An ever-increasing population, urbanization and visions towards sustainable cities clarifies the need of densification. When densifying existing urban areas adding storeys could serve as a residential densification, which would also meet the market demand for centrally located apartments. An increased understanding of the potential of vertical densification gives way to the aim of this thesis to increase the amount of centrally located housing.This thesis provides knowledge of adding storeys and how property owners can identify opportunities in their existing building stock.The first question, What kind of residential densification takes place in Sweden today? highlights ways of residential densification; development of brownfields, infill and adding storeys, where adding storeys is what this thesis then focuses on. The result came through a literature review that also clarified important factors when adding storeys.

Purpose: The aim of this study is to test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company?s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through pharmacies can only be successful if the company has built up a trust for their brand among the pharmacy employees. H 4 Without building brand equity the marketing communication strategy for Ferrosan cannot increase their brand value and create loyalty.

This thesis treats Building Information Modeling, BIM, in the production stage. Brieflydescribed BIM is virtual model of a building object where all information about theobject is gathered. All the involved operators in the construction project have access tothe model and can gather or share information about the project. There are several waysto apply BIM in the production stage. This thesis primarily deals with visualization of theobject, preparation and planning, the ability to take amounts from the model andcoordination and clash control.The basic issue was highlighted by Byggdialog AB.

Ten years ago the public computers with Internet access were introduced in the public libraries. The purpose of the public computers was to give the possibility of searching information. Along with the Internet came also communication media like chat and e-mail. This type of communication was a new function for the libraries and the reactions among the librarians were mixed. It has been a source of big frustration and attempts to block it has not succeeded.

The aim of this Master?s thesis is to examine attitudes and standpoints amongst librarians at the Swedish public library towards literary awards and awarded literature. The questions posed in the study are: What attitudes are expressed amongst these librarians towards the Nobel Prize in literature, the August Prize and literary awards and awarded literature in general? What significance do the Nobel Prize in literature, the August Prize and other literary awards have concerning purchase and display at these public libraries? How is awarded literature perceived and how do they talk about it concerning quality and are questions of quality significant? Qualitative interviews with seven librarians at four different public libraries have been done. Theories regarding J?rgen Habermas the bourgeois public sphere and Pierre Bourdieu?s terms habitus, field and capital have been used as to explain the library as a public sphere.

This project practise methods used in the interaction design discipline to develop a concept related to the Swedish Guinness World Records Magazine. This project is a challenge to accommodate both the users? and client?s needs. We focus on interaction and the experience, which is acquired through the use itself, and how to connect it to a theme from a client. The aim of this project is to create a meeting place for children where they can interact with technology.

Wind power is an energy source that is becoming increasingly popular in Sweden and around the world. The establishment of large wind farms supply and contributes to energy production within grid in search of a more sustainable energy production. Wind power is becoming more popular and opens up new areas of implementation. More cities are starting to use small-scale urban wind power, everything from full-scale work for a little less work adapted to the villas. Sweden has high goals regarding the production of green electricity and the work which deals with the conditions Sweden plays in achieving those goals.

Title: By what strategies is the old media using the new media? A qualitative essay on TV: s use on social mediaNumber of pages: 54Authors: Marie Magnusson och Sabina KarlssonTutor:  Karin FastCourse: Media and Communication Studies CPeriod: Spring 2011University: Karlstad UniversityPurpose/Aim: Our purpose is to examine which strategies and why two TV-channels, SVT and TV4, are using social media. Our anticipated view is that SVT as a public service organization and TV4 as a commercial operator may have different motives with its use of social media.Material/Method: A qualitative method consisting of interviews by informants from SVT and TV4.Main results: Our result is that there isn?t any big difference between SVT and TV4 in the way they?re using social media. However, that SVT has to more specifically make sure no commercialism exists, while TV4 don?t have to think about it.Keywords: Social networking, convergence, commercialism, communication, Internet, public service, television..

The purpose with this essay was to examine and bring a deeper comprehension about brands as a phenomenon. We also wanted to study if strong brands could develop in to strategic competition means and by that expand their market range. To do this we used a qualitative method. We started by gathering a theoretical basis. This gave us a platform, which helped us learn more about the subject, brands.

The aim of this Bachelor´s thesis is to describe the phenomenon ofmarketing. Four public libraries in the County of Kalmar have beenstudied in the aim to obtain information on their current marketingin the autumn of 2004, as well as their view of marketing and itssignification in connection to a vision that the Regional Library inKalmar has established. The vision is that the County of Kalmar isgoing to be the best Region of Libraries in Sweden in the year of2010. Target markets for the vision is the general public, studentsand entrepreneurs. The study has done a landing at an early stage ofthe vision, the starting point of which was in the year of 2001.

The aim of this Master's thesis is to analyze the relation between the discursive formation and the optical formation in the public library-apparatus. An ongoing individualization process in the library field and in society at large is used as a backdrop in the analysis. Discourse analysis is used as a method to explore the main Swedish library periodicals Biblioteksbladet, Bibliotek i Samhälle and DIK-forum. All issues from the years 1999 and 2009 have been used as material. The main analytical instruments applied in the analysis of this material are Michel Foucault's terms dispositive, apparatus and diagram.

Background: Today businesses are largely structured in projects and temporary organizations. In many companies, the ability to pursue projects is decisive for the business efficiency and competitiveness. The risk literature do not discuss identification and handling ofproject risk in building- and construction companies to a large extent, which has led us to investigate how project risk can be treated and handled in Swedish building- and construction companies. Purpose: The purpose of this thesis is to cover and describe business risk in Swedish building- and construction projects with focus on different risks and risk tools, and also to modify a model for evaluating the business risk maturity. Realization: This thesis has both traces of a case study and a cross-section study and examines eight different companies that are active in the building- and construction business.

Rotskärsskolan is located in Skutskär, Älvkarleby municipality and the school conducted today consists of lower secondary. The school was built in the early 1960s and contains three buildings. Today there is a great need for reconstruction of Rotskärsskolan, when the premises are worn out and not suitable for today's education. It must therefore be a phased change involving all the school buildings, starting in the winter of 2008/2009.Our degree project involves one of these buildings, called house F. This building will, by a recent decision, be adjusted for classes from preschool up to grade five, special school and leisure activities when some of the municipality's schools will consolidate.

The purpose of this master?s thesis is to investigate children?s access to specific children?s activities at Swedish public libraries 2005. The thesis is based on literature studies and qualitative interviews with children?s librarians, library directors and local politicians at two demographically different libraries in Gothenburg.The sub questions are: What measures exist to promote children?s access to public libraries and children?s activities when it comes to: law and other political statements: different efforts on the state level and different efforts on the municipal level in the direct activity with children at public libraries? What driving forces and needs justify activities for children at public libraries? How will the responsible persons judge that the efforts are sufficient? The result of the study shows that children?s access to library activity has increased in the last couple of years due to reorganization, economic savings with closing down of library affiliates and because libraries have given priority to other things, like IT and new media. Children?s librarians have got new assignments and less time for children?s activity.The conclusion of our investigation is that children?s librarians are ambitious in their work, but unfortunately don?t give children?s library activity adequate resources.

Social media has meant that organizations can engage in dialogue with their audience without journalistic intermediaries. PR 2.0 is a term that defines the new way for organizations to work with public relations in the new media landscape. The aim of our study is to examine how IKEA uses social media to create, maintain and develop their relationships. Furthermore, great interest is directed to the concept profile. This essay will examine how the stated profile IKEA has pervades the work on social media.