The current paper is a study of the character Christian Grey in the EL James trilogy Fifty Shades of Grey. The main aim is to find out how masculinity, sexuality and gender are constructed in this erotic fantasy. More over terms as femininity, unmanliness and gender have relevance to the study. Several studies have been done on romance novels and Harlequin in particular from a gender perspective, but few of them from a masculine point of view. Hence, no earlier study has been done on Fifty Shades of Grey with masculinity studies as the main tool of masculinity, or with theories of romance.

As a project in advertising and graphic design the goal was to create a print campaign and a new logo for the train ticket Interrail. The project started with research, in which target groups were analyzed and defined, arguments for the campaign was decided and someguiding values for the logo were defined. After the research came the creative part, ideas for the campaign was decided and executed and a logo was drawn. The projects final result was three print ads and a logo..

Serial killers are present in most Media today: TV-shows, books, magazines, news shows and music. Research about them has been made in many fields, such as criminology, psychology and psychiatry. There is also research about the serial killer as a cultural being. In my paper I have looked into the serial killer in fiction. I have chosen to compare two novels that deal with the serial killer Jeffrey Dahmer.

The purpose in this Bachelor degree project has been to create a visual identity and to design a compilation cassette for the small music distributor Kyrkvägen Kassett. My way of approaching the task has been to draw parallells between the cassette as an obsolete music format and more or less abandoned or anachronistic formats, materials and printing methods in the graphic design area. The result is a visual identity that is built upon materials and methods of production rather than specific visual elements. The work is to be seen as a tribute to the small non-profit producers of music and graphic design. As often done in the DIY movement, I chose to consider my lack of practical knowledge in these fields not as an encumbrance but as an asset and an incentive.

This Master's thesis explores representations of sexual agency in contemporary, Swedish novels for young adults. Using a representational theory approach the thesis analyzes 24 novels published in 2000 ? 2013. Addressing the following research questions: how is sexual agency constructed and regulated relative to gender performativity in Swedish novels for young adults? How are situations of sexual abuse and sexual ?grey zones? (situations that border on abuse) represented and being made intelligible in the texts? What are the consequences of representations of sexual agency? In the readings of the novels discourse analysis and theories on cultural representation and power have served as the critical points of entry, as well as the methodological basis for the study.

Eyjafjallajökull is made of textile, ash and pigment. Itis a publication which tells the story of the ash cloudthat stopped Europe. The primary goal of the projectwas to use textile as material and screen printing asmethod to present the story of Eyjafjallajökull. Theaim was to examine the relationship between artand graphic design. As the material and printingmethod was set from the beginning the processwas inverted: The information needed to fill thepublication was produced to fit the presentationand not the other way around.

The strategy when you change the visual part of the brand identity is often referred to as Corporate rebranding and is seen as a good way to show that a company has undergone a change. Despite high risks and high costs, this strategy has become more common and there are companies today who make the choice to change an already well-known graphic profile. This phenomenon is what underlies this essay?s problem statement: Why does a company with an already well-known graphic profile choose to change it and how does the process behind the change occur? In what way have the company?s customers recognized the change and how has the company?s image changed in this context? The purpose of this essay is therefore to explore the process that occurs when a company in the sport and fashion industry changes its visual identity and to explore how the company?s customers have perceived the change.To fulfil the purpose of the essay a case study was carried out on a company?s Corporate rebranding process. The company that was chosen was the Swedish sports retail chain Stadium Sweden AB who decided to change its graphic profile even though their logo was one of the two most recognized in their field.

The aim of this study is to analyse the sexual power relations in contemporary urban novels of Swedish female writers.I have identified a discourse in these novels as a heteronormative matrix which power is ruled by norms and assumptions about normality in both the heterosexual and lesbian stories. For this purpose I have related to Ivar B. Neumanns theory that individuals always find a way to confront the discourse by three different strategies. These strategies are used in my study as tools to organise these novels, because it is possible to see that the protagonists find at least one of these strategy?s to her protest.The first strategy I studied was the docile.

Alice Lyttkens (1897-1991) was a very popular author in Sweden during several decades in the middle of the twentieth century. She was most famous for her historical novels. During her first period as a novelist in the 1930s, however, she wrote contemporary fiction, reflecting the situation of contemporary Women. The traditional view of the two sexes as ?complementary? permeated the interwar period.

In my project I have collaborated with Linda Larson, who is the creator behind the fashion brand Elveel. The goal was to produce an identity and a graphic profile for Elveel. The aim was that the graphic profile would act as an extension of the clothes aesthetics. I wanted to explore if I by different folding and cutting techniques, in tags and packaging, could reflect the details of the clothes expression. But also how different design elements can reflect the story behind the clothes.

Jane AustenHer dialogues and the time in which she lived This essay is about the dialogues in Jane Austen?s novels and what they say about the time she lived in. The interest for Austen comes from the ?Austen movies? I?ve seen the latest year. AIM AND FRAMING OF QUESTIONS My aim has been to compare the contents in the dialogues with the fact in the biographies. The questions are:What do the dialogues say about the convention, the behaviour, manners and the form of address? What does it say about young men and women and about the marriage? Are the dialogues supported by the content in the biographies? Did Jane Austen really write realistic? METHOD AND MATERIAL The method was to read the novels and then the biographies.

Since 1995 the musical Kristina från Duvemåla has been performed on many national theatre stages in Sweden and is still obtaining success and fame. It is based on novels by the famous Swedish author Vilhelm Moberg, Utvandrarna (1949), Invandrarna (1952), Nybyggarna (1956) and Sista brevet till Sverige (1959) that revolve around a Swedish family emigrating to the United Stated during the 19th century. This thesis investigates both the novels and the musical adaptation in a comparative way. Theory of adaptation and intermediality is used to analyse differences and similiarities of the stories used in the novels and the musical. It can be assumed that major changes were implemented in the adaptation of the main characters, specifically Kristina.

This essay deals with the relationship between subcultures and literature. It includes an analysis of what adolescents read if they get to choose fiction by themselves. The method used in this essay is a hermeneutic method. Five novels are used in the search for subcultures and qualities and ideals within them. The essay reveals five specific subcultures, and significant features of those are presented in the analysis.

The objective with this essay was to compare the modern epistolary novel Priority by danish author Iselin C. Hermann with the epistolary genre during its heyday in late seventeenth to early nineteenth century. I especially looked at gender: the similarities and differences between the female character in Priority and the female characters during the epistolary novels days of glory. I concluded that Priority has the same structure, characteristics as the heyday epistolary novel and that the female character does not have any typical similarities with its stereotypical female characters. In addition I also came to the conclusion that she is reminiscent to their original model Héloïse and follows the epistolary novels heyday convention when she dies at the end of the novel..

This Masters thesis concerns a series of ten police procedural novels, Roman om ett brott, Novel of a crime, by Maj Sjöwall and Per Wahlöö. These books are among the most translated Swedish novels and have been popular among audiences and critics all over the world. The books were produced 1965 1975, a period during which a left wing movement swept over the Western world. Besides from being detective stories Novel of a crime is an analysis of contemporary society, and this thesis will focus on the social and political ideas and the criticism expressed in the books. Theories used in this study are the Sociology of Literature and the Analysis of Ideas.