Svanen är en av världens ledande miljömärkningar och firade nyligen 20 års jubileum. Det har under ett antal år varit möjligt att förutom produkter även svanenmärka tjänster och verksamheter, så som exempelvis restauranger och hotell. För att miljöarbetet inom en verksamhet ska fungera så bra som möjligt är kommunikationen i denna av yttersta vikt. Det har inte utförts några kända studier kring hur kommunikationen på Svanenmärkta hotell fungerar vilket är motivet bakom denna studie. Det finns en misstänksamhet i samhället mot miljömärkta varor och greenwashing har blivit ett allt vanligare begrepp, vilket innebär att företag utnyttjar miljömärkningar för att få ett bättre anseende på marknaden och inte för att egentligen gynna miljön.

Städernas gator har länge utformats utifrån bilisternas behov. Men tiderna har ändrats och idag är det allt vanligare att gatumiljöer utformas för att främja cyklister och fotgängare. Det beror delvis på vår strävan efter ett hållbart samhälle. I detta examensarbete kombineras två aspekter som bidrar till ett hållbart samhälle: hållbar dagvattenhantering i gatumiljöer och goda fotgängarmiljöer. Syftet är dels att undersöka hur hållbar dagvattenhantering kan användas för att utforma en gata som är inbjudande för fotgängare och dels att undersöka hur dagvattnets estetiska egenskaper kan lyftas fram på ett hållbart sätt längs en gata.

During the last decennium climate issues have become more and more important. Many steps towards an adaption of efficient energy supply systems have been taken all around the world. These steps have been created to ensure the next generation?s energy demand. In EU and Sweden objectives have been set to ensure that the energy consumption decreases by 20% year 2020 and by 50% year 2050 compared with the energy consumption levels of year 1995.

I denna studie har fyra svenska storföretag studerats med avseende på hur de definierar begreppet hållbar utveckling, hur deras förhållningssätt är till hållbar utveckling samt hur de arbetar med socialt ansvar, även kallat samhällsansvar i ett vidare perspektiv. De intervjuade företagen är Volvo Lastvagnar, Skanska, Tetra Pak och Green Cargo. Studien är baserad på intervjuer via telefon med företagens miljöchefer, dessutom har företagens hållbarhetsredovisningar studerats. Studien belyser definitionen hållbar utveckling och pekar på att det finns många olika tolkningar av begreppet. Slutsatserna från intervjuerna och det studerade materialet är dock att företagen utgår från det grundläggande dokumentet från Brundtlandkommissionen.

The purpose of this essay is to analyze and show possibilities how a city can grow into the scenery of a oak dominated landscape and how this encounter can add values to the city. The city in focus is Linköping, a city that is approaching one of Sweden?s largest oak dominated cultural landscapes. To this landscape high ecological and cultural values are connected. The recreational values are also of importance especially because of its urban location also because the city is mainly surrounded by flat agricultural land.

More than fifty percent of the world population today lives in cities, and the pressures of urbanisation are particularly present in developing countries. As landscape architects, it is important to gain knowledge about the effect of urbanisation and ways to prevent the negativities. Experiencing the effects in person in a developing country, as well as learning from and about other cultures, enhances the understanding for global situations. Dar es Salaam is located in one of the most rapidly urbanising regions in the world, which puts pressure on the environment and the humans living in it. Lack of means to regulate land development has led to a situation where expansion of unplanned settlements occurs, with spatial disorder as a consequence. This has in the extension led to a decreasing amount of publicly available and qualitative green spaces, and degradation of the few ones that exist. There are facts that strengthen the status of urban parks, which especially becomes relevant in developing countries where many people live in sparse and exposed conditions.

Abstract The aim of this paper is to investigate whether Vara municipality has a continuous picture of their identity, profile and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their all through core values. Globalisation will be an interpretive framework for the work that describes why the place marketing is becoming more pressing. The sense of place will be a central part of this study as it is the feelings and images of different places that will be described by the municipality together with the identity, profile and image.

