This thesis studies the customer relationships and customer accounting methods used by a Swedish fashion company. The aim is to test the empirical applicability of the relationship based framework developed by Lind and Strömsten and to explain potential differences between empirical observations and theory. The framework is based on the categorization of four customer relationship groups and the appropriate customer accounting methods to be used for each relationship. The fashion company, that recently assessed the profitability of its customer base in an aim to implement a new customer strategy, is the object of the qualitative case study. The case study reveals that all customer relationships are to be found at Whyred, except the connective customer relationship.

In this thesis, the results of a survey regarding grade progression between secondary and upper secondary school in a municipality in the north of Sweden serve as the starting point for a study of the experiences and expectations of a number of 16 year old girls who are in the first year of upper secondary school. The study is performed by means of focus group interviews with female pupils from the three largest upper secondary schools in said municipality in an attempt to gauge their experiences of grades, grade assessment, teacher practices and perceived differences in how boys and girls are treated. The results show that most of the girls are disappointed with upper secondary school so far. Many of them feel that secondary school was both more fun and more rewarding in a sense of learning. Their appreciation of how this more rewarding atmosphere affected their grades differed between the various groups.

Konglomerat är starkt diversifierade storföretag som är verksamma inom många olika affärsområden samtidigt. Vad som kännetecknar ett konglomerat är dess orelaterade diversifiering, ett företag kan till exempel tillverka både ketchup och bilar. Denna strategiform var vanlig i västvärlden kring andra världskriget och fick sitt uppsving under 1970-talet för att sedan alltmer försvinna på grund av undermåliga finansiella resultat. Strategiformen är däremot fortfarande vanligt förekommande i nyindustrialiserade länder och i synnerhet i Asien. Denna studie belyser konglomeratet som fenomen och söker generera en möjlig förklaring till varför denna företagsform alltjämt är vanligt förekommande i Asien och varför den är framgångsrik där.Studien har en teoretisk utgångspunkt och de teoretiska rönen illustreras sedan med hjälp av två fallföretag, indiska Tata Group och sydkoreanska Samsung Group, båda de största konglomeraten i sitt slag på respektive marknad.

The aim of this Master?s Thesis is to find out whether bibliotherapy, in an unspokenform, is practiced in already existing group formations to be able to determine how practicalbibliotherapy can be seen in a Swedish context and thereby open the possibility for development.To fulfil this purpose I decided to do a case study on a nearby book reading circle for adultchildren of drug addicts. I made three qualitative interviews; two of the mentioned book readingcircle?s leaders and one participant/help leader. I used the following set of questions: What isincluded in the concept Bibliotherapy and how does that relate to practice? How has the bookreading circle examined in this case study proceeded, which methods were used and what kind ofliterature has been used and also what kind of effects did this reading circle have on itsparticipants.

The aim of this thesis is to study the views of public librarians on the subject of controversial video games and how they work with them at the library. The purpose of the study is to answer these questions: What content is controversial in video games according to the librarians? How do the librarians handle the controversial games at the library? Does it exist a conflict between the users and the librarians about the controversial video games? Is it possible to see any underlying reasons or tendencies in the librarians answers? Five qualitative interviews were performed to answer these questions and the collected data was analyzed using the terms, value rationality and instrumental rationality which were collected from a theory by Geir Vestheim. The results showed that the librarians see violence, sexism and racism as controversial content in video games. They handle the games at the library by limiting the access for children with age limits and by not buying the most controversial games in some cases.

Sammanfattning Titel: Challenging Strategic Change in a Multinational Company- A Master Thesis Evaluating the Implementation Process of aNew Corporate Strategy Författare: Malin Kruse, Technology Management och Ekonomprogrammet, LundsUniversitetAnnika Nilsson, Technology Management och Kemiingenjör,Lunds Universitet Handledare: Christer Kedström, Företagsekonomiska institutionen, Ekonomihögskolan i LundJan-Erik Rendahl, Institutionen för Designvetenskaper,Lunds Tekniska HögskolaFredrik Groth, Chef på ABS Group Problem: ABS Group har historiskt sett varit ett produktorienterat industriföretag meddecentraliserade dotterbolag, med varierande strukturer, system och rutiner. Föratt uppnå bättre konkurrensfördelar på den mogna marknaden inom ?wastewatertechnology solutions? har man arbetet fram en mer kundfokuserad strategi. Denkomplexa situationen inom företaget med decentraliserade dotterbolag världenöver komplicerar implementeringen av den nya strategin. Syfte: Det huvudsakliga syftet med examensarbetet är att identifiera faktorer sompåverkar en strategisk förändring i huvudsak men med betoning påomständigheterna inom ABS Group.

