Launching and marketing a health food product is associated with larger problems than a launch of a traditional food product. There are several sales channels that can be used for a health food product, for example the product can be sold as a traditional food product, natural health food product or as a prescription drug. A smaller company can however experience problems while launching its product as a prescription drug because of the large costs associated with this particular sales channel. There is often no other alternative than to launch the product as a traditional food product, this can however create other problems because of the existing regulations on what can and cannot be mentioned in the marketing of a health food product. The limited amount of information about the product that can be enclosed together with it makes it hard for a company to differentiate and position it on the market.

The term ?health maintenance? was introduced in the 1960?s. A common conception nowadays is that health maintenance is always beneficial. Gestaldo (1997) meant that health education on one hand could give the individual a feeling of autonomy, but on the other hand also put the individual in an inferior position where the teacher represented ?the truth?.

Folkhälsovetenskapligt program.

ABSTRACTBackground: People with colorectal cancer undergoing rectum amputation get a permanent colostomy, which affects the social life. It may be valuable for health care what these people experience living with colostomy in order to provide the greatest possible support. Objective: The aim of this study is to describe how people who received a colostomy experience their daily lives and the support they have received from the health services.Method: Qualitative interview study with six people, with a descriptive phenomenological approach.Results: The analysis of the interviews about how it's like to live with a colostomy resulted in three themes: 1) Living with a colostomy gives an uncertainty that affect the social life, 2) Physical and psychological impact of getting a colostomy and 3) Support for health care and relatives.Conclusion: Subjects had a positive attitude towards life, which contributed to that they could adjust to living with a colostomy and feel a meaningfulness of life. The study shows that all the interviewed people overall were satisfied with the information provided by the healthcare personnel. It was good with both oral and written information and very appreciated with repeated information. One aspect that could be improved was the information given aboute the closure of anus during surgery and the following complications.

Background: Overweight is a health problem throughout the western world. Child health care (CHC) nurses and school nurses meet many children and their families and have the opportunity to work with prevention. The purpose of this study was to investigate the CHC - and school nurse´s experiences and reflections in the work on obesity in children. The aim was also to investigate the structural conditions CHC- and school nurse feel the need for this work. Method: The study had a qualitative approach with descriptive design.

In response to the increasing mental health challenges among children and adolescents in Sweden, primary care services like First-line Mental Health (UPH), have been established to provide easy access to support. Within this medical context, professional practitioners, such as healthcare social workers, psychologists and nurses play a vital role, often balancing support and focus for the child with work involving the whole family. However, navigating the therapeutic alliance while addressing the need for parental change remains a complex challenge. The aim of this study is to gain a deeper understanding of practitioners experiences in establishing and maintaining a therapeutic alliance with parents within a first-line mental health context. Furthermore, the study explores how these professionals balance the tension between validating parents and addressing the need for change in parental functioning.The study used a qualitative approach, based on semi-structured interviews with five mental-health professionals working within UPH in Western Sweden.

Background: Overweight and obesity has become an increasing health issue around the world, which leads to an increase of cardiovascular diseases. The reason for this is a lack of physical activity in combination with an overconsumption of unhealthy food. In the primary healthcare is the ordination of physical activity on prescription offered as a treatment, which is an important health preventive action. When clients get physical activity on prescription they are given the opportunity to receive health counseling as a way to motivate a change in an unhealthy way of living.Objectives: This study aim to examine the experience of the health counseling of individuals with overweight related problems, in combination with the prescription of physical activity.Method: Qualitative interviews were chosen as method. Nine individuals participated in the study, seven females and two males, who had been to health counseling at Friskvården in Värmland.

Introduction: Increased ill health in the workplace in terms of increased workload, stress and pressure from employers is common in Sweden today, which may lead to a future variety of medical conditions and disabilities. Aim: The aim of the present study was to describe what employees at companies in the health industry experienced as a health and illhealth on a workplace. Method: A qualitative approach was used in which the interviews were based on an interview guide. The method of analysis was thematic analysis in which three themes emerged. Results: Tree themes emerged; a social interaction with colleagues, good leadership, and access to health care and movement.

Background: Contracting asexually transmitted disease is strongly associated with stigmaand shame. Stigma associated with these diseases has a significant impact on self-image andpropensityto seek care. Despitehigh incidencethere is a generallack of awareness about therisks and theeffectsthatthese diseases have on both mental and physical health. Health carepersonnel are experiencing difficulties to meet and care for these patients. Aim: The aim ofthis studyisto describe patients'experiences of health care after they were diagnosed with asexually transmitted disease.

Every year 120 children with Downs Syndrome is born in Sweden. The aim of the study was to investigate if there were any differences between mothers and fathers of children with Downs Syndrome regarding: experience of support from health care personnel and physicians in the time of delivery and from who parents sought most emotional support.Participants of the study was 80 mothers and 79 fathers that answered a questionnaire. There was a difference between parents if they thought they received support from health care personnel, mothers (59 %) and fathers (38 %) thought that they didn?t receive support. Emotional support sought mothers (52 %), in grater wideness then the fathers (23 %), with other families with handicapped children.

The aim of the study was to describe what it's like to live with Multiple Sclerosis (MS) and experiences of social support and being received and met by health personnel. The method was a qualitative interview study of descriptive design and was analyzed using qualitative content analysis. Three women and two men (26-75 years) with MS from two municipalitiesin central Sweden participated in the study. The main results showed that the participants felt the disease limited everyday life. The majority described feelings of injustice being affectedby the illness, but they now have a new perspective on life.

Aim and questionsThe aim of our study was to increase knowledge about successful school managers' views on teachers' mental health and their own work regarding this subject.In what ways do the school manager work preventive with measures on teachers' mental health? How does leadership affects teachers' mental health? What factors create mental health among teachers? MethodIn order to answer the questions, we have chosen to use semi-structured interviews. To get in touch with schools that have been successful with their work with the teacher's mental health, we have made a targeted step wise sample where we contacted the primary managers of six randomly selected municipalities in Stockholms län. In total six school managers have been interviewed. The empiric data were thematized and analyzed based on the demand-control-support model. ResultsAll the interviewed school managers agreed to that the concept of mental health is about feeling good, about balance in life and to feel safe.

Social support is an important part of handling the troubles of life. The purpose of this literature review is to investigate what forms the social support for adult women with breast cancer with the aim to be used in the nursing care. By system-atical reading of scientific articles nine qualitative articles were found which the result is based on. The theoretical framework was Antonovsky´s health focused theory with the central issue KASAM, the feeling of life connection. The study resulted in three themes emotional support, practical support and informational support, which describe the balanced content of social support.

Abstract A qualitative study of stress management within geriatric care Authors: Hildingsson, Emelie & Magnusson, JessicaSupervisor: Hjorth Aronsson, Christina Essay topic related to stress and stress management in the geriatric care. The purpose of this study is to ascertain how the unit managers, within care of elderly, in their role as manager and leader handle possible stress reactions among its nursing staff. Our purpose will generate the following issues;         How does the employer discover stress among the employees?        In what way is the stress taken care of among the geriatric care staff?What opportunities are there to prevent stress?The study is based on a qualitative research method. As a data collection method we've used semi-structured interviews and we have implemented them in five female heads in a medium-sized municipality in Sweden.

The proportion of overweight children is increasing rapidly in Sweden. International and National goals of public health aim to improve diet and physical activity. Health promotion consists of preventing illness and promoting health. Within the school a well planned health promoting work proceed from students, parents and teachers. The aim of this study was to investigate knowledge, attitudes and behaviour pertaining to diet and physical activity among students from 6th to 9th grade at Klågerupskolan in the community of Svedala.