Consumer generated advertising is a new phenomenon in the landscape of communication. Tools such as the Internet enable the consumer to create and spread messages for brands without the permission or control of the brand owner. We carried out a quantitative experiment to investigate the effects of how companies choose to handle these activities as well as how expectations of these consumer generated ads differ from traditional advertising. The findings show that strong brands may benefit from these activities if Handled the right way and the brand owner adapts it?s reaction to the content of the ad.

AbstractPurpose/Aim: The purpose of this paper was to identify the communication process at the company Cherry casino and see what opinions the employees had about it. Moreover, an evaluation of the used strategies was done and an analysis about what perhaps could be done to improve the attitude, communication and in the end the result for the company.Material/Method: The empirical material was gathered through qualitative interviews and theory application.Main results: The transmission of information regarding the regular work related information works just fine and the channels used are well chosen. But more large-scale information that deals with the company?s plans, strategies and targets is not Handled in the right way. Neither is the respond.

The Swedish bank Handelsbanken has, according to their own way of measuring, been more successful than a weighted average of their competitors during the last 38 years. They have also Handled the recent financial crisis, as well as the one in the 1990´s, better than most other banks. This paper studies their management control system at branch level in order to identify the controls which have been enforced to ensure that a low risk level is retained in the lending. The controls that have been identified are; (1) A decentralized organization with the offices as profit centers where the manager has restrictions regarding risk level and the results are measured as K/I (cost/revenue). (2) The absence of bonuses and individual follow-up regarding performance measurement.

Hellbergs International ville ha en bättre design på sina skålhandtag. Det skålhandtag som används idag anses vara dåligt ur ett användarperspektiv samt dyrt att tillverka då ingen effektiviserad tillverkningsprocess har tillämpats. En designprocess från förstudie till färdig CAD-modell och ritningar redovisas i denna rapport. Särskild tonvikt lades vid att få skålhandtaget mer ergonomiskt samt att det skulle gå att användas av en så stor användargrupp som möjligt. En stor del av utvecklingsarbetet lades på att utforma skålhandtaget så att en förstagångsanvändare lätt förstår hur det ska användas.Resultatet blev ett skålhandtag som tydligt visar för användaren hur det ska användas genom att formen på skålen följer handtagets rörelsemönster.

The purpose of this study is to examine how an organization communicates during a crisis and how a crisis can affect an organization's reputation/credibility in late modernity. The focus is on how the Swedish Red Cross Handled crises from summer 2009 until spring 2010, and how the organization's reputation/credibility was affected by the fact that society has changed. The methodology used is a quantitative and qualitative text analysis. The results show that crises affect organizations, how much depends on how open they appear to be and how much credibility they have with them when the crisis begins. Getting to know the late modern society, to understand how it works, can bring benefits to an organization during a crisis.

Earlier this year the Swedish migration board gave a part of their responsibility for the separated children to those municipalities that have signed an agreement with them, so that the children can get the best handling of their matters and also to lift the heavy pressure of the Swedish migration board. Our aim in this paper is to see how this division is made and which areas of responsibility they have. We want to see how this process is being Handled in relation to these children?s rights, the Convention on the Rights of the Child and the Swedish law. To get the best information possible we used a qualitative method.

The aim of this essay is to see how the IOGT, local politicians and the local newspaper acted in the city of Hedemora in Sweden in connection with the referendum held in 1922 whether or not to ban the use of alcoholic beverages. To accomplish this I have examined protocols from local IOGT-groups, the town council and the local newspaper Södra Dalarnes tidning. I find that the local IOGT not only worked with the issue of alcohol but served as an institution that deepened democracy and education in the local community through discussions, study circles and applying pressure on local politicians. The locally elected bodies in turn were generally in favour of the good work the IOGT did, although not always overwhelmingly so. Many of the local politicians that Handled the issues of alcohol were themselves active members in organisations promoting absolutism.

