
Sökresultat:
1953 Uppsatser om Globalization Generation Y Advertising Messages Channels - Sida 60 av 131
Konstruktion och utvärdering av Current Conveyors
Normally the operational amplifier is used as a component in active filter design. The goal for future components in filter design is large bandwith and the use of low supply voltages. The use of current-mode instead of voltage-mode circuits gets a step closer to the required performance. A component that use current as the signal conveying part is the current conveyor. In this report a comparative study between two current conveyor structures of second generation (CCII) is performed.
En undersökning av politisk marknadsföring i Sverige: Samordning av budskap mellan kommunal och nationell nivå i svenska politiska partier
Political marketing has changed the way political parties internationally behave in relation to the voters. The purpose of this study was to investigate how political marketing is conducted on a local level in Swedish political parties, and how the local and national level of the political parties coordinate the message they send out to the voters. An explorative study was performed by interviewing experts in the field in the form of politicians on both a local and a national level. Initially the local parties' methods were investigated, followed by a second stage where we researched the link between parties on the local and the national level. Marketing of parties on a local level turned out to a large extent to follow traditional methods.
Varumärket Sverige : En medveten variabel i företagets varumärkesstrategi? En jämförande studie av två svenska företag.
In these days of globalization, with a higher level of openness and interaction over geographical, cultural and economical borders, the importance of the company?s intangible asset, its brand, is gaining importance as a differentiating factor. Building a strong brand and the emphasis on strategic brand management is something that before was given less attention in firms but today we can see a general increase in awareness and relative emphasis in the strategic work of companies.Countries as brands: Is it possible to consider a nation or a country as a brand the same way you consider a product? Well, looking in to the subject it seems to be a rather complex matter and there are many questions to be asked and answer. Nations around the globe are indeed marketing and positioning themselves for several purposes.
Skatteverkets massmediala kommunikation av inkomstdeklaration nummer 1
The purpose of this study is to study the Swedish Tax information campaigns in 2010-2012. Questions about what worked better than others, and what impact this has had has been set up. The study shows that work has essentially divorced by 2011,worked with a significant amount of local material. This work had an impact on mass media published locally in newspapers. This work fits well with research in the area showing that messages should be tailored to the target audience and capture the target group's interest.
Med kroppen som verktyg : Hur ser lärarutbildare på kroppsspråket?
Att bedöma en person utifrån de signaler den skickar är ett instinktivt beteende. Denna studie har två olika delar. Den första är en observation av hur man kan uppfatta en lärares ickeverbala kommunikation med avseende på användandet av röst, mimik, gester och ögon. Dessa olika bitar brukar räknas som ?kroppsspråk?.
Hur påverkar en ökad andel solceller Umeå Energis elnät? : ? En utredning med fokus på spänningsvariationer och osymmetri inom landsbygds- och tätortsnät vid en- och trefasanslutning av solcellsanläggningar
A good power quality can be an important prerequisite to achieve a sustainable society. Scandinavia's electrical system is in many respects superior, and Sweden has a fossil free electricity generation at 97 % and a reliability of electricity distribution at 99.98 %. Meanwhile, the EU has an ambition to expand the electricity market in order to achieve a joint trading business across Europe. This cross-border market will result in a large proportion of fossil energy sources integrated into our electrical system, which also leads to an increased need for renewable electricity production in Sweden. One part of this development is to increase the share of renewable micro generation that is locally or regionally connected to the power grid.
Staden som en kollektiv aktör En abduktiv fallstudie på Malmö stad
AbstractCities are once again becoming the locus of economic, social and political processes. The effect of these processes on the city is two-fold: one one hand they threaten to fragment and dislocate the city and the actors within them, on the other hand they give actors within cities new opportunities to react and mobilize resources towards different strategies of integration. The latter gives rise to what Patrick Le Galès calls the collective actor-city. The aim of this thesis is to explore the notion of the city as a collective actor in a swedish context by utilizing Le Galès theory of european cities as collective actors in an abductive case study on the city of Malmoe. By utilizing Le Galès five dimensions that make up a collective actor I analyze interviews conducted with city officals aswell as documents produced from the city wide plan of action Welfare for everybody.
Gränsöverskridande handarbete : en undersökning om handarbetet som social plattform där olika generationer kan mötas
I denna designpedagogiska undersökning behandlar jag frågeställningen: Vad händer i mötet mellan olika generationer när man använder det textila handarbetet som en social plattform där kunskap förmedlas? Med underfrågorna: Vilken roll spelar handarbetet i mötet mellan generationer? Hur påverkar skillnader i förhållningssätt till handarbetet mötet mellan generationer? Syftet med min undersökning är att undersöka handarbetets möjlighet att skapa en social plattform där generationer kan mötas. Jag undrar om det går att synliggöra och tillgängliggöra en äldre generation och dess kunskap för en yngre generation.Undersökningen består av två träffar där en grupp äldre kvinnor träffas tillsammans med en grupp yngre kvinnor för att handarbeta. Det finns i och med träffarna även en uttalad önskan om förmedling av handarbetskunskap. Både de äldre och de yngre deltagarna har medverkat utifrån ett eget intresse och initiativ.
