The world has become a globalized place in constant development and much of which is now taken for granted did not even exist 30-40 years ago, such as smartphones or Internet in common households. As new tourist destinations is continuously being created, it becomes increasingly important with effective place marketing to compete in the global market. Developing a good and interesting profile is thus a way for places to become more attractive for tourists. The main theory in the paper is "post-industrialization and the entrepreneurial city" which describes how cities in the global north have moved away from industry towards becoming post-industrial cities ? very often with a strong focus on tourism.

Konkurrensen om kompetent personal ökar och flertalet faktorer används därför för attattrahera och rekrytera kvalificerad arbetskraft. Företag lägger idag stort fokus på corporatesocial recponsibility (CSR) och studier har visat att CSR spelar stor roll för potentiellamedarbetare i sökandet efter arbetsgivare. Syftet med denna uppsats är således att undersöka,beskriva och analysera huruvida studenter på avancerad nivå vid ett svenskt universitet,värderar CSR som en attraktiv faktor hos en framtida arbetsgivare. Den teoretiskareferensramen utgår från tre områden vilka berör CSR, employer branding samt social identitytheory (SIT). Uppsatsen baseras på en kvantitativ metod i form av en enkätundersökningbland 230 studenter på avancerad nivå vid ett av Sveriges största universitet.

Miljöcertifieringssystemet för byggnader, LEED (Leadership in Energy & Environmental Design) lanserades 1998 i USA av USGBC (United States Green Building Council). USGBC är en icke vinstdrivande organisation, vars mål är att bidra till utökat hållbart byggande. Skanskas första byggnad som certifierades enligt LEED färdigställdes 2001 i den amerikanska delstaten North Carolina. I slutet av februari 2009 offentliggjordes det att Skanska skall införa systemet i sin Nordiska organisation. Undersökningen som genomförts handlar om ett av LEED New Constructions sex delområden, Materials & Resources. Materialhanteringen för ett byggprojekt som Skanska uppfört har analyserats för att avgöra huruvida det skulle kunna erhålla poäng vid en certifiering enligt LEED.

Nyutexaminerade studenter inom samma utbildning går alla ut med samma teoretiska kunskap, men vad är det som gör att en student skiljer sig från mängden och utmärker sig i ett hav av studenter med samma utbildning? Med denna fråga i huvudet valdes ämnet personal branding, eller personligt varumärkesbyggande, i syfte att få bättre kunskap vad en student kan göra för att bli mer attraktiv på arbetsmarknaden efter examen. Syftet med denna uppsats är att få en bättre förståelse för hur en student kan utveckla det egna personliga varumärket för att bli mer konkurrenskraftig på arbetsmarknaden. Studien är en fallstudie av kvalitativ karaktär där vi genom intervjuer utfrågat två respondenter kunniga inom ämnet men som också innehar en god insyn för just studenters perspektiv.Slutsatsen av studien visar på att med ett starkt personligt varumärke blir man som student mer konkurrenskraftig på arbetsmarknaden och står ut över sina konkurrenter vid sökande av jobb efter examen. Et annat fynd är att det krävs många egenskaper och finns mycket att ha åtanke som student vid utvecklandet ett personligt varumärke som ska ses som starkt.

In June 2013 a debate concerning the consumers? right to a label of origin on food packages was held in the Swedish parliament (www, Riksdagen, 2014). The debate was sparked by some food scandals where labelling was falsely used, claiming something that was not true ? the horse-meat scandal, frozen strawberries infected by Hepatitis A, pork sold as beef, etc. These cases were not only wrong in terms of food safety, but also fraudulent and threating consumers? right to fair origin labelling.

The business mission of Norra Skogsägarna is to achieve a profitable forestry for the private forest owners. With this as a background it is of interest for the forest owner association to know how forest owners think about voluntary retentions, the methods of increasing production and quality and if there are differences between those who have chosen to certify their forest and those who haven?t. This kind of knowledge is of importance, to in an effectively and adjusted way, help the forest owners achieve a profitable forestry. The objective of this master thesis is to increase knowledge about private forest owners? opinions of the methods of increasing production and quality and to what extent these methods are used.

First time labelling occurred was when animal owners marked their cattle in order to distinguish the differences. The need for labelling was added when the trade had expanded during Roman times in order for the customers to know who manufactured their craft. Trademarks are characterized as a way to distinguish one's own product or service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses.A brand can have many different functions, which will simplify a customer's decision making process in selecting a service or product.

