syfte & hypotesSyftet var att använda en tryckmätningsmatta för att skapa ett normalmaterial för en tjänstehundspopulation gällande parametrar registrerade med tryckmätnings-mattan.
Med kulturen som redskap : En fallstudie om kulturell representation och dess möjligheter att stärka Sverigebilden utomlands
AbstractIn the heart of Paris, you will find Sweden?s only cultural center abroad. Since the early 70?s a wealth of cultural activities has been offered, and every year the center receives more than 100,000 visitors. The center is a branch of the Swedish Institute (Si), a public authority which promotes mutual relationships between Sweden and other countries through culture, education, science and business.
Konkurser utan gränser? : En utvärdering av Altmans Z´-scoremodell på företag i Sverige
Purpose: To investigate if Altman´s Z´-score model, which calculates financial distress, can be applied on companies established in Sweden and if the financial crisis in 2008 made previously healthy companies go bankrupt.Methodology: Quantitative studies with a positivistic foundation. Empirical data will be collected in order to examine if there is generalizability among the studied objects. Conclusions will be made by comparing the empirical data with the theoretical foundation. Financial distress in firms will be measured.Theoretical perspectives: Altman´s Z´-score model, designed to predict financial distress in private firms.Empirical foundation: A selection of 93 private firms that have gone bankrupt in the years 2008, 2009 or 2010. The firms selected all have a turnover that exceeds 20 million SEK.
Instagram - En kvantitativ jämförelse mellan två kommunikationsstrategier, Mika Nordin & Flora Berglund
Social media today is a current topic, it has developed fast and continues to spread in a fast moving pace. Recent trends states that social media becomes more integrated into peoples personal lives. This essay deals with the subject area social media, focusing on the channel Instagram. The topic is chosen because of it´s popularity in today's digital communications landscape, and also keeping in mind that there is a great lack of previous studies on the subject. The purpose of this paper is to provide insights into how companies should handle images on the social media channel Instagram by testing two different strategies against each other.
Factors affecting the heifer´s age at pregnancy
Several factors affect the heifer´s growth and development, the newborn calf´s feeding of co-lostrum during its first hours of life is one important factor. The colostrum contains higher amount of immunoglobulins and insulin growth factors compared to matured milk. A high intake of immunoglobulins from colostrum results in a high blood concentration of immuno-globulins until the age of eight months. This leads to a lower incidence of diseases that can affect the growth and development negatively. Diarrhea is the most common disease in calves younger than 30 days.
Utsatta barn : Hur personal vid ett utredningshem arbetar utifrån barnperspektivet och BBIC modellen
AbstractTo take the role of another is an important and a central part of human interaction. When we take the role of another we not only learn about them but also we learn about ourselves and how we interact with other people. Social work in this form, working with directly with families in crises, is much about understanding other people?s perspective and feelings. It is important to know the strategy of one?s work and which perspective to work from.
Högskolan i Halmstads miljöarbete - syndliggörande för studenterna
We must all take our responsibility to our common environment, we have to make sure that the following generation is guaranteed a healthy and good environment. Swedens universities have a significant role too achieve this. Environment questions have to integrate in the educa¬tion as a compulsory element, then more people will have an increased comprehension for the influence we have ion the environment. . My degree project have I decided to do about the environmental work at Halmstad University.