Purpose ? The purpose of the study was to examine how to promote a personal trainer in the fitness industry, as a personal brand, with digital media.Method ? To fulfill the purpose, the author have used three different methods. Both literature and quantitative and qualitative data in forms of a digital survey and interviews with two personal trainers regarding marketing and branding.Result ? Based on the collected literature and empirical evidence, facts could identify the importance of having a strong brand as a personal trainer, in order to recruit new clients. The result revealed that digital media is an excellent communication channel to nurture the relationship when you already have existing clients, but not when you want to recruit new customers.Implications ? This study is only developed through empirical data from a particular demography and a certain range, which could give a different result with other respondents.

Background:Chronic heart failure (CHF) is a complex clinical condition. The higher survival rate after heart attack and other heart diseases, plus aging population, has led to more CHF patients. Symptoms can have negative impact on exercise capacity, ability to perform activities of daily living and quality of life. Heart failure clinics have been established to help better quality of life. Helping to stabilize and maintain patients´ health can reduce the need of hospital admission.

The aim of this study was to investigate whether the Swedish Institute of public health care uses paternalistic information in their alcohol publications. My intention has also been to examine to what extent the paternalistic information is being used. This is determined simply by how frequently paternalistic information is found in the publications. I chose to analyse five publications that contain alcohol related information and had a clear motive. My results show that all five publications use paternalistic methods with the intention to change readers, or people in their surroundings, alcoholic behaviour. Though this is quite a small essay, I have suggested extended research of the subject ? preferably of all 176 alcoholic publications presented by the Institute of public health care..

Public health focuses on interventions related to physical activity during leisure and at work under conditions where health care is offered during working hours. Increased physical activity offers many positive effects on health in general and reduces the risk for most injuries and illnesses. Female cleaners represent a profession that is largely composed of women at high risk of overload injury and rarely participate in wellness initiatives offered at workplace. The purpose of this study was to investigate the effects of 20 minutes of daily physical exercise for 10 weeks of intervention for healthy female cleaners. A total of 40 female cleaners in a larger organization participated in the study and were divided in into an intervention group and a control group.

This phenomenological study explores the mental health problems of asylum- seeking children in Sweden and highlights possible ways of meeting their needs. Open interviews with 13 clinically experienced psychologists were conducted.The results of the analysis suggest that experiences of trauma and separation, the child's developmental level, parental functioning and family dynamics contribute to the mental health problems of asylum- seeking children. When meeting these children the psychologists continuously face ethical dilemmas since the asylum-seeking process seems to aggravate the problems as well as complicate the use of traditional interventions. Promoting structure and activity, normalizing symptoms, educating about trauma and crisis, sharing and accepting anxieties and sometimes thoroughly working through traumatic experiences are treatment strategies found clinically useful. Systematic follow-up studies are needed to decide the effects of these interventions..

Hemsjukvårdens utbyggnad har ökat möjligheterna för svårt sjuka människor att få en god och säker vård och även en värdig död i det egna hemmet. Syftet med denna studie var att belysa närståendes upplevelser av att vårda en familjemedlem palliativt i det egna hemmet. Metoden i denna studie var en litteraturstudie som gjordes av nio artiklar. Dessa analyserades enligt Graneheim och Lundmans innehållsanalys (2004). Resultatet visade att det kärleksfulla löftet, om att få vårdas i hemmet, gavs till den sjuke i ett tidigt skede och oftast på sjukhus.

Here is presented the result and discussion of a survey concerning the psychosocial environment in a school in the vicinity of Stockholm. The theoretical background of this study was the model of demand-control by Theorell, and various aspects of stress by Frankenhauser and Ödman. The survey was constituted of an inquiry form which was handed out to six different classes at the school. A total of 86 students filled in the form, and their answers were treated with standard statistical procedures to reveal the results. The inquiry form was made up by five parts; one that concerned the background of the respondent, one that reflected the psychosocial health and stress level and three parts that concerned discrimination, victimization and school democracy.

Society and the workplace are two factors that are important for the individual's health status. It is important that the individuals has the right skills to take care of their health. For organizations, it is important to strive for the welfare of their employees. This has proven to have a positive impact on work performance, reduced absenteeism and reduced costs for rehabilitation. In 2007, the local authorities in Umeå implemented a wellness offering for all employees working in the municipality administration.

The theory chapter is based on a model about brand identity, ?Brand Identity Prism? (Kapferer, 2008, s.183). This model contains six elements which we have supplemented with theories about personal branding. This because the focus and theory on a person's brand identity is almost non-existent. The purpose of the study is therefore to examine how editors at fashion magazines are working with their brand identity in the personal brand and thereby create an understanding of the identity function.

