Att köra eller inte köra is a qualitative study aiming to show how environmentally conscious people who utilizes cars deal with their dissonant behavior, but at the sametime maintain an identity as environmentally conscious. The study is based on the fact that a third of those who drive cars in the municipality of Växjö would like to decrease their use of cars while at the same time having the infrastructural conditions to utilize other means of transportation. The study investigates inner obstacles in the form of habits and lifestyle, but also the different strategies the motorists use to reduce their cognitive dissonance and maintain a green identity. The indicators show that the reason the majority of the motorists continue to utilize cars is part due to inner obstacles (it's adeeply rooted habit, but also a big part of their lifestyles), part due to that the individuals have defenses for their use of their cars, defenses designed to have a dissonance reducing effect. The indicators also show that the motorists value their family higher than the environment, and in this way they can legitimize many of their car uses.

Background: A strong brand is becoming an increasingly important factor when surviving on a competitive market. A strong brand can therefore be considered a strategically important resource. The relationship between a brand's strength and its distribution can decide the future of a brand in the long run. Lifestyle branding is becoming a more popular way of differentiating ones brand from the competition. Purpose: The purpose of this thesis is to identify factors which according to the lifestyle brand owners are central when measuring the strength of a brand.

The aim of my bachelor?s thesis is to investigate, through a literature review, changes in the distribution of filamentous algae as well as the general species composition of macroalgae and diatoms in Swedish eelgrass meadows. I have also studied the possibility of tracking these algae and diatoms in eelgrass meadows using eDNA methodology. The focus has been on linking these changes to climate change factors such as eutrophication, temperature increase, and anthropogenic emissions, and how these affect the health of eelgrass meadows and their ecosystem services, such as a carbon sink and biodiversity support. The results show that filamentous algae have increased markedly in coverage in Swedish coastal areas between 1980 and 2021, especially in sheltered bays, indicating that altered environmental conditions favor these fast-growing species. Genetic tracking using eDNA demonstrated that there are functional primers for many species, particularly among brown algae and red algae, whereas green algae require more specific primers due to greater genetic variation.

Background: The background shows that since the consumption patterns constantly are changing and the Internet usage is growing it creates more opportunities for the companies to interact through new media. There are two ways to go for companies that intend to use social media as a marketing strategy, to be in the possession of their own information or get help from a third party.Problem definition: What factors are important in the long term survival of the companies when choosing a social media?Objective: The objective of this essay is to analyze and evaluate the personal blog and the company blog as an information technology strategy.Method: The essay will have a hermeneutic and quantitative approach in the form of a survey. Theories: Consumer Behavior, The Buying Decision Process, Involvement Theory, Business Concept, Branding, Total Communication Theory, Word-of-mouth/web and Service Profit Chain.Empiric: The empiric will consist of the results from the survey.Results: The result shows that the blog is effective as an information technology strategy however the companies should adapt their choice of blog to the products that they sell.Conclusion: Important factors for companies that seek long-term survival are involvement, communication and loyalty. It is also important to use a relationship marketing approach. .

The subject-matter of the following essay is to investigate the relationship between what is commonly called Deep Ecology or Biocentric Philosophy, as articulated by the co-founder of the Deep Ecology Movement, Arne Naess, and later proponents of the biocentric school of environmentalist thought. I contrast Naess? concept of Self-realization as founded in his Ecosophy T to the ideas of american conservationist and co-founder of the radical green movement Earth First! Dave Foreman, and to the controversial finnish environmentalist and ecofascist Pentti Linkola?s ideological agenda of population-reduction respectively.According to some critics of the movement, especially the social ecologist Murray Bookchin and French liberal philosopher Luc Ferry, the Deep Ecology ideology is essentially misanthropic and totalitarian in structure. A central idea among deep ecologists is that ecosystems and natural entities have intrinsic value in themselves, even outside a human social context. This idea is thought of among deep ecologists to create a philosophically sound basis for counteracting the environmental global crisis.

