The purpose with this essay is to look at how categories of "us" and "them" are created, reproduced and categorised. The areas of politics and media are in focus, though they are powerful and influential actors in generating discourses.The method is qualitative analyses of current research and analyses of discourses, contexts and resources from an intersectional perspective. Intersectionality presents a theoretical tool for complex understandings of power as it takes its point of departure in an understanding of power as multidimensional and one where gender, ethnicity and class are constitutive and bearing principals. Intersectional analyses aim to understand how these dimensions are created and changed in relation to each other and how they interact with specific gender orders in specific contexts.The analyse shows that "immigrants" are in a subordinate position compared to "Swedish" when it comes to resources, contexts and discourses. The analyse indicates the relation of power between "us" and "them", where "us" have the power and with that preferential right of interpretation in discourses, contexts and resources.

The presence of nostalgic emotions during consumption is often seen as something purely positive to a product. To evoke these emotions has become a very common tool in marketing and advertising. Paradoxically very few studies have focused on the effects of nostalgia. The purpose of the thesis has been to understand how the presence of nostalgic emotions during consumption effect consumers. The research model used is a quantitative study with testing of hypotheses generated from theory.

The main purpose is to illuminate how a company links certain values to its brand in an effort to achieve a competitive position. We have done this by studying the government owned company Svenska Spel and its entrance on the netpokermarket. With Corporate Social Responsibility as a guidance for the company they wanted to offer Swedish gamblers an alternative to the, often morally dubious, international actors. Our thesis has taken an internal (corporate) as well as an external (consumer) perspective on the result of this strive. Our conclusions are that although Svenska Spel is successfully integrating social responsibility into their netpokerbusiness, they are facing a difficulty in making the consumer fully appreciate it.

The assignment is issued by Scania Maintence AB seeking a new approach to detect power changes in their industrial processes. The work has taken place at Ångströmslaboratoriet and tests have been performed at Scania AB Södertälje.Today?s society consumes enormous amount of energy. In both economically and environmental view, it is important that the processes are effective, with high power factor. There are many ways to measure power in the industry, what they all have in common is that the installation is advanced, requires time and planning.

Många företag som utvecklar en webb-applikation försäkrar regelbundet med olika testmetoder att de har en fungerande produkt. Ändå dröjer ofta leverans till kund och slutanvändare. Här beskrivs en lyckad implementation av hur leverans regelbundet kan ske till en molntjänst med ett så kallat blue green pattern som gör att applikationen kan uppdateras med minimal påverkan för slutanvändaren. Lösningen består i att webb-applikationenkan driftsättas i två olika miljöer och att användare alltid, via en html-sida som fungerar som en trafikriktare, skickas till den miljö som har den senaste versionen av applikationen. Genom ett script driftsätts den nya applikationen på den miljö som för tillfället inte har några besökare.

As a great deal of people spend more time with their cell phones and computers than with magazines and TV, markets have begun to explore marketing possibilities in digital media. A common form of marketing in digital media is sponsorship of the cyber stars of the Internet - the bloggers. Sponsorship of bloggers has proven to be a highly efficient method for brands to gain attention and positive attitudes, as bloggers are regarded as fashion icons as well as reliable friends. Another up-to-date marketing strategy that has proved successful in gaining consumer attention is the use of incongruent elements in ads. Incongruence challenges consumer expectations and thereby demands attention.

We chose to write this essay about mobile commerce and what influences aconsumer's buying habits within mobile commerce. We also look at how acompany can implement mobile commerce. We could not find any studies thatdirectly addressed factors that affected consumers of mobile commerce prior tothis essay. This was one of the reasons that we chose to write about it.In the introductory chapter, we will discuss important issues relating to ecommerceand the use of smartphones as a tool for marketing and trade.In the methodology chapter, we explain our choice of methods for this essay. Wereported on the techniques and methods to collect data that were relevant to thiswork and then we had a discussion about the methodological choices made.

