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9663 Uppsatser om Graphic design and communication - Sida 37 av 645

Flow i fokus : processen att göra ett spel genom research through design

Starting out as a minor form of amusement, the game industry has become one of the most lucrative andsuccessful in the entertainment business competing against giants such as television, movies and music.As the internal competition within the developer community grows companies work hard at discoveringnew ways to attract and keep customers. By having a playcentric approach focusing on user experiencethey hope to achieve that goal. This thesis describes the process of designing a game with focus on theplayer. We apply the concept of flow on game development and investigate through research throughdesign if we are able to create a game that keeps the player in flow.Play tests showed several elements such as control issues and too difficult challenges early in the game,affecting the possibility for players to experience flow while playing. These negative factors came to becalled flowleakers.

Riktlinjer för riktlinjer : En studie i att utforma riktlinjer för presentationsteknik för anställda inom en organisation.

Many workplaces around the world use some kind of presentation software as an aid during presentations. At Westinghouse Fuel Service in Västerås they experienced that they didn´t know how to use this medium to its fullest extent. They wanted to increase awareness of presentation skills with PowerPoint among the employees, to improve their internal and external communication. A desire they are certainly not alone to have in the working life.My research studied how to design guidelines for the use of presentation software, so the users can easily absorb the message and find motivation to use the guidelines. In order to adapt the guidelines to their users, and thus create major opportunities for them to absorb the message, I based my study on the concepts legibility, readability and reading value.

Design för ett hållbart samhälle : En undersökning om hållbar design samt dess drivkrafter och hinder

Sustainable design - a study on sustainable design and its incentives and barriersThe purpose of this study was to investigate the incentives and barriers existing within companies focusing on eco-design. The aim was also to examine the consumers? thoughts on eco-design and sustainable products. A further aim was to try to concretize important lessons for future work on sustainable production and consumption. Two methods were used for completing this study; a literature study and a practical study consisting of interviews with companies focusing on eco-design and a survey among students.

Säg något intressant! : En kvalitativ studie av marknadskommunikation på Facebook

ABSTRACTElin Johansson, Hanna Johansson, Camilla Nilsson Say something interesting! A qualitative study of marketing communication on Facebook                               Pages: 36With the emergence of social media, new ways has been created for companies to reach out to its audience. From being dependent on journalists to provide information, companies today have the ability to self-publish information in the open media channels. The use of social media should not replace traditional marketing communication though, but works best as a complement. It is a new environment that requires the company to adapt its working methods. Although the work is different, it is important that companies see social media as part of the overall marketing communication and not as a separate project. The purpose of this paper is to study recipient?s experience of company?s communications in social media. We have chosen to relate this to the instructions on methods of marketing communication and social media marketing as found in literature on the subject. This is to examine whether firms achieve the desired effect of the methods that are considered most appropriate. Does the message reach out? The focus of this study is marketing communication in the social media Facebook. The study consists of qualitative interviews to illuminate the recipients' views and experiences, as well as a literature study from the theoretical perspective of the sender of marketing communication in social media. The results showed that business as well as audience must interact in a functional relationship in social media. Companies should be more like the customer they are trying to reach. If companies choose to expose themselves in social media, time must be given to this, which is what the audience expects. Key words: Marketing communication, social media, social media marketing, Facebook, recipients, sender.

Sittande i väntan på hållbarhet - Nyhaga vilfåtölj

The Sitting while waiting for sustainability project goal was to make a functional model for a resting chair and to make it by using furniture and artefacts as material. A try of understanding the process of re-design and to use it to design was driving the project through. The result was a prototype made out of a bed frame and 18 pair of jeans and with details made out of leather..

Design som strategisk resurs : Finns möjligheten i kommuner?

Denna kandidatuppsats utreder vilka möjligheter kommuner har att använda design som en strategisk resurs. Slutsatser kan dras utifrån en studie av vilka förutsättningar Södertälje kommun samt Eskilstuna kommun har för att använda design som en strategisk resurs. Teorin utgörs av företagsekonomisk och design management relaterad litteratur samt vetenskapliga artiklar. De huvudsakliga teoretiska källorna är skrivna av Lisbet Svengren och Margaret Bruce. Den allmänna teorin sammanställs i en teoretisk syntes och en teoretisk referensram.

Ungas datoranvändning finns det några könsskillnader?

The purpose of this study was to examine if there are gender differences in computer use among the young. Our aim was to find out in what respects boys and girls differ, if at all. The main method of investigation is a literature review. We have also made a complementary empirical study in a public library. The literature studied principally covers computer use at home and in school.

