The media arena is becoming more and more crowded by various brands and different commercial messages. At the same time, consumers learn how to screen marketing communication and their cognitive ad filters enable them to avoid message elaboration. Thus, new thinking and new communication executions are required in order to surprise the consumers and break through the clutter. In the present study, we have investigated how the choice of media affects attention, memory and several communication effects that the ad can generate in the short as well as in the long term. The study is conducted on a well-known brand within a low-involvement product category.

Städernas gator har länge utformats utifrån bilisternas behov. Men tiderna har ändrats och idag är det allt vanligare att gatumiljöer utformas för att främja cyklister och fotgängare. Det beror delvis på vår strävan efter ett hållbart samhälle. I detta examensarbete kombineras två aspekter som bidrar till ett hållbart samhälle: hållbar dagvattenhantering i gatumiljöer och goda fotgängarmiljöer. Syftet är dels att undersöka hur hållbar dagvattenhantering kan användas för att utforma en gata som är inbjudande för fotgängare och dels att undersöka hur dagvattnets estetiska egenskaper kan lyftas fram på ett hållbart sätt längs en gata.

Background: As a part of a national health control program, Statens VeterinärmedicinskaAnstalt performs diagnostics to screen flocks for certain pathogens causing high mortality,morbidity and/or serious economical losses. There are several viruses in the programincluding IBDV (infectious bursal disease virus), IBV (infectious bronchitis virus) and NDV(Newcastle disease virus). Method: 96 serum samples were collected from different poultryflocks in Sweden and analyzed by ELISA, which are currently used in the health controlprogram as well as by a commercial prototype of a multiplex immunoassay manufactured byLuminex Corp., which is currently under evaluation at the United States Department ofAgriculture USDA. This 4-plex assay detects antibodies for the three above-mentionedviruses as well as antibodies of avian reovirus. In the context of this study the ELISAs run inroutine diagnostics as well as a REO ELISA were used as the standard for comparison.Result: The antibody concentration in serum from vaccinated chickens was high while theantibody concentration level in serum from not vaccinated chickens was low.

During the last decennium climate issues have become more and more important. Many steps towards an adaption of efficient energy supply systems have been taken all around the world. These steps have been created to ensure the next generation?s energy demand. In EU and Sweden objectives have been set to ensure that the energy consumption decreases by 20% year 2020 and by 50% year 2050 compared with the energy consumption levels of year 1995.

I denna studie har fyra svenska storföretag studerats med avseende på hur de definierar begreppet hållbar utveckling, hur deras förhållningssätt är till hållbar utveckling samt hur de arbetar med socialt ansvar, även kallat samhällsansvar i ett vidare perspektiv. De intervjuade företagen är Volvo Lastvagnar, Skanska, Tetra Pak och Green Cargo. Studien är baserad på intervjuer via telefon med företagens miljöchefer, dessutom har företagens hållbarhetsredovisningar studerats. Studien belyser definitionen hållbar utveckling och pekar på att det finns många olika tolkningar av begreppet. Slutsatserna från intervjuerna och det studerade materialet är dock att företagen utgår från det grundläggande dokumentet från Brundtlandkommissionen.

The purpose with this thesis is to research what function the National Library Catalogue of Sweden (LIBRIS) has as an information resource for Chinese language material. How is LIBRIS used as an information resource seen from the point of view of a users specific language need. This will be exemplified through an empirical survey of three user groups with different prerequisites concerning their knowledge in Chinese. Group A were beginners and had studied Chinese for one year. Group B were advanced students who were studying their third year of Chinese.

The purpose of this essay is to analyze and show possibilities how a city can grow into the scenery of a oak dominated landscape and how this encounter can add values to the city. The city in focus is Linköping, a city that is approaching one of Sweden?s largest oak dominated cultural landscapes. To this landscape high ecological and cultural values are connected. The recreational values are also of importance especially because of its urban location also because the city is mainly surrounded by flat agricultural land.

