Background: The Swedish fashion industry grows steadily, today it?s populated by many small and medium sized companies. Due to the big clothing chains dominant position small businesses risks to be ousted out of the fashion industry.Smaller companies may find it difficult to reach out to the customer by traditional advertising because their budgets are often smaller. It is therefore important for smaller companies to create loyal customers. If the smaller sized businesses in the fashion industry do not follow the rapid developments in society and focus on building strong brands and relationships, they will have problems with surviving in the long run.Problem definition: Which communicative factors are important in the choice of brand strategy to create a long-term survival for small and medium-sized companies in the fashion industry?Purpose: The purpose of the essay is to analyse and evaluate the brand as a communications tool for building a brand image.Method: The data which is being used in the essay is collected from interviews with companies and survey of each company's existing and potential customers.Theoretical perspective: Relationship Marketing Perspective and Transaction Marketing PerspectiveTheories: Brand Strategies, Total Communication, Brand Equity, Involvement Theory, Service Value Profit Chain.Empiric: The empirical data is primary data gathered from interviews with a representative for each company and from the questionnaires distributed to the customers of each company.Analysis: The analysis is an interpretation of the empirical material collected from interviews with each company and customers survey.

På senare år med den fortsatta globaliseringen har miljöfrågor blivit allt viktigare. Eftersom transportsektorn står för en stor del av den totala miljöpåverkan är det viktigt att logistikföretagen tar ett miljömässigt ansvar och arbetar med så kallad grön logistik. På grund avde ökade avstånden vid global handel och ökade bränslepriser är det viktigt med miljövänliga alternativ. Syftet med denna studie är att undersöka hur de globala logistikföretagen bedriver sitt miljöarbete, främst kring transporterna. Detta sker genom en studie av vetenskapliga artiklar och intervjuer med miljöansvariga hos Schenker, DHL och Green Cargo.

This report has a dual focus. The first goal was to increase the knowledge of how the use of electricity in a residential building is distributed. Electricity in residential buildings is used for lighting in common areas, elevators, pumps and many other appliances. The electricity used for these different parts is to a great extent unknown. A few studies have been carried out and the result of these is referred to in this report.By means of measurements and approximations the use of electricity for various appliances became known.

Two elementary schools are now being built in Gråbo (in the municipality of Lerum),Röselidsskolan and Ljungviksskolan, which are both designed with solar thermalcollectors for the schools domestic water heating. During the summer while thelargest amount of solar heat can be generated, the activity hence the domestic wateruse in the schools are heavily reduced. Both schools are connected to the local districtheating system which makes it possible to use the solar collectors to deliver heat tothe district heating.The purpose of this thesis is to evaluate the two systems mentioned above and todetermine which system is more suitable to apply on a school. The building whichconditions were used for this evaluation is Röselidsskolan.A solar heating plant of each system type was dimensioned from the expected andknown conditions of the building. The purpose with the dimensioning was to makethe solar plants replace the ordinary energy source as much as possible.

Glulam?s position at the Swedish market for building constructions has been established over the past decades. Factors affecting glulam demand are found both in global and national contexts as well in customer attitudes and knowledge of the material. Arguments for environmentally friendly and sustainable construction processes and energy-efficient designs are nowadays common, which is something that should motivate increased usage of wood as a renewable material. For the glulam industry to increase its sales, improve profitability and thereby gain market share in present competitive climate, reliable market information and updated market intelligence is required.

This report has a dual focus. The first goal was to increase the knowledge of how the use of electricity in a residential building is distributed. Electricity in residential buildings is used for lighting in common areas, elevators, pumps and many other appliances. The electricity used for these different parts is to a great extent unknown. A few studies have been carried out and the result of these is referred to in this report.By means of measurements and approximations the use of electricity for various appliances became known.

This report presents suggestions and recommendations on how to convert an old industrial building, built in 1958, to an office hotel. One of the main criteria was that the floor plan should be flexible. The building is situated at Jonsereds Fabriker and the study was conducted for Hantverkslokaler i Göteborg AB, the estate owner.The survey is initiated with study visits at various office hotels, together with studies of literature regarding office planning. One conclusion from the study visits is that meeting-places, where the different companies can meet and exchange ideas and services, are important. Another one, and probably the most important parameter when planning offices is that they should have windows.

Syfte: Syftet är att studera statligt ägda företags inställning till integrerad redovisning och <IR> ramverket som publicerades i december 2013. Vidare är syftet att undersöka vad företagen tror ligger till grund för behovet av ett nytt sätt att redovisa, samt få en insikt i hur statligt ägda företag ser på en framtid för integrerad redovisning.Metod: En kvalitativ metod med semistrukturerade intervjuer har använts för att besvara studiens syfte.Empiri: Empirin har samlats in via sju intervjuer med respondenter från statligt ägda företag. De företag som medverkat är PostNord, Samhall, Green Cargo, TeliaSonera, Svensk exportkredit, Swedfund och Almi.Slutsats: De statligt ägda företag som deltagit i studien har en övergripande positiv inställning till integrerad redovisning och till <IR> ramverket. Företagen uppger att det funnits ett behov av att redovisa och förmedla en mer rättvisande bild av organisationen som helhet. Resultatet av studien visar vidare att <IR> ramverket innebär en del utmaningar och möjligheter samt att företagen tror på en framtid för integrerad redovisning..