Syftet med studien var att erhålla förståelse för hur kontakten med personalen till vuxnabrukare vid LSS-boenden upplevs ur ett föräldraperspektiv. Genom att sätta föräldrarnai fokus, önskade vi få kännedom om de handlingssätt som främjar ett bra samspel.Fokuserade områden var kommunikation, samarbete, inflytande och förväntningar.Kvalitativa semistrukturerade intervjuer genomfördes med två fäder och tre mödrar varsbarn bor på gruppbostad/servicebostad. De inspelade intervjuerna transkriberades ochanalyserades utifrån en kvalitativ innehållsanalys. Tolkningen gjordes med hjälp avrollteorin. Respondenterna uttryckte både likartade och skilda upplevelser av kontaktenmed boendepersonalen.

Idag börjar personliga tränare kännas igen som en stor del av friskvården och har nu uppmärksammats vara en resurs för att främja hälsa.Syftet med detta arbete är att studera personliga tränares erfarenhet av hälsa när det kommer till utbildning, sin egen hälsa och hälsa i relation till sitt yrke.Det genomfördes fem individuella intervjuer med personliga tränare för att samla in material. Intervjuerna transkriberades och resultatet tematiserades där kärncitat valdes ut för att illustrera var tema. Resultatet analyserades och diskuterades utifrån dessa teman med en teoretisk utgångspunkt komponerad genom begrepp av Pierre Bourdieu.Resultatet av intervjuerna visar på en helhetsyn av hälsa. Hälsan ses som en resurs för att kunna leva livet. Den hälsa de olika personliga tränarna upplever är något som formats under livs- och yrkeserfarenhet.

Bakgrund Bemanningsbranschen växer och det blir allt vanligare att företag använder sig av inhyrd personal. Ett problem som företag kan ställas inför är att viktig kunskap kan spridas vidare till andra företag. Det finns väldigt lite skrivet om kunskapsspridning via inhyrd personal och därför är det intressant att bidra med ny kunskap på området.Syfte Huvudsyftet med studien är att beskriva hur bemanningsföretag och deras kunder ser på kunskapsspridning mellan företag via inhyrd personal. Studiens delsyfte är att beskriva de eventuella åtgärder som kundföretag vidtar för att hindra att kunskap sprids vidare till andra kundföretag.Metod I denna studie har en kvalitativ forskningsansats använts och data har samlats in genom kvalitativa intervjuer. En narrativ analysmetod med inspiration från Burkes pentad har används för att analysera det insamlade materialet.Slutsats Bemanningsföretagen och deras kunder är medvetna om att kunskapsspridning existerar men de ser det inte som ett problem.

Previous research and patient complaints to the Swedish Patient Support Committee shows that there is a lack of substance in the patient-nurse relationship. This may suggest that it can be difficult for health care to live up to health-care law which requires it to be of good quality, based on dignity and respect and designed so that the patient is an active participant and can make their own decisions when it comes to their health care. For a better understanding of what a dignified patient-nurse relationship is, this study aims to clarify what the patient values as good patient-nurse relationship and describe how they have experienced the patient-nurse relationship during their stay at an emergency care department. The study is a descriptive cross-sectional study with a quantitative approach, where the population consisted of patients who were cared for at an emergency care department in the County of Västmanland, Sweden during 2007. The sample consisted of 93 patients which were asked to answer a questionnaire.

Inledning: Allt fler utbildar sig inom restaurangbranschen samtidigt som branschen präglas av dålig lönsamhet. Flera tidigare studier visar dock att utbildad personal kan leda till ökad lönsamhet. Genom att anställa en utbildad sommelier och genom att utbilda personalen i matsalen i produktkunskap, serveringsteknik och försäljningsteknik bör vinförsäljningen öka på restaurangen.Syfte: Att kartlägga svenska restaurangers användande av sommelierer och utbildning av matsalspersonalen. Studien syftar också till att identifiera restauratörers attityd mot utbildning samt presentera praktiska riktlinjer för utbildning av personal.Metod: Strukturerade telefonintervjuer genomfördes med restauratörer som tilldelats God klass i White Guide. Trettiotvå restauranger valdes utifrån ett stratifierat slumpmässigt urval.Resultat: Svenska restauranger har i genomsnitt 50 procent utbildad personal i matsalen.

Aim The aim of this study was to investigate the attitudes of midwives and gynaecologists at youth health clinics about their own thoughts of risks with unprotected oral sex and testing of orally contagious sexually transmitted infections (STI). The aim was also to investigate the level of knowledge of oral STIs. One further aim was to examine what they thought about the level of knowledge about oral STIs among adolescents and how common unprotected oral sex is within this group and if oral STIs/oral sex is brought up in the form of information or questions during STI-testing.Method Seventy-five youth health clinics all over Sweden were randomly chosen. A questionnaire was sent by mail to the clinics. It included questions about attitudes, knowledge about STIs and information exchange.