Political marketing has changed the way political parties internationally behave in relation to the voters. The purpose of this study was to investigate how political marketing is conducted on a local level in Swedish political parties, and how the local and national level of the political parties coordinate the message they send out to the voters. An explorative study was performed by interviewing experts in the field in the form of politicians on both a local and a national level. Initially the local parties' methods were investigated, followed by a second stage where we researched the link between parties on the local and the national level. Marketing of parties on a local level turned out to a large extent to follow traditional methods.

This essay reviews the situation for small actors in the Swedish clothing industry. In this essay we assume that loyalty is a requirement for survival on the competitive clothing market. Four small actors have been analyzed up on theories on loyalty, brand equity, relationship marketing, service marketing, quality, interactive marketing, distribution and value creating activities. The chosen actors are Fifth Avenue Shoe Repair, Boutique Sportif, Jenny Hellström and Ida Sjöstedt. The conclusion of the essay is that it is possible for small actors on the Swedish clothing market to build loyal relationships with their customers.

The use of internet is growing rapidly and many people choose to spend a lot of their time in the virtual world. This is the reason why we believe that it is important for companies to consider using internet as a tool to reach their customers. Today many companies, especially within the fashion industry, have acknowledged this and use internet marketing to reach existing and potential customers. Social media and search marketing are two helpful tools that can be used in order to make a company visible on the web, given that they know how to use them effectively. The purpose of this study is to examine how companies within the fashion industry can use social media and search marketing to reach their customers and what kind of attitude they have towards using these tools.

The major aim of the thesis is to describe the networks, relations and marketing of some university libraries and their customers in the year 2000. I illustrate how these issues interact and whether they have changed due to the recent development of technology and if so, how. The thesis is based on interviews with two directors of libraries and two librarians at two different libraries. A small survey with 16 questionnaires has also been performed in order to get a more general view on librarians' opinions in these questions. The thesis mainly shows that the networks in which the respondents take part primarily exist in the library sphere and towards the universities.

The market for eco-labelled products has developed rapidly from the early nineties in Sweden. There is a full variety of environmentally friendly products on the market today, and perhaps organic food is the most popular alternative. Eco-clothes have not reached the same amount of success as other eco-labelled products on the Swedish market. In this essay I will discuss and analyze which factors that have influenced green consumers attitude and behavior towards eco clothing. Four interviews with green consumers in Karlstad have been done in order to explore consumers attitude and behavior.

AbstractTitel:How do established companies communicate with their existing customers? Level:C-level in the Business Administration Author:Jessica Axelsson and Trang Nguyen Thi Thu Supervisor:Per-Arne Wikström Date:2012-05 Aim:Our aim with this essay is to describe how an established company communicates with its existing customers. We want to explore which communication strategy the company applies to reach their customers. We also want to see what kind of communication the company applies to get to market more effectively and remain on the market longer. Method:The study is a qualitative case study where we have conducted a personal interview with the company president.

The purpose of this thesis was to create a deeper comprehension for the role of place marketing within Swedish municipalities and how it is applied to attract visitors and residents. A case study was performed to obtain this purpose. Interviews with three northern municipalities were conducted in order to retrieve essential information. This was compared to previous studies of place marketing in order to find similarities and differences. The results of this study showed that municipalities emphasise on creating an attractive image, directed to the residents as well as to people outside.

The major aim of the thesis is to describe the networks, relations and marketing of some university libraries and their customers in the year 2000. I illustrate how these issues interact and whether they have changed due to the recent development of technology and if so, how. The thesis is based on interviews with two directors of libraries and two librarians at two different libraries. A small survey with 16 questionnaires has also been performed in order to get a more general view on librarians' opinions in these questions. The thesis mainly shows that the networks in which the respondents take part primarily exist in the library sphere and towards the universities.

The major aim of the thesis is to describe the networks, relations and marketing of some university libraries and their customers in the year 2000. I illustrate how these issues interact and whether they have changed due to the recent development of technology and if so, how. The thesis is based on interviews with two directors of libraries and two librarians at two different libraries. A small survey with 16 questionnaires has also been performed in order to get a more general view on librarians' opinions in these questions. The thesis mainly shows that the networks in which the respondents take part primarily exist in the library sphere and towards the universities.

Sverige är ett land som internationellt sett länge förknippats med fred, och framförallt med frihet. En tolerant nation, där just denna beryktade tolerans i nuläget utsatts för ifrågasättande. Anledningen till detta är fallet med pastor Åke Green. Denne har i en predikan, som sedermera publicerades i Borgholms lokaltidning, Ölandsbladet, uttalat sig kränkande mot homosexuella och deras livsföring. Följden av detta blev väckande av allmänt åtal enligt den nya tilläggsbestämmelsen i Brottsbalken 16 kapitlet, 8 paragrafen om förbud mot hets mot homosexuella.

Grassland is a great part of Swedish agriculture and there is a demand of what the grassland yield is in practice. To be able to control the economic of the milkproduction it is important for the farmer to know how big quantities of pasture there is to use during the year.The work is based on interviews of 22 farmers from southern part of Sweden. Their area of grassland fluctuate between 16 up to 360 hectares. The questionnaire content 32 questions.The most common way to weight the green plant material is to drive over a scale, and to measure the dry extract with your own gauge. It takes in average two minutes toweight one load of green plant material.

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AbstractThe real estate sector is today responsible for 40 per cent of the total amount of energy consumption within the members of the EU. All over the world there are collaborations within research and projects to find ways of reducing the amount of energy consumed by the real estate sector. In Sweden, a directive from the European Union has posed demands on authorities as well as on the private sector to reduce the amount of energy consumed by new building constructions. Together with the directive from the EU there are also new requirements and demands from Boverket for the real estate sector.  These requirements mostly concern the energy consumption of kilowatt-hour per square metre and that the consumed energy also should be renewable.  The aim of this study is to explain what kind of value municipalities experience in using certifications and environmental investments for new and existing buildings. Within the chapter theory, essential areas are described such as; environmental certification systems, economical viability, proceeds connected to building green, difficulties with building green, the performance of green buildings when affected by the behaviour of tenants and customer value.  The following chapter describes the methodology with which we have conducted this study.

BackgroundPolitics in some ways has always been about communication and marketing. In Sweden some people believe that communication and meaningful relations with the voters are of no value, instead it is the political content that is of importance. Media evolution has changed the conditions of political marketing; this has meant that the choices of the right communication channels in political marketing have become more important today than ever. Political competition in Sweden has become more even in recent years, this has called for political communication and marketing to be more planed and well thought out. Political parties have therefore begun to spend millions on marketing themselves.

Osteoartrit är en vanligt förkommande degenerativ ledsjukdom hos våra hundar som orsakar smärta, stelhet och minskad rörlighet hos drabbade individer. Ledbrosket bryts ned och detta följs av en inflammatorisk process som ytterligare driver på utvecklingen. De bakomliggande orsakerna varierar men kan t ex vara felställning av ben som ger onormalt slitage eller övervikt som ökar den mekaniska påfrestningen på brosket vilket initierar nedbrytningsprocessen. De genetiska förutsättningarna har stor betydelse för sjukdomsutvecklingen. Sjukdomen är kronisk och progressiv.