Sammanfattning Uppsatsens titel: Erfarenheter av IFRS i Sverige ? vad innebär IFRS för företagen? Seminariedatum: 2007-06-07 Ämne/Kurs: FEK 582 Kandidatuppsats, 10 poäng Författare: Afrodita D. Coku, Samet Elezi, Sebastian Klarås Handledare: Carl-Michael Unger, Erling Green Fem nyckelord: Utbildning, Organisering, IFRS, Koncern, Revisionsbyrå Syfte: Uppsatsens syfte är att beskriva och analysera ett antal företags och revisionsbyråers erfarenheter av IFRS. Metod: Undersökningen har genomförts enligt den kvalitativa metoden genom såväl personliga intervjuer som utskickande av frågeformulär. Referensram: Vår referensram består av att beskriva vilka erfarenheter svenska företag och revisionsbyråer har av IFRS, samt vilken organisering och utbildning har krävts att implementera IFRS.

Title: Artists? identity and image ? a brand perspective The purpose of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two terms identity and image. We find this issue interesting and relevant since branding has been widely discussed in business economy, but not enough when it comes to artists in the music business. To answer our research question we have targeted three aims for this essay, which is to clarify and analyze:? Identity and image when people are viewed as brands? What specifically characterizes the image of the artists when they are seen as brands and what it might mean that artists are considered as brands? How artists identity and image can be highlighted, shaped, influenced and how it can changeIn this study we have used a qualitative approach to get the topic in depth and gain a greater understanding for the subject.

This paper appeals to professionals working with green questions. It intends to create a discussion about which plant species that can be established in a fieldlayer of a naturelike planting on fertile agricultural land. To initiate the essay, a studie of which values that can be connected with an establishment of a fieldlayer was performed . A part of Tor Nitzelius Park in Alnarp, a so called naturlike planting on fertile agricultural land, was used as a model for the choice of species. With the aid of soil values, photos and a list of current species, interviews with four ecologists were performed.

The goal of this thesis is to analyse whether the method ?Observiaire? is of any use for traffic analysis. The method consists of analysing film material, preferably before and after changes are made to an area, by answering a survey for the users that are observed within the population. The method also opens up for deeper qualitative analyses which are rooted in the quantitative data collected from the survey-study. In this study we analyse the method by applying it to the case study of the changes made at Götgatan in Stockholm, where a green wave was implemented and the bicycle road widened.

The purpose of this essay is to present, from a theoretical framwork about regional democracy, possible methods to handle the regional democratic problems in Östergötland in Sweden and to investigate the opinion of the political parties regarding this issue. Both the national and the local/regional level are investigated. The contents of the essay is based on literature studies and interviews of politicians in Östergötland. Regional democratic problems that is discussed are the political responsibility and the power distribution between the political actors on the regional level. A solution of the problem could be to organize the regional society structure in accordance with one of the following organization models"Statligt regionalt ansvar","Kommuner i samverkan"or"Regionalt folkstyre".

Relationship marketing is an important part of the new view of communication strategies. The theories around this subject has a general and global perspective on how to manage relations and communication problems. But somehow the local perspective is forgotten. In this thesis we have focused on the local market and which demands it has on the work with relationship management. The purpose of this thesis is to find out how relationship marketing can contribute to create a high valued brand on a local market.

I takt med urbanisering och samha?llstrender har utvecklingen och samha?llsplaneringen av sta?der blivit allt viktigare. BREEAM Communities a?r ett relativt nytt, brittiskt, certifieringssystem fo?r stadsdelar och fungerar som ett verktyg samt bedo?mningsunderlag fo?r samha?llsplanerare. Verktyget fungerar som ett systematiskt underlag fo?r att kunna bygga ha?llbara stadsdelar och tar sa?ledes ha?nsyn till alla tre dimensioner av ha?llbarhet; sociala, ekonomiska och ekologiska.I Sverige har stadsdelscertifiering pa? senare a?r uppma?rksammats.

Stormwater in urban areas has been treated as a problem for a long time. The large proportion of impermeable surfaces inhibits the water from infiltrating in the ground to the same extent that it does in nature. This causes intensive surface flow during rain, which in turn causes inconveniences such as decreased accessability, floods and increased risk of desease spreading. Drainage through pipes is the traditional and usually functional metod for storm water disposal. That is as long as water flows are moderate. But precipitation varies naturally in amount and intensity and additional impermeable surfaces make some pipes insufficient for heavy or lasting precipitation.