En litteraturstudie om effekter av fysisk aktivitet på recept av Anneli Björk-Andersson och Jenny Bylund, Institutionen för hälsovetenskap Luleå tekniska universitet. Tanken med studien var att ta reda på effekterna av fysisk aktivitet, hur man arbetar med fysisk aktivitet på recept i Norrbotten samt hur det ser ut i övriga landet. En litteratursökning som innefattade 45 artiklar, rapporter och uppsatser samt fem olika läns landstings webbsidor genomfördes. Några av landstingen har kommit långt i sitt arbete med fysisk aktivitet på recept och eftersom det var lättast att hitta material om dessa valdes de ut. Resultatet var tydligt, man har mycket att vinna på att vara fysiskt aktiv.

Title: Share anything Swedish ? a study of CommunityOfSweden.com (Share anything Swedish ? en studie av CommunityOfSweden.com).Number of pages: 57 (64 including attachments).Author: Daniela Brandel.Tutor: Else Nygren.Course: Media and Communication Studies C.Period: Fall 2008.University: Division of Media and Communication, Department of Information Science, Uppsala University.Purposes/Aims: To learn what happens when the public-private tourism organisation VisitSweden starts an online community, where anyone is free to post stories and photos about a Swedish experience, and to understand how a participatory culture can help an organisation develop relevant material and thereby reach a wider audience.Material/Method: The study is an analysis of VisitSweden's community CommunityOfSweden, its structures as well as VisitSweden's use of the information posted by the readers on the community. Hence the material consists mainly of content from the community www.communityofsweden.com and the webpage www.visitsweden.com. In addition, the study is also based on an interview with VisitSwedens communitydriver Tommy Sollén.Main results: Members of CommunityOfSweden help VisitSweden to promote Sweden. This is possible because the community posting format and the participatory culture within the community are well designed and planned by VisitSweden, even though the organisation was not completely sure about the outcome.

Human T-lymfotropt virus (HTLV) är ett C-typ onkovirus som tillhör familjen Retroviridae som huvudsakligen angriper T-lymfocyter och orsakar leukemi och andra autoimmuna sjukdomar. I den nuvarande kliniska diagnostiken används Enzyme-linked immunosorbent assay och ibland vid screeningsmetoden uppträder ospecifika reaktioner. På senare tid har flera metoder baserade på real-tids PCR utvecklats för att bestämma halten av virala genom i patienter. Syftet med denna studie var att sätta upp och optimera en realtids-PCR för detektion av humant T-lymfotropt virus typ-1 och 2. Inför optimering av realtids-PCR extraherades DNA från MT-4 och MO-T cellinjer.  Under optimering av realtids-PCR användes SYBR Green och smältpunktsanalys där flera komponenter bl.a.

Private individuals can voluntarily buy EU Allowances (EUA) in order to remove them from the European Union Greenhouse Gas Emission Trading System (EU ETS). It leads to progressive reduction of total carbon dioxide emissions in Europe. Kalmar Energi offers customers to obtain one EUA (equivalent to one ton of CO2) per year by paying 25 SEK a month as a KlimatEl-supplement. The purpose of this research is to examine the customers? attitudes in the issue of climate compensation and trying to define the reasons behind their choices.The results of the quantitative questionnaire were analyzed by using descriptive and analytical statistical methods and have shown some correlation between customers? ages and decisions to accept or not the offer of KlimatEl.

