AbstractTitle: Brand communication ? An analyze of Borka and BayIcons communicative labor in relations with WJOS. (Varumärkeskommunikation ? En analys av Borka och BayIcons kommunikativa arbete i relation till WJOS)Number of pages: 53 (55 including enclosures)Author: Johan LarssonTutor: Göran SvenssonCourse: Media and Communications Studies CPeriod: Second term / autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/aim: The purpose of this essay is to study how two small Swedish clothing companies, Borka and BayIcon, manage their brand communication. Brand communication includes work with target groups, brands, media and finally communication in a bigger perspective.

AbstractStudent democracy as an objective and as a meansEssay in Political Science, D-levelAuthor: Erik LisshammarTutor: Susan MartonDespite attitudes towards student democracy being generally positive, students have almost no influence over their position. This implementation study looks into whether or not students? weak position of power results from something other than a democratising of schools taking priority when student influence is encouraged.With an aim of explaining what is hoped to be achieved and if these intentions are to be spread, the purpose is to investigate to what extent standards concerning student democracy are transferred between institutions. In order to find out, the question is posed of whether their aims for student democracy conform. This overriding question is coupled together with the following four defining research questions:1.

ABSTRACT Title (English): New technologies, same needs? A qualitative research of media usage in two generations, in the light of modern uses and gratifications research Title (original): Ny teknik, samma behov? En kvalitativ undersökning av två generationers mediebruk i ljuset av den moderna bruks- och belöningsforskningen Language: Swedish  Author: Frida Ivansson Tutor: Sven Ross Course: Media and Communication Studies, Bachelor's Thesis.  Period: Spring term 2013 University: Department of Journalism, Media and Communication (JMK) atStockholm University Purpose/Aim: The purpose of this paper is to, in the light of todays uses and gratification research, highlight the differences in media use in adolescents and adults. I focus on the informants' television viewing and I compare this cross-generational, and in relation to other media use. Material/Method: The method I used in this thesis is qualitative interviews. My choice fell on this method because I believe it to be the most suitable for obtaining the data needed.

Authors: Marie Andersson, Maria Gustafsson and Johanna Olsson.Tutor: Peter CaesarTitle: Don?t forget the story ? a study about internal StorytellingKeywords: Internal Storytelling, Internal marketing, Communication, Organizational culture, Internal branding, Fellowship, Motivation, Participation.Background: Something that can be problematic for managers in an organization is to find an effective way to spread information that will received by all the employees. One way to spread information and messages to the employees is by using internal Storytelling. The use of internal Storytelling aims to create an environment to build up an engaged personnel. Organizations use internal Storytelling when they want to create collective stories and frame of references among the employees within the organization, and also spread the values of the brand and information about the organization.Problem statement: How can internal marketing be affected by internal Storytelling?Method: Our study is based on a case-study of SCA Packaging Sweden AB.

Title:Knowledge system - a new way of observe the company Authors:Malin Pärmborn och Susanne Gidlöf Tutor:Anders Nilsson Department:Department of Business and Management Blekinge Institute of Technology Problem:How can processes of problem solving in a project contribute to generation of organizational knowledge in a knowledge company? Course:Master thesis in Business Economy Purpose:By describe the processes of problem solving in two different projects of our two chosen knowledge companies, we will clarify whether problem solving contributes to the generation of organizational knowledge. The purpose of this research is to increase the management consciousness concerning everyday processes that will contribute to the creation and transfer of knowledge. This is a condition to transfer human capital to structure capital and thereby decrease the company?s vulnerability. Approach:We gathered the data we needed through conversations and interviews with people on the two knowledge companies.

AimThe aim of this study was to map the injury panorama of traumatic injuries related to ice hockey in Sweden 2006-2011. In addition to that the aim was to compare whether there were any gender differences regarding traumatic ice hockey injuries. MethodThe present study was based on data from the Folksam insurance company between 2006 and 2011. The population consisted of ice hockey players in a club affiliated to the Swedish Ice Hockey Federation and that had sustained a traumatic injury related to ice hockey that resulted in medical care and then was reported to Folksam. The results are presented with descriptive statistics such as mean and standard deviation, median range and frequencies. ResultsThe head was the most common injury localization followed by the upper extremity where the shoulder accounted for a high number of injuries. Fracture was the most common type of injury for both male and female players.

AbstractIntroductionWedged shoe insoles are used as a treatment for different problems in order to change the ground reaction force. They can secondary cause different loading patterns under the foot compared to normal. No previous study has, to the author?s knowledge, clinically evaluated the plantar foot pressure with different full-length wedges in normal persons.PurposeThe purpose was to evaluate the plantar pressure with different degrees of full-length wedges in normal persons.MethodTwenty persons with normal feet have participated in this single blind study. Wedges were produced clinically in four different shapes, 3° valgus, 0° flat, 3° varus och 6° varus.

Bachelor thesis in Business administration, School of Business and Economics at Linnaeus University, Controller, 2FE05E, spring semester 2013 Title: Non-profit sport associations management control- A multi case study of management tools Authors: Christoffer Ahlgren, Emelie Andersson and Emelie Nilsson Tutor: Anders Jerreling Examiner: Elin Funck Background: Non-profit sport associations activate a large number of people in Sweden and have a great impact on the social community. Because of the increasing complexity to operate sport associations some are experiencing serious financial problems. The daily financial work has a major impact on how the future unfolds for the sport associations. An adverse economy not only creates complications in the economic field, it also affects the sport itself. Purpose: Our purpose with this paper is to describe and explain how the economy is controlled in non-profit sport associations and the tool that is used to support this process.

