Titel: Country of Origin som marknadsföringsinstrument- Om betydelsen av ursprungsland vid marknadsföring i ett internationellt perspektiv Problem: Vilken betydelse har ursprungsland (COO) för konsumentens köppreferenser? Går det att upptäcka skillnader i COO-begreppets betydelse för produkter med hög respektive låg upplevd risk? Syfte: Att kartlägga och förstå fenomenet ursprungsland/Country of Origin vid marknadsföring i ett internationellt perspektiv Metod: Genomgång och översikt av för kunskapsområdet relevant aktuell litteratur. Kvantitativ undersökning av betydelsen av COO för svenska konsumenters köppreferenser vid hög respektive låg upplevd risk. Slutsatser: COO är en av flera faktorer som medverkar till att påverka konsumentens köpbeslut. Betydelsen av COO som determinant i köpbeslutsprocessen ska inte överskattas, men går heller inte att avfärda.

This thesis discusses how the education in the Master of Engineering program can change to become more into line for the students needs, especially for the women, both directly in the education situation and later in their occupational roles. This is done using a gender perspective. Both the education and the occupation today is characterised by masculine norms and values. The education lacks gender perspective and is created by men, for men. The thesis gives concrete proposals on how to change two existing courses to better fit the students.

The aim of this thesis is to see if there are differences in how managers and other staff looks at goals for short-term accommodation. The results show that there is a difference in views on the goals. This is manifested, among other things, in the form of managers have their focus concentrated on the financial framework for the business. Other staff have their focus directed at targets that are more about the work of the resident. The theory that the survey is based on is The sense of coherence and its three pillars: comprehensibility, manageability and meaningfulness..

This thesis deals with cross-country ski clothing for non-competitive women. Women in this category look for different clothing features in comfort and aesthetics than male top athletes, for whom cross-country skiwear today often seems to be designed. In this thesis the demands of these women have been mapped out by an interview with a reference group of users. The ergonomics of exercising in the winter outdoors are naturally a base for the collection. The collection consists of three functional layers of garments.

A relatively new sector in the world is the one concerning social enterprises and their development. Social enterprises are enterprises that are working with social objectives, their goal is not to make as much money as possible. This essay is looking at the development in social enterprises in two countries; Great Britain and Sweden and how the employee numbers in the enterprises have changed over time. The result shows a large increase in the number of employees in the enterprises in Sweden, however the enterprises in Great Britain does show a declining number of employees. This essay also tries to examine whether a couple of external factors, taken from a series of already existing theories, are affecting the possibility of development in these enterprises.

The purpose of this study is to use a qualitative approach to highlight the western involvement in Thai orphanages and, on basis of Western moral development workers and volunteers, enlighten how Western colonial heritage can be recreated in the humanitarian economic aid.The study is based on the recent tsunami disaster in 2004 which led to a huge voluntary effort by Western volunteers and organizations who wanted to rebuild the country. Now, seven years after the disaster, the country has recovered well and thanks to a strong turism, and industrial growth, the country has now reached the position of a middle income country with regional power.The study presents a selection of previous ressearch in the area from different critical perspectives. It is a field study based on qualitative interviews with six informants that highlights the individual engagment in humanitarian assistance. Theories based on Post-colonialism and globalization have been used in order to analyze and reach the result of this study..

The aim of this Master's thesis is to examine the ways in which culture and cultural policy are being articulated in the process of Lund's application to become Sweden's European Cultural Capital of 2014.I have used Dorte Skot-Hansen's three cultural political rationalities: the humanistic-, the sociological- and the instrumental rationality, as well as and Jenny Johannisson's extension of those into three cultural-political discourses, as sensitizing concepts in my analysis. The questions raised are: How are the three rationalities/discourses articulated in the chosen central documents and in the process surrounding them? Which themes and arguments dominate the chosen documents?The main objects of my study have been four texts that have been produced in the applicationprocess: a Prestudy, a Plan of action, a Broschure and a Cultural policy. Along with them local political protocols, newspaper articles and other related material have been used. The research method applied was a qualitative eclectical textual analysis with emphasis on the content and on tracing the way the rationalities were expressed in the material.The rationalities were all found to be articulated in the four texts.