Det ämne som behandlas i denna uppsats är hur bloggfenomenet kan användas för att etablera bloggskribentens personliga varumärke, vilket i sin tur kan möjliggöra en utveckling av bloggarens karriär i form av entreprenörskap och företagande samt samarbete med etablerade företag. Syftet är att undersöka bloggfenomenet ur ett helhetsperspektiv, vilket innebär att en kvalitativ webbenkät besvarats av personer med insyn och erfarenhet av de ämnen som behandlas. Dessa respondenter utgörs av nio av Sveriges främsta och mest inflytelserika bloggskribenter, fyra specialister samt två företag som på olika sätt samarbetat med framstående bloggskribenter. Intervjumaterialet har sedan tolkats och analyserats för att identifiera återkommande mönster och teman. Då uppsatsen har sin utgångspunkt i en kombination av analytisk induktion och grundad teori har dessa teman varit avgörande för den teoretiska anknytningen. De slutsatser som kan presenteras utifrån undersökningsresultatet låter påvisa bloggfenomenets lämplighet i avseende att etablera bloggskribentens personliga varumärke och möjliggöra olika former av företagande.

This thesis aims to examine the conditions for entrepreneurship in Taiwan by the occurrence of cultural phenomenon guanxi. Based on the concept of familiness and guanxi, the family is central in this study of family business. Traditional descriptions of the Asian culture claim that guanxi is vital in the business context. Though, recent studies indicate that significance of guanxi seems to be changing. Therefore the purpose of this thesis is to create an understanding of the importance and relevance of guanxi in the context of Taiwanese family business.By travelling to Kaohsiung, Taiwan to interview six managers of Taiwanese family firms this study?s empirical material was gathered for further processing based on a qualitative approach.

AbstractInterest in the subject appeared from real events. We seemed to discern a trend in society. Wehave noted that the amount of social enterprises to a greater extent is formed in Sweden.Companies like GodEl, Postkodslotteriet and DEM Collective are typical illustrations ofcompanies included in the category of social enterprise. It seemed as socially profiledcompanies is the new generation companies. The purpose of this essay is to make aninventory of possible competitive advantages that arise from social branding.

Wind power is an energy source that is becoming increasingly popular in Sweden and around the world. The establishment of large wind farms supply and contributes to energy production within grid in search of a more sustainable energy production. Wind power is becoming more popular and opens up new areas of implementation. More cities are starting to use small-scale urban wind power, everything from full-scale work for a little less work adapted to the villas. Sweden has high goals regarding the production of green electricity and the work which deals with the conditions Sweden plays in achieving those goals.

In the thesis we have shown that it is possible with current technology, to buildneighborhoods that are largely self-sufficient. We have obtained some information aboutongoing work in the field of energy efficient buildings and active house which we have usedto develop a model. The feasibility study for Ranagård we have e.g been forced tofollow laws on groundwater covered, resulting in the construction of basements for singlefamilyhome is not possible. The model that we have built up overtime has been the central part of the work. The model illustrates very well what an activehouse neighborhood means and potential of such an area.

»Does it have to be so green?« is a visual communication project focused on packaging design. I attempted to challenge the clichés of graphic design for organic products and designed a packaging concept for a fictional food brand. The project had a special objec¬tive which was to explore ways to use the package as carrier for in¬formation about the enviromental impact of the packaging itself.The process included research about packaging design and its ef¬fect on the consumer, an investigation of the Swedish market for organic foods, creating and defining a brand, and designing a cohe¬rent packaging concept for a product line which communicates the brand?s values and appeals to the intended target group.The project resulted in prototypes for a muesli package, tea car¬ton and honey jar, as well as a manual that explains the application of the graphic program..

This essay investigates the statements of Växjö municipality?s motives for some of its many environmental projects. The aim of the essay is to be theory-testing as to see how a municipality/city which promotes itself as being ?green? motivates its efforts in the environmental area. Växjö city promotes itself as ?The greenest city in Europe?, an award appointed to the city by BBC and other international media.

?The trees importance to the street? discusses just that, the trees importance to the street. The purpose of this paper has been to examine what influence the trees have on streets. By writing about good examples of how trees can add good qualities to a street I wish to inspire to more use of trees in future city-planning. I have examined three streets in Malmö and three streets in Berlin and analyzed the trees influences there through the help of literature by three authors: Great Streets (1993) and The Boulevard Book (2002) by Allan B. Jacobs, Trees in Urban Design (1993) by Henry F.