More than fifty percent of the world population today lives in cities, and the pressures of urbanisation are particularly present in developing countries. As landscape architects, it is important to gain knowledge about the effect of urbanisation and ways to prevent the negativities. Experiencing the effects in person in a developing country, as well as learning from and about other cultures, enhances the understanding for global situations. Dar es Salaam is located in one of the most rapidly urbanising regions in the world, which puts pressure on the environment and the humans living in it. Lack of means to regulate land development has led to a situation where expansion of unplanned settlements occurs, with spatial disorder as a consequence. This has in the extension led to a decreasing amount of publicly available and qualitative green spaces, and degradation of the few ones that exist. There are facts that strengthen the status of urban parks, which especially becomes relevant in developing countries where many people live in sparse and exposed conditions.

The purpose of this master?s thesis is to gain insights into students? usage and attitudes towards electronic articles and electronic books and how students feel about a change from print collections to digital collections at Växjö University Library. The main questions are: How do different groups of students use the library collections of electronic articles and electronic books? What factors influence the usage of the library collections of electronic articles and electronic books among students? What are the students? experiences of reading electronic books in comparison with reading print books? What would different groups of students think if the literature they need for their studies were purchased in electronic form instead of print? To answer the questions a user study was carried out at Växjö university library. A web survey was sent to students that had a library card and an email address registered at the library.

Wind power is an energy source that is becoming increasingly popular in Sweden and around the world. The establishment of large wind farms supply and contributes to energy production within grid in search of a more sustainable energy production. Wind power is becoming more popular and opens up new areas of implementation. More cities are starting to use small-scale urban wind power, everything from full-scale work for a little less work adapted to the villas. Sweden has high goals regarding the production of green electricity and the work which deals with the conditions Sweden plays in achieving those goals.

The aim of this quantitative study is to describe the prevalence of mental health problems within the group of children and adolescents who receive support from two in home care units within the social services of Rinkeby-Kista and Södermalm stadsdelsförvaltning in Stockholm. Another purpose is to examine whether socioeconomic background and/or gender are associated with the prevalence of poor mental health, or mental health problems of a specific kind, in the studied population. Mental health is measured with the SDQ, a behavioral screening questionnaire that is widely used in Sweden and internationally. The study is based on data collected by the two units, which routinely screen children and adolescents with the SDQ. The main results of this study indicate that mental health problems are common in the studied population.

In the thesis we have shown that it is possible with current technology, to buildneighborhoods that are largely self-sufficient. We have obtained some information aboutongoing work in the field of energy efficient buildings and active house which we have usedto develop a model. The feasibility study for Ranagård we have e.g been forced tofollow laws on groundwater covered, resulting in the construction of basements for singlefamilyhome is not possible. The model that we have built up overtime has been the central part of the work. The model illustrates very well what an activehouse neighborhood means and potential of such an area.

»Does it have to be so green?« is a visual communication project focused on packaging design. I attempted to challenge the clichés of graphic design for organic products and designed a packaging concept for a fictional food brand. The project had a special objec¬tive which was to explore ways to use the package as carrier for in¬formation about the enviromental impact of the packaging itself.The process included research about packaging design and its ef¬fect on the consumer, an investigation of the Swedish market for organic foods, creating and defining a brand, and designing a cohe¬rent packaging concept for a product line which communicates the brand?s values and appeals to the intended target group.The project resulted in prototypes for a muesli package, tea car¬ton and honey jar, as well as a manual that explains the application of the graphic program..

This essay investigates the statements of Växjö municipality?s motives for some of its many environmental projects. The aim of the essay is to be theory-testing as to see how a municipality/city which promotes itself as being ?green? motivates its efforts in the environmental area. Växjö city promotes itself as ?The greenest city in Europe?, an award appointed to the city by BBC and other international media.

?The trees importance to the street? discusses just that, the trees importance to the street. The purpose of this paper has been to examine what influence the trees have on streets. By writing about good examples of how trees can add good qualities to a street I wish to inspire to more use of trees in future city-planning. I have examined three streets in Malmö and three streets in Berlin and analyzed the trees influences there through the help of literature by three authors: Great Streets (1993) and The Boulevard Book (2002) by Allan B. Jacobs, Trees in Urban Design (1993) by Henry F.