Degeneration of trademarks - a legal construction or a marketing problem? This paper discusses the issue of degeneration of trademarks. The study has its starting point in the conflict that may arise between the principles of marketing and the legislation concerning IP rights and market law. In this study several verdicts are studied in which degeneration has been addressed. Analyzing these rulings as well as the current legislation in the light of marketing theory, a conflict between marketing and legislation can be noted.

Background: Literature regarding brand identity within the service industry is relatively under developed. As a result one theory is used for both the service and product brands, even though there is a significant difference between a product and a service. As a result of this, the brand identity within the service industry has consequences. Purpose: The purpose of this thesis is to contribute to the brand identity within the service industry. This is done by focusing on how and why this work is done.

A substation must be properly protected against lightning and other external effects to the equipment in the station or staff, for that we use relay protection. They should also protect against internal errors which may occur as ground faults. There are different types of protection relays, but most common are overcurrent-, distance-, residual current- and differential protection.The purpose of this thesis was to deepen our knowledge of relay protection and to use the theoretical knowledge we got from the university studies in the work process. In the process we discovered which parameters were the most essential and calculated these for all relay protections on the substation. We also carry out a comparison between two brands of relay protection, ABB and Alstom.During our work we will test and simulate the over-current relays in a program called NEPLAN, the program will also calculate the fault currents.

The purpose of this study is to look at the line extensions of the Swedish dairy company Skånemejerier. We have chosen to focus on how trends in ecological products and Functional Food influence the line extensions. The competition in the food sector have made it harder for companies to be seen in the market area and the companies have to make their brands more visible. That is one of the reasons why companies work with line extensions. The study is based on a qualitative approach because we wanted to come closer to our subject in order to establish a greater understanding for the case itself.

To succeed, and make money at your animal production you need to feed your animals with high quality fodder. Other condition to succeed is that you keep your production costs at a minimum. To be able to produce baled silage at a low cost it?s very important that the bales have a high density. Density is measured in kg dry matter (DM) per cubic meter. The purpose with this report was to learn more about making silage in round bales and to how much the bale density varies between different brands of round balers.

Gastric ulcer is a common disease among pigs in the whole world where an intensiveproduction occurs. It is mainly the upper region, the nonglandular region of the stomach thatis affected. Gastric ulceration is a disease with several risk factors. The factor that seems tohave the largest impact on the development of gastric ulceration is a small particle size of thefeed. The reported prevalence of gastric ulceration differs from 5 to 100 % and it is a largeherd-to-herd variation.

The purpose of this study was to evaluate if there is a difference in maximal aerobic power (VO2-max) between walking with poles and without poles. Thirty-four healthy women between the ages of 22 and 60 years participated. They were randomised into two groups, seventeen individuals walked with poles and seventeen walked without poles. Both groups walked four kilometres three times a week, for eight weeks. Each completed a submaximal cycle ergometertest before and after the exercise period.

A substation must be properly protected against lightning and other external effects to the equipment in the station or staff, for that we use relay protection. They should also protect against internal errors which may occur as ground faults. There are different types of protection relays, but most common are overcurrent-, distance-, residual current- and differential protection.The purpose of this thesis was to deepen our knowledge of relay protection and to use the theoretical knowledge we got from the university studies in the work process. In the process we discovered which parameters were the most essential and calculated these for all relay protections on the substation. We also carry out a comparison between two brands of relay protection, ABB and Alstom.During our work we will test and simulate the over-current relays in a program called NEPLAN, the program will also calculate the fault currents.

This study is about how eurhythmic teachers create a comfortable and educational environment in their classrooms. In other words how they create a healthy working environment. Four teachers were chosen for the study, one of them male. I?ve used qualitative interviews because I believe it's the best method to collect information that illustrates what a teacher's working situation looks like and what he/she does to realize their own ideas.

The purpose of this thesis is to examine and analyze the communication effects from the campaign SAS EuroBonus American Express Card. Our aim is to measure the advertising effectiveness of the campaign.To gather primary data we have conducted a quantitative survey at Arlanda Airport, where the campaign is mainly located. The survey included a total of 253 respondents representing the population at Arlanda Airport.Our conclusion is that there is an awareness of the presence of American Express at Arlanda. The company is clearly dominating among its competitors regarding visibility at the airport. Despite this, only a moderate degree of the travelers recognize the pictures from the campaign.

Proliferative enteropathy (PE) caused by Lawsonia intracellularis has been reported in horses in the USA, Canada, Australia and Great Britain. Diarrhoea caused by Brachyspira antigen-containing spirochaetes has been diagnosed in a horse in Japan. The presence of Lawsonia intracellularis or Brachyspira spp. have neither been investigated in healthy nor in sick horses in Sweden. The purpose of this study was to survey the occurrence of the two bacteria in Swedish horses. Faecal samples were gathered from 108 foals without any clinical signs of illness in the age of four to eight months.

In Sweden there are 299 000 working in the construction industry. The construction industry is one of the industries where most accidents occur every year. During the last ten years there have been 111 death accidents in the construction industry and 48 of them were falling accidents. That means, in average, one death accident every month.Falling accidents gives serious injuries to the persons who are affected by them. It is anticipated that this report will investigate the factors beyond the falling accidents and also to present proposals that can decrease the number of falling accidents in the future.To secure a healthy and safe construction site it is of great importance that both the employers and the employees cooperate towards the same goal.

Gastric ulcer is a common disease among pigs in the whole world where an intensiveproduction occurs. It is mainly the upper region, the nonglandular region of the stomach thatis affected. Gastric ulceration is a disease with several risk factors. The factor that seems tohave the largest impact on the development of gastric ulceration is a small particle size of thefeed. The reported prevalence of gastric ulceration differs from 5 to 100 % and it is a largeherd-to-herd variation.

Society is facing rapid and continuous change. In order to participate in the development, organizations need to take advantage of all the knowledge and skills available in the labor market. Women leaders in top positions are still in the minority but do as good a job as their male colleagues. She brings different dynamics and a new dimension in the work culture but is nevertheless excluded from the mightiest rooms. The purpose of this study is to elucidate the organizational factors that determine and facilitate for women to take on leadership positions.

The eld of Brain-computer interfaces (BCI) concerns linking together an external device with the brain of a human or an animal. By doing this the conventional use of a mouse or keyboard can be circumvented, which can greatly benefit people with different types of diseases that cause paralysis or other loss of motor control, such as Amyotrophic lateral sclerosis (ALS). A BCI can also be used for cognitive training of either healthy or mentally impaired subjects to increase cognitive capabilities.In this thesis an implementation of an interface is made against such a device, the Emotiv EPOC Headset. The result is meant to be a stable basis for further study using the device. An in-depth study of the history of EEG and its current use in clinical work and research in the topics of BCI as well as Human-computer interaction (HCI) is presented.