Syftet med uppsatsen har varit att undersöka vilka kommunikationsstrategier som används i reklamfilmer för spelbolag samt vilka gemensamma drag och olikheter som finns i de olika spelbolagens marknadsföring då tv-reklam utgör mediet. Jag har i min uppsats besvarat följande frågeställningar:? Hur byggs reklamfilmerna upp för att locka specifika målgrupper att spela på just deras sajter?? Hur gestaltas manligt och kvinnligt i reklamfilmerna?Jag har analyserat fem reklamfilmer från fem olika spelföretag; Karamba, Maria, Jackptjoy, Vera & John samt Mr Green. Jag har analyserat reklamfilmerna utifrån begreppen: humor, metafor, ljud, bild, kvinnlighet och manlighet. Dessa begrepp är formade utifrån Jens Elmelund Kjeldsen, Maria Nikolajeva samt Ulf Dahlqvist och Magnus Lindes teorier om retorik, genusschema och reklamutformning.

This thesis provides a good introduction to the American environmental certification system LEED, Leadership in Energy and Environmental Design, and trough compar-isons between Sweden and the United States an explanation to the systems design is given. The work is closely linked to a LEED Core & Shell project in Stockholm, Swe-den, where the goal is to reach the second highest rating in LEED - Gold.This thesis gives a broad description of the LEED system and a more profound study of the energy sector, Energy and Atmosphere. Here, for example, an analysis has been made of how the energy consumption of an imaginary building designed according to the requirements of the BBR (Swedish building code) performs in comparison to the Baseline building in LEED.The existing model of Borgarfjord 3, which served as a case study in this work, has al-so been modified to investigate the energy savings that could have been achieved by adding extra insulation to the building. A description of the problems, regarding how the Swedish district heating system (DES) is treated in LEED, is given as well as the suggested modifications. This is an issue that will be pursued during the process of shaping a new, international, version of LEED due to be launched 2012..

This essay is from a student at the cultural science program in Karlstad University. The essay in Culture studies deals about the history use and about the cultural-historical values on buildings. The buildings are from a certain area called the neighborhood Almen and have in the past been threatening many times of demolition. The neighborhood Almen buildings survived a huge city fire back in the 19th century. Since then the buildings has been known as a memory and by the inhabitants and as the oldest part of the city left.

This thesis presents a method of making repairs in log houses. The purpose of the thesis is to use this method to exemplify crafters practical intellect. The method is based on the use of a template board to transfer the measurements onto the new log. There is a dearth of literature dealing with timber repairs, and the literature regarding using a template board for this is non-existent. The description of this method has therefore been compiled from interviews with active timber crafters.

This bachelor thesis consists of an analysis of museum environment. In the research, case studies have been done at the, Stockholm based museums, Swedish museum of Natural history?s exhibition Natur i Sverige (Nature in Sweden) and the Nordiska museet?s (Nordic history) exhibition Modemakt (Power of fashion) and learning environment Lekstugan (playhouse). The purpose of the research was to study how cultural heritage is used and developed within the museum pedagogy aimed at children. The research is based on a multimodal approach with focus on learning resources.The research examines the museums focus on children and youngsters, what the goals for this focus looks like on respective museum and how the focus is visible in the actual museums.

Syftet med denna studie var att undersöka vilka effekter luftföroreringar har på lavar och grönalger som växer på lindar, genom att jämföra lavfloran i urban miljö och i landsbygdsmiljö. Mer specifikt var syftet att utreda hur avstånd till närmaste väg, trafikintensitet och trädets exponerade respektive icke-exponerade sida gentemot en väg påverkar lavfloran i urban miljö. 18 utvalda lavarter samt grönalger eftersöktes på 86 lindar i urban miljö och 37 i landsbygdsmiljö inom Norrköpings kommun. Resultaten visade att artantalet, samt förekomsten och täckningsgraden för flertalet lavar var större i landsbygdsmiljö jämfört med urban miljö. Kortare avstånd till närmaste väg och hög trafikintensitet hade negativ effekt på flertalet lavar.

The purpose of this essay is to look at how museums design their activities as tourist destinations through the dissemination of history. In order to research this problem we have posed the following questions: How do museums act in order to animate and interpret history? What does the future hold for the museums? In order to find the answers to these questions we have made a deep-going analysis of the activities of four museums, Nordiska Museet, Etnografiska Museet, Historiska Museet and Naturhistoriska Museet. These museums have been analyzed by means of interviews, observations and the study of documents. Our theoretical perspective is informed by a hermeneutic perspective as well as Foucault´s definition of museums as institutions, and the concept of storytelling.

