A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

This paper examines how the ideal of manhood is portrayed and constructed and how the participation of Swedish soldier volunteers are motivated and legitimatized. The purpose of this examination is to gain understanding and knowledge about the Swedish soldiers in the Swedish brigade, how they legitimatize and motivate their participation and how the ideal of manhood is portrayed and constructed. The study is based on material from the war archive in Stockholm. The empirical material is composed by letters and propaganda material. In the analysis of the empirical study, there have been two theories used which are Eric Hobsbawms historical method and theory about invented traditions and Peter Aronssons historical method and theory about ?historiebruk? and legitimacy.

There is a lack of consensus within politics on how to deal with the so-called youth problem that exists in vulnerable areas. The politicians' positions are communicated in speech and writing and influence the majority society's attitude to children in vulnerable areas. Children are at the same time a vulnerable group in society. They are dependent on adults and need their guidance and support throughout their upbringing. In vulnerable areas live children whose health is affected by social and economic vulnerability and discrimination from the outside world. By looking into how hegemonic masculinity as norms are formulated in Swedish political documents, in relation to experiences of stigmatization and violence among children from vulnerable areas, this study wishes to examine if children?s right to a life without violence is being respected in vulnerable areas.

ABSTRACT This study is an exam work at the Department of Ecology at the Swedish Agricultural University, Ultuna, Uppsala. The field work was performed in the counties of Uppsala and Västmanland. Grassland areas, exposed to annual mowing, are known to host a variety of rare and red-listed vascular species. The area of these grassland are, however, decreasing in the landscape due to modern farming. The fact that roadside verges maintain regular mowing has proven to be a successful concept for many rare vascular plant species in this habitat. Vascular plants along roadside verges at the State road network were inventoried due to a government mandate during 1995 and 1996. As a result ?Species rich roadsides? were pointed out.

The horse has been domesticated for several thousand years. It has gone from being used primarily for food and transportation, to become one of the most popular pets in Sweden. With over 150,000 practitioners, horseback riding is one of the biggest sports in Sweden and there is a variety of specializations to choose from. One orientation is western riding which is a broad sport with several disciplines where most originate in cattle work and other ranch tasks. Western riding is a growing sport in Sweden with an increasing number of practitioners and with many different organizations and associations, it is important that the correct knowledge of the equipment used is disseminated. Artificial aids are available in a variety of designs and the most common variants used by western riders in Sweden is draw reins or some forms of martingale.

This is an essay concerning the density of the city. An increasing amount of today?s cities have a shortage of space available for the erection of new buildings and settlements, especially in areas close to the city-centre. New buildings and settlements are therefore often found in the outskirts of the city, resulting in long distances between work and living for many people. These long distances are a waste of limited resources and are inconsistent with the vision of the sustainable city.The challenge for the future is to insert new buildings and settlements in the existing city-structure and in this way reduce the distances between different city-functions.The density of the city can be increased in two different ways; by inserting new buildings between existing ones or by extension existing buildings, for example by an additional floor.

Numerous studies raise the topic of highly educated immigrants whose education and list of qualifications devalue in the context of the Swedish labour market. However, little is known of those with foreign background who enter into higher education in Sweden. Our study attempts to shed some light onto the value of higher education relative to that of a person?s ethnic background. The background material features nine in-depth interviews of foreign background academics, as well as data extracted from an extensive survey study previously carried out at Växjö University. Initially, the quantitative data showed that students with foreign background, including Swedish-born children of immigrants, had not managed to find qualified work upon completion of studies to the same extent as their Swedish background counterparts.

SAMMANFATTNING Denna litteraturstudie syftar till att utvärdera hjärtfrekvens och hjärtfrekvensvariabilitet som fysiologiska mått på mental stress hos häst. För att utvärdera detta har olika artiklar studerats. Artiklarna redovisar studier där hästar utsätts för framför allt mentala stressmoment. Under stressmomenten har antingen hjärtfrekvens (HR) eller hjärtfrekvens och hjärtfrekvensvariabilitet (HRV) registrerats. Hjärtfrekvensvariabiliteten kan omvandlas till ett antal parametrar, bland annat lågfrekvensband (LF) och högfrekvensband (HF).

