The use of internet is growing rapidly and many people choose to spend a lot of their time in the virtual world. This is the reason why we believe that it is important for companies to consider using internet as a tool to reach their customers. Today many companies, especially within the fashion industry, have acknowledged this and use internet marketing to reach existing and potential customers. Social media and search marketing are two helpful tools that can be used in order to make a company visible on the web, given that they know how to use them effectively. The purpose of this study is to examine how companies within the fashion industry can use social media and search marketing to reach their customers and what kind of attitude they have towards using these tools.

The aim of this master thesis was to examine the European Commission's information resources from a user perspective in order to clarify the needs and circumstances of the search of EU-information among students at Örebro University. 41 students participated in a survey, and four of them was interviewed. On the basis of Pendelton- and Chatmans theories of information behaviour in small worlds, it were assumed that the students' education and citizenship in the European Union affected their needs and the search of EU information.The study showed that the students needs for EU-related information has increased, with the current education, but also been linked to earlier educations. The students Citizens need were mainly associated with elections such as the EMU-election, but also in some cases to a need of the general knowledge.A review of the European Commission's information resources were made with an emphasis on European Documentation Centre, EDC. The survey showed that most students used the EDC and the EU-databases that was made available by the European Commission through the EDC and the university library but were not aware that they used EDC.The survey also showed that students made use of familiar sources and resources when they searched the EU-information, such as the library's regular database list, the library catalogue and search engine on the internet are not requested of other resources.

The topic of this essay is information seeking for children and young people in municipal libraries. This is based in the growing need for information seeking skills in the Information Society. Policy documents on the topic are scrutinized and related to a concrete praxis. Data has been collected through two case studies; one carried out in Ronneby and one in Trandared, Borås. These cases where chosen because of the existence of a local policy for library skills and information search for 6 to 12-year-olds.

Sweden is usually seen as a role model when it comes to integration and diversity, but at the top of the pyramid there is little ethnical diversity to be found. This paper investigates how existing economical and sociological theory explain the lack of swedes with foreign background in leading positions in large Swedish companies. Our findings show that none of the theories applied in this paper can explain the phenomenon in isolation. Thus it is not only taken for granted norms, contacts in one's network or cost minimizing under asymmetric information that lie behind the phenomenon, but an interaction of these aspects. Conflicting demands lead the recruiters to separate talk from decision, the search frame is narrow and no or small efforts are made to increase the diversity.

The purpose of this thesis is to evaluate the retrieval effectiveness on the European Unions official website EUROPA, depending on which language is used to formulate the search question. Our main concern were if you get access to the same information depending on which language is used to search information The European Union has so far eleven official languages, and with the forthcoming expansion with negotiations with thirteen new countries to affiliate to the union by May 1:st 2004, the official languages will be even more. We have made a comparison between Swedish and English, using 29 different topics from which we formulated 2x29 queries. The topics used were found at the Swedish Governments FAQ about the European Union, EUsvar. We wanted the topics to be as authentic as possible to avoid bias.

The aim of this study was to examine how adoptive parents related to parenting and how they related to their children?s biological origin. Issues that were used were how adoptive parents described their own parenting, how they described their own thoughts about their children eventually wanting to search their biological origin and how adoptive parents described the child´s country of birth attitudes towards adoptees wishes to search their biological origin. The method used was qualitative research interviews. The theory that was used for analyzing the collected data was attachment theory.

Arbetet handlar om sökmotoroptimering med hjälp av microdata. Hamnar webbsidor som använder sig av det högre upp i det organiska sökresultatet? Eller kan det ge mindre önskvärda konsekvenser?Från början åtogs arbetet att skapa en sökmotoroptimerad sida åt företaget Hårmakarna i Motala och som en naturlig del i arbetet dök användandet av microdataupp. Det tycks vara allmänt vedertaget att tekniker som microdata är gynnsamma vid sökmotoroptimering och frågeställningen kring huruvida ett sådant användande kunde ge en bättre placering i det organiska sökresultatet eller ej tog form. Det var särskilt intressant eftersom det inte verkade finnas några studier som bekräftade frågeställningen.

