Every day consumers are bombarded with different marketing messages from all possible directions. At the same time consumers starts to actively and consciously avoid these messages. Therefore, marketers have to start thinking outside the box and find new ways to get consumers' attention. One of these methods is called guerilla marketing. The strength of guerilla marketing is its way to be unexpected and unusual.

Abstract A phenomenon that has been noticed more and more in media and the public space in recent years is what is called guerrilla gardening. It means the illicit cultivation of someone else?s land. This report's intention is to analyze what impact guerrilla gardening could have on today's urban space in terms of stable changes in norms and physical design. I have also focused on guerrilla gardener?s choice to carry out these actions illegally, without asking for permission, and what impact that could have on the issue of appropriating public space.

Denna uppsats tittar närmare på fyra verk av Jenny Holzer. Hennes konstnärskap jämförs även med Guerilla Girls. Huvudmetoden utgörs av bildanalyser och jag presenterar också tolkningsmöjligheter utifrån ett genusperspektiv. Utöver detta har jag med en konsthistoriografisk undersökning fått fram hur den generella bilden av Holzer ser ut..

This study aims to explore how a gardening project with elderly living in Djuröhemmet, a nursing home outside Stockholm, affected them regarding psychological well-being and their experience of participation during the planning and construction of the memory garden. The gardening project is new in its kind by allowing the residents to influence the design of the garden by sharing the project leader their gardening memories from previous parts of their life and by wishing for specific plants and items.  The method being used was qualitative interviews where we interviewed seven people living in Djuröhemmet who participated in all or parts of the project. The theoretical framework is Molins (2004) definition of participation, but also theories of meaningfulness, social needs and gerotranscendence were applied. The results indicate that the participants did not realize that their involvement during the planning helped developed the garden.

This study is a first attempt to try to understand what the variables could be that make the person responsible for the grave sign up for grave gardening services by the church or to maintain the grave by him- or herself. There has been almost no research done within this subject. This study has been made by a qualitative research method and interviews have been performed with both persons responsible for the grave who have gardening services made by the church and with those who maintain the grave by themselves. The characteristics that are affecting consumer behaviour and the buyer decision process are presented in the theoretical part of this study. That is done so it can be seen if a comparison between the results of the study and the basic theoretical concept is possible, resulting in an understanding of how the costumers think and argue about this question.

TITEL: Gerillareklam ? Från scratch till renodlad gerillakampanjFÖRFATTARINNA: Jessica GustavssonKURS: Examensarbete i Medie- och kommunikationsvetenskap,Institutionen för journalistik och masskommunikation vid Göteborgs universitet.TERMIN: Vårterminen 2009HANDLEDARE: Jan StridSIDANTAL: 56 sidor exklusive bilagorSYFTE: Syftet är att undersöka hur Miami arbetar med kommunikation och kommunikationskanal samt målgrupp vid framtagandet av en gerillakampanj.METOD & MATERIAL:RESULTAT: Vid framtagandet av en gerillakampanj gör Miami först en målgruppsanalys. Utifrån den information sommålgruppsanalysen bistår med anpassar Miamikommunikation samt kommunikationskanal eftermålgruppen. Målet med detta arbetssätt är att leverera nya, kreativa och målgruppsanpassade kommunikationslösningar för sina gerillakampanjer. Studiens resultat visaräven att gerillareklamens kommunikationsformer är mer okonventionella i jämförelse med traditionella reklamformer..

The movement of the allotment gardens reached Sweden in the beginning of the last century. The allotment gardens quickly spread among the big towns from Malmö in the south and to the far north of the country. Today, there are about 42 000 owners of allotment gardens in Sweden. This work will show the differencies and similarities comparing the original ideas of allotment gardens with how they are used today. The specific questions were; what are the reasons to acquire an allotment garden; is it used for raising vegetables and fruit or only for growing flowers; is what is cultivated there also gathered and used or is it cultivated only for the pleasure of gardening; and finally how the owners of the allotment gardens spend their time there ? by cultivating the land or by recreational activities. Literature studies were made as well as an inquiry at one allotment garden area i Lund. The ideas of the original allotment gardens in the beginning of the 20th century were as much based on the need of getting out of the aparment to a healthy environment, as cultivating vegetables for economical reasons.

