The purpose with this master´s thesis is to examine how helth and unhelthy in the Swedish magazines Topphälsa, Fitnez Magazine, hälsa and I Form. The study is made from a discourse analytical approach and text and pictures are analysed together. The governmentality-perspective is also used as a theoretical frame. Power and govern are two inportant conceptions for this paper. Some of the main characteristics of the material are the double messages, the division in the categories "we" and "them" and the personal address to the reader.

Ett arbetgivarvarumärke syftar till att organisationen bygger upp ett varumärke som arbetsgivare för att lättare kunna attrahera och behålla rätt kompetens. Det är viktigt att organisationen anpassar sitt arbetsgivarvarumärke för att attrahera och behålla generation Y som medarbetare då den yngre generationen kommer in på arbetsmarknaden i allt större utsträckning de kommande åren. Studien syftar till att öka förståelsen för hur arbetsgivare inom den offentliga sektorn kan arbeta med arbetsgivarvarumärken gentemot generation Y för att bli attraktiv som arbetsgivare. Utifrån studiens teoretiska referensram, som utgår från teori om generation Y och arbetsgivarmärken, har kvalitativa intervjuer genomförts. I studien diskuteras vilka strategier och utmaningar som finns inom den offentliga sektorn för att attrahera och behålla generation Y som medarbetare.

Generation Y skiljer sig mycket från andra generationer på grund av uppfostran och samhällsförändring. Deras intåg på arbetsmarknaden tvingar arbetsgivare att anpassa sig till nya krav och förväntningar. Mot bakgrund i detta var studiens syfte att studera generation Ys arbetsmotivation. Målsättningsteorin tillämpades i form av variablerna målsvårighet, målspecificitet, självbemästring och feedback. En enkätundersökning med 70 respondenter mellan 20 och 32 år genomfördes. Regressionsanalyser visade att 34 % av variansen i arbetsmotivation förklaras genom målsättning.

Surveys show that consumers tend to avoid traditional marketing channels, leading the practitioners to use earned media channels through public relations (PR). This has also led to the use of covert PR. To understand the use of this communications method, the purpose of this thesis is to study campaigns, which have gained transmission in social media, by investigating how practitioners of three different campaigns motivate the choice to use covert PR.The study is based on a hermeneutic methodology and has an abductive approach. It is carried out by semi-structured elite interviews with six contributors of three different campaigns, using covert PR. The primary data consists of the empery of the interviews, while the secondary data consists of a theoretical framework of excellence in public relations, the PR practice and viral messages.The result of the study indicates the point of view that covert PR has given the campaigns a wider reach.

The globalization of political and economic processes is a growing moral concern for theologians and political philosophers alike. My thesis aims to outline, analyze, and compare church studies of globalization with global theories of justice.To do this, I draw upon recent studies of globalization made by the World Council of Churches (WCC) and the Lutheran World Federation (LWF). The WCC and LWF are two global reaching church organizations. They have a common aim of uniting churches for ecumenical dialogue and are involved in social, economic, political, and ecological questions. The WCC and LWF analyze globalization by applying biblical and theological principles from the Christian tradition.

The purpose of this thesis is to do a critical review of the aid organization SOS Children?s Villages text- and video campaigns, from a postcolonial perspective. Our purpose is divided into two questions: Are there colonial values in the advertising campaigns? Which language- and image strategies are used by SOS Children?s Villages to put across their messages? Our material consists of 10 selected video clips, and four printed ads that are made up of an image and a short text, which are part of a campaign named: Inte ett enda barn ska behöva vara ensamt (translation: Not a single child should have to be alone). We have chosen to use text- and image analysis as a method in our review of the material.

The globalization of political and economic processes is a growing moral concern for theologians and political philosophers alike. My thesis aims to outline, analyze, and compare church studies of globalization with global theories of justice.To do this, I draw upon recent studies of globalization made by the World Council of Churches (WCC) and the Lutheran World Federation (LWF). The WCC and LWF are two global reaching church organizations. They have a common aim of uniting churches for ecumenical dialogue and are involved in social, economic, political, and ecological questions. The WCC and LWF analyze globalization by applying biblical and theological principles from the Christian tradition.

Many companies sometimes affects that a competitive company pulls use for their trademark or their products in his advertising. It can for instance be that the company uses alike symbols or features and on so ways fields a free ride on another companies good reputation. This procedure is called reputation parasitism and settles in the marketing act, 8 a § comparative advertising. You can also condemn after the marketing acts 4 § general requirement which?s says, ?marketing must be compatible with good marketing practice? which also agrees with international chamber of commerce.