Computerized methods for searching pictures are becoming more common. With these it ispossible to make powerful search requests using a combination of terms and search oncomprehensive descriptions of the pictures. The descriptions can encompass various aspectsof the content and allow different interpretations and levels of detail.This essay is about how you can examine and describe the content of a picture from manypoints of view. We have tried to identify differences in searching behaviour, and studiedsome methods for indexing of pictures. Our concepts are taken from the philosophy of artand from theories about the meaning of languages.In the future perhaps libraries can make pictures and illustrations in books available to thepublic, in a sophisticated system, for the purpose of providing visual documentation forstudy, research or other kinds of exploitation..

The purpose with this thesis is to research what function the National Library Catalogue of Sweden (LIBRIS) has as an information resource for Chinese language material. How is LIBRIS used as an information resource seen from the point of view of a users specific language need. This will be exemplified through an empirical survey of three user groups with different prerequisites concerning their knowledge in Chinese. Group A were beginners and had studied Chinese for one year. Group B were advanced students who were studying their third year of Chinese.

The purpose of this study is to investigate childrens possibilities to retrieve information by searching in searching engines designed for children. Two such search engines are examined: Yahooligans and Kids Click, both of which index pages in English only. I have compared Yahooligans with its equivalence for adults; Yahoo, by evaluating the retrieval effectiveness. Some functions in Kids Click and in Yahooligan are investigated. Seven class room studies are described in the prior research chapter.

The purpose with this masters thesis was to model the scanner in a system for laser bathymetry. The model was then used to develop a controller for the scanner so a good search pattern was achieved. Two different types of models have been tested, a physical model and a Black Box model of Box Jenkins type. The physical model has been derived from Lagranges equations. Identification experiments have been used to compute the Black Box model and to find the unknown parameters in the physical model.

Background: Nerve mobilisation is a controversial subject which has undergone great development in recent decades. Nerve mobilisation is based on a concept of both examination and treatment of the nervous system. Purpose: To study nerve mobilisation as a treatment in physical therapy with emphasis on evidence regarding the method. Method: A literature review. The search was made through the databases: PubMed/Medline, Academic search, PEDro and CINAHL/webspirs.

Kina har de senaste åren genomgått en omfattande utveckling på det informationstekniska området och den ekonomiska tillväxten i landet har ökat explosionsartat. Medieklimatet och den kinesiska statens kontroll över Internet genomgår i och med det här stora förändringar. Trots att Internet skapar en till synes större frihet och ger nya möjligheter, använder den kinesiska staten Internet för att ytterligare öka sin kontroll över informationsflödet i landet. Genom cyberattacker från kinesiska IP-adresser mot Internetjätten Google i början av 2010 lyftes Kinas Internetpolitik fram även i internationella medier, inklusive svenska. Genom att undersöka engelskspråkiga kinesiska nyhetsartiklar i dagstidningar på Internet, om Google och Internetcensuren i Kina, ämnade vi granska hur regimsupport respektive regimkritik yttrar sig i två kinesiska nyhetstidningar.

The purpose of this Master's thesis is to study metadata and its use at Web sites of six Swedish universities and colleges. Each Web site has been examined at three different hierarchical levels and the total number of examined Web pages is 258. 16 questionnaires have also been sent to webmasters at the six universities and colleges. The results show that metadata refers to the data which can assist to organize, describe, identify, locate, evaluate and retrieve resources on the Internet. Even though there are several different metadata formats available on the Internet, the commercial search engines only support the HTML's title tag and the meta tags with the attributes keywords and description.

The purpose of our study was to look at the connection between theories, research work and concepts when it comes to teenagers and the testing of drugs. The theories we have used are Erikssons development theory, psychoanalysis and labelling theory. Concepts that we focused on for our study were youthculture, the search for identity and the testing of drugs. We did this by asking students, in ninth grade, to fill in questionnaire and interviews.Teenagers find themselves in a confusing stage in life and in a search for their identities they test many different things. The youthculture can be a contributing factor to them testing drugs.