The structural rationalization of rural firms in Sweden has led to many new creative ways of developing companies. The agriculture sector is characterized by the need of capital in form of buildings, labor and inventory. The rationalization process has led to free capacity in rural firms when new technology make buildings and inventory not longer necessary for the production process. To get a better cost coverage this free capacity can be used to start-up new business areas that help the rural firm to growth.The study aims to identify factors that motives entrepreneurs in rural firms to develop new business areas. The purpose is also to analyze driving forces that lies behind development of rural firms and the forces that support or not support development in rural firms.The study is built upon five cases that all can be categorized as firms with different size and orientation.

Abstract Spiritual gardening, historical perspective and epistemology, - how do these concepts connect? A review of the ideologies of four pragmatic growers. The purpose of this thesis is: ? to present an alternative forthcoming perspective on knowledge, that may be of significance for future theories and knowledge about growing and gardening. ? to lift experiences with Nature Spirits into an academic context, that permits us a closer look at the phenomenon. ? to contribute to an academic platform connecting humanistic and natural sciences. The intention of this text is to bridge the differences between the strictly rational traditions of knowledge and those more experience based ones. The thesis wants to show that much can be won if feeling based and mental reflections once again are approached as equal sources of knowledge. The aim is to give an orientation about the subject of Nature Spirits. The interesting fact is not whether (that) one can talk to nature, but how one does it and that more can be understood about nature and the reality that the established sciences study. The form for this study of literature is a describing presentation; to put names on and give wording to the phenomena of Nature Spirits and Plantdevas. The sources of literature are four pragmatic practitioners of spiritual gardening who have written extensively about their own work.

Uppsats för avläggande av filosofie kandidatexamen i Kulturvård, Trädgårdens hantverk och design 21 hp, 2012.

I have observed that hedges are not as prevalent in gardens in the north of Sweden as in the south despite a number of beneficial qualities attached to their use. Consequently, the primary purpose of this essay is to examine the potential for the use of ligneous or woody plants as hedges in a cold climate. The aim of this study is to provide information about the various varieties of ligneous plants that can be used for both pruned and unclipped hedges in the north of Sweden. Because the hardiness of the ligneous plants is a vital factor here, only plants that are hardy enough to survive in the Swedish hardiness zones V to VIII are included in this study. Roses, dwarf shrubs, conifers, bushes with a final height of less than 1 metre and plants that ?bleed? have been excluded.

Stadsodling finns redan i flera av våra städer och resultaten från projekten som idag drivs är goda och det är dags för nästa steg i utvecklingen mot ett grönare och mer hållbart stadsrum. Rapportens frågeställning är en teknisk vinkling av de mjukare värdena som normalt diskuteras när det gäller stadsodling: Går det att ta fram en generell typ av växtbädd för gemensamma fritidsmässiga odlingsytor i stadsmiljö för växtzon I? Hur skulle den i så fallvara uppbyggd? För att besvara frågeställningen gjordes ett urval av köksväxter man normalt kan hitta i trädgårdsodlingar. De krav urvalsväxterna hade på växtjord sammanställdes och sedan kontrollerades de mot de beskrivningar som normalt används som stöd vid anläggning idag, AB Svensk Byggtjänsts publikationer Anläggnings AMA 98 (1999a) och RA Anläggning 98 (1999b). Det visade sig att den sandiga siltjord som borde passa samtliga växter i urvalet utgjorde en av de standardjordar som anges i Anläggnings AMA 98. Även gällande växtbäddens uppbyggnad konsulterades AB Svensk Byggtjänsts två beskrivningar.

Baron Carl Adam von Nolcken was born in 1811. In 1834 he took over Jordberga Estate in the South of Skåne from his father. The estate remained in his possession until his death in 1857. von Nolcken was interested in agriculture and horticulture from an early age and attended the newly started Institute of Agriculture, Degeberg in Västergötland in the early 1830:s. At Degeberg, von Nolcken learnt all about modern farming methods, which he put into practice on his own estate. von Nolcken was one of the persons who during the mid 19th century worked intensely to develop horticulture and the art of gardening in Skåne.

Urban farming can be viewed in several contexts. The first part of this work brings up the beneficial effects of farming on our physical and mental health, knowledge as well as on social life in cities. The introduction of gardening in schools can contribute to an increased awareness on both agricultural practices and importance as well as ecological processes. It can also be used in teaching of other subjects. Farming can also contribute to improving the household economy, and the economy on a municipal or national level.

Jällaskolans upper secondary School is situated on a big farm just outside Uppsala. The School is focused on agriculture, forestry, gardening, animal care and science. Jällaskolans staff has whished for a school garden for educational purpose where students can practice their gardening skills and learn more about plants. But most important, a specially adapted outside environment such as a garden, would be a great advantage for the students with special needs. This garden could even be an asset for other visiting school classes in the region.