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2365 Uppsatser om Growth strategy - Sida 39 av 158

Femtio Nyanser av Co-branding - En kvantitativ studie om effekterna av co-branding på konsumenters varumärkes- och produktutvärdering beroende av kvalitetssegment och hedoniska shoppingmotivationer

The retailing industry has an extremely high density of brands. In order to differentiate its offer, both retailers and suppliers, are constantly forced to come up with new ways to launch their products. A collaborative strategy between two brands is called co-branding, which means that both the private label and the supplier's brand are displayed on the new product packaging. Several studies have shown that a co-branding strategy is successful, but many operators are still reluctant to use co-branding in fear of long-term losses due to potentially damaged business relations. The objective of this study is to explain how the product- and brand related value for customers, retailers and suppliers is affected by co-branding between private labels and national brands.

Företag & morötter på sociala medier. En studie om hur sociala medier kan användas i ett belöningssystem och idéns väg genom verksamheten

The subject of motivation and feedback is something that the literature regarding management treats as significant. Therefore we have investigated how managers work with feedback in motivational and development purposes within union companies in Gothenburg. According to the existing theory it is important that feedback is given correctly and with relevant content, and thus affect both the recipient's own development and the growth of the business. Earlier authors also discuss the complexity of feedback that it is important to consider all of the surrounding aspects, and that it is important to be aware that there is no single approach that can be directly applied on all types of organizations.To investigate how the managers within the union companies motivate their employers without access to monetary incentive, we conducted a qualitative study with in-depth interviews with four respondents. The respondents were decision makers at their respective union company with the roles as CEO or deputy CEO.

Drivkrafter bakom den totala faktorproduktivitetens utveckling på regional nivå : En fallstudie på de svenska FA-regionerna under perioden 1990 ? 2005

Production requires the input of capital and labour. Hence, economic growth can be assumed to follow from increased levels of these two factors. Policies aimed at increasing production may consequently successfully be focused on facilitating the accumulation of capital and labour. However, even when an economy has managed to reach the same quantities of input factors as a more prosperous neighbour, the level of the production might still differ. The explanation of this lies in what economists refers to as expression embracing the characteristics of the input factors and the conditions in which they operate.In this thesis a calculation of total factor productivity is carried out, using existing data on the Swedish FA-regions between 1990 and 2005 and the method the economist Robert Solow in the 1950?s.

Publika private equity-bolags påverkan på styrningen av sina portföljföretag. En fallstudie av styrmekanismernas utveckling under ägarperioden.

Recent years have been very turbulent for most private equity firms. Especially the financial meltdown in global economy has affected the industry, but also the public pressure has made private equity houses change their control strategies towards more conventional methods used in public companies. This thesis aims to put light on the control methods used in listed private equity houses which use a buyout strategy. The paper describes how the control methods change over the different phases the asset experience and how different value generating strategies use altered control methods. Using Merchant's (2003) framework for management control systems and Berg and Gottschalg's (2004) research on value generating strategies in buyouts the thesis shows that action controls as designing instructions for the board and a business plan, together with goal alignment is the commonly used control strategy directly after the acquisition.

Framtagande av en investerings- beslutsmodell för mindre tjänsteföretag

Problems:How would a decision model that takes into account more aspects and dimensions than just the financial aspect look for smaller service compa-nies? What aspects are important to consider in such a decision model?Purpose:The purpose of this master thesis is to develop a decision model based on previous research, to improve decision making in smaller service com-panies ? by considering perspectives that traditional investment calcula-tions ignore.Method:The study was qualitative and was based on both primary and secondary data. As data collection method for the development of the model we used literature search on previous research. The study?s primary data consisted of responses from five smaller service companies.

Individuell tillväxt och substratval hos en lokalt differentierad population av Asellus aquaticus

Local differentiation may occur during a short period of time and is part of the formation of new species. The isopod Asellus aquaticus is an example of a species in which local adaptation has occurred during a short period of time. An establishment of stonewort (Chara spp.) vegetation in Lake Tåkern (in the 2000) resulted in two different Asellus ecotypes; a lighter pigmented, smaller one that lives among stoneworts grazing periphytic algae, and a darker, larger ecotype that feeds on decaying leaves in reed (Phragmites australis vegetation. The purpose of this study was to examine whether there are differences in growth between ecotypes, depending on whether the food was periphytic algae or leaves, and to study the choice of substrates between the two food types. For the study, animals from both habitats were brought in from Lake Tåkern to the laboratory.

Uppfödning av okastrerade hangrisar - ett alternativ till obedövad kirurgisk kastrering av smågris

Pigs kept for meatproduction are often surgically castrated to prevent aggression and boartainted meat. Castration without analgesia and anesthesia is painful and causes a lot of stress to the pig. There are alternatives such as to surgically castrate the male pigs with analgesia and/or with anesthesia, immunocastrate or keep them as intact males. In Sweden the most common practice is to surgically castrate the pigs before they are seven days old. The impact on the pig is that the incision causes pain and stress, which may lead to changes in behaviour, reduced appetite, reduced growth and a higher risk of infections.