Syftet med studien är att undersöka hur företag arbetar med att skapa och bevara kundförtroende över internet. För att besvara syftet undersöker vi hur företag som bedriver e-handel arbetar med att skapa och bevara kundförtroende. Undersökningen utgår ifrån relevant litteratur och framförallt två modeller som tillsammans bildar en teoretisk referensram. Denna referensram används som modell och grund för en kvalitativ undersökning. Den kvalitativa undersökningen grundar sig i sex djupgående intervjuer baserade på personliga möten och telefonintervjuer.

En legering mellan gammalt och nytt - mellan dåtid och framtid. En legering mellan en befintlig brutalistisk struktur och en ny amorf struktur. Ett möte mellan betong och glas och stål.Kvarteret Domherren som inrymmer Arkitekturskolan är på väg att förändras. Skolan ska flytta till nya lokaler och kvar blir ett omdebatterat hus. Denna betongbyggnad bevaras och genomgår en urban remix - studentbostäder, kontor och publika verksamheter flyttar in i de gamla undervisningslokalerna.

Two elementary schools are now being built in Gråbo (in the municipality of Lerum),Röselidsskolan and Ljungviksskolan, which are both designed with solar thermalcollectors for the schools domestic water heating. During the summer while thelargest amount of solar heat can be generated, the activity hence the domestic wateruse in the schools are heavily reduced. Both schools are connected to the local districtheating system which makes it possible to use the solar collectors to deliver heat tothe district heating.The purpose of this thesis is to evaluate the two systems mentioned above and todetermine which system is more suitable to apply on a school. The building whichconditions were used for this evaluation is Röselidsskolan.A solar heating plant of each system type was dimensioned from the expected andknown conditions of the building. The purpose with the dimensioning was to makethe solar plants replace the ordinary energy source as much as possible.

Vår avsikt med uppsatsen är att beskriva och analysera medias larmrapporters inverkan på livsmedelsprodukternas nuvarande situation och framtid. Vi undersöker varför vissa företag lyckas bättre respektive misslyckas med sin krishantering utifrån hur de bemöter larmen.Vi har utgått från teorin Crisis Management, där vi har funnit en applicerbar modell på vårt syfte, Crisis Response System, som kompletteras med sårbarhetsmodellen A Simple model of Crisis Susceptibility. Dessa modeller behandlar den interna krishanteringen. För att externt kunna bemöta larmrapporter har vi valt att tillämpa PR-modellen Communication Strategies for Responding to a Crisis där paralleller dras till delar ur ryktes- och trovärdighetsmodellen Brand-Building Blocks..

The aim of this study was to examine how two integrating social enterprises relate to and combines social, ecological and economic sustainability and how they work with sustainable development in the field of social work. The study has been focusing on three questions: What are the values underpinning ?Macken? and ?Vägen uts? approach to sustainable development? What motivates these companies to work with ecological sustainability in the creation of new jobs? How do these companies combine social, ecological and economic sustainability? To answer our questions we have been interviewing nine employees through semi-structured interviews combined with observations and this study was analysed through a symbolic perspective. The conclusion of this study showed that these companies worked with specific themes to reach social sustainability. Recurring themes in the study was empowerment, recovery and the employee?s own experience of exclusion.

Effects of climate change, urbanization and global homogenization are resulted in the degradation of land and losses of natural habitats. Ecological design integrates nature into urban environment by respecting natural ecological principles and processes and creating resilient urban biotopes which also can be used by local urban communities. The aim of the thesis is to answer the research questions: How ecological design principles can be applied for re-design of Toledo Riverfront (with requirements of the design competition)? and What is the ecological design in landscape architecture? I participated in the USA design competition with the aim to create a vision and redesign of Toledo Riverfront in Ohio State, USA. The site is located in the south point of Lake Erie. As a result of a long industrial activity, riverfront of Toledo had been transformed into inaccessible and abandoned brownfields. In my proposal I applied ecological design principles on three scales: the city of Toledo by reinforcing of ecological connection and creating green corridors along the river; the intermediate scale by suggesting public parks along the river front and on the fine level by proposing detailed design including remediation of the site and use of dredged material.

Two elementary schools are now being built in Gråbo (in the municipality of Lerum),Röselidsskolan and Ljungviksskolan, which are both designed with solar thermalcollectors for the schools domestic water heating. During the summer while thelargest amount of solar heat can be generated, the activity hence the domestic wateruse in the schools are heavily reduced. Both schools are connected to the local districtheating system which makes it possible to use the solar collectors to deliver heat tothe district heating.The purpose of this thesis is to evaluate the two systems mentioned above and todetermine which system is more suitable to apply on a school. The building whichconditions were used for this evaluation is Röselidsskolan.A solar heating plant of each system type was dimensioned from the expected andknown conditions of the building. The purpose with the dimensioning was to makethe solar plants replace the ordinary energy source as much as possible.