When the competition is getting stronger and companies must work harder to find new markets, new products and create new needs to reach growth, it appears strange that they overlook an obvious target segment right in front of their eyes. For some years ago, marketers of fashion brands feared that older women would wear their clothes, because it gave bad promotion for the young economically viable target group. Today, older women have difficulties finding clothes with right fit, style and personal taste. They would gratefully accept a brand, they felt were aimed for them. The purpose of this study is to give new ideas to companies in the fashion industry, how to reach this target group, but also be a contributing reason for older women to see the market opening for them.

The students participating in my development work will work with a process book for handicraft studies. In the beginning of their studies, the students need practical knowledge about the development of the profession itself, but they also need to be challenged and learn how to solve problems on their own which will help them gain a deeper knowledge of the subject.    I focus on open questions to create a process with the students. This process is created when working with Solution-Focused-Education. Through ?assessment for learning? we can help the students to improve their self-assessment and understanding of the learning process.

The aim of my study was to describe and interpretate how an international adopted person look back at and describes her learning process individually and in interaction with others. Data are based on one in-depth interview with a phenomenological inspired approach.The findings showed that the interviewee has repressed a great deal of her former life from her country of origin. According to the interviewee, the process of learning in interaction with other people has worked well. She has furthermore never felt that other students have treated her differently based on her appearance. There is some ambivalence in how the interviewee describes this though, which opens up for other interpretations..

The primary aim of the current study was to gain increased knowledge about drivers' risk experiences. The study was based on questionnaires answered by 30 private drivers and 30 bus drivers, with 50% men and 50% woman in each group. The study revealed no differences, either between men and women drivers with regard to their experience of risk, or between the groups of private and bus drivers. Gambling is common within the private drivers group. Mistakes are common in all groups.

A study based on the consumer buying decision process to discover the typical use of the Internet in the consumer buying decision process when buying clothes. The matter is researched through an Internet survey which discovers how the consumer use the Internet in each step of the buying decision process by using predetermined options. As a result, the conclusion is that people most commonly use the traditional alternatives in the buying decision process of clothes. However, information about a product is often collected on the Internet, mostly on different webshops. The main reason, for people to buy clothes on the Internet, is that the consumers consider it is more convenient and time saving.

The first information recruiters have access to, when recruiting a new co-worker is the applicant´s CV. It may even happen that the applicants are sending a photo with the CV, which can lead to the possibility that the appearance of the applicant will affect the assessment. Previous research shows that individuals who are regarded as beautiful get a better assessment than those who are considered to be ugly or mediocre looking, but if this can be prevented through awareness, the problem can easily be counteracted. The purpose of this thesis is to, through an experimental study, investigate whether recruiters can avoid being affected by the applicant?s appearance in the assessment of their CV if they receive information about the stereotypical thinking that is tied to a person's appearance.

The current study aimed to test the public self-consciousness impact on creative performance. An experimental design was used in which 40 participants were randomly assigned to two groups, one of which was the experimental group and the other was the control group. A mirror was used in the experimental group to induce public self-consciousness among the participants while they performed creativity tests. A consequence test was used where the participant had to give suggestions for the given scenario "What would happen if everyone became blind?" which was then measured in the number of proposals (fluency).

In February 2002 the European commission put forward a proposal for a new directive on The patentability of computer-implemented inventions, but which during my work on this essay has not been decided on yet. The directive has divided the decision-makers in the union, the commission and parliament, into two different positions regarding by which range computer-implemented inventions should be patentable. The parliament has amended the commissions proposal in a substantial way and the legal process has caused a heated debate both within the unions administration and among various interest groups both in favour of and against a patent on computer-implemented inventions. The loudest protests have come from a group that feels threatened by a possible software patent: Open Source. In this study I examine both the arguments by the decision-makers and by the lobbying for and against the proposal.

The purpose of this examination was to se how exercise affects the learning capacity. In this work I have chosen to integrate natural science with sport and the target group was a primary department. The two areas I integrate with sports were: the digestive system and knowledge of deciduous trees. I split the class in two different groups. One group got to have a theoretical lesson and the other one got to have an exercise lesson.

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In the last decades, lean production has proven to be one of the most important organizational paradigms in manufacturing. The lean concept has also spread into the service industry where it is applied within a range of different areas. The wide applicability of lean principles has spurred the authors of this study to apply the principles in the context of the operations of a Swedish remand prison. The thesis examines the process a client of the remand prison Häktet Kronoberg goes through from the time of arrest until he/she is released or convicted and transferred to jail. Based on lean tools and principles, the thesis maps and analyses this process.

Depression in young adults is a serious condition causing serious suffering for the victim. By finding risk factors for depression the opportunity for early preventive action is increased, which, in turn, may prevent a negative course. Two risk factors which have been shown to be related to depression are shame and rejection. Therefore this study examined the relationship between shameproneness, rejection sensitivity, shame-related events and depressive symptoms. The self-report questionnaires used were TOSCA, RSQ, Shaming index and BDI-II.

The aim of the study was to investigate the performance of postlingually deaf adults on parts of the swedish dysarthria test Dysartribedömningen, and to compare these results with a matched group consisting of normal hearing speakers without any known speech disorder. The group consisted of 17 participants ranging between 42-86 years of age. Participants were assessed focusing on articulation, prosody, intelligibility and through a self-assessment of communicative participation. There was a statistically significant difference between groups on prosody that manifested primarily as a slower speaking rate in the cochlear implant users. No significant differences between groups as to articulation, intelligibility or communicative participation could be found.

AbstractPurpose:The purpose of the study is to describe the internationalization process of one firm when in a country culturally diverse from the firm?s original market.Methodology/approach:The study is a single case study which examines one firm?s internationalization process when entering the Chinese market. The approach has been an empiric interaction between empirical and theoretical data.Findings:The theory of the Uppsala model was applied to the case-company to test the model?s completeness. The authors found weaknesses and added three more aspects to the model.

The essay's aim was to see which attitudes county council's and municipality representatives had about themes like: collaboration and competence in the work around double diagnosed persons. Its objective was to zero in on the attitudes of the representatives regarding a coallocated collaboration project in Stockholm. Also, it sought to find out what attitudes the representatives had about the other representatives attitudes concerning the above mentioned themes. A number of attitudes were presented during the qualitative interviews with the representatives, highlighting which attitudes seemed strongest. Then the interviews were analyzed using meaning condensation and then set against the theory of social representations.The analysis showed that before work with the target group starts, there?s a need for synchronization of the different representatives involved in the collaboration project.