Title: A study about the purchasing process of ITLevel: Master thesis in Information Technology and Business Administration, 15 hp, EIK024Authors: Emelie Johanson and Mikael LindströmTutor: Peter Ekman, Mälardalens HögskolaKeywords: IT-investment, purchase, decisionProblem: In the last decades the amount of IT investments increased and has become an important resource within most organizations. IT gives the ability to compete and could also be a condition for many to be able to compete. In different businesses it could vary in where they put their focus when they choose an IT investment. This thesis examines how the purchase process of IT looks. How does processes differs in a bigger company versus a smaller company? From these two perspectives this study examined these research questions: Who makes the decisions whether or not an IT solution should be purchased? What aspects decide when companies are to choose between different IT solutions? Where in the purchase process do problems usually emerge?Purpose: The purpose of this thesis is to describe and analyze the purchasing process of IT from a business perspective.

The market for biofuels from the forests have had a positive development and the job initiators for this master´s thesis wanted to examine the profitability of a method for harvesting forest fuel, which was unfamiliar to them. The method was the ?long tree tops-method?, here called the LT-method. The LT-method is characterised by the fact that timber is harvested as the only roundwood assortment while the rest of the stem, which in other cases would become pulpwood, is harvested as forest fuel together with the logging residues. The method is based on the assumption that advantages in handling of the forest fuel assortment such as increased load weights for forest hauling and truck transportation, should compensate for the lower price for pulpwood when sold as forest fuel. The aim of the study was to compare the profitability of the LT-method with the GROT-method (harvest of timber, pulpwood and logging residues) and conventional logging without any harvest of forest fuel, and aslo to try to identify factors affecting the profitability of the different methods.

Sexturismär ett brett begrepp som mestadels förknippas med västerländska äldre män som reser till utvecklingsländer för att köpa sex. Detta har uppmärksammats sedan början av 1970-talet men på senare år har den kvinnliga sexturismen uppmärksammats allt mer i den svenska media. Studien redogör för den svenska kvinnliga sexturismen utomlands, med Gambia som fallstudie. När svensk media talar om fenomenet används förskönande beskrivningar, där kvinnornas beteender omantiseras i jämförelse med männens sexturism. Problematiseringen med detta är att två lika handlingar med samma syfte, beskrivs på två olika vis, beroende på kön.

Ekologiska livsmedel a?r idag ett allt mer debatterat a?mne da?r majoriteten av den svenska befolkningen a?r positivt insta?llda till ekologiska livsmedel. Trots konsumenternas positiva insta?llning och den o?kade marknadskommunikationen som de stora livsmedelsbutikerna bedriver idag a?r fo?rsa?ljningen av ekologiska livsmedel i Sverige fortfarande la?g, endast 5,6 % av den totala livsmedelsfo?rsa?ljningen. Fo?r att o?ka den ekologiska fo?rsa?ljningen a?r det av stor vikt att bemo?ta konsumenten med en anpassad marknadskommunikation.

The production of ferrochromium alloys at Vargön Alloys AB contributes to formation of unwanted ferrochromium dust, which contains toxic Cr(VI). The dust is since summer 2005 treated with an iron-sulphate solution to reduce Cr(VI) to the non-toxic Cr(III). A year later the treatment technique was improved and disposal occurs in cells on the landfill. The cells can be up to 300 m3 and the edges can be made out of fro example concrete. Tests are conducted on the treated dust when it is disposed.

Problem: Fo?r att skapa ett starkt employer brand ska arbetsgivaren inneha positiva associationer hos potentiella medarbetare, vilket bidrar till att mindre resurser kra?vs fo?r att finna den efterfra?gade kompetensen. Da? en rekommendation handlar om att yttra sig fo?rma?nligt blir betydelsen av medarbetares rekommendationer viktig fo?r fo?retagets employer brand. Resultaten av att anva?nda sig av medarbetares rekommendationer i rekryteringsprocessen a?r ka?nt inom forskningen.