For many companies, the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their customers individually. The airline industry was one of the first pioneers to use the full potential of Internet to improve customer relations and its profits which we aim to investigate in greater detail in our thesis.Our thesis answers the question on how Scandinavian Airlines' (SAS) Eurobonus department uses their website to create valuable and profitable relationships with SAS loyalty club members through direct marketing. In order to answer our research question, three key informants have been interviewed - each representing different sub departments at Eurobonus; service and support, IT and marketing. Our results were that the Eurobonus department use direct marketing methods by sending customized e-mail offerings to target specific customer, using their customer databases.

AbstractThe purpose of this study was to identify problems that may occur in the execution of a civil engineering project and suggest measures to reduce the risk of errors. The study was conducted in cooperation with a civil engineering company in the Gothenburg area. During two weeks in February 2012, a field study took place on two construction sites where disruption and problems that took more than 15 minutes to correct were noted. During the field study we identified 39 such occurrences in the projects and then these were classified into different categories according to their cause.The two largest categories were "Design" and "Planning", which accounted for half of the errors that were discovered.In the study results were evaluated to decide whether it was possible to detect discrepancies at an earlier stage. The cost to fix an error in the design stage may be significantly less than to correct the problem in production.According to the evaluation, 55% of the errors could have been detected earlier if there was a greater degree of observation for such issues by everyone involved in the project.

This essay is an in-depth, qualitative study concerned with questions about female ?class-travellers?. A class-traveller is a person who is born and raised in a particular social class but changes his/her social belonging through studies, marriage etc. In this study I have interviewed three female class-travellers, all of which have made their ?journey? through studies at the University of Lund.The study is an attempt to enrich the research-field of class-travelling by applying a feminist perspective, and by making women's voices about class-travelling heard.

The purpose of this bachelor thesis was to gain a deeper understanding of and examine how library blogs are realized at public libraries together with the views among librarians regarding the realization of library blogs.The questions we wanted to answer were: ? How is the library blog realized at the public libraries in this study? ? What are the views among the librarians in this study regarding the realization of the library blogs?The analytical model in this thesis is Connie Crosby?s six steps on how libraries successfully can realize their blogs. Four of the six steps were selected: planning, implementation, marketing and measures of success. The methodology used for this study was semi-structured interviews. Two interviews were conducted with three librarians that have partial responsibility of their respective library blogs.The results of the study show that the process of the library blog can look different in different libraries, and that the respondents had clear views on how the realization of a blog should be done.

The purpose of this study is to describe and analyze young people´s views on youth crime and segregation in ?multicultural? suburb Hammarkullen in Gothenburg, Sweden.We especially want to point out their views on the relationship between segregation and youth crime as the underlying risk factor for criminality.Through group- and individual interviews with young people, we have tried to address the following issues:? What do young people in the suburb think of segregation?? What are the views of young people in Hammarkullen about youth crimes?? How do young people in the suburbs view the relationship between segregation and youth crime?To achieve our objective and to answer our questions, we have chosen to have a qualitative approach.Since the purpose of the essay is to get an idea of how the suburban youth are looking at segregation, crime and the relationship between them, we believe that the qualitative approach is the right tool to use for this study.The empirical material consists of three interviews, one group-and two individual interviews, with 11 young people at the age of 16-18, conducted over a period of four weeks.In the results we will present how young people look at suburban segregation, crime and the connection between them..

The association between social parameters (i.e. socio-economy and level of education) and voting behaviour has been reviewed and analysed based on data from municipal council elections in Stockholm and Gothenburg in 2002. Some social scientists argue that the class voting is in decline and that new social cleavages have emerged. However, by using regression analysis techniques, this study implies a strong dependence of voting behaviour on social parameters, such as socio-economic status (SES) and level of education. Socio-economy appears to be a dominant predictor in the analysis.

To the world you may be one person, but to one person you may be the worldThese words sum up my account of social worker expertise. How does one become skillful?a master?in the profession? I answer this question by exploring how social worker proficiency can be developed and grow with the help and support of supervisors, clients and colleagues. Development through professional supervision and in the encounter with clients is an essential part of the work. I also discuss what it means to be new in the field (a novice) in relation to being experienced (a master).

Under de senaste årtiondena har det skett en mängd förändringar vad gäller den offentliga sektorns organisationsstruktur. Huvudanledningen definieras i 70- och 80- talets ekonomiska kris som drabbade USA och en hel del stater i Europa. NPM (New Public Management) framkom som en adekvat styrform vilken skulle förbättra och ta bort allt misslyckande som den offentliga sektorn gick igenom. Sverige precis som merpaten av Västvärldens stater samt USA, inledde olika organisatoriska förändringar i sina respektive offentliga sektorer med bland annat effektivitet och effektivisering som ändamål. Ett mycket viktigt redskap i NPM:s modell handlar om den s.k.