Syfte och frågeställningarSyftet med studien var att undersöka elitishockeycoachens användande av de idrottspsykologiska färdigheterna visualisering och inre samtal för att prestera under match.Frågeställningarna som hjälpte till att besvara syftet var:? Använder coachen sig av visualisering och inre samtal för att prestera under match?? Hur använder coachen sig av visualisering och inre samtal för att prestera under match?? När använder coachen sig av visualisering och inre samtal för att prestera under match? MetodUndersökningen har en kvalitativ ansats, där halvstrukturerade intervjuer har använts för datainsamling. Tre manliga coacher från 46-48 år med erfarenhet av att vara head-coacher på elitnivå (definierat som Svenska Hockeyligan (SHL) och HockeyAllsvenskan i Sverige, och Get-Ligaen i Norge) deltog i undersökningen. Intervjuerna spelades in på band, blev transkriberade i sin helhet och tematiskt analyserade med hjälp av meningskodning. ResultatSamtliga av coacherna använder sig av både visualisering och inre samtal för sin egen prestation i samband med match. Två av coacherna gör detta för sin egen prestation, medan den tredje coachen säger att han inte gör det medvetet, dock säger han att han gör det mer än vad han själv tror.

Betting under ordered forms has been around for a long time, but the recent increase in Internet betting and the large sums of money that are now involved makes it even more important for betting companies to have correct odds. The purpose of the essay is to calculate probabilities for outcomes of football games using a statistical model and to see if you can find better odds than a betting company.The data contains the 380 games from the 2004/2005 season and the variables form, head-to-heads, league position, points, home/away, average attendance, promoted team, distance and final league position from previous season. After performing an ordered probit regression we only find the variable ?form of the away team? to be significant at the 5 % level. We suspect the presence of multicollinearity and perform a VIF-test which confirms this. To fix this problem we perform a second ordered probit regression where a number of variables are combined to index variables. In the second regression we once again find only one significant variable.

AimThe aim of this study was to map the injury panorama of traumatic injuries related to ice hockey in Sweden 2006-2011. In addition to that the aim was to compare whether there were any gender differences regarding traumatic ice hockey injuries. MethodThe present study was based on data from the Folksam insurance company between 2006 and 2011. The population consisted of ice hockey players in a club affiliated to the Swedish Ice Hockey Federation and that had sustained a traumatic injury related to ice hockey that resulted in medical care and then was reported to Folksam. The results are presented with descriptive statistics such as mean and standard deviation, median range and frequencies. ResultsThe head was the most common injury localization followed by the upper extremity where the shoulder accounted for a high number of injuries. Fracture was the most common type of injury for both male and female players.

I Sverige drabbas 1000 personer varje år av huvud- och halscancer. Rökning är den största enskilda orsaken till denna typ av cancer. Att motivera patienterna till att sluta röka är angeläget då fortsatt rökning har negativ inverkan på behandlings-resultatet samt förvärrar biverkningarna av behandlingen. Syftet med denna studie var att undersöka om patienter med huvud- och halscancer fick information om rökning och rökavvänjning inför och under strålbehandling, vad denna informa-tion innehöll samt att beskriva hur patienten upplevde informationen. Metoden var en intervjustudie som genomfördes på strålbehandlingsavdelningen, UMAS, Malmö.

Dragonflies are fascinating. The larvae stays larvae from a couple of weeks up to 5 years, it depends on the species (Hansen, 1981). The temperature, nourishment and time of the year also play a role for the growing factor for the larvae. Both Sahlén (1985) and Begon a.o (1990) say so. My report contains information about the branched setae on the front legs from the family damselflies (Zygoptera) and the species Coenagrion.

Title: Identity management on Facebook: a qualitative study in approaches to personal identity between two different age groups on the most public stage of our time (Identitetshantering på Facebook: En kvalitativ studie om förhållningssättet till den egna identiteten hos två olika åldersgrupper på vår tids mest offentliga scen).Number of pages: 43.Author: Isabelle Kåge.Tutor: Amelie Hössjer.Course: Media and Communication Studies C.Period: Fall Semester 2010.University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: To identify differences in attitudes towards and management of personal identity onFacebook within two different age groups.Material/Method: Personal interviews, literature, electronic sources, Internet sources.Main results: Those in the younger age group present themselves differently depending on the person or persons with whom they are communicating. Those in the older age group however, present themselves in a more consequent matter based upon the visibility their actions have to all their friends on Facebook as a whole. The definitions of certain elements on Facebook, such as what constitutes private information or anexcess of photo-tags, differ between the two age groups. Comments and feedback differ in importance and effect between the two age groups. Those in the younger age group are more likely to modify their attitudes towards their identities based upon the functions of Facebook.

AbstractTitle: Manipulation or relation ? the language as an instrument for influence (relation eller manipulation ? om språket som medel för påverkan)Number of pages: 42Author: Matilde JohanssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and communication, Department of information science, Uppsala universityPurpose/Aim: The aim of this essay is to gain a deeper understanding of how communication consultants work with communication. The purpose is to sort out whether or not the consultants have the same view in their strategic work with influence as they have when they build relations to customers. In the end the essay will answer if the perspective is the same between their strategic work, their relations and the research definition of how to obtain a genuine dialogue and a good relationship.Material/Method: This is a qualitative research. I have interviewed five communication consultants from three different corporations.