The Swedish sports retail industry has experienced extensive growth during the last decade, and this has attracted new entrants to the market, both start-ups and international followers. This has inevitably put more pressure on incumbents, which are now confronted with major challenges as how to retain their customers and market shares. Customer loyalty has been proved to be an important factor for customer retention and proposed to constitute inertia of switching behavior. In light of this problematization, the purpose of this study is to describe the underlying factors of loyalty and whether purchase habits could further explain customer loyalty. The aim is also to understand the strategic implications of the factors involved.

Background: From a public health perspective it is of great interest to prevent the risk of noise induced hearing loss, because in addition to hearing loss, tinnitus and sound sensitivity also may lead to other health problems. About 1,4 million people in Sweden live with some form of hearing loss and 25000 of them are children under the age of 16. Studies have shown that hearing loss among adolescents is increasing and it is often associated with sound environments in their leisure time. Lectures in hearing prevention has been conducted in schools for adolescents but have not reached the desired results. Objective: To enquire caregivers? attitude, behaviour and perceived knowledge about sound exposure and its risks.

Bullying is a serious problem for many children and youths in today?s society. Surveys have shown that more than 145 000 children and youths are concerned by the problem as a victim or as bullies. The purpose with this survey is to obtain a clear picture of the students? views of bullying in physical education and health.The main questions in this study are:·         Does bullying occur in a bigger extent within the subject physical education and health than within other subjects?·         In which elements during physical education lessons is the risk highest to be exposed to bullying?·         Are there any differences concerning the students? views of physical education in relation to what age they are. To acquire an understandable picture of bullying I have chosen to do a literature study where different kinds of definitions are presented.

This master?s thesis investigates in which ways students seek out and access their textbooks and how they use their university?s library in this process. Data is collected through interviews from six students several semesters into their studies at the University of Stockholm. For the interviews two students each were selected from the fields of law, economics and humanities. The empirical findings were analyzed using T.D Wilson?s model of information behavior (1997).

This is a qualitative study, whose purpose is to examine if night shelters effects homeless peoples self-perceived psychosocial health. In Sweden alone there are almost 18000 homeless people, and 12% of them uses a night shelter. The homeless can?t be seen as a heterogeneous group but instead homelessness counts as a state of being in. The Swedish National Board of Health and Welfare have done mapping over the homelessness since 1993 and the problem is an important part of what the welfare system has to fight against.

Mental health problems among young people - causes and actions Results from several studies indicate that the prevalence of mental illness among young people has increased recently. This paper has a qualitative approach where three counselors and a school nurse was interviewed. The purpose of this study is to try to get an idea of how these staff are working with young people suffering from mental illness at school. The aim is also to examine whether there is an opportunity for the staff to work proactively to promote mental health..

Physical inactivity is the fourth leading risk factor for global mortality. To prevent and change this the society need to develop good approaches and interventions to promote physical activity. The purpose of this thesis was to investigate which experience existing users have of smartphone training applications. Also to study if this can be a possible resource for health promotion. Six active users applied to participation after they had seen an ad in social media.

Syftet med studien var att pröva vilka psykologiska mekanismer som påverkar sambandet mellan attityder och beteendeintentioner inför miljöpåverkan hos individer i konsumtionssamhället. Hypotesen var att det finns ett miljömedvetande hos människan, men att det är en skillnad mellan attityd och beteendeintention. Även emotioner inför miljöpåverkan hos deltagarna undersöktes, för att fördjupa studien. Undersökningen har gjorts kvantitativt via en webbaserad enkät, genom utskick via Facebook till vuxna individer i Sverige mellan 18-65 år (N=49). Svarsprocenten var 46 procent.

The purpose of this study has been to examine and analyze school counselors? experience of collaboration with other professions in the student health team and the preconditions for their work. The study is based on qualitative semi-structured interviews with six elementary-, and two high school student counselors in a medium-sized town in Sweden. The theoretical approach being used is: role theory, theory of professions and theory about collaboration. The study´s result shows that the school counselors? experience an unclarity in their job assignments and their role is often described as diffuse and vauge.

Our purpose of this paper is to seek an understanding of which service quality factors that affects customers in their decision making progress regarding purchasing financial services such as pension products. We also seek to evaluate the different service quality factors by compare their relative strength against each other. The study aim to investigate if there are any connections between customer behavior variables such as gender, age and income in comparison to these service quality factors related to pension products.The findings aim to help a small financial institute such as our case company Plain Capital to understand how their customers experience service quality regarding pension products.In order to find empirical results we conducted a qualitative research as well a quantitative research. The qualitative research employed both a focus group interview with pension savers and an interview with our case company Plain Capital. We were able to identify the service quality factors for pension?s products with help from the focus group interview.

The physical inactivity and other diseases related to ways of living in Sweden, affects a big part of Swedes, simultaneously as the society is more defined and marked by health promoting and by views that affects many people to actively make a difference in their lives. Physical activity on prescription is such an example of health promoting, which enlarges the conditions for a healthy life. Physical activity on prescription is also about that the individual should take the decision by herself to increase her physical activity or to get motivated to start a healthy life style alternative reduce the risk of getting sicker. The purpose of our study was to illustrate what the participants of ?fysioteket? thought about the work of fysioteket and if the physical activity on prescription has affected their motivation towards physical activity and their experienced health.

Sedan den första skolsköterskan anställdes 1919 i Stockholm har skolsköterskorna bedrivit ett hälsofrämjande arbete på olika sätt. På senare år har hälsobesöket med elevhälsosamtalet hamnat i fokus och detta arbete syftar till att beskriva skolsköterskornas uppfattning om elevhälsosamtalet i grundskolan och på gymnasieskolan. En fokusgruppsintervju med fem skolsköterskor från Göteborg genomfördes och materialet bearbetades fenomenografiskt i en pilotstudie. Resultatet presenterades som tre huvudkategorier: ?Att använda en strategi?, ?Att skapa en relation? och ?Att utvärdera?.

Hur samverkar de nationella folkhälsomålen med fysisk planering, och på vilket sätt kan folkhälsomålen beaktas för att förbättra förutsättningarna för ökad fysisk aktivitet hos barn? Denna studie är en fallstudie i Hjo kommun. Studien tar utgångspunkt i kommunens folkhälsoproblematik som visar att det finns en hög förekomst av övervikt hos barn. Intentionen är att undersöka vilka organisatoriska processer som kan underbygga det kommunala arbetet med folkhälsomålen, liksom att ta reda på vilka faktorer i den fysiska miljön som skapar förutsättningar för barns fysiska aktivitet. Avsikten med studien har varit att skapa ett underlag för Hjo kommuns översiktliga planering.

In the United States, see recommendations for cardiac safety of sports arenas but also to health and fitness facilities. However, this does not exist in Sweden today. Objective: The purpose of this study is to identify the health- and fitness facilities today are equipped with respect to cardiac safety and specifically relating to preparedness for cardiac arrest. Method: Quantitative data are collected and compiled with the help of a questionnaire. The questionnaire contained 19 questions in total.

Obesity and overweight are today classified as one of the largest epidemics in the Western world and is threaten a large part of the population. As a reaction to this a major health trend has emerged in recent decades. Every day consumers are exposed to information from the media about what is healthy or unhealthy to eat and the recommendations change frequently.There is great interest in healthy food on the Swedish food market, but still healthy foods only represents a small proportion of the total food sales. The essay examines the gap between the current and potential demand for healthy food and if it can be explained by any of the following factors: lack of information, price, taste or cognitive behavioral.To study these questions a quantitative method have been used and 213 questionnaires were collected. The intention is to draw general conclusions about the entire population.