The purpose of this essay is to examine how the two Swedish municipalities, Sigtuna and Nyköping, work with marketing. The study has primarily focused on how these two municipalities worked, consciously or non-consciously, with lifestyle marketing and place marketing. The research-questions that this essay wants to answer are;What is lifestyle marketing and place marketing?Do municipalities use these types of marketing, and who is this marketing directed to?How and why does municipalities use lifestyle marketing and place marketing?To answer these questions, phone interviews were conducted with several important employees within the two municipalities. The results of this study show that the different municipalities have both been using lifestyle marketing, but on different levels, in Sigtuna, it was a strategic choice, whereas in Nyköping, it evolved by itself and was not a conscious choice.

Syfte och frågeställningar: Syftet var att genom en tvärsnittsstudie ta reda på om det fanns asymmetrier mellan dominant och icke-dominant ben hos skadefria kvinnliga fotbollsspelare gällande sagittal knälaxitet. Frågeställningar i studien var: Hur stor är den anteriora och posteriora knälaxiteten i dominant respektive icke-dominant ben uppmätt med KT-1000 vid belastningar på 20 lb, 30 lb samt vid ett manuellt maxtest i anterior riktning? Föreligger det någon sidoskillnad mellan dominant och icke-dominant ben gällande knälaxitet uppmätt med KT-1000 vid anteriora och posteriora belastningar på 20 lb, 30 lb samt vid ett manuellt maxtest i anterior riktning? Hur stor andel av deltagarna uppvisar en sidoskillnad av sagittal knälaxitet på ? 2 mm respektive ? 3 mm uppmätt med KT-1000 och hur är frekvensen fördelad mellan dominant och icke-dominant ben hos dessa?Metod: För att besvara syfte och frågeställningar genomfördes en tvärsnittsstudie där 56 kvinnliga fotbollsspelare inom division 1-2 deltog. Samtliga deltagare var ? 18 år, skadefria och hade spelat fotboll i minst 5 år.

Purpose/Aim: The purpose of this study was to investigate future marketing channels from the perspective of professional marketers.Material/Method: The study is based upon interviews with six professional marketers.Main results: Traditional marketing is not being put aside but needs to be combined with new methods. There are several new and exciting ways to gain attention from the audience, all depending on the purpose of the campaign. Mobile technology is considered upcoming and target group defining is a key issue..

This essay analyse the relationships between scientific paradigms and different logics of power in the field of psychiatry, primarily in the fields of attention disorders of children and schizophrenia. In these two fields of psychiatric research and treatment, there exist two scientific paradigms, a biological/neuropsychiatric and a socialpsychological, working from different standpoints regarding questions of ontology, epistemology and theories of value. Drawing from Thomas Kuhns paradigmatic theory of science, and Michel Foucaults concept of power, this essay proposes that different paradigmatic standpoints gives rise to different logics of power. Relying on the concept of power/knowledge and different paradigmatic standpoints, the essay states that the biological/neuropsychiatric paradigm produces a biological individualising logic of power that fixes the individual to his/hers biological condition. This in contrast to the socialpsychological paradigm, which on the basis of its paradigmatic standpoints produces a social-group related logic of power.

Background: The use of digital marketing channels during the last years has increased significantly, especially the use of marketing on the Internet. Hence the communication chart of marketing has been redrawn. The technological development has had a major impact on the marketing discipline. The integration of information technology and marketing has resulted in the emergence of a new field, namely e-marketing. Hence the need for further research is desirable.Purpose: The purpose of this study is to examine alternative marketing procedures that a company can apply to increase the digital awareness and manage their customer relationships.Theoretical framework: Theories regarding digital marketing cycle, SEO and customer relationship.Method: This research is based on data collected through a primary semi-structured interview with a company active in the corporate information industry which also provides a RFQ service.

Advertisement is something that surrounds us in our everyday life. The two terms marketing and advertising are closely linked together and often considered as the same thing, although they are not. To be able to analyse the term advertisement it is crucial to separate it from the term marketing and observe advertising as a part of the complete marketing. We have two main focuses with this qualitative research and the first one of these is to analyse the changes in advertising when considering style, message and characteristics. The advertiser has a wide range of tools that he or she can use to make commercials follow the trends and changes in society.

 In his book Wittgenstein on Rules and Private Language (1982) Saul Kripke claims that Wittgenstein argues for a certain form of scepticism in his book Philosophical Investigations (1953), namely a new form of philosophical scepticism, a result of Wittgenstein´s idea of language as language games. Nihilism, scepticism of meaning or of concept, constitutive scepticism are other commentators´ different names of the same phenomenon. The philosophy of Wittgenstein accounts for how our words, including the words of mathematics, have no meaning and there are no a priori justified objective facts as to what I mean about a word. We follow the rules blindly and without justification. We are unable to find any facts against this proposal.

This thesis examines the extent to which segmentation and categorization in the context of direct marketing is an efficient way for a company to enhance its marketing effectiveness. The thesis is built on social identity and categorization theory, and tested by using statistical analysis. The conclusion is that segmentation and categorization is indeed an effective way of conducting marketing campaigns..