The aim of this study is to investigate how Lunds Vokalensemble achieves its goals and in which way the goals influence the choir's work. The study also explores the choir's artistic process. Qualitative interviews and observations were used as a method. Four singers and the director participated to the interviews. The results show that the choir's artistic goals have quite an influence on many aspects of the choir's work, both in a musical and a social way.

The purpose of this paper is to find out pedagogues approach to intercultural education through IVIK, goals and guidelines, the school for newly arrived students and how student experience and knowledge are utilized. In my study, I used a qualitative research method. I have interviewed four teachers and four students and a school administrator at IVIK. Results of the study show that most teachers have a good understanding of interculturalism, but that doesn?t mean that teachers make of this relationship means in their teachings.

This study examines the eWOM effect, more specifically: how customer reviews effects consumers. The study is based on a modified version of the Regulatory Focus Theory which describes consumer behavior using consumer consumption goals. The purpose of this study was to examine how positive and negative customer review's influence consumers when analyzing products that are equally characterized by two consumption goals: promotion and prevention goals. The authors combined quantitative (questionnaire) and qualitative (focus groups) research methods with the sample selection for both research methods being based on students of Södertörns University. Results indicate that negative customer reviews have a stronger influence on consumers than positive customer reviews when analyzing products that are equally characterized by the promotion goals and prevention goals.

The demand of nature tourism is increasing and new ways to satisfy tourists are necessary.The goal with this report was to answer that demand by exploring the possibilities for backcountry skiing north of Torneträsk. This area was chosen because it is unexplored. This hasbeen succeeded by an extensive fieldwork. Aspects like topography, routes, slope angles andgeological places of interests where recorded. The results has shown that back country skiingis well suited for this area and poses no negative impact on the natural habitat.

The goal of this paper is to analyze the influence of the EU on Turkish democracy. In order to achieve this aim, the paper concentrates on three areas, as representative institutions, opposition parties and freedom of expression. The impact of the EU on Turkey has been more explicit during the last decades. In particular since 1999 when the country became a candidate for membership, and that will eventually lead to Turkey joining the European Union. Thereby this paper will examine the demands EU set up for the country and how Turkey accomplishes these criteria.

Syftet med uppsatsen a?r att genom en fallstudie av fo?retaget Boomerang utreda hur ett varuma?rkeskoncept med en stark koppling till fo?retagets ursprungsland pa?verkar beslutsfattandet kopplat till fo?retagets internationalisering. Med avstamp i det teoretiska ramverket da?r det beskrivs hur country of origin som en del av ett varuma?rkeskoncept kan pa?verka ett fo?retags internationalisering genomfo?rdes intervjuer med Boomerangs VD och med fo?retagets marknadschef. Resultatet av intervjuerna visade att det a?r av vikt att ett fo?retag utva?rderar om country of origin a?r en framga?ngsrik del av varuma?rkeskonceptet da? det avgo?r hur varuma?rket uppfattas pa? en internationell marknad.

The swedish national environmental goals have different policies and developments connected to them in order to achieve the goals on time, but the implementation of the different policies differ and is hard to evaluate compared to the theoretical background. With this thesis I have chosen to investigate the climate investment programmes results in Östersund compared to its goals with a case study. The different projects within the climate investment programme have reduced the emissions of CO2, but not in the amount that was anticipated and a lot of the projects were within projects that the municipality already was developing or doing. .

The Vaxholm conflict was initiated when the Swedish Trade Union for Construction Workers shut down a construction site in order to prevent a Latvian construction company to build a school after the two parties had failed to agree upon a collective agreement in compliance with Swedish regulations. An emotional public debate followed that resulted in a discussion of the proposal for the Services Directive of the EU, based upon the country-of-origin principle. In this thesis we will analyze whether the country-of-origin principle or the country-of-destination principle is best suited to capture the gains-of-trade that the common market hoards and improve welfare within the EU. We conclude that the country-of-origin principle is the more apt of the two, though it leads to some short-run costs such as structural unemployment. But these will be more than outweighed by the gains in aggregate welfare for the EU in the long run..