Hellbergs International ville ha en bättre design på sina skålhandtag. Det skålhandtag som används idag anses vara dåligt ur ett användarperspektiv samt dyrt att tillverka då ingen effektiviserad tillverkningsprocess har tillämpats. En designprocess från förstudie till färdig CAD-modell och ritningar redovisas i denna rapport. Särskild tonvikt lades vid att få skålhandtaget mer ergonomiskt samt att det skulle gå att användas av en så stor användargrupp som möjligt. En stor del av utvecklingsarbetet lades på att utforma skålhandtaget så att en förstagångsanvändare lätt förstår hur det ska användas.Resultatet blev ett skålhandtag som tydligt visar för användaren hur det ska användas genom att formen på skålen följer handtagets rörelsemönster.

This masters thesis looks at the reception of the beat generation in six given American magazines spanning through the years 1957-1961. The study is basically one of literaty reception. The aim is to see how and if the institution of literature handed the beat generation an identity to go along with their arts. With the use of discourse analysis we have pointed out certain characteristics in the six articles that have been a part of building up an image of the beat generation as a whole. By dividing the result into the two categories social and literary practice we can clearer see what significants were used to create the beat generation.

In the society of today it?s very hard for companies to succeed with mergers. (A.L.Pablo, M.Javidan:2004) This study intends to elucidate the importance of internal marketing and internal communication with mergers. The intention with this essay is to study and analyse the merger between the two companies Astra and Zeneca and study the employers at the time when the merger took place in 1999.I have chosen to do this study on the basis of an employer?s perspective.

The aim of this thesis is to investigate how a valuation of a company preceding an acquisition can be affected by the fact that a strong brand is attached to the target company. Techniques to value a company and theories of brands are well developed, but the link between them is partially missing even though the needs to value brands have increased. A case study of five Swedish acquisitions is conducted to identify possible complicating and simplifying factors and how these are Handled in the context of a valuation of an acquired company with a strong brand. Important findings are that a decreased volatility of future earnings can lead to more accurate prognoses and valuations due to the existence of a strong brand. A strong brand can, on the other hand, also make the valuation of the target company more difficult due to the fact that it is a subjective asset which increases the overall risk of the company.

This master thesis concerns itself with the actual work of knowledge workers, consultants to be specific. We have through interviews and observation tried to get inside of the ?black box? of the consultants firm Consult in an effort to describe their way of working through a theoretical framework. In this framework we attempt to combine knowledge work theory with that of organizational development, OD. We try to introduce the situation of the individuals we study, the consultants, through Alvesson (2004) and Løwendahl (2005).

Our aim with this paper is to study the debate concerning the refusal of entry of the two Egyptians and the involvement of USA, to see if the Swedish sovereignty has been compromised. We have chosen two theories, realism and radicalism, to read if opinions can be identified of supporting one of them. The empiricism we selected are from debate articles in the big news papers Dagens Nyheter, Svenska Dagbladet and Expressen. We also studied the debate in the Riksdag . The method we used was qualitative and is called analysis of content.The result we could conclude was that most of the debaters are disappointed with how the government Handled the whole situation, but still believes that it made the decision on itself.

This study aims to analyze the risks with building new households between railroads and shore, the focus of the study lays on Öbacka strand in Umeå municipality. The study also investigate if a land use conflict has taken place and how it was Handled.The paper is based on different documents that was central for the work of planning the households and some interviews with operators that was highly involved with the planning of the area.The results shows that there is several risks with establishing new household between railroads and shores. Mainly because of the exposure of noise from the railways, though the risk for impact on the living environment for animals were low in this case there is a generally risk that it could get negative effects. It also a very important that the availability to the shore is secured. Planning in this type of area involves a great number of operators can easily cause a conflict due to the different perspectives on how the land should be used in the future, and also because of protecting different interests.

Overall aim of this master?s thesis is to describe and identify perceived barriers in Swedish businesses within solar energy field and analyze, based on four theoretical viewpoints, how these barriers can be Handled. In other words how can the barriers be overcome or eliminated to better succeed in the commercialization process? The method applied is qualitative in which data has been collected through phone interviews originated from seven Cleantech businesses which operate within solar energy. Furthermore this thesis has a descriptive- and an explorative purpose.