As today, companies are facing an increasing competition; markets are expanding while customers are getting more informed and fastidious toward companies and their products. For this reason it is crucial for enterprises to create loyal customers, or at best hyper loyal customers. With today's prerequisite this creation is difficult and it is therefore of highly interest to examine possible and alternative ways for enterprises to attain this type of hyper loyal customer. In this thesis we have examine hyper loyal football supporters with the aim to identify mechanisms that create and characterize this type of loyalty. By means of a survey and a focus group we were able to identify six loyalty mechanisms; the ability to influence, vicarious achievement, self-esteem, group affiliation, family and social relations.

The retailing landscape has become even more competitive with an increasing number of store formats. One result of this can be seen within different retail-chains as they launch different formats that operate under the same name. Thus, consumers now have many alternatives and substitutes when it comes to choosing which format to shop from. This phenomenon has led consumes to shop across stores for the same brand. The objective of this study is to explain how consumers respond to various offers in different store formats and to determine whether the results differ if we compare a familiar brand with an unfamiliar brand.

GNT Group is a Nordic/Baltic wholesaler that distributes products in the IT, entertainment and home electronics sector. GNT is facing problems with inaccurate inventory levels which can lead to unnecessarily high inventory carrying costs or lost sales. Currently the decisions about when and how many to order are made somewhat arbitrarily by the responsible personnel. Their decisions are based only on some brief sales history and on experience. GNT wants to develop its ERP system to be able to support the purchaser in these and other related decisions.

In this study the author attempts to identify factors that are determinants for why some pupils in Swedish grade school have high status in comparison with their peers. The study takes on the characteristics of both an ethnographic and a literature study by comparing the findings of interviews carried out with students of a first grade class with previous research. The study identify several tools for analyzing of how status may be understood in specific situations.The study also finds that important factors for gaining high status amongst children in aschool classes might be the ability to apply access strategies to get accepted in social interactions, such as game play, have the ability to create games that are enjoyed by peers and social skills, to name a few. Overall the study shows that children's game play with each otherare crucial for their social interactions and their social position. The study also show that children that have earlier established relationships with other children in a specific group alsohave a better opportunity to establish a high status position..

The present thesis closer examines what has come to be known as al-Qaida, partly from what al-Qaida is considered to be, partly from the consequences a certain picture of al-Qaida might give rise to. Between 1988-2001 most of this thesis sources refers to al-Qaida as a small, organized core group with some degree of cell structure. From 1991 to present days, many of the sources enlarge the picture of al-Qaida. From now on they start to view al-Qaida as either a network in itself or al-Qaida as a part of a larger islamistic network, not only as an organized core group with presumptive bases in Afghanistan. The most recent of theories regarding al-Qaida looks at al-Qaida as an ideology in itself (al-Qaedaism) or al-Qaida as a part of previously existing ideologies (Islamism, Neofundamentalism and Jihadism-Salafism).Al-Qaida is being seen - by scholars, journalists and terrorism experts - as an organization with a core group, a network in itself, part of a larger islamistic network and an ideology of its own or as a part of already existing ideologies.

The aim of this study has been to create an understanding for the situation of an often forgotten group in foster care, the carers? own children. Our main focus has been the experience this group has of foster care, their experience of participation in caring for the foster children and their possible need of support and help. Our chosen method has been qualitative interviews with six adult children of foster carers, two men and four women. The theory used in this study has been Sense of Coherence.Our interviewees gave mainly a positive description of being part of a foster family even though they could give examples of difficult situation and of loss.

En varm sommardag kan det bli upp till 80 C i din bil! Låter mycket va? För en människa är den värmen outhärdlig, men för en hund är värmen dödlig! AirCon är lösningen på detta problem. Produkten som presenteras i denna rapport har tagits fram i ett examensarbete under hösten 2006/våren 2007, från idé till prototyp. Projektet startade utifrån en idé av Jonas Westberg, vVD på A2B Group, som upptäckte ett stort behov som hundägare när det blir varmt i bilen under sommaren och det inte går att lämna kvar hunden i en kortare tid. Då Jonas Westberg saknade både tid och kunskap inom detta område, lämnade han över projektet som sedan dess har finansierats av A2B Group och ALMI företagspartner.

The basic idea behind an extra year in school was to offer students who have not read nine years in Swedish primary school an opportunity to prepare themselves to pass a high school. This first group that went an extra year in school consisted of eleven students who completed their studies and went on to high school. During the time the group expanded, the school received students from various schools in the same municipality. During the follow-up of these groups could be noted that there were many students who registered, but only few students completed their studies and went on to high school. The purpose of this study was to explore why leadership in the classroom is important for students.

Poorly maintained forges are a common sight in the province of Gästrikland. Because of their changed appearance, possible move from the origin location and poor items related knowledge they will rarely qualify for the range of funds available through Länsstyrelsen. Therefore this study deals with the problems associated with the forges in southern Gästrikland, i.e. Hedesunda and Österfärnebo parishes.The aim of the study is to increase the items related knowledge of forges and perhaps form the basis for restoration projects in the area. Eleven forges have been examined and the changes they have undergone have been highlighted.A forge was erected on the farm and was used for the households needs such as producing and repairing tools.