Strategier mot urban sprawl i svenska städer : En fallstudie av åtta svenska kommuners arbete

Urban sprawl är ett problem i hela världen. Ekonomi, hälsa, miljö och jordbruksmark är några saker som stadsutbredningen har effekter på (Habibi, 2011). I USA började problemen med urban sprawl efter andra världskriget när möjligheter till billiga bolån skapades. Detta gjorde att fler människor hade möjlighet att flytta till enfamiljshus i förorterna och användandet av bil som transportmedel ökade (Duany, 2010). Stadsutbredningen i Sverige startade efter andra världskriget då bilismen ökade även här.

Adaptiva gränssnitt: Desktop-first vs Mobile-first : En jämförelse av två strategier för att skapa adaptiva gränssnitt för webben

In recent years the development of mobile devices has made great progress and today they account for a large proportion of the internet usage. This trend poses new demands on web developers as more companies and product owners want to customize their services and products for this new market. In this study we examine the pros and cons of the strategies desktop-first and mobile-first in the development of adaptive interfaces for the web. The study aims to create guidelines for situations in which each strategy fits well. The purpose of the study is to create an understanding of how these strategies can help developers and product owners to develop adaptive interfaces based on different goals and objectives.

Det finns bara en av dig och det är du? : -personliga varumärken som ansökningsstrategi-

The climate at the labour-market in Sweden today means that students who have recently passed their examinations find it quite difficult to find work. The competetiveness calls for a strategy to find advantages in the employment process. The strategy explored in this thesis is called personal branding. We believe that by building a strong personal brand you can increase the possibilities to influence the decisions of those responsible for recruitments in our society. The question we ask ourselves in this essay is how to build a personal brand with the power to give students a competetive advantage in the employment process.

Arbetslöshet i Trollhättan 1880-1910 : en studie om de arbetslösas, arbetarnas, arbetsgivarnas och kommunens åtgärder angående arbetslöshet

This is an essay about unemployment in Trollhättan during the period 1880-1910. In my essay I write about what was made to help the ones who were unemployed. I ask the questions: What did the society, the workers and last but not least the unemployed themselves do?My conclusion is that some things were done. For example were The Labor Unions in their growth and economical support from them and the county could help some people.

Kontrollerad vokabulär eller naturligt språk? En empirisk studie.

The question whether controlled vocabulary or natural language free-text terms is the most effective search strategy has occupied researchers in LIS for many decades. This Masters thesis is an empirical study which aims to compare these two search strategies in LISA Library and Information Science Abstracts, an online bibliographic database. 22 topics from the discipline of Library and Information Science were constructed and out of each topic one query for each search strategy was formed. Queries in natural language were formed with terms from different sources, for example dictionaries, while queries in controlled vocabulary were built with terms from LISAs electronic thesaurus. The measures used in this study were precision, relative recall pooling method and overlap.

Marknadsföring av bibliotek via sociala medier ? Hur ser bibliotekarier på det?

The aim of this thesis is to investigate how librarians view marketing of the library using social media and how this can be used in a marketing strategy. The theoretical framework for this thesis is based on the 7 Ps of the marketing mix, SWOT-analysis and SWOT/TOWS Matrix. The theory is based on planned elements that make up a product or service offered the market. We have used our own interpretation of the theories to analyse our material. Our main method has been a web-based questionnaire, the questionnaire was sent to 523 librarians active at ten large public libraries and its related branches.

Återförvilda Sverige?: En studie av rewilding som strategi för att bevara kulturlandskapet och gynna biologisk mångfald

Through millennia, humans have shaped the European landscapes. Agriculture, hunting andforestry have influenced virtually every ecosystem on the continent and formed what we todaythink of as the cultural landscape; a mosaic pattern of cropland, fields, pasture and forests. Thepast two centuries, globalization, industrialization and urbanization have come to pose a threatto the existence of these landscapes. European farmlands are now being abandoned at analarming rate, and the associated loss of landscape preservation, biodiversity and ecosystemservices is a concern to the scientific community and public alike.This thesis studies if the implementation of the relatively new conservation strategy rewilding(recreating self-sustaining ecosystems and reintroducing keystone species) can be a part of thesolution to preserve cultural landscapes and biodiversity in Sweden. Through interviewssupplemented with studies of published works, expertise from different fields has beencompiled to provide an overall picture of the capacity of rewildings as conservation method.

Knowledge Management Strategy : Hur intern kunskapsöverföringsstrategi i managementkonsultföretag påverkar vilka hinder som uppkommer vid överföringen

Denna studie tar sin ansats i hur system och strategier för hantering av kunskap mynnar ut i olika hinder vid kunskapsöverföring inom managementkonsultföretag. Fallstudien bygger på fyra managementkonsultföretag varav två tillämpar en codification strategi och de andra två tillämpar en personalization strategi.Alla företagen har mer eller mindre inslag av båda strategierna men tyngdpunkten ligger i en av dem medan den andra har ett understödjande roll i respektive företag. Av studien framgår att kunskapssystem och strategier hänger tätt ihop, och är beroende av vilken vikt företaget lägger vid att dokumentera och lagra kunskap.Beroende av vilken kunskapsstrategi företagen i fallstudien tillämpade ställdes de inför olika hinder. Codification strategin renderade i hinder i form av rapportering, informationens kvalitet, användarvänlighet i databasen samt medarbetarnas motivation att dela kunskap internt genom att dokumentera projekt. Tillämpade företagen en personalization strategi ställdes företagen inför hinder i form av outtalad kunskap och medarbetarnas motivation att dela kunskap internt genom social interaktion som exempelvis sammanträden, telefonsamtal och e-post..

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