The aim of this study is to increase knowledge about how a group of newly graduated social workers reflect on the practical daily work and their positions working with clients who are in need of social and/or economic resources. More precisely the purpose is to find out how these seven newly graduated social workers viewed working with clients during theoretical and practical studies. The aim is to analyze which techniques and methods could be seen in these narratives. Furthermore the aim was to find out if and how these seven social workers reflected on the power relation between social worker and client.The material of this study consists of seven semi-structured interviews. Throughout gathering the data and analyzing it, the qualitative method in form of narrative approach was used.

SummaryEurope?s public authorities are influential consumers. If they spend their money on greener products and services they can make an important contribution to the work towards a sustainable development. Green public procurement can thereby significantly improve the take-up of new environmental technologies. Through the effects of economies of scale, production costs be lowered and better equip us to fight environmental problems.

This is a 20 credit Master thesis within the landscape architecture education at the Institute for Landscape Planning at the Swedish University of Agricultural Sciences at Alnarp. Norränga is situated on the fringe of the city of Lund, east of the existing district of Linero.The city planning office of Lund municipality has come up with a ?in-depth comprehensive plan? for the exploatation of the eastern area of Lund. The plan concerns an area of 1035 square kilometre which contains at least 1500 nya buildings, two schools, primaryschools, stores and bus station for local bus traffic and the new bus line - Lundalänken. The townplan is inspired from the historical Square block city with defined street system. The municipality has visions of what the green areas should consist of.

Summary Title Are older consumers of interest for the Swedish Apparel market?A study of older consumers? attitudes and interests in apparel Deadline 12 January, 2007 Course FEK 533 Authors Brusk Kutlay and Linda Nordén Tutors Björn Carlsson and Roland Knutsson Keywords Older consumer, apparel, lifestyle, attitudes, consumer behavior Purpose The purpose of this paper is to investigate weather the 50+ segment is a strong market for apparel, i.e. if it is an interesting market for the Swedish apparel industry. The aim is to contribute to a better understanding of consumers? attitudes toward apparel shopping on the Swedish market.

The main aim of this study is to examine the development policies of Sweden and the European Union from a postcolonial perspective. Sweden and the European Union are increasingly coming to be viewed as normative powers rather than military powers. So how does the colonial past of the western societies affect the policies of today? Are there any signs of the power structures of the past, and if so, how are these power structures manifested in the development policies of today? Since both Sweden and the European Union have come to be viewed as normative powers they are compared with each other to highlight their similarities and differences. The results of the study shows that both Sweden and the European Union can be seen as carriers of western values and interests.

The matter of CSR and sustainable products has gained an increased amount of interest in recent years as "green products" are becoming a trend with more "eco"-alternatives in the assortment of many retailers. However, among the increasing number of socially oriented customers, it seems that although they claim an increased demand for these kind of products, its easier to "talk the talk" that to actually "walk the walk". This is due to a discrepancy between attitude and behavior, called the attitude-behavior gap. The purpose of this paper is to examine how to overcome this gap by using three different studies to get a nuanced and reality-based view of the problem. The focus within these different studies is on the potential effects inside the store and how information provided has an effect on perceived credibility and purchase intention.

Marketing has been developed and revalued the last years. The consumer today is moreeducated and is therefore able to have higher demands. These requirements together with theincreased competition is forcing brands to find creative ways to reach their target market.Fashion has throughout history contributed to, and been influenced by, changes in society.Through all times, people have used fashion and clothing as a way to demonstrate their socialidentity and to be accepted. Companies in the fashion industry can be successful if theydevelop brands that attract consumers. To achieve this, companies must find newcommunication tools to reach out to the consumer, among these tools, we find the fashioneditorials.Our aim is to investigate whether product placement occurs in Swedish fashion editorials.Through our thesis we want to explore how consumers perceive the editorials and alsowhether if they are used as a marketing channel.The method is qualitative and the study is based on semi structured interviews and a focusgroup interview.

This paper develops a theory for understanding negotiation situations involving states and indigenous peoples. Using relevant constructivist theory as a starting point, the paper develops a theory about understanding the relationship between power and culture implicit in the concept of the state. This relationship is examined in negotiations situations involving states and indigenous peoples. States are constituted by social structure and are representatives of the national culture. At the same time states are actors within the international system and a part of the culture of Westphalia.