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7319 Uppsatser om Health communication - Sida 32 av 488
Kommunikationsstrategi
The value of a company's employees is considered to be higher and more important for a business success than ever. Losing employees is not only a loss of valuable knowledge, it also implies a significant cost related to the recruitment of new employees. To attract potential personnel, it is important for the companies to understand how to communicate with talents. Choosing a communication medium for a job advertisement is not easy when new options constantly arise. Despite the development of new communication mediums and channels, such as social mediums, the traditional communication medias still remain available.
En ny sångfågel i marknadsföringsdjungeln: En kvantitativ studie om Twitters potential som marknadsföringsmedium
Advertisers of today are facing a great challenge in a landscape where it becomes even more difficult to break through the clutter and convince consumers to buy their products. In order to succeed, they need to come up with new ways of communicating with their customers. The purpose of this paper is to investigate if micro-blogging could be considered an effective media choice in order to enhance the perception of brand associations and traditional communication effects. The subject is of interest as brands are putting increasingly more resources into this communication channel. However, at the current date the marketing effects of micro-blogging is unexplored in academic research.
Populism som kommunikationsstrategi i Svensk politik
In Jan Jagers and Stefaan Walgrave theory about populism as a political communication-style they claim that one can find this in the rhetoric of political parties. In their study of Belgian politics they found that the extreme-right party Vlaams Block has embraced this populism to a larger extent than other parties. Based on this theory this thesis aims at finding populism as a communication-style in three different Swedish political parties with the purpose to see if the extreme-right party ?The Sweden Democrats? will show populism to a larger extent than other parties, as was the case in the Belgian study.Based on Jagers and Walgraves operational definition of populism as a political communication-style this thesis applies it to the rhetoric of three different parties being ?The Social Democratic Party?, ?The Moderate Party? and ?The Sweden Democrats?. This is done in order to be able to clarify on the one hand if their theory is applicable to the Swedish case and on the other hand to what extent populism as a communication-style exists in Swedish political rhetoric.The method for this thesis has been a qualitative text analysis since and leads to the result that Jagers and Walgraves theory of populism as a communication-style is applicable to the Swedish case and that ?The Sweden Democrats? to a larger extent uses this political communication style, than the two other parties..
Motivation till motion och upprätthållande av motionsvanor, en studie kring hälsoprojekten på Albany International
The specified purpose was, based on gender, age and type of employment, study the employees motivation to participate in health projects and their reason to maintain exercise habits after the termination of the health projects. Exercise frequency was studied in relation to the other background variables. A revised version of the questionnaire Motivation for Maintenance of Exercise Habits (Josefsson, 2005) was distributed at Albany International, Halmstad. The most frequent cause to exercise was ?enhance my condition?.
Motion och sömnkvalitet hos äldre personer i en kommun i sydöstra Sverige
Background: The population of the world is getting older and in the year of
2020, 1.2 billion people will be 60 years or older. A common health complaint
affecting the quality of life in elderly persons are sleep difficulties.
Physical activity is claimed to improve sleep quality and the maintenance of a
normal circadian rhythm. Several studies have shown positive effects of
physical activity on sleep quality, still the evidence of physical activity as
sleep-promoter is insufficient. Aim: The aim of this study was to investigate
associations between physical activities and sleep quality in persons ?60 years
of age.
Upplevelser av att arbeta med djur på daglig verksamhet : En kvalitativ intervjustudie bland personer med funktionsnedsättning
The central part in all public health work is health promotion and disease preventing actions among the population. Since all public health work includes the whole population, the work has to embrace disabled people as well. Within the disability policies, participation and equality are important goals, which illustrate the importance of a job. In previous studies the positive effects of animal have been detected among persons with disabilities, by better balance, better mobility, larger social network, new knowledge and most of all happiness. The aim of this study was to investigate how people with disabilities experience their health when they are working with animal husbandry at daily activities.
Kommunikation mellan hem och förskola : En studie om samarbete mellan pedagoger och föräldrar i två förskolor belägna i ett mångkulturellt område
The purpose of this study is to examine how teachers and parents are communicating with each other in a foreign area. In case of obstacles in the communication, this study will examine how the preschools create opportunities to solve the problem. This study will also look closely at this relationship from an intercultural communication.This study is based on interviews. My informants are four teachers and four parents, one of the parents is Swedish and the other three have different ethnic and culture backgrounds.This study has reached to several results. The interviews with the teachers have shown that they are unsatisfied with their relationship with the parents because there are two factors that result to their communication difficulties.
Upplevelser av hälsa och lärande relaterat till organisatoriskt förändringsarbete : En intervjustudie med sjuk- och undersköterskor.
Work and health are strongly connected because people spend the most part of their adult life in a workplace. The work environment influences the fellow co-workers experience of health and learning in different ways. Accordingly the organizations influence has by doing so, created a great significance to fellow co-workers experiences. Organizational changes often create turbulence within an organization and are often experienced negatively by the fellow-co-workers even if it will give positive effects later. The aim of this study was to illuminate nurses- and assistant nurses experiences of health and learning related to organizational changes.