Denna undersökning söker nå förståelse för lojalitet i förhållande till arbetsplatsen när man jämför Generation Y med Baby Boomers. Tidigare forskning visar att lojalitet är ett multidimensionellt begrepp som kan ha olika riktningar och att flera faktorer har ett samband med lojalitet. Tidigare forskning kring generationsskillnader och lojalitet är begränsad men många studier tyder på att Generation Y är mindre lojala än Baby Boomers. Undersökningen är gjord på Veolia Transport och bygger på djupintervjuer med fyra Baby Boomers tunneltågförare och tre från Generation Y. I resultatet framkom trivsel, motivation, bild av företaget, ledarskapet och organisationskultur som viktiga faktorer för lojalitet, och undersökningsdeltagarna från Generation Y tenderade att vara mindre lojala, ha kortare tidsperspektiv på sin anställning och ett mer individualiserat förhållningssätt till lojalitet än de från Baby Boomers.

The purpose of this thesis was to highlight how different aspects of market communication are used when micro companies choose to use both Internet and store selling activities towards the consumer market. The thesis dealt with off-line and on-line communication considerations with focus on advertising, interactions, and relations. In order to achieve this purpose a case study was conducted, that revealed that the companies acted according to theories. The conclusions drawn from the thesis were that companies tended to rely on traditional ways of dealing with advertising and interaction. We could also see that relations were created as a result of unconscious behavior and that the Internet activities still were on a basic level..

Every day consumers are bombarded with different marketing messages from all possible directions. At the same time consumers starts to actively and consciously avoid these messages. Therefore, marketers have to start thinking outside the box and find new ways to get consumers' attention. One of these methods is called guerilla marketing. The strength of guerilla marketing is its way to be unexpected and unusual.

SammanfattningTitel: Hur pa?verkar Gerillamarknadsfo?ring Generation Y? A?mne/Kurs:  Fo?retagsekonomi - KandidatuppsatsHandledare:  Lars HaglundNyckelord: Marknadsfo?ring, Gerillamarknadsfo?ring, Generation Y, Annonsering, Word-of-mouth, Buzz- marknadsfo?ring, varuma?rkesattityd, varuma?rkesengagemang, engagemang online, kommunikation.Bakgrund: Marknadsfo?ring handlar om att skapa och utveckla lo?nsamma kundrelationer. I dagens samha?lle sa? sker marknadsfo?ring runtom omkring oss hela tiden. Pa? grund av detta har Generation Y utvecklat strategier som automatiskt sorterar bort o?verflo?dig och ono?dig information.

Right now a major generational change is taking place within the banking sector. The new generation entering the labor market is often referred to as generation Y and it consists of individuals born between 1980 and 1995. Previous research has shown that the banking industry as a whole put a widespread emphasis on monetary incentives within the reward system. At the same time several studies highlight that individuals from generation Y are rather motivated by primarily non-monetary incentives.The aim of this dissertation is to explain how various monetary and non-monetary incentives affect the motivation of bank employees from generation Y. A positivistic research philosophy has been used with a deductive approach and a quantitative research method.This study indicates that bank employees from generation Y are motivated by retirement savings as well as a personal mentor or chief who draws attention to their development.

AbstractTitle: Message sent ? SUDD AB:s internal communication in the digital age (Message sent ? SUDD AB:s interna kommunikation i den digitala tidsåldern)Number of pages: 40 (44 including enclosures)Author: Lea KaufmannTuthor: Göran SvenssonCourse: Media and Communication Studies CPeriod: HT 2006University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: Analyze whether a small long distance company such as SUDD AB can obtain a well-functioned internal communication by using new communication technologies.Material/Method: The analysis is based on qualitative interviews with SUDD AB:s complete staff.Main results: Proven that internal communication is a complicated and very important process also within a small company. New communication channels do not necessarily guarantee an uncomplicated and efficient internal communication but the need to collaborate with old-fashioned channels persists.Keywords: communication, information, channels, effects, content, effectiveness.

Bakgrund: På dagens marknader kan förändrade förhållanden i samhället påverka konsumtionsmönster. Globaliseringen och Internet har bidragit till förändrade kommunikationsmönster vilket i sin tur också har påverkat generationerna. Vilket även gör att företagen till viss del då måste anpassa sig efter det eventuellt förändrade konsumtionsbeteendet.Problemformulering: Vilka kommunikationsstrategier är viktiga för företagen att implementera för att de skall kunna tillgodose nya konsumtionsmönster och öka utsikterna för en långsiktig överlevnad?Syfte: Syftet är att genom en analys av Generation Y:s konsumtionsmönster utvärdera förutsättningar för företags kommunikationsstrategier.Metod: Undersökningen har både en kvantitativ och kvalitativ ansats. Metodtriangulering sker på generation Y.