Purpose: The study aims to increase knowledge of dealers' purchasing behavior of impulse goods in wholesale trade.Methodology: An exploratory survey method has been selected in order to investigate the relatively unexplored topic; buyer behavior of impulse goods in the wholesale. Data has been collected through interview of 27 dealers that conduct business with bulk confectionery sales across Sweden. A semi-structured interview technique has been selected, with a predetermined interview schedule but with space for follow-up questions and discussion.Conclusion: The background to this work argued that there is not much research on how retailers reasons when buying convenience products, or also called as impulse items. It is usually the sale of goods such as several of the informants believe is critical to their business existence. Impulse goods which do not require any effort, has little search time and usually are cheap and suits many customers pockets.

Syfte och frågeställningar: Syftet var att genom en tvärsnittsstudie ta reda på om det fanns asymmetrier mellan dominant och icke-dominant ben hos skadefria kvinnliga fotbollsspelare gällande sagittal knälaxitet. Frågeställningar i studien var: Hur stor är den anteriora och posteriora knälaxiteten i dominant respektive icke-dominant ben uppmätt med KT-1000 vid belastningar på 20 lb, 30 lb samt vid ett manuellt maxtest i anterior riktning? Föreligger det någon sidoskillnad mellan dominant och icke-dominant ben gällande knälaxitet uppmätt med KT-1000 vid anteriora och posteriora belastningar på 20 lb, 30 lb samt vid ett manuellt maxtest i anterior riktning? Hur stor andel av deltagarna uppvisar en sidoskillnad av sagittal knälaxitet på ? 2 mm respektive ? 3 mm uppmätt med KT-1000 och hur är frekvensen fördelad mellan dominant och icke-dominant ben hos dessa?Metod: För att besvara syfte och frågeställningar genomfördes en tvärsnittsstudie där 56 kvinnliga fotbollsspelare inom division 1-2 deltog. Samtliga deltagare var ? 18 år, skadefria och hade spelat fotboll i minst 5 år.

This study focuses on how the idea of sustainability is dealt with by companies, how the idea changes when moving through a company structure and how the different individuals interpret the idea. To date, many different studies have been written on the subject of sustainability, but few share the perspective addressed in this particular study. This case study was formed at a paper mill in the central part of Sweden. Semi-structured interviews with employees working on different hierarchical levels, within the same company, were chosen in order to get an insight into how the idea of sustainability is implemented throughout an entire company. The interviews have been transcribed to help identify contrasting patterns.This study has shown that the idea of sustainability, and its context within society, differs from how the idea is perceived in the organization.

The purpose of this bachelor thesis is to examine the methods public libraries can use in order to market youth services. It is also a chance to evaluate an untested marketing model adapted to public libraries. Young people are one of the most difficult groups to attract to the library and thus librarians need adequate methods to deal with this problem. We have interviewed librarians, carried out observations and examined documents in accordance to the triangulation method. Before one can begin marketing the libraries one ought to know of how marketing is done and the principles behind it, therefore we have given a simple explanation of marketing and marketing theory.

I dagens samhälle syns reklambudskap överallt men allt färre tar emot dessa budskap. För att försöka komma under den så kallade reklamgarden har fokus inom marknadsföring på senare tid skiftats mot innehållet i budskapen. Denna typ av marknadsföring kallas content marketing och det finns idag begränsad forskning inom området. Syftet med studien är att undersöka hur och varför reklambranschen påverkas och eventuellt förändras i och med content marketing som marknadsföringsmetod. Detta undersöks genom intervjuer med fyra personer som jobbar på contentbyråer.

This bachelor thesis is a study and an evaluation of the planning and implementation of the targeted marketing campaign "Småbarnsföräldern" at a public library. The analysis is based on the following questions:? What goals does the library have with the marketing campaign "Småbarnsföräldern"?? How has the library chosen to plan and implement the marketing campaign "Småbarnsföräldern" and what role have the users had in this process?? What is the internal result of the library?s marketing campaign ? how did the staff experience the marketing campaign "Småbarnsföräldern"?? What is the external result ? how did the target group, the parents of young children, experience the marketing campaign "Småbarnsföräldern"?The method is based on a case study of a single library with a series of interviews and document analysis. The study reveals that it´s difficult to plan a marketing campaign against a target group. The target group, the parents of young children, didn?t observe the marketing campaign, two informants had noticed the poster but didn?t pay much attention to it.

This essay is a case study carried out at Flow Systems Ltd that foremost aims to treat the internal marketing at the company. The aim with the essay is to analyze and evaluate Flows internal marketing in connection with a process of change and how this reflects the external marketing in relation to customers.The method that has been used is qualitative in the form of depth interviews carried out with management, employees and customers. This type of data was chosen since it is a good way of gathering more specific information regarding the informants preferences about the company. Among other things the results of the interviews showed internal marketing deficiencies, but that has not influenced the customers in a negative way. The conclusion was that the inferior internal marketing does not affect the cooperation and the communication between the company and its customers, however it has a big effect on the employees..