Viral marketing is a marketing tool that is becoming more common in the marketing industry. As people spend more time on the internet via their smartphones, tablets and computers marketers try to find new ways to reach out and connect with consumers. Succeeding with a viral spread is not easy; it's several factors that are important. Viral marketing encourages consumers to recommend and talk about product-related information with each other. So, what should a viral campaign or message contain in order to create this interest among us consumers? There are few empirical studies done in this subject which makes this kind of uncharted territory.

This cross-sectional study investigated the use of health benefits in relation to the self-rated health of employees at two medium-sized industrial enterprises in Hälsingland. The method used to investigate this was through a self-designed questionnaire consisting 19 questions about health, lifestyle and health benefits at the workplace. A total of 100 questionnaires were distributed in the two companies, hence 50 surveys at each workplace. The response rate was measured to 88 % and 74 %, which means a loss of 6 persons and 13 persons. The results showed that Company nr 1 offers its employees a health benefits consisting of free access to gym in the company premises after working hours and financial contributions to training-cards.

The workplace has a direct impact on the physical, psychological, economic and social well-being of the workers. A healthy workplace leads to increased health among the employees which also makes the employees more productive (Källestål, 2004). A poor working environment can have negative consequences for individuals, companies and society (SOU, 2009:47).This is a qualitative study that investigates companies? view of health promotion and how they practice health promotion in working life. Five private and five public companies, with representatives from the management were interviewed.

??The aim of this study was to define students? needs and wishes about the content of a health website. A questionnaire was distributed to 531 students at three different Universities studying two different education programs, of which 98 participated. The research was based on relevant articles, studies and literature. The study shows that students are interested in a health website and there seems to be a demand, among students, to improve their health.

The objective of this master thesis was to study the relation between public green open space and health among adolescents in Uppsala municipality, Sweden. The aim of the study was to investigate if there is an association between the access to green open space in the living environment and adolescent´s health, in terms of fysical activity, self- reported health and overweight. The public health questionnaire ?Liv och Hälsa Ung 2009? provided data together with a map over public green space, where the measure taken into account is the proportion of public green space in the living environment. The study includes 3423 adolescents, 12-19 years old.

I denna studie har undersökts personlighet och Health Locus of Control hos 56 kvinnor och män i åldrarna 18 till 65 år, där 30 var svenskar och 26 var tyskar. Undersökningens frågeställning var: Är en eller fler personlighetsdimensioner i Fem-Faktor-modellen relaterade till i vilken utsträckning en individ har Internality, Powerful others eller Chance Health Locus of Control. En NEO-PI enkät och ett Multi dimensionella Health Locus of Control-skalan-formulär administrerades. Resultatet från undersökningen kunde påvisa en signifikant korrelation mellan Openess to Experience och Powerful Others Health Locus of Control samt Conscientiousness och Powerful Others Health Locus of Control. En signifikant skillnad mellan svenskar och tyskar beträffande Powerful Others kunde också påvisas.

Title: Argument in favour of and against private health care ? A scenario for a future health care with a possibly new Government Authors: Jessica Andersson, Nina Gunnarsson Supervisor: Thomas Danborg Department: School of Management, Blekinge Institute of Technology Course: Bachelor?s thesis in Business Administration, 10 credits Purpose: To describe the problem with privatizing of the health care by analyse the arguments in favour of and against private health care and describe a scenario about a future health care with a possibly new Government. Method: Qualitative Grounded theory method, categorizing secondary facts in order to get the complete picture. Results: The market for private health care will increase by a possibly new Government.

Health on the Internet is a growing subject and many different organisations and companies offer customers various kinds of medical functions on the web. A common service is to offer users to ask questions and get answers from doctors cooperating with the health sites. There is however little knowledge of how much the health sites actually are used, and by whom. Several authorities and organisations both in Sweden, Europe and in the USA are investigating whether it is necessary to bring forward a certificating authority with the right to judge and examine all the health sites on the web. WHO, the World Health Organisation, proposed a solution for this, which was refused.

The consumption and energy use in today's society contributes to the on-going climate change that creates a debt of life quality for future generations (www, DN, 2007, a). The resources that are used by humans exceed by far what is sustainable (www, Regeringen, 2007, a). The purpose of this paper is to examine how a message about energy conservation should be designed to reach youths. This will be attempted by showing their thoughts on energy and environmental issues and also what it would take for them to get more involved in these issues. The views of the youths are gained by a number of focus group-interviews, which where carried out in the fall of 2007, with kids in the ages 12 to 19. Apart from these interviews, interviews where also conducted with representatives from different youth organisations in Sweden, which gave their views on how to get a message across to kids.

Nilsson, P. (2014). Promoting physical activity at a local level, a study conducted at a local health campaign. Bachelor thesis in Public Health science. Department of work- and public health science.

The workplace has a direct impact on the physical, psychological, economic and social well-being of the workers. A healthy workplace leads to increased health among the employees which also makes the employees more productive (Källestål, 2004). A poor working environment can have negative consequences for individuals, companies and society (SOU, 2009:47).This is a qualitative study that investigates companies? view of health promotion and how they practice health promotion in working life. Five private and five public companies, with representatives from the management were interviewed.

    ABSTRACTWidfeldt, M. (2011). Health motivators in the workplace ? a study on the manager?s attitude. Public Health Science C: Theory and method with application and examination paper.

The purpose of this study was to determine if wellness benefits led to any changes in exercise habits among employed postmen. The study was a cross-sectional study carried out by a quantitative method. The collection of data took the form of a questionnaire. The sample consisted of 30 postmen employed at a post office in northern Sweden. The results show that of the postman who use health care benefits, there has been a relatively small change in exercise habits.

How do young adult students communicate through their smartphones today? Which applications and features do they choose? What motivates their choices for the various possible situations? In this paper we investigate which communication channels young adult students in Sweden use for private message communication in their smartphones, in what way they use the channels and why they choose specific channels for different types of communication. In Sweden today, there are numerous of different ways of communicate through smartphones. We have interviewed ten Swedish young adult students regarding their use. The results speaks for that SMS has proven to still be used very frequently, even though it has existed for many years and that there are plenty of other ways to communicate through private messages today.

The workplace has a direct impact on the physical, psychological, economic and social well-being of the workers. A healthy workplace leads to increased health among the employees which also makes the employees more productive (Källestål, 2004). A poor working environment can have negative consequences for individuals, companies and society (SOU, 2009:47).This is a qualitative study that investigates companies? view of health promotion and how they practice health promotion in working life. Five private and five public companies, with representatives from the management were interviewed.