Inledning och bakgrund: Klimatet på arbetsmarknaden är hårt i dag på grund av en rådande lågkonjunktur och det blir allt viktigare för arbetssökande inom den konkurrenskraftiga arbetsmarknaden att bygga upp sitt personliga varumärke med egenskaper som ger positiva associationer.Syfte: Att kvantifiera de egenskaper som förmedlats i platsannonser för att kunna ge riktlinjer om vilka egenskaper som oftast förekom och därmed blir viktiga för arbetssökande att se över och bygga upp i deras personliga varumärke samt göra en jämförelse av resultatet mellan olika yrkesområden.Genomförande: För att uppfylla studiens syfte har en kvantitativ innehållsanalys genomförts på ett urval platsannonser från Arbetsförmedlingens hemsida för att få fram de personliga egenskaper som har angetts som önskemål.Resultat: Resultatet visar att de oftast förekommande önskemålen hos arbetsgivarna om vad de arbetssökandes personliga varumärke ska innehålla är att personen kan visa sig självständig och självgående. Beroende på yrkesområde finns det sedan olika önskemål hos arbetsgivarna. Det näst vanligaste önskemålet hos arbetsgivare totalt sett är att personen kan uppvisa att denne är en lagspelare och besitter en god samarbetsförmåga. Om personen söker arbete inom kultur, media och design ska denne vara kreativ, initiativrik och idérik. Detta skiljer sig mot en person som arbetar inom ekonomi, administration och juridik.

Nedgången bland IT-företagen efter att bubblan sprack runt millennieskiftet ledde till att färre studenter sökte sig till de IT-relaterade utbildningarna och många redan utbildade hade svårt att hitta arbete. När konjunkturen vände för bara något år sedan, skapades ett motsatt förhållande. Idag finns det en stor vilja hos företagen att expandera sin verksamhet, men den bristande arbetskraften sätter stopp för utvecklingen. Antalet sökande till landets utbildningar är fortsatt lågt.Arbetet avser att undersöka hur dagens företag marknadsför sig och motiverar den utbildade personal som finns på marknaden. Vi har genom en intervjustudie försökt att se på hur företagen gör för att attrahera och locka ny personal.

Stress-related diseases in Sweden have doubled since 1997. Even longterm sickness related tostress has increased over the last decade. In future there is a need of alternative methods todecrease the amount of people being affected to gain a better population health. Natureassisted therapy (NAT) was shown to be a successful method as part of the therapy of stressand burnout likewise was nature an important factor to prevent people from mentaldisorders. The aim of this study was to analyse the latest research concearning nature and itshealth effects with focus on stress and burnout patients in order to plan health promotingactivities outdoors for these patients.

During the past few years an increased attention has been paid to environmental issues in the construction and property sector in Sweden. In order to simplify the work with these issues a Swedish environmental certification system for buildings called Miljöbyggnad has been developed. This thesis aims to investigate the opinion of a selected number of selected property owners of Miljöbyggnad. From that basis recommendations and actions for the future work with the system will be presented.The investigation has been conducted through personal interviews with five property owners. The main issues that the interviews have been based on are their purpose, experiences, perceived complications and future prospects in terms of certification using Miljöbyggnad.The system intends to be cost-effective, simple and to offer a relevant environmental assessment of buildings and the result from the report indicates that this is largely fulfilled.

Syftet med denna uppsats ämnar att beskriva svenska modeföretags internationaliseringsprocess. Därför ska vi undersöka och analysera nätverkets betydelse, barriärers påverkan, val av etableringsstrategier och varumärkesbyggnad vid internationalisering. För att uppnå syftet med vår studie har nedanstående huvudproblem formulerats: Hur går svenska modeföretag tillväga vid etablering och varumärkesbyggnad på den internationella marknaden? Uppsatsens teoretiska utgångspunkt innefattar svenska modeföretags etablering på den internationella marknaden vilket berör internationaliseringsprocessen, nätverksperspektiv, barriärer, etableringsstrategier samt varumärkesbyggnad. Studien utgår från en kvalitativ forskningsmetod med en deduktiv ansats där fyra fallstudier har tillämpats.

The development of farm-operated biogas plants in Sweden is increasing. This study investigates the process that firms go through in developing such ventures. The aim is to identify obstacles and opportunities that individual farmers have encountered during the implementation process, and through a comparative analysis find similarities and differences between cases. The overall goal is to increase understanding of the factors that influence farmers? development of farm-based biogas production, and more specifically, explore opportunities for support organizations to contribute to the innovation process. Findings indicate that the implementation process has changed over time.