A new visual identity for the ski store Alpingaraget in Stockholm has been proposed as the result of this thesis. Theproposal includes a new logotype, various printed matters, design planning of the store, interior design, signs and otherapplications.The theory section is within the field of graphic profiling and with some focus on profiling in stores.A clear visual identity is important for a company because what the company communicates internally and externallyshould be kept as consistent as possible. This is especially important nowadays when more and more similar products andstores are available. This means that the visual identity becomes part of the competition with other products and stores.The base elements in a visual identity are logotype, colors and typograpy. Using these elements according to rules andtemplates makes a consistent visual profile..

The purpose of this Bachelor's thesis is to study the reasoning behind classification, cataloging and shelf arrangement of nonfiction graphic novels in public libraries. The aim was to examine which aspects of accessibility influence in which collection nonfiction graphic novels are placed.With qualitative semi-structured interviews we learned how six librarians motivated their choices concerning nonfiction graphic novels. We also interviewed a cataloger from Bibliotekstjänst to examine how nonfiction graphic novels are classified. In our analysis we compared our results to theories and practices concerning alternative shelf arrangements in libraries and legitimization of graphic novels. We found three types of shelf arrangements for nonfiction graphic novels: graphic novel shelf, nonfiction classification code and a mix of the two.

The aim of this report is to see whether the graphic design of a game influences children?s will to play games. I am especially looking at minimalist graphic design and how well it works for a game aimed at children age 7-9. Does the style of the game design have any impact at all concerning the children?s wish to play the game or is the game mechanic all that matters.

In my project I have collaborated with Linda Larson, who is the creator behind the fashion brand Elveel. The goal was to produce an identity and a graphic profile for Elveel. The aim was that the graphic profile would act as an extension of the clothes aesthetics. I wanted to explore if I by different folding and cutting techniques, in tags and packaging, could reflect the details of the clothes expression. But also how different design elements can reflect the story behind the clothes.

Graphic profiles are a part of companies? brand expressions. The graphical values reflect the brand values the business wants to convey. They consist of different graphic elements such as logo, company sign, colour schemes, templates, rules, fonts, pictograms, formats and references to how different graphic elements should look, for example, business cards, signs and materials for websites. This thesis aims to examine why firms choose to replace their graphic profiles by studying their underlying motivations.

The purpose of this thesis was to create a visual identity to the café Trädgårdscafét. This was to increase the awareness of the cafe among the population of Borlänge. To make the company's visual identity visible, we also organized a guerrilla marketing. The outcome of the guerrilla marketing were then measured by calculating the number of guests during a certain period of time and also through a survey conducted in Borlänge.Graphic material, such as a Graphic identity, business cards, feel good-cards, store signs, standing information folders to place on the tables and pavement board was created. Flyers and posters were also created for the guerrilla marketing.

This project aims to explore how to create a working concept-based flower shop visual identity, with focus on brandig, eco-branding and visual communication. My main question is: How do I create effective visual communication for an ecological flower shop? The results of this thesis are that there are things to consider when creating a visual identity with an ecological concept. The most important question is if there is any benefit for your company to go green, otherwise positioning of your company will be hard. What I realized during the design part of my project was that if I use the methods described in this thesis and consequently applying my choices after the flower shops identifying words, a working concept-based visual identity will be possible to create..

Graphic design is an integrated part of the public spaces we move through in our daily lives. This thesis explores the emotional aspects of graphic design, with a focus on environmental graphics for the public space. The goal is to find ways in which the emotional aspects of a design solution can be varied without compromising the practical aspects, i.e. affect the conveyance of information. This goal is pursued through an analysis of historical and contemporary literature as well as by design practise.

This bachelor´s thesis wants to look closer at librarians´ experiences of comics, manga and graphic novels. In order to bring these experiences forward qualitative interviews and the method of phenomenography was used. The material was then examend againstna theory of previous research, revealing that the problems librarians in Sweden face with these media are largely the same as the problems faced by librarians in other parts of the world. It also became clear that the participating librarians held a positive attitude to the presence of comics, manga and graphic novles in their libraries..

In recent years the arts institutions? role in society have changed. With increased demands on attracting greater number of visitors they use concepts from corporate marketing to communicate with greater success. Theories from museum studies show that the importance of rendering authenticity now has become the new imperative in order to retain the status of a reputable institution. This thesis aims to discuss the development of a new visual identity for the public and non-profit institution Malmö konsthall.

In this thesis I discuss and analyze different factors, and different circumstances, that influence identity negotiation among the north american indians. I do this mainly by using two models.The first one is Druckmans three dimensions of identity; negotiating identity, durability of identity and spread of identity. Depending on how the identity fits in these dimensions one can se if, or how, they influence the negotiability.My second model for analyzing is Reeds ?fasteing and unfastening identity?, using this model I have tried to understand during what circumstances the identity is negotiable. The identity is more or less negotiable depending on where the indians live, who they are living with and also on their inheritance.My results shows that the indian identity is changing and developing over time but the main characteristics still remains the same.

This degree project has been done in parallel to the advertising agency Hera in Uppsala, and containsthe creating of a logotype and graphic profile for Aircall, a new big chain of shops dealing with telecommunication.Aircall was found 1 February 2004, when three smaller companies became one. Thisnew company were in need of a common brand and a uniform profile. The created graphic profile hasbeen applied to visiting cards, letterhead, envelopes, letter cards, bags, cars and advertisement. Thegraphic profile has also been used when designing the shop interior end exterior. Research has beendone on competitors graphic profiles and advertisement.

The newspaper industry changes with the society. New trends and developments affect how layout and design are perceived. Therefore it is important for the survival of a news­paper to catch up with trends and retain contemporaneity. This demands that a daily paper frequently updates its appearance and sometimes even redesign the whole newspaper. Folkbladet, a newspaper in Norrköping, is currently in need of a new layout. The employees often deviate from the graphic guidelines that exist at the company today, due to that it doesn?t feel contemporary, but also because they don?t appreciate the appearance as it is today. This thesis is based on a study of the layout of Folkbladet and analyse: which tools can be used to create a distinct identity regarding layout, which tools you can use to create a clear structure and readability in a newspaper, and how Folkbladet can make use of these tools. To find out about the company?s situation today and their identity, interviews have been made with employees.

This paper reports a study in how interaction design and graphic design is affected in the process of developing an mobile application to complement the use of an existing webbsite. The paper also ask how developers are affected in this process by the use of designpatterns. The purpous of the report was to see how designpatterns affects the development of mobile applications and how the interaction and graphic design differs between various company webbsites and their related application. A study was conducted by comparing three diffrent webbsites with three related applications to find material for our thesis. Interviews were conducted on three diffrent companys that work professionaly with creating mobile applications.

AbstractWhen immigrants move to Sweden from their native country it is not unusual that they experience some kind of identity crises. Their own experience of their cultural identity can be very problematic and they often lose a part of what they previously saw as their own identity. To handle such crises the immigrants can use different strategies. They can for example accept their disparity, deny it or emphasize it. The aim of this study is to examine how immigrants in Sweden experience that their cultural identity has changed since they moved here from a country that has a culture that is different from the Swedish culture.