Det förlovade folkhemmet? : en studie av svensk civilreligion speglat i socialdemokraternas retorik 1928 - 2008
The aim of this paper is to apply Robert N. Bellahs theory of civil religion, within a Swedish societal context. Bellahs theory was designed in, and influenced by American culture. Therefore, the ?translation? of Bellahs theory does not come without problems.
Reklam i din bästa vän? : en jämförelse av uppfattningar av reklam genom E-mail respektive SMS
The work with this paper began with a belief that the permission aspect plays acrucial part when it comes to consumers perceptions of marketing through E-mailand SMS - especially when it comes to advertising that is received through a devicethat the consumer has a strong personal relationship with. The questions to beinvestigated was: "How do users of computers and mobile phones feel aboutadvertisement received through E-mail and SMS?" and "In what way does the usersrelationship to the computer or mobile phone affect how they feel about theadvertisement?". The study was based on a questionnaire as well as an analysis of theresponses in combination with previous research on the subject.The results showed that the majority of the respondents from this papers surveywere found to have a negative attitude toward advertisement through both E-mail andSMS. However, the respondents turned out to have a slightly higher tolerance foradvertisement through E-mail than towards advertisement through SMS.
Akustik och säkerhet i inomhusarenor
The background to the study is that within the next ten years about 50 new multi-purposeindoor arenas will be built. These are used for various events such as sports, concerts, etc. In order to achieve a high level of security in the case of danger alarm signals and alarmmessages must be heard well by the visitors. ÅF-Ingemansson wanted to show builders the importance of good speech perception and that it is not observed in arenas today. They conducted technical tests on two large multi purpose indoor arenas to develop parameters that affect speech perception in the arena.To get a subjective view of how these arenas are experienced a survey was created.
Produktplacering : En studie om effektiv marknadsföring
PurposeThe purpose of this study is to investigate whether a combination of product placement and traditional advertising can enhance the company's marketing. We perform this study because we believe that the consumers consider traditional marketing in many cases obsolete.TheoryThe study?s theory consists of topics and terms of product placement, traditional marketing, branding and communications. Theories used in this study were the basis to answer the study's research question using empirical data gathered during the study.MethodThe study has a deductive approach with a qualitative focus, therefore, the study is based on existing research, which was later to use for the data extracted from the interviews. The approach is going to show differences and similarities between how it looks in reality versus theory.ConclusionThe results of this study show that product placement can increase the efficiency of traditional marketing.
Generation Y som chefer : En kvalitativ studie om unga chefer inom telemarketing- och telekommunikationsbranschen
Bakgrund: På uppdrag av regeringen har Barnombudsmannen år 2010 skrivit en rapport där syftet var att ta reda på hur placerade barn och unga upplever sin situation på HVB-hem och familjehem. De intervjuer som gjorts med flertalet ungdomar runt om i Sverige tyder på en negativ inställning till Socialtjänsten som bottnar i en oärlig kommunikation från myndighetens sida men även en missaktning från samhällets sida. Syfte: Med en utgångspunkt i de resonemang som skildras i uppsatsen går det att anta att en placering till stor del har en stark inverkan på den unge på olika vis, samt att det är många aspekter som ska samspela för att vårdformen ska vara den bästa för individen. Uppsatsens syfte är att lyfta fram och synliggöra vilken påverkan och betydelse vården kan ha för den unge under och på vägen ut från en placering samt på vilket sätt. Jag vill även skapa en förståelse för hur det påverkar dennes motivation till en strävan att vilja lämna vården.Metod: Studien baseras på kvalitativ metod med en central utgångspunkt i hermeneutiken, men utgår även till viss del från den narrativa metoden med angreppssättet livsberättelser.
Pussy Riot - Hur teori och praktik kan förenas genom feministisk aktivism
The purpose of this essay is to examine how theory and practice intertwines through theactivism of the feminist punk performance collective Pussy Riot. I have also focussed on the political tools with which the activism is performed. Within the academic context of gender studies, I believe there is a need for research that aims to reduce the gap between scholarly and activist feminism. The theoretical framework for the analysis in this essay consists of material feminist theory and postmodern theory. The empirical material is a diversified assemblage of images, court excerpts, newspaper columns, interviews, lyrics and videos.
Konsumenters medvetenhet om företags arbete med CSR
Borglund et al. (2012) argues that today it is becoming increasingly important for companies to work with CSR because stakeholders are more engaged in issues related to social responsibility and the environment. However, much research shows that it does not play a major role how companies work with CSR issues if the information does not reach the final consumer. The focus of this paper is therefore to examine how some of the major clothing companies communicate about their work with CSR issues and if consumers believe that they have the information needed to make an informed purchasing decision that support sustainable development in the garment industry. Our study has among other things found evidence that companies doesn?t reach out with information about their work with CSR.