Two species of bees in the genus Apis, real honey bees, has long been of interest for man. These two are the European honey bee, Apis mellifera, and the Asian honey bee, Apis cerana. In Vietnam, beekeeping is of great importance, both with A.cerana and A.mellifera. The aim of this project was to investigate if the introduction of the European honey bee in Asia has affected the Asian honey bee, and whether different pathogens from A.mellifera have been transferred to A.cerana. Totally 40 samples, 20 from every species, were analysed for 8 different viruses.

Operabyggnaden placeras längst ut på piren och tar hela dess udde i anspråk. Operan riktar sig mot staden. Byggnadens storlek och koncept kräver viss rymd och ljus runt sig varför valet av plats blev naturligt. Den stora operavolymen skärs itu i flera delar och de olika volymerna binds sedan samman av en stålkonstruktion som på vissa ställen fungerar som ett orangeri medan den på andra ställen är en öppen pergolastruktur. Växtligheten används som ett material och ger intressanta rum, skuggspel och klimat. Orangeriet/pergolan löper igenom och runt byggnaden och såväl personal som besökare rör sig på gångar genom orangeriet/pergolan och upplever olika typer av rum, på olika nivåer. En önskan med uppdelningen i flera volymer är dels för att få in ljus på ett vackert sätt i en annars djup och mörk byggnad, dels för att försöka bryta ner skalan, samt även för att kunna ge personalen bra arbetsmöjligheter.

The purpose of this essay is to examine what literary heritage teachers communicate in the school subject Swedish at upper secondary school. The overall research question for this work is: Which authors and/or works are mentioned by the teachers in the school subject Swedish at upper secondary school? How well do these authors and/or works answer towards a multicultural perspective? Which factors affect teachers´ selections of texts? Based on this purpose and these research questions, the aim is to answer the didactic question of what.To accomplish the purpose of the study a quantitative method has been used. The survey was conducted in two medium-sized cities in central Sweden, and was answered by 17 teachers. The study shows that the teachers ascribe the Western and Swedish literature great importance.

Local history collections are fairly common among the Swedish public libraries and these collections often contain older or rare material. There are no national policies concerning the preservation of rare books at the public libraries, and the librarians of public libraries may lack that knowledge. The aim of this study is to examine librarians? attitudes toward their libraries? local history collections. We interviewed five librarians in the county of Västra Götaland and also made a small observation study of their local history collections.

The purpose of this paper is to find out how a few different women with a Roma heritage sees their to succeed possibilities in Sweden.To illustrate these issues has an hermeneutical approach been used. Materials were collected through interviews with Romani women in a municipality in western Sweden. The material created during the interview sessions is based on the five interviewees' interpretations of how they look at their life and the recognition of Roma people.The interview results show that Roma women have gone through various changes linked to school, language, family, work. Young women and their parents have become more aware that education is an important capital to invest in, in order to later obtain a good job and future. When it comes to school the results show that Roma children have become better at reading but there is still some Roma children who do not attend school, even though there is their native language, Romani, in many schools.

Why should teachers devote themselves to reading aloud? Reading aloud has a given place in most of the Swedish preschools. Many teachers read to children. Research on the subject has shown that it is very rewarding for preschoolers to have stories read to them. They hear how the language is constructed, becomes aware of matter of text, and they are able to take part of how other people live.

Biodiversity consists of all life on Earth and in all forms. Biodiversity is often discussed at three levels: ecosystem, species and genetic variation within species. Biodiversity also provides many of the ecosystem services performed by nature and that we depend on, including cultural services such as aesthetic values, education and recreation. In Sweden the environmental objectives are central; there are 16 environmental quality objectives, and "A rich plant and animal life" is one of them. Conservation and sustainable use of biological diversity is a prerequisite for achieving also most other environmental objectives. Another environmental quality objective that is tied to a rich biodiversity in cities and biodiversity is "Good built environment" where cities, towns and other built environment should provide a good living habitat and contribute to a good environment.

This thesis is of an historical nature and deals with two institutions in Bosnia and Hercegovina: waqf and the Library of Gazi Husrev bay. These institutions are placed in a societal context which makes it easier to understand their origins, development and decline. The purpose of this thesis is to describe and analyze the history of the Library of Gazi Husrev bay and its specific characteristics as well as analyze the institution of waqf in a societal context. The questions posed by this thesis are: What is waqf and its meaning? What are its benevolent as well as hostile periods? How did the Library of Gazi Husrev bay and its mission develop? The thesis is limited to waqf in its societal context.