Att fylla tidningarna med kris : En studie av kriskommunikation, nyhetsmedier och deras källor

The purpose of this study is to discover and explain the influences of media coverage of organizational crises on crisis communication, and vice versa. The study also shows how mediated crises develop, and how media framing and news sources affect this development.Carried out as a case study of three Swedish mediated crises, the methods used are quantitative and qualitative content analysis of media content from four Swedish newspapers and four organizations' press releases from the studied crises.Mediated crises develop through their specific pattern regardless of, but not independent from, the organizations' crisis communication. The crisis communication is used as an elite source in media reporting from the crises, but it can not control the mediated crises. However, it influences framing, and the possibilities to influence media reporting are better in the pre-crisis phase and the culmination..

Våga Vara Annorlunda?: En uppsats om hur produktengagemang och motivation påverkar inkongruent marknadskommunikation

To be seen is essential. Presently, the marketing of different well-known brands within the same product category is done with little variation. To marketing professionals, this creates an opportunity to market products in an unexpected way. The use of incongruent market communication and by creating a discrepancy between a well-known brand?s advertisement and brand scheme, which is already established in customers? minds, is one way to be different.

Beteende, det är kommunikation det!

When being in preschool, I have come across children who I have had difficulties to really meet, and I have felt that the communication between me and the child has been deficient. Since I believe that the meeting of child and pedagogue is essential to learning and development, I find this an important subject of further study.The purpose of my study is to investigate if, and how, teachers regard a possible connection between language capability and behaviour. Furthermore I investigate how they work with language acquisition and communication, and what argument the pedagogues have for this work.To answer these questions I have interviewed two pedagogues who have great knowledge and experience of this subject, and also have special interest in children?s language and communication.In my literary review I give an account of how language acquisition is described in literature, and then compare it with how language impairment reveals. I also describe earlier research on how to work with language development, and what the national curriculum for preschools (Lpfö 98) say on this topic.The result shows that my informants divide in their view of how to connect language capability to behaviour.

Designåret 2005 : kan statliga projekt skapa ett bra utbyte mellan designbyråer och företag?

Every year the Swedish government invests capital in different projects. In recent years the Swedish government has chosen to invest in design. The reason for this is that the government wants industry to use design as a competitive source. Two organizations, Svensk Form and Stiftelsen Svensk Indistridesign, have been assigned to improve industry and society?s under¬standing of design.

?Knowing what is going on? : -Tågförares upplevelser av ERTMS

The aims of the following project has beento make a proposition how to create aspecific kind of transformer. Thefollowing report evaluates the differentimportant variables and contains asuggestion for a possible design. Intheory it's an ordinary transformer that'ssuppose to transform electrical effect toa high voltage line. The design of thetransformer is using an already existingcurrent transformer design and is adjustedto work for it's specific purpose. Theproject also contains the developing of atransformer simulation model that will beused to evaluate and optimize thedimensions of the resulting transformer..

Hur ska jag tolka det där? : En studie i hur lärare och elever på musik- eller kulturskola kommunicerar med varandra i enskild undervisning på fiol

Syftet med studien är att undersöka hur lärare och elever på musik- eller kulturskola kommunicerar med varandra i enskild undervisning med fiol som instrument. Med hjälp av videoobservation som metod har tre lärare och deras elever observerats. Studiens teoretiska utgångspunkter utgörs av ett designteoretiskt och multimodalt perspektiv. I resultatet framkommer att lärarna använder sig av ett flertal olika kommunikationssätt i sin undervisning. Kommunikationssätten är instruerande, frågeställande, förevisande, metaforiskt och humoristiskt kommunikationssätt.

Hållbar design : Hur företag genom design kan främja en hållbar utveckling

Dagens företag måste ta hänsyn till sin omvärld för att överleva på den konkurrensutsatta marknaden, i synnerhet med tanke på den globaliserade värld de verkar i. Ett konkurrensmedel som med tiden har blivit mer accepterat för företag att använda är design. Under de senaste årtiondena har design också diskuteras allt mer av bland annat företagsekonomer och designforskare och i mötet mellan de båda disciplinerna har forskningsområdet ?design management? vuxit fram. I och med ökade miljöproblem har hållbar utveckling blivit ett aktuellt begrepp och detta har också kommit att påverka designvärlden, vilket har lett till att begreppet hållbar design har myntats.

Med och utan hemträning ? en utvärdering av hörförståelseträning vid afasi

Previous studies shows that high-intensity aphasia interventiongives better results than intervention that is less intense. This study evaluateda working model at a hospital in Gothenburg which involve related personsin intervention. The model prescribes daily training in the home. The caseseries design study investigated the effect of intervention on auditorycomprehension, impact on participation and examined how the relatedperson judged that communication was affected. Four participants withsevere aphasia received intervention for 16 weeks, 8 of which includedintensive training at home and at the clinic, while 8 weeks only includedclinical intervention.

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