Arkitektkontoret Sweco Architects i Göteborg har tagit fram ett förslag för ett bostadsområde i Varberg, där Varbergs kommun var beställare. De föreslog att ett eget områdesförslag skulle tas fram i Revit Architecture utifrån de planbestämmelser som gäller i området. Som en fördjupning i detta arbete valdes att även studera arbetsprocessen i programmet samt hur denna process kan tidsoptimeras. Ett problem idag är att en sådan process kan vara tidskrävande och ineffektiv. Syftet med detta arbete var att finna idéer på hur processen kan effektiviseras och att utveckla kunskaperna om Revit.Som en inledning modellerades hur området ser ut idag i Revit utifrån en ritning skapad i AutoCAD.

ABSTRACTPurpose/aim: To clarify what information is communicated through the PR-firm JKL:s blog, how it is communicated, how it relates to and diverges from the communication theories in point, and what the strategies behind the blogging are. By doing this I hope to contribute to the knowledge on corporate blogging and how it can be used.Material/method: Qualitative textual analysis of ten blog posts published on the JKL Blog and process seeking interview with the person in charge of the same blog.Main results: JKLs? blogging coincides to the most part with business intelligence, with the exception that the information doesn?t relate directly to the company?s? main activities. This is mainly due to that they can?t publish information about their customers or competitors.

The aim of this Masters thesis is to examine librarians attitudes and values when it comes to the question if a new media, video games, should be introduced at the library or not. Video games are here seen as media primarily for youths. In our study we also wanted to study the discussions of quality and purchase, when computer games were introduced at the library. In order to answer our questions we conducted nine interviews with librarians working with children and youths, in eight libraries. By analysing their statements, using Maj Klassons theory where she defines the librarians role in three different strategies, we could demonstrate how the librarians reason when it comes to video and computer games, youths, quality and purchase.

Bygglovsprocessen är en vital del i den totala byggprocessen eftersom ett bygglov är nödvändigt i nästan alla fall av nybyggnation och större renoveringar. I dagens samhälle där byggprocessen är under utveckling och allt större tidspress finns så är bygglovsprocessen ofta en flaskhals innan bygget kan påbörjas. Därför behöver bygglovsprocessen utvecklas för att bli effektivare.Syftet med denna undersökning att utreda vad tidigare kunder hos Stadsbyggnadskontoret (SBK) Göteborg anser om bygglovshanteringen. Utifrån de resultat som erhålls presenteras vilka delar i bygglovsprocessen som kan förbättras och effektiviseras. Dessutom ges förslag på förändringar för att uppnå detta.Kundundersökningen genomfördes med en enkät som skickades ut via e-post till kunder som fått godkänt bygglov i februari 2014.

I got interested in this subject when I came in contact with Västtrafiks new paymentsystem myself during my visits in Gothenburg. I suspected problems with the informationmaterial regarding it and others seemed to share my opinion that the payment system wasdiffcult to understand. When I contacted Västtrafik and asked them about the paymentsystem they confirmed that some understanding diffculties had occurred. With thatconfirmation I decided to make it my project to look in to the matter.Some methods were used to identify the problems. The methods could again confirm thatthere were some problems with the payment system and that the information material wasa vital reason.

This essay aims to examine Martha Nussbaum's proposal for a classical defense of reform in liberal education and her critique of utility thinking in higher education. I want to explore how Nussbaum uses history to create an ethical alternative that cultivates both moral and intellectual virtues, which she considers to be crucial for the survival of democracy. In examining Nussbaum's use of Aristotle, I focus on her work as a proposal for institutional implementation of an Aristotelian epistemology and the cultivation of the individual as an ethical political subject. This study highlights the epistemological, educational and political ideas that form the basis of Nussbaum's ideals. I intend, however, to go beyond a contextualizing reading and thus establish a dialogue with a radical intersubjectivity to respond to Nussbaum's ambitions to recognize human vulnerabilities as assets for reason.

The purpose of this graduate thesis is to illustrate what could be theeffects of urban renewal carried out in a too hasty manner, the pointbeing that there could be features which have (yet) not been identifiedand therefore are lost if the planning of the city is not given theadequate amount of time and resources.Through a case study located at the wharf of Gullberg (Gullbergskaj)the significance of urban fringes and areas without too strict of aplanning are highlighted. Some guidelines to successful and consideratecity development are somewhat suggested.The survey is mainly based on two types of sources: contemporaryphotography and interviews with a number of people who are allresidents or tenants at the Gullbergskaj. Their testimonies regardingGullbergskaj and their use of this particular environment are used to drawconclusions of the qualities, which are not the typical cultural-historicalqualities but rather a quality defined by the user (of the quay), held by thissection of the Göta älv shoreline.This thesis is also concerned with the potential impact on the qualities ofGullbergskaj, was it to be the object of city renewal.The results of the study are compared to debating articles published in thenewspaper Göteborgs-Posten for a wider understanding of Gothenburg as atrademark, and the public opinion regarding the city planning related toCentrala älvstaden..