Utbildningens betydelse för hälsan : En studie i skillnad på ohälsa mellan akademiker och icke-akademiker
The main focus with this study was to investigate if there was a difference in level ofeducation and self-rated health and if it could be explained by the amount of control,demands and social support at work. Theories used in this essay are education, health,and the job strain-model (control, demands and social support at work). We used analready done study by Folkhälsoinstitutet (2004) to examine these questions. Theanalysed sample consists of respondents 12 166 aged 18-84 years. The decline was39, 2 %.
Mötet med föräldrar till överviktiga barn : En intervjustudie ur barnhälsovårdssköterskans perspektiv
Background: Overweight in children is a growing problem around the world. Studies has shown that children suffering from overweight, are at a greater risk to remain overweight as adults as well. Child health care nurses have an important task by trying to motivate parents to better diet and exercise habits for their children. Previous research proves that overweight and obesity in children is a very complex problem which requires a good caring relationship between child health care nurses and parents.Purpose: The purpose of the study was to illuminate the experiences of child health care nurses of meeting parents of overweight children.Method: An inductive qualitative approach was used as method. The collection of data was conducted by using semi-structured interviews.
Tiden, hälsan och familjen : En intervjustudie av tidsbrist och dess konsekvenser för hälsan
Aim and scientific issuesThe aim was to identify potential health risks, for full-time working parents with small children, caused by time shortage. The intention was to better understand and help this particularly time-pressured group in society to achieve a healthier lifestyle. The identification was built upon their own opinions about possible health risks and upon an interpretation of the health risks from a health promoter?s perspective.How do full-time working parents with young children handle time-shortage in a health perspective, specified in the categories: sleep, recovery, nutrition, physical activity, social health and mental health?What consequences for health does time?shortage have for full-time working parents with young children?What do parents with young children think could help them to obtain a better health in everyday life? MethodThe study was based on a literature overview and semi-structured interviews with 6 people who were strategically selected: the interview objects were all full-time working or studying, had one child under 7 and lived together with a partner. All interviews were recorded using two dictaphones and were implemented, transcribed and analyzed by both writers of this essay to increase the reliability of the results.ResultsTime shortage is shown to be handled especially through priorities in the respondent?s lives.
Development of Web portal for health centre Aroma in Vetlanda
This exam paper has been made with the health care center Aroma in Vetlanda. The work was to deliver a complete web portal with an integrated booking system. The objectives were to provide a complete informative website for Aromas users with the option to make an appointment for a vaccination or health certificate, order prescriptions and get update information directly published by Aromas staff. And to give the staff of Aroma a graphical Web interface to manage the content and the booking system.The report goes through the basic language used and why. Further it takes up it how works and how the final product looks and behaves..
Demokratins omedvetna språkrör : En studie av kommunikatörers arbete för organisatorisk demokrati
Organizational democracy has been a popular research area in recent decades but the implementation in real organizations is slow (Kokkinidis, 2012; Verdorfer, Weber, Unter Rainer & Seyr, 2013). Several researchers (Schön Jansson, 2012; Falkheimer, Heide & Johansson, 2013) argue that communication practitioners have a key role in democratic processes and that because their job role is under constant change there are only a few modern studies regarding the subject. The purpose of this study is to illustrate how communication practitioners in private and public organizations experience their role in the process of internal communication and to what extent they are aware of, and work with internal organizational democracy.The practitioners we interviewed had a strong feeling that they were a support function for the business and the organizational management. As a result of the study it is clear that communication practitioners are very loyal to their employers and to the organization they work for. They are, therefore, not neutral in their professional role and argue that their task is to represent the management's interests.
En litteraturöversikt : Att beskriva vad som påverkar kvinnors sexualitet efter behandling för äggstockscancer
Background: Ovarian cancer affects many women worldwide. Tumors that grow in the genitalia and pelvis have because of its placement a large threat to the sexual ability. Treatment for ovarian cancer may lead to the sexual possibilities inhibited. Sexual health is a state of physical, mental, emotional and social well-being related to sexuality. Sexual health can be experienced in spite of disease, dysfunction or infirmity.
Verka utan att synas - eller bara osynlig? Kommunikatörens roll i den svenska a-kassan.
The purpose of the essay was to examine the role of the professional communicator in the Swedish Unemployment Funds. Focus was on measures carried out by the communicator to enhance and streamline communication and how the communicator supports their coworkers in their own communication role. In order to fulfill the purpose, two main questions were asked;? How do the communicators support and develop their coworkers communication role?? What to the communicators identify as challenges in their work in doing this?The theoretical base of the essay was Heide and Simonssons (2011) challenges for the professional communicator. The theory states that organizations communication processes are the foundation to its existence and development and that the professional communicator therefore needs a solid base with the possibility to monitor the whole organization.A questionnaire was sent to communicators in all Swedish Unemployment Funds and even though the non-response was rather considerable, the answers